Propaganda Techniques Illustrated

Name __________________________Professional Communications

March 11, 2015

Card Stacking

• https://docs.google.com/presentation/d/1YINxdgyAVzE0r-1qnoYx72coD171AzMLeJK1FcXP2X4/edit?pli=1#slide=id.p71

• The strategy of showing the product’s best features, telling half-truths, and omitting or lying about its potential problems.

Testimonial

Glittering Generalities

Transfer

Plain Folks

Bandwagon

Name Calling

Snob Appeal

Emotional Appeal

Scientific Approach