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Promotion of DTTV (Dpa Saito)
Citation preview
Promotion of Digital Terrestrial BroadcastingBroadcasting
D b 14 2009December.14.2009Fumihiko SAITO
The Association for Promotion of Digital Broadcasting (Dpa)Digital Broadcasting (Dpa)
Outline of the Association for Promotion of Digital Broadcastingof Digital Broadcasting
Established in August 2003 to play a central role in promoting digitalEstablished in August 2003 to play a central role in promoting digital terrestrial broadcasting.Dpa:The Association for Promotion of Digital Broadcasting)
ActivitiesPromotion of digital broadcastingProviding coverage area informationProviding engineering serviceDevelopment of operational rules for digital television technologies
Management of RMP (Rights Management and Protection)Management and Protection)
280 members including TV broadcasters television setTV broadcasters, television setmanufacturers, and others
Digital Broadcasting RoadmapDigital Broadcasting Roadmap
Target and Actual Data for Digital Terrestrial BroadcastingBroadcasting
Penetration rate among households Shipment
Penetration rate among households2005.3 8.5%2006 3 15 3%
Shipment2005.3 403 (10 thousand)2006 3 988 2006.3 15.3%
2007.3 27.8%2008.3 43.7%2009 3 60 7%
2006.3 988 2007.3 1,965 2008.3 3,361 2009 3 4 959 2009.3 60.7%
2009.9 69.5%2009.3 4,959 2009.9 5,878
Nationwide Caravan and Other Activities to Promote the Transition to DTVPromote the Transition to DTV
The Ministry of Internal Affairs and Communications The Ministry of Internal Affairs and Communications, broadcasters and manufacturers are working together to carry out various activities to promote digital terrestrial broadcasting
The nationwide caravan campaign, touring across Japan, has been taking place since 2007.
campaign
pamphlet
campaign ambassador
To hold events
MIC
consultant
Broadca
Manufactu
receiver
aster
Broadurer
Broad-castingNationwide Caravan
Appointment of the Main Campaign Promoter/ Campaign Ambassadors
Tsuyoshi Kusanagi a member of multi-talent group Tsuyoshi Kusanagi, a member of multi-talent group SMAP, was appointed as the main campaign promoter, and announcers from NHK and the commercial television stations as campaign ambassadors.
They have been making their appearances in television commercials and events to ask the public to be ready for the transition to digital broadcasting.
Tsuyoshi Kusanagi campaign ambassadors
Production and Broadcasting of the Commercial Spots
Dpa produced the national television commercial spots Dpa produced the national television commercial spots. More than 300 commercial spots, for different issues in the transition to digital terrestrial broadcasting and for g gdifferent time slots, were provided to broadcasting stations.
These spots have been aired over 1,000 times each year, i di i l i l b d i fi d i isince digital terrestrial broadcasting first started its service.
example of the Commercial Spots
Digital Terrestrial Broadcasting Promotion C i Ch t Chid jik Campaign Character Chidejika
Chideji-ka (transition to digital terrestrial broadcasting) Chideji ka (transition to digital terrestrial broadcasting) Chide-jika (the digital terrestrial broadcasting deer)
Appears on television commercial spots and on goods for campaign events.
Stickers to Announce the Termination of A l B d ti S iAnalog Broadcasting Services
Si J 2006 i k h d l l i i Since June 2006, stickers are attached to analog television sets so that consumers would not purchase them by mistake.
Sticker for television sets to be attached at
stores/factories
Sticker for television sets to be attached at factories
(15mm70mm)(15mm70mm)
Sticker for recording devices to be attached at factories
(10 35 10 20 )
(10mm35mm,10mm20mm)
Digital Terrestrial Broadcasting Area CoverageDigital Terrestrial Broadcasting Area Coverage
Services started in Tokyo Osaka and Nagoya in DecemberServices started in Tokyo, Osaka, and Nagoya in December 2003
Services started in all 47 prefectures in December 2006 (47 key broadcasting stations)
1,228 relay stations built as of December 2009
Coverage area (Household coverage)2005 12 60 1%
Dpa website provides information on area coverage
2005.12 60.1%2006.12 84.0%2007 12 92 0%2007.12 92.0%2008.12 96.0% 2009.3 97.0%
http://vip.mapion.co.jp/custom/DPA_B/
Installation of Digital Terrestrial Broadcasting Reception FacilitiesReception Facilities
Diffusion of UHF antennas
/ Ch i iChanging equipment/facilities to digital at apartment buildings and
condominiums
Changing community receiving equipment to digital
in poor reception areas
System to Support Consultation Regarding and Transition to Digital Terrestrial Television BroadcastingTransition to Digital Terrestrial Television Broadcasting
Citizens and TV viewers
MIC (Ministry of Internal Affairs and Communications)
Consultation Center for TerrestrialReal estate industry,
etc.
Consultation Center for Terrestrial Digital Television Broadcast
(private contractor) Consul-tations
The Association for Promotion of
Publicity Support
Contractor The Association for Promotion ofDigital Broadcastingagreement
Contractor t
MIC DTV Support Center
agreement
pp
Outline of the Activities of MIC DTV Support Center
Briefing for the Elderly and DisabledBriefing for the Elderly and Disabled
The Center distributes information on the presentations and consultation sessions The Center distributes information on the presentations and consultation sessions and explanatory documents on the transition to DTV to each household (about 50 million households).
