@properties monthly meeting

Prepared by:10/7/2011

AgendaDate : 10/7/11Subject: Monthly Status Report

Originator : LSEO Duration:

Client : ATPR Location:

Representing Agency : Representing Client :Chris O’Neill Chris Garrett-KernElizabeth Lyskawa Ben Hooper

Discussion: Review Monthly SEO Campaign Review Monthly PPC Campaign

Monthly Executive Summary

Organic Traffic | SEO Rankings Reports | September 2011

Organic Conversion Rate: 7.18%Total Organic Visitors: 28,690 (YTD average: 23,505)

Total Organic Leads: 2,061

Paid Search Traffic | PPC Weekly Reports | September 2011

Paid Search Conversion Rate: 5.83% (City: 6.54% | North Shore: 3.40%)“City” Milestones (Clicks: 4,466 | Conversions: 292)

CTR above 7.00% (6th consecutive month)

# of Leads above 200 (9th consecutive month)

CPA below $15 (11th consecutive month)

“North Shore” Milestones (Clicks: 1,291 | Conversions: 44)CTR above 4.00% (7th consecutive month)

# of Leads above 30 (9th consecutive month)

Monthly SEO Rankings Monthly visitor average -> 23,505 visitors Monthly visits (Sept 11) -> 28,690 visitors

Monthly CPC average is -> $0.09 Monthly CPC (Sept 11) -> $0.07

SEO Off Site | Link Building

Rank Checker Report | Power Footer KW’s

Organic Ranking | Chicago Real Estate

Monthly PPC Report (CORE/CITY)AdWords & adCenter

3 Month Test | Apples to Apples | Adwords & Adcenter

Adcenter:

Lower CPC

Lower CPA

Better Ad Position

Adwords:

Higher Search Traffic

Higher Clicks

Higher CTR

Higher Conv Rate

Monthly PPC Report (INVEST/NORTH SHORE)AdWords & adCenter

3 Month Test | Apples to Apples | Adwords & Adcenter

Adcenter:

Higher CTR

Lower CPC

Lower CPA

Better Ad Position

Adwords:

Higher Search Traffic

Higher Clicks

Higher Conv Rate

Monthly PPC Report (COLLECTIVE)AdWords & adCenter

3 Month Test | Apples to Apples | Adwords & Adcenter

Adcenter:

Lower CPC

Lower CPA

Better Ad Position

Adwords:

Higher Search Traffic

Higher Clicks

Higher CTR

Higher Conv Rate

AG: Lincoln Park Buy CondoAdWords CORE | September 2011

AG: Chicago CondosadCenter CORE | September 2011

AG: Buy Single Fam EvanstonAdWords INVEST | September 2011

Pause

AG: Buy Single Fam EvanstonadCenter INVEST | September 2011

Pause

Thank You!