Creatives | Production | Print Management | Customised Gifts

www.cornerstone-ads.com

pro�le

whoweare Where ideas get built...

Where ideas get built...

Cornerstone advertising started as a creative studio with core expertise in branding, design and

production. We are a platform of young talented people who experiment, innovate and implement

unique ideas to support a brand. We think that in today’s market, brand communication cannot be

restricted within conventional ideas for branding but requires looking beyond the obvious.

Our sole objective is to work effectively to deliver solutions that bring tangible business benefits and

build long term business value.

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Virtually nothing is impossible in this world if you just

put your mind to it and maintain a positive attitude.

- Lou Holtz

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what we do

production

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creatives

print mangement26giveaways

brandingdesigns

concepts

There are many forms of traditional printed items that are still common place in the digital age we live

in today. We have potential in producing quality and unique printed items for clients small and big.

Our creative minds employ participatory design techniques to create a lasting brand image. We go

beyond ‘traditional solutions’ and ‘normal system thinking’ to create transformational design

concepts that refresh your current collateral. Here creative conceptualization process is the

foundation upon which we develop new solutions for your business needs.

artboards

color codes dimensions+

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CreativesBrand is a combination of how you define and promote yourself and how others define

and view you. Creating a brand identity that is distinct yet varies based on it’s form, is a

challenge but can bring big dividends in your brand’s value.

Before starting any design work we take the

time to research and understand the brand

to conceptualize a logo. We then use a

concise logo design process to ensure the

final outcome not only looks good, but

performs for the brand.

Below is the process of how a brand logo is constructed.

Logo designed for a cafe

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FedEx (Falcon Express) print ad for QatarQatar Tribeca Film Festival poster concept

Gulftainer’s poster for Container Terminal

Line drawing of truck to instruct the position for identity

Top view of the truck illustrated for better understanding of the position for truck identity

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A key element to any good composition is a strong focal point, as it helps the audience to settle their focus on the important message of the poster.

Nestle Calendar concept visualisation

Emerson Calendar concept

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ConceptsWe have been working independently in the field of design – where our focus has been

effective communication rather than a matter of style. We aim to follow this approach

across Print Ads, Brochures, Point-of-Sale or Outdoor campaigns we undertake.

Be it exhibition stands, POS, self stands, branding or any creatives, We can provide both creative and technical input for clients.

Pharmacy stand for neutrogena hydroboost products...

Pharmacy standfor neutrogena hydroboost products...

added oreo toincrease height

Neutrogena Tissue Dumpbin

Parasite stand for Oreo mini

Gravity dispenser POS for cookies

50 cm

9 cmFSDUs (Free Standing Display Units)

are designed to increase product

visibility and maximise brand impact

at the point of purchase.

Eye-catching displays allow brands to

differentiate themselves over the

competition and drive increased

sales.

Hook on parasite display holders for additional capacity and cross selling promotions on retail shelves. These units will be made to size for you to display your products.

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This stand is simple, compact and can

easily be mounted on racks as impulse

buying...

Orea parasite stand concept plan

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cost e�ectivequality

time

From concept to layout, printing or production, let our experienced professionals expand your

advertising and marketing through consistency, quality, and creativity. We can handle all your

production and printing needs in a cost effective and hassle free manner thus providing our clients

one stop shop.

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exhibition

materials

plan

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Signage ProjectCorporate signs portray the impression of stability, trustworthiness and display

corporate pride. Our experienced team can answer all of your questions and bring

great ideas and input to maximize the effect of your business signs.

When United Design International (UDI) decided to move their office to a new location in Mustafa, Abu Dhabi, we were assigned to design and install their complete exterior and interior signage.

Strip LED Signage Lighting Systems were used for the project. It offers significant energy savings, easier job-site installation, less frequent maintenance and above all consistent uniform brightness across the sign.

sketch plan for the signage

We completed this bespoke signage project on a very short lead time, having just 15 working days

from sign off of the artwork to project completion.

Musafa, Abu Dhabi

plan for the perforation on metal frame

drawing approvedfor production

Sizing of the metal signage: 9.10m (w) x 9.10m (h)

40.04m 40.04m2.75m

3mm powder coated,perforatedmetal sheet.

Complete English signage is 12.25m(w) x 78.1cm(h)

1.5mu height is 42.3cm (h) x 43.1cm (w)

78.1cm1m

perfor

ated

me

tal s

heet

10cm perforations at a distance of 10cm from each other

The UD symbol is 5.3m wide x 2.5m high.

3.69m from bottom edge

3.69m from top edge

2.3

m from

left

edg

e

2.3m from right edge

2.3

m2.

4m2.

4m2.

4m

0.35m

0.8m 1.2m 1.2m 1.2m 1.2m 0.67m8.5cm

8.5cm

5cm

5cm

10cm

10cm diameter

construction process

The images show a perforated metal sheet that covers an overall area of 100 m2, built in the likeness of the corporate logo. In addition, we also proposed a new building paint scheme and custom Arabic typography, both of which were accepted.

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Black channelume letters with day and night acrylic front facia

The system is tailored specifically for channel letter signs with polymeric faces and embodies a

number of innovations for efficient production of this type of channel letter.

