TATA WALKY PROMOTION ACTIVITYTATA WALKY PROMOTION ACTIVITY

The Plan is designed on 4 strategies The Plan is designed on 4 strategies

I. AWARENESSI. AWARENESS

II. INVOLVEMENTII. INVOLVEMENT

III. EXPERIENCEIII. EXPERIENCE

IV. CONVERSIONIV. CONVERSION

• All the 4 strategies are Customer oriented to promote and sell the All the 4 strategies are Customer oriented to promote and sell the Product/services.Product/services.

• AwarenessAwareness:- Make Target customer know of the brand and its :- Make Target customer know of the brand and its available Product/service. (HOUSE TO HOUSE PROMOTION/ available Product/service. (HOUSE TO HOUSE PROMOTION/ RICKSHAW ROAD SHOW)RICKSHAW ROAD SHOW)

• InvolvementInvolvement:- Make the Target customer involved / relate with the :- Make the Target customer involved / relate with the brand. brand.

• ExperienceExperience:- Make the Target customer feel and experience the :- Make the Target customer feel and experience the product /services . (ASK THEM TO MAKE CALLS IF THEY WANT TO product /services . (ASK THEM TO MAKE CALLS IF THEY WANT TO FREE OF COST)FREE OF COST)

• ConversionConversion:- Is to convert the target customer in to sale once the :- Is to convert the target customer in to sale once the customer shows positive approach toward the product/service.customer shows positive approach toward the product/service.

To interact with maximum TG so that To interact with maximum TG so that awareness and sell can be concluded awareness and sell can be concluded

OFOF

““TATA WALKY”TATA WALKY”

OBJECTIVE OBJECTIVE

Areas To CoverAreas To Cover

• Mukund Wadi

• Harsool

• Garkheda

• Khadkeshwar

• Pundlik Nagar

• Beed By Pass

• Jawahar Colony

• Eknath Nagar

• Railway Station

• Nanadanvan Colony

Door to doorDoor to door4 days in respective locations .4 days in respective locations .

Minimum 3000 household through 12 promoters Minimum 3000 household through 12 promoters

Banners Banners 3 days prior to the Event3 days prior to the Event

Minimum 5 banners in key locations of the event areaMinimum 5 banners in key locations of the event area

Rickshaw BrandingRickshaw BrandingThe branded Rickshaw will roam around in event locality to create The branded Rickshaw will roam around in event locality to create

the buzz of the activity. The promoters will also give away the the buzz of the activity. The promoters will also give away the leafletsleaflets……

I. AWARENESSI. AWARENESS

The Pre-publicity team would be consisting of 12 promoters.The Pre-publicity team would be consisting of 12 promoters. All the promoters would be dressed branded T-shirt , Cap All the promoters would be dressed branded T-shirt , Cap The pre publicity team will go to targeted locality , door to The pre publicity team will go to targeted locality , door to

door .door . The promoter will have one to one conversation with the The promoter will have one to one conversation with the

person of the house , and explain them the scheme for person of the house , and explain them the scheme for walky.walky.

If the customer agrees to buy the product instantly the If the customer agrees to buy the product instantly the message will be passed to the FOS who will conclude the message will be passed to the FOS who will conclude the sale. . sale. .

The promoter will also tell the customer about the other The promoter will also tell the customer about the other product from TATA INDICOM and hand over the discount product from TATA INDICOM and hand over the discount coupon for the same which he can redeemed from one of the coupon for the same which he can redeemed from one of the nominated outlet in that particular area against purchase of nominated outlet in that particular area against purchase of any TATA product.any TATA product.

1.1. PROMOTER. PROMOTER. 12 NOS.12 NOS.

2.2. FOS. FOS. 3 NOS3 NOS..

3.3. RISCKSHWA WITH BRANDING RISCKSHWA WITH BRANDING 1 NO.1 NO.

4.4. LEAFLETS 5000 NO EACH AREALEAFLETS 5000 NO EACH AREA

5.5. WALKY. WALKY. 12 NOS.12 NOS.

6.6. DISCOUNT COUPON FOR REDEMTION WITH DISCOUNT COUPON FOR REDEMTION WITH STAMP & ADDRESS OF THE RETAIL OUTLET STAMP & ADDRESS OF THE RETAIL OUTLET FROM WHERE THE COUPON CAN BE REDEEMED. FROM WHERE THE COUPON CAN BE REDEEMED. 3000 NOS3000 NOS..

7.7. STOCKING OF ALL THE AVALIBLE PRODUCT IN STOCKING OF ALL THE AVALIBLE PRODUCT IN THE OUTLET IN THAT PERTICULAR AREA. THE OUTLET IN THAT PERTICULAR AREA. 3 NOS.3 NOS.

Requirement Per LocalityRequirement Per Locality

The customers will be involved by the promoter by convincing them how the product will be of use in terms of

• Low bill• Maximum calls• movable• Wireless handset• Low consumption of electricity.• Compression with other services

II. INVOLVEMENTII. INVOLVEMENT

• Free calling• The customer will be given handset to call free

of cost so that they can EXPERIENCE the following

• Handset design.• Handset function.• Handset clarity.• Service.

III. EXPERIENCEIII. EXPERIENCE

• Once the customer agrees to purchase the handset an immediate message will be passed to the standing FOS who will conclude the sell.

• The other conversation will be from the discount coupon which will be given to every house who in term can redeem it from the allotted retail counter for purchase on other TATA PRODUCTS.

• The data collected can be followed up via Tele calling , SMS for further conversion

IV. CONVERSIONIV. CONVERSION

12 PROMOTER GO12 PROMOTER GOHOUSE TO HOUSEHOUSE TO HOUSEINTERACT WITH INTERACT WITH

CUSTOMER GIVINGCUSTOMER GIVINGINFORMATION ABOUTINFORMATION ABOUT

WALKYWALKYREDEMTION COUPONREDEMTION COUPON

IF THE CUSTOMERIF THE CUSTOMERAGREES TO BUY AGREES TO BUY

THE PRODUCTTHE PRODUCTFOSFOS

WILL BE HANDEDWILL BE HANDEDTHE CALL TO THE CALL TO

CONCLUDECONCLUDE

IF THE CUSTOMER IF THE CUSTOMER IS BUYING ANY IS BUYING ANY

OTHER PRODUCT OTHER PRODUCT OF TATA INDICOMOF TATA INDICOM

HE CAN REDEMHE CAN REDEMTHE COUPON THE COUPON

FORM THIS OUTLETFORM THIS OUTLETOF HIS AREAOF HIS AREA

CALLS WILL BECALLS WILL BEDIVIDEDDIVIDED

IN TO HOT AND COLDIN TO HOT AND COLDCALLS AND WILL BE CALLS AND WILL BE GIVEN TO THE FOSGIVEN TO THE FOS

FOR FURTHER FOR FURTHER SALESALE

FLOW FLOW

OFOF

ACTIVITYACTIVITY

ItemItem QtyQty Man daysMan days RateRate AmountAmount

Supervisor 1 40 days 250 10000.00

Promoter 12 480 Man days 200 96000.00

Rickshaw with branding 1 40 days 1200 48000.00

Total A       154000.00

Agency Charges @ 10%       15400.00

Total B       169400.00

Service Tax @ 10.36%       16940.00

Grand Total       186340.00

Budget For 40 Days ActivityBudget For 40 Days Activity