PropagandaWhat is it?Why is it used?What types exist?

Definition

Propaganda-the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person

Why use it?

It appeals to certain human motives, things that humans are driven by and motivated by.

Human motives that propaganda appeals to…

The desire to succeed in our ambitions or career

The wish to be popular, have friends, be with the “in” crowd

The urge to marry, to be accepted by the opposite sex

The need to earn a living, have money to spend

Human motives continued…

The craving to possess finer things, the luxuries in life

The desire for security in old ageThe eagerness to be better educatedThe desire to move in respected

social circlesThe hunger for food, the appetite for

sweets and delicacies

What else?

Are there any other human motives you can think of?

Which of these apply to you now, what might apply 10 years from now?

Kinds of PropagandaKinds of Propaganda

• There are many different types of propaganda that exist.

• The need to fit in• If everyone else is buying it, it

must be good• “jump on the bandwagon”- why

do people who own sports teams want them to win so badly?...The more games you win, the more fans you pack in = more money

• Appealing to emotions of– Fear– Guilt– Good will

Why do you donate to charity? Do you feel bad when you see a sick child on T.V.?

•Using empty words without much substance to describe the benefits or uses of something–Best–New–#1

•Claiming that the competition is inferior in some way

•The competition is not as good, so buy our product

• “Chevy outsells Ford on truck capability!” (what does that mean?, but is sounds good!)

•Appealing to the average, blue collar, hard working consumer

Notice the family.

They show a picture of the product and let the consumer know that they can get this car at a great price.

They continue to sell the car by adding more information at the bottom, convincing the “middle class” family that they too can own a great car without spending a lot of money.

Who does this appeal to?

Same ideas throughout all the ads that appeared in magazines throughout the 60’s.

That the car is affordable, but yet you are not getting a “cheap” car.

This directly appeals to the blue collar, hard working Americans who want an American car that looks great.

•Appealing to upscale dreams or aspirations

•Not necessarily an expensive product, but appealing to the rich

•Opposite of Plain Folks

Why would you pay $5.00 for a “venti” mocha cappuccino?

Because it is good? Would you still pay that much if it came from Kroger and had the same ingredients? Probably not. But Why?

• Celebrating an unique style• Rebelling against the norm• Opposite of Bandwagon, be

different

•A popular, catchy slogan or saying that is associated with the product

•Often tells you little about the product itself

•Using a celebrity endorsement

•Having people claim the product is good or that it works

•If others say it is great, then it must be

"Just wanted to let you know that I've been using oxyclean and orange glo products for quite some time and have converted my friends and family too! They're wonderful products!"~ Donna V.

• Using an unrelated image or idea that has a good impression and placing it with a product or idea we do not know about.

• Product A taste “home baked”, and we know that home baked things are supposed to taste better than store bought, so we like Product A.

A rock is strong, sturdy and hard to break. Just like you would want a truck even though the two are in no way related.

Propaganda Quiz Friday!Propaganda Quiz Friday!

Know all 10 types of propaganda and Know all 10 types of propaganda and what each representswhat each represents

Be able to label different examples with Be able to label different examples with the correct type of propaganda being the correct type of propaganda being usedused

Know the definition of propagandaKnow the definition of propaganda Know what the human motives areKnow what the human motives are