Uni-pole ProjectBeing a quality centric organization, we offer a broad range of sign solutions that are

fabricated with durable raw material and are available at industry leading prices. These

signs are customized in different designs and shapes according to clients’

requirements.

Excellent performance, fine finish, robust constrution, high tensile strength, corrosion resistance and easy installation are some of the salient features that make our product unique.

8.7m 10.8m

2.67

m

2.0m

0.53m (Space from top and bottom)

0.53m (Space from top and bottom)

3.5m

1.35

m

2.0m

0.53m (Space from top and bottom)

Rear FaceLogo placement

arabic face of the unipole

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Visualization for a building facade signage project

Excellent performance, fine finish, robust constrution, high tensile strength, corrosion resistance and easy installation are some of the salient features that make our product unique.

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Training Room FitoutWe work tirelessly to meet our client’s requirements and to deliver what we said we

would, on time and on budget. We work closely with you to ensure everything goes

smoothly.

When Emerson decided to give a facelift to their training room in their Jebel Ali facility, we were on hand to convert it into a contemporary space.

3d visvualisation of training roomgive by client for reference

visualisation of the training room of totem, floor graphics and wall graphics

wall graphic plan for production

wall stickers

Floor graphics were planned according to the flow of training

cabinets

totems

Each and every stands were customized based on the size

and weight of the products. Once the units are fabricated

they were finished in paint to match corporate colors.

Bespoke display podiums, totems, floor display stands and cabinets in wood, MDF, melamine and veneer finish. Everything that we manufacture is designed, fabricated and supplied for each customer’s individual requirements.

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O�ce Interior BrandingWe specialize in fitting out all sizes of office space, across a wide variety of sectors, and

our business is structured so you are given a team whose experience and expertise

matches the size and scope of your project.

We have hands on management approach to every project we work on so that we can closely monitor workmanship, assess resource and proactively contribute to the decision making process.

Artwork printed onto canvas and then stretched on a frame. These frames were attached to vertical rods to give a floating effect.

Part of what makes Cornerstone different is the

extent to which we embrace our clients' feedback

to shape the jobs we do. We’re not afraid to

question the norm. And we use the feedback you

give us to implement changes that are designed

to improve the service we offer.

- wall stickers

- wall mount boards

- lift signages

- floor signages

- reception interiors

clear acryllic signage

Custom made 3D elements (containers) placed on the wall

13 containers with 2 colorvariations

making the 3d wood and hookto connect to the container Bespoke clock in the

shape of sailor wheel.

wall mount boards fixed on wall based on aluminium strings

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Events BrandingWe specialize in printing large format images onto almost any material of any size. Be it

exhibition graphics, vinyl cut lettering, banners, posters, giant media production and

digitally printed wallpaper are just a few of our capabilities.

We can also provide both creative and technical input from project creation, pre-production through to production and installation.

Self-standing light box (logo) made of stainless steel with built in LED lights and white acrylic front face.

40th National Day celebration project in Sh Zayed sports city in Abu Dhabi.

blue print of the logo light box

Event branding has the power to bring businesses to a new level of industry

prominence. By combining a strategic approach with a creative perspective,

companies can experience the full effect using the all the factor to their advantage

for maximum impact.

Brand your event with...

- Exhibit Signage

- Large Format Signage

- Banners

- Backdrops

- Banner Stands

- Outdoor Displays

- Flags

- Temporary Wall Graphics

- BarricadesYas Marina, Abu Dhabi

Installation of vinyl prints for wedding reception.

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Instore BrandingWe produce a wide range of solutions for visual communication in stores and on

windows. Posters, ceiling-mounted signs, fabric banners, cutouts, backdrops, window

stickers, lightbox posters, banners and POS stands.

Timing plays an important role in connecting consumers at the right time, and the right place so that the consumer becomes a motivated user and fan of the brand.

Brand Activation : Popular brands use activations to build popularity and give the consumer an

experience that will make them feel the real personal connection to the company.

food counters at yas marina circuit

materials used forthe production emirati food stall

at yas marina

Shop front round signs(light box)

Brand activation done across stores in

UAE for Kraft cheese.

Floor graphics with slip resistant lamination specific for high traffic areas such supermarkets and walkways.

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ExhibitionsTurning your vision into captivating exhibition stand designs. It’s our goal at

Cornerstone to transform your requests and visions into innovative and captivating

exhibition designs.

Delivering a trustworthy and reliable service, our exhibition designers will take into consideration every one of your company needs and goals.

All sorts of tools, techniques and talent is employed to give that premium quality look to the exhibition stand.

Our exhibition designers can create a high quality 3D render with detailed plans completely in line with the client brief also keeping in mind the corporate brand guidelines.

600cm

We understand that our clients need a wide choice, which is why we continuously seek out the latest trends in rental furniture and decor.

Shell scheme upgrades! This can be something as simple as graphics and furniture.

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cost e�ectivequality

time

We are one central point of contact for all your printing needs there is likely to be significant savings

in both the cost and in the time taken to organise the jobs. Understanding your needs is always our

focus! Our emphasis is primarily quality and service and at the same time seeing how we can reduce

your cost of printing.

