Promotional tools and techniques

Programmers and event planners have a variety of tools and techniques available to communicate effectively with their intended audience.

For each of the following, ask yourself:Why is this tool or technique useful?What are some tips on using it effectively?

Tools and techniques

Broadcast media Radio Television

Emerging technology CD ROMs Electronic Kiosks Internet

Email Website

Display media Billboards Bulletin boards Exhibits Point of Purchase

advertising Posters

Presentations

Tools and techniques cont.

Printed media Annual reports Brochures Fliers Magazines Newsletters Newspapers

Ads and classified Editorials Features sports

Yellow pages Others…

Awards and citations Celebrities and spokespeople Contests Coupons Direct mail Involvement in special events Logos, emblems, trademarks News conferences Photographs Press releases Promotional merchandise Word of mouth