Promotional strategy of Parle.docx

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    A

    SYNOPSIS

    On

    A STUDY ON PROMOTIONAL STRATEGY

    ADOPTED BY Parle in Gondia city

    Submitted to

    The Department of Business Administration

    N.M.D College, ondia

    In artial !ul"llment o! t#e re$uirement o!

    Bac#elor o! Bu%ine%% Admini%tration

    B.B.A III

    !"#$%&"#$'(

    Submitted by

    Mr& Ra'at (ai%)al

    Under Guidance o!

    Pro* Reeti Mi%#ra

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    Introduction

    Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general

    have a good shelf life, which is higher than all other snack items available in the market.India is

    the second largest producer of biscuits in the world after the U.S.A. but still the per capitaconsumption is onl !." kg#ear of developed countries. As per the latest surve done b

    $.%.A.&.'., () biscuits are consumed in rural areas.*he penetration of biscuits into households

    stands at an average of +".! with the rural penetration at -- and urban penetration at ++.

    Biscuits are reserved for the small scale sector but there are strong possibilities of the industr

    being deserved in line with the government polic of liberaliation.

    +omany ro"le ,A cream colored ellow stripped wrapper with a cute bab photo containing /0 1/! biscuits with

    the compan2s name printed in 'ed and ou know these are 3arle 4 biscuits. *imes changed,variet of biscuits did come and go but nothing has changed with these biscuits. 5es, the sie of

    their packing has definitel changed but for the consumers good as these are mone savers pack.

    *he 3arle name con6ures up fond memories across the length and breadth of the countr. Afterall, since /)!) the people of India have been growing up on 3arle biscuits 7 sweets.

    Initiall a small factor was set up in the suburbs of 8umbai cit, to manufacture

    sweets and toffees. *he ear was /)!) and the market was dominated b famous internationalbrands that were imported freel. 9espite the odds and une:ual competition, this compan called

    3arle 3roducts, survived and succeeded, b adhering to high :ualit and improvising from time

    to time.

    A decade later, in /)"), 3arle 3roducts began manufacturing biscuits, in addition to

    sweets and toffees. aving alread established a reputation for :ualit, the 3arle brand namegrew in strength with this diversification. 3arle 4lucose and 3arle 8onaco were the first brand of

    biscuits to be introduced, which later went to become leading names for great taste and :ualit.

    Objectives:

    *o stud the promotional activities adopted b Britannia 7 3arle.

    *o stud the distribution network of Britannia 7 3arle.

    *o stud market share of Britannia 7 3arle.Hypothesis:

    3romotional strateg of 3arle is better than Britannia.

    &ffective promotional strateg of 3arle leads to more market share than Britannia.

    %ustomers are satisfied with the products of 3arle.

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    Research Methodology:

    *he ob6ective of this course to pa attention to the most important dimension of 'esearch i.e.

    'esearch 8ethodolog.

    Source of Data:*he data will be collected in the two Forms

    a.Primary data :

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    ***.parleprodu+ts.+om

    ***.google.+om

    http://www.parleproducts.com/http://www.google.com/http://www.parleproducts.com/http://www.google.com/