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+lamination

offset

layout swatches

PRINT T c m y k

Print ManagementRegardless of your organizations size, the day-to-day running of this critical business

function is never as effective as it should be. From selecting the best print process,

through to more complicated file compositions and logistics. Cornerstone ensures that

every detail of the print process is covered, explained and transparent.

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ATKearnery booklet printed in large numbers

Newsletter designed and printed for GUlftrainer

There are many forms of traditional printed items that are still common place in the digital age brand image.

Abudhabi Competitiveness Report

This print management project was

done for ATKearney with a specific

required paper and specialised

printing techniques having both

english and arabic on the same book. Spot UV and foilingATK branded notebooks of different sizes

Paper bags for ATK

Fabric book Black Moleskine bookwith gold foiling

The most common usage of Spot

UV varnishing, which is applied

partially to highlight the brand logo

of the company.

Embossing powder is a

special powder that when

heated, melts to form an

embossed (or raised) surface.

Specifications of the cover and

notebook

Powder Embossing

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eventspromotions

awards

With an in-depth knowledge of the industry, regularly updated information to reflect latest trends,

developments, manufacturing partners and prices, we are a reliable point of contact for all your

promotional goods. Our clients include MNCs, Government Offices, Advertising and PR agencies,

Hotels, etc. Be it a conference, exhibition, product launch, employee awards, we offer the widest

range of advertising gifts at all price levels with options for various kinds of branding. We design and

make customized products of various types depending on the clients’ requirement.

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events

branding

packaging

corporatelogo01

The slots holding the

objects can be removed

kit plan

option 1 option 2

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MOD - Welcome KitA welcome package is like a survival kit for the office, It’s a present intended to give the

new employee the tools and knowledge they need to get up and running in the new job

as soon as possible.

This welcome kit of Ministry of Defense for the new recruits was based on the concept of making it look natural, light and warm so that people who join whould feel more welcoming

- Employee Handbook

- Card holder

- Pen drive

- Lapel pin

- Notebook

- Organiser

- Branded Pen

- Mouse pad

- Jotting pad

- Mug

- Lanyard

layout options for box artwork

There are several ways to acclimate a new hired

person, some companies organize a lunch with the

chairman while others simply show an explicative

video but a welcome kit is the most effective.

Regulations Notebook and Lapel Pin

Organizer, Mosue pad and a Pen

Jotting Pad, USB, Card Holder and a Layard

selected artwork printed on material

32 cm

32 cm

20 cm

deck 1

deck 2

deck 3

Deck 1

Deck 2

Deck 3lanyardcard holder

jotting pad

organizer

mouse pad, pen and a USB

material samples for production

products branded for MOD goes inside the welcome kit

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MasterCardAt Cornerstone we help you gain that all important market share by effectively

delivering your sales message; enhancing your image and generating customer/client

loyalty. As experts in advertising merchandise for over 10 years, we are extremely well

qualified to help identify your needs; meet your objectives and exceed your

expectations - on time every time!

Corporate Giveaways has always been an important part of any marketing program and our solutions have always been creative and effective.

Fabric customised box

Get fit mug to track your fluid intake

wacom bamboo spark

personalised organiser

To make the box look elegant, apart from

the color black we chose the material to

be fabric to have a personal touch and

made it with a clean finish.

chipolo bluetoothtracker

suction mug

Debossed Mastercard branding on the box

- Chipolo bluetooth tracker

- Bobby backpack

- Wacom bamboo

- Travel wallet

- Suction mug

- Customised notebook

products suggested apart from thesefor the tech forum are...

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Custom-made boxPackaging comes in a huge variety of forms and often needs to be produced very

quickly. Examples of our work includes hinged lid promotional boxes for a bottle of

perfume, branded bags with rope handles for retail stores or exhibitions, and center

opening promotional boxes to incorporate a USB to name but a few.

We control the entire process at our facility, utilizing our experience in design, printing, and manufacturing to produce the best products for our clients.

Box for ATKearney event

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Full range of innovative gift packaging products for your corporate needs.

Customised giveaways based on concepts

Ramadan gift boxThis box that has been created with

Kilim carpet, an ancient form of artistry

produced by Afghan women.

60 cm X 100 cm X 45 cm

We have made a name for ourselves by doing the jobs that other

box-makers couldn't, wouldn't, or didn't want to do With a lot of

emphasis on quality and competitive pricing our boxes create a

lasting impression. In addition we personalize your packaging by

silk screening, embroidering, foil printing or embossing.

bobby bag

corporate branded pens

moleskine books

leather accesories

branded t shirts

anti-theft backpack

custom printed mugs

OtherCorporateGiveawaysWe have a huge selection of promotional products

and business gifts available for you to view, it is

impossible to showcase our entire range of

branded merchandise as our enthusiastic team

can source the latest innovations in the corporate

gifting industry from around the globe.

Tel: 042808511 | Fax : 042808512

Al Rubaya Building, Damascus street, Al Qusais, Dubai

P.O.box 233853