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Propel Your Job Search In 140 Characters Or Less

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Presented to Salt Lake City Job Club June 9, 2011

Text of Propel Your Job Search In 140 Characters Or Less

  • 1. Propel Your Job Searchin 140 Characters or Less
    Amy L. Adler, MA, MBA, CARW
    Inscribe / Express
  • 2. "I have made this letter longer than usual because I lack the time to make it shorter.
    -- Blaise Pascal, also attributed to Mark Twain
  • 3. A Twitter Refresher
    Twitter Basics
  • 4. Your Tweets140 characters of pith and wisdom.
  • 5. Getting Around
  • 6. Following/Follows
  • 7. Branding Your Twitter Presence
    Twitter Basics
  • 8. Your HandleYour Name, Your Company, or Your Brand
  • 9. Your Profile160 characters worth of your I am statement.
  • 10. Personalized BackgroundCreate it in PowerPoint.
  • 11. 6-Tweet Resume Profile
    Courtesy of Whitcomb, Bryan & Dib: The Twitter Job Search Guide
    Twitter Basics
  • 12. Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags
    Tweet 1: Headingor tagline
    Take this from the first line of your paper resume
    Tweet 2: Personal branding statementdistillation of your I am statement
    How do you want to be known? Throw in a great statistic that reinforces your expertise
  • 13. Tweets 3 4: Proof of your expertise Use statistics, metrics, and anything immediately understandable as an asset to your past and future employer
    Tweets 5 10: Your bulleted accomplishments
    Cover Letter: You can do the same with your cover letter, tweeting one concept at a time.
    Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags
  • 14. Engaging on Twitter
    for Your Career
    Twitter Basics
  • 15. What to Tweet?
    Dos of Tweeting: Be the Authority
    Content Curation: Retweeting original sources
    Original Content: Your blog, other timely information your interesting to your audience
    Commentary and Conversation: Ask advice, respond to questions, give back
    Donts of Tweeting
    Dont use all caps (shouting)
    Dont auto-direct message (its transparent)
    Dont use Twitter as your personal soapbox
  • 16. Great for introverts and extroverts
    Building network online and offline
    Dont be snarky. Engage honestly; think before you hit send
    Learn something new about your industryor someone elses
    Make it about the relationships (RTs and follows matter)
    Last, but critically: Tweet your expertiseslides, blog posts
    Getting Out There with Twitter
  • 17. Top Job Search HashtagsUse hashtags to mark, comment on, and enhance your tweets.
    • #resume
    • 18. #jobhunt
    • 19. #careeradvice
    • 20. Literally hundreds of othersdo a search on #yourhashtaghere to see what others are saying about what youre interested in
    #workwednesday (open jobs)
    #hirefriday (tweets a shortlink to your resume with a brief description of what youre seeking)
  • 21. Top Job Twitter ChatsUse hashtags to chat with others about job search strategies
    Find Your Chat:
    Monday at 10PM Eastern: #JobHuntChat
    Tuesday at 1PM Eastern: #CareerChat
    Every other Tuesday at 7PM Eastern: #InternChat
    Wednesday at 9PM Eastern: #GenYChat
    Every other Wednesday at 7PM Eastern: #EntryChat
    Thursday at 8PM Eastern: #u30pro
    Friday at Noon Eastern: #HFChat
    Get the Whole Chat*:
    Go to
    Enter your Twitter handle, someone elses handle, or a hashtag in the search box.
    Hit Search.
    In the left-hand column, hit More.
    Hit Realtime.
    A timeline of the most recent Twitter mentions appears.
    *Thanks to @AvidCareerist Donna Svei for this clever methodology.
  • 22. Following on TwitterHow You Know Youre Getting Traction
    The more you follow, the more likely youll be followedbuilds credibility
    The more you follow, the more youll learn
    Not a definitive metric, but measures publicly your influence
  • 23. Make Tweeting Easier5 8 useful tweets a day is a good goal, and almost impossible to achieve.
    Tweet only when you have something valuable to add (RTs count: If you find something useful for your network, let them know).
    Preschedule your tweets (use TweetDeck or similar)
    Focus on giving, not getting
  • 24. Apps and Sites that Help
    TweetDeck, HootSuite, others (text messages with jobs by industry/company/location). (streaming tweets of jobs by industry/location)
    Hundreds more
  • 25. Propel Your Job Searchin 140 Characters or Less
    Amy L. Adler, MA, MBA, CARW
    Inscribe / Express