Propaganda!

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IMPROVED!

Everybody is doing it!

A MUSTSEE!

What do these images have in common?

They are all used to influence you to do something.

They are all

examples of

propaganda!

Propaganda

WHAT?

A message used to persuade you to believe something or do

something

WHO?

•Corporations

•Government

•Individuals

HOW?

There are 10 propaganda techniques we will learn

WHERE?

Commercials PackagingSpeeches StoresBillboards InternetNewspapers Everywhere!

WHY?

To persuade you to buy something, think

something, or do something.

The 1st type of Propaganda is…

Persuading people to do something by letting them know others are doing it.

All the cool kids are doing it

Everybody

has one!

Bandwagon works because it makes you think “everyone is doing it” and you should too.

Why is this sign considered BANDWAGON?

What other examples of BANDWAGON can you think of?

From today: From World War I:

IPhone Commercial

http://www.youtube.com/watch?v=iu1jHtf_oUc

The 2nd type of Propaganda is…

Using words and images of a customer, famous person,

or an expert to persuade.

Testimonials work because you feel like you can trust the words of an expert or

someone famous.

What are some other examples of TESTIMONIAL propaganda?

From today:From the 1950s:

See GameFly Ad.

http://www.youtube.com/watch?v=Ths8pGZfhVs

The 3rd type of Propaganda is…

Using authority instead of evidence

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=3_qtZsRT1BJj3M&tbnid=OW7-oe3-_hfVJM:&ved=0CAUQjRw&url=http%3A%2F%2Ffaadoocompetitors.com%2F%3Fpage_id%3D3477&ei=Ut3WUrOwOIjL2wXDgYHYCw&bvm=bv.59378465,d.b2I&psig=AFQjCNHoSvWywP8ku-JT8The_rSUgZPpdg&ust=1389899442998238

False authority works because we trust people in authority and think they would

tell us the truth about everything.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=NgsyzSmEQSJtYM&tbnid=9i635csY3YpWWM:&ved=0CAUQjRw&url=http%3A%2F%2Fapariellep.edublogs.org%2Fcategory%2Funcategorized%2F&ei=qNvWUprlMKTu2AWt6oC4BA&bvm=bv.59378465,d.b2I&psig=AFQjCNG3lOJNdw9cy8b54_Xot6fTVRVAnQ&ust=1389899045105096

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=NgsyzSmEQSJtYM&tbnid=9i635csY3YpWWM:&ved=0CAUQjRw&url=http%3A%2F%2Fapariellep.edublogs.org%2Fcategory%2Funcategorized%2F&ei=qNvWUprlMKTu2AWt6oC4BA&bvm=bv.59378465,d.b2I&psig=AFQjCNG3lOJNdw9cy8b54_Xot6fTVRVAnQ&ust=1389899045105096

http://thinkthatthrough.files.wordpress.com/2011/09/d114.jpg

The 4th type of Propaganda is…

Using images to bring up strong feelings or emotions

in order to persuade.

Transfer works because you transfer the feelings you associate with a picture to feelings about a person or product.

What emotion is being transferred in this ad?

What are some other examples of APPEAL propaganda?

See SPCA Commercial

http://www.youtube.com/watch?v=IO9d2PpP7tQ

http://www.youtube.com/watch?v=IO9d2PpP7tQ

http://www.thecoca-colacompany.com/presscenter/av_advertising.html


Represent something as being larger, greater, better,

or worse than it really is.

Exaggeration works because it makes things interesting and seem better than they

actually are.

What are some other examples of EXAGGERATION propaganda?

WATCH As Seen on TV - a tribute to doing it wrong

Infomercials

http://www.youtube.com/watch?v=08xQLGWTSag




A combination of statements that oppose one

another.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=NAvLA8FFFowpwM&tbnid=oVwN8W2uvjZ-NM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.coloribus.com%2Fadsarchive%2Fprints%2Ffiat-500-contradiction-couple-13639455%2F&ei=9vnWUsXNHIaV2QXgk4D4Dw&bvm=bv.59378465,d.b2I&psig=AFQjCNEBUzrnyXZSWrBAF3Lv_hTcbpvVYg&ust=1389906754056000

Contradictions confuse people, because it makes one of the things said true and one

false.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=xl0Xqztuc4aYHM&tbnid=jRn4O8WLO5WKPM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.123rf.com%2Fphoto_452118_ambiguous-road-sign-on-a-crossroad-in-belgium-concept-of-confusion-and-contradiction-choice-and-dile.html&ei=PvrWUvaMB8PH2wWl-YGoBg&bvm=bv.59378465,d.b2I&psig=AFQjCNEBUzrnyXZSWrBAF3Lv_hTcbpvVYg&ust=1389906754056000

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=mAW9V3rXPBximM&tbnid=0HAKy6t1PatNZM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.thecriticalcondition.com%2F2008%2F09%2F23%2Fcrank-that-hit-embracing-contradiction%2F&ei=U_rWUv2aNejm2gXp7oCgBQ&bvm=bv.59378465,d.b2I&psig=AFQjCNEBUzrnyXZSWrBAF3Lv_hTcbpvVYg&ust=1389906754056000


Misrepresents the goods or services to make it seem

better.

Misleading Statements

make a product or service seem better

than it is so the customer

is more likely to

buy it.


Plays on our deep-seated fears and warns the audience that

disaster will strike if we do not follow the instructions.

Fear works because we want to keep ourselves and our family safe.

What are some other examples of FEAR propaganda?

What Were Those Techniques, Again?

• Bandwagon

• Testimonial

• False Authority

• Appeal

• Exaggeration

• Contradiction

• Misleading Statements

• Scare Tactic

Introducing new techniques!

Imperfect or flawed reasoning

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=nJ9kPG7gEdiGmM&tbnid=xBodaXA72hhyUM:&ved=0CAUQjRw&url=http%3A%2F%2Fermentor.com%2F2012%2F02%2Fterrific-t6-talks-teaching-clinical-reasoning%2F&ei=fP3WUpeHDYf52QWq9YCICA&bvm=bv.59378465,d.b2I&psig=AFQjCNHvdLoPnM4XTSLdEFscG-vxYCkUlQ&ust=1389907704982968

Faulty reasoning is improper reasoning. It has some kind of mistake in the logic.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=A-4NgR6BvQWs6M&tbnid=g8vSymndVXlspM:&ved=0CAUQjRw&url=http%3A%2F%2Fdoctor-treat.livejournal.com%2F64573.html&ei=Kf3WUqykHtKG2wXI4ICICA&bvm=bv.59378465,d.b2I&psig=AFQjCNEydZdulmnfJqQ1Z1JauMfNhzu07A&ust=1389907579170743

Introducing new techniques!

Distracts the audience by presenting an issue not related to the topic

Red Herrings change the

subject. They distract you

from what you are supposed to be focusing on.

Documents

Propaganda!