The Center holds these presentations and sessions in cooperation with local governments and local community bodies, such as residents associations.
The Center publishes the session schedule on DTV Support Centers website, and local governments PR newsletters as well as DMs.
DMPresentationsPresentations
Making Facilities that Compensate for Poor Reception Digital CompliantPoor Reception Digital Compliant
S it TV t t t it UHF b dSome community TV systems cant transmit UHF bands.In Japan, building owners install community antenna systems to eliminate
poor reception of analog TV broadcast because of obstacles such as b ildings
Making Facilities that Compensate for Poor Reception Digital Compliant
buildings.
The Center visits all 50,000 facilities and explains the plan for making them digital compliant.
The Center conducts continuous, quick checking from a vehicle in 350 municipalities.
Making collective housing digital compliant
vehicle in 350 municipalities. The Center conducts a detailed survey of 3,000 facilities and
handles the administrative work for repair grants.
Making collective housing digital compliant
The Center visits some 30,000 apartment management companies and explains the plan for making their housing digital compliantmaking their housing digital compliant.
Quick, Continuous Checking of Facilities that Compensate for Poor Reception
Many cases are found where although analog TV reception is poor, digital TV reception is good.
It is necessary to make a quick check of the area around each facility y q yto find areas with good reception.
PC monitorPC monitorElectric field strength measurement vehicle
Outline of the MIC Consultation Center for Terrestrial Di it l T l i i B d tDigital Television Broadcast
Th l f idi lt ti i f iti d TV i di it lThe role of providing a consultation service for citizens and TV viewers on digital terrestrial TV broadcasting was assigned to the Consultation Center in March 2003 (before the start of digital terrestrial broadcasting). Currently 75 operators receive calls from the general public. g pConsultation officers include operators, who handle primary consultations, as well as
supervisors and technical supervisors.Unlike ordinary call centers, technical supervisors are assigned to the Center to cope
ith t h i l tt di TV tiwith technical matters regarding TV reception. Consultation officers basically deal with technical matters regarding the reception of
digital broadcasting but they also handle inquiries and complaints regarding the digital broadcasting policy. g g p y
Inquiries Received by the Consultation Center for Terrestrial Digital Television Broadcast
The MIC Consultation Center for Terrestrial Digital Television Broadcast started operations in 2003. The Center received about 186,000 inquiries in 2008. The number of calls to the Center is increasing year by
year. In 2009, there have been about 272,000 calls up to November, exceeding the number of calls in the previous year.
Inquiries are mainly on:
20 0% 20% 40% 60% 80% 100%
1. Reception method: Consultations on DTV receiving antennas and other equipment2. Reception area: Consultations on the service areas of base stations and relay stations and on the period
when broadcasting begins.3. Information: Provision by the Center of information on other organizations
18.6
15
20[10,000 calls]
66.4%90.6%
36 1%
0% 20% 40% 60% 80% 100%
Reception area and transmission specifications
Method of reception
Receiving equipment
5
10
36.1%41.8%
25.3%14.1%16 5%
Receiving equipment
Information guide
OthersCharacteristics of digital
broadcasting
0
5
0
3
0
4
0
5
0
6
0
7
0
8
16.5%10.2%
32.5%3.3%
Complaints and requestsPrice of receiving equipment or
equipment remodelingPoor reception or radio
interferenceCost of receiving equipment
Purpose or significance of digital
2
0
0
2
0
0
2
0
0
2
0
0
2
0
0
2
0
0
No. of consultation
0.7%
Contents of consultation (2008)
Purpose or significance of digital broadcasting
Outline of Dpa WebsiteOutline of Dpa Website
With the full transition to digital broadcasting to be completed in a few With the full transition to digital broadcasting to be completed in a few years, the website of the Association for Promotion of Digital Broadcasting (Dpa) provides a variety of up-to-date relevant information on digital terrestrial broadcastingterrestrial broadcasting.
Contents (1) e-learning system(2) Ti th t di it l t t i l
http://www.dpa.or.jp/
(2) Time that digital terrestrial broadcasting begins
(3) Guidelines on the coverage areas of digital terrestrial broadcastingof digital terrestrial broadcasting
(4) Basic knowledge regarding viewing of terrestrial digital broadcastsbroadcasts
(5) Chideji-no-hatena (Questions about digital terrestrial Broadcasting) by The TouchBroadcasting) by The Touch
(6) One Seg (mobile digital broadcasting) page
Main Content (e-learning system)Main Content (e-learning system)
(1) e-learning system(1) e learning system On-line training is provided on the technical web page for electric shops who sell
digital terrestrial TV broadcasting (DTTB) and install antennas. The on-line training is divided into three courses, Basic, Introduction and
SSpecialized, depending on the technical level. Each course, about 15 min., is available to on-line trainees.
Not only electric shops but ordinary people who install antennas themselves can also access the training page to take the trainingalso access the training page to take the training.
Main Contents (Time DTTB begins)Main Contents (Time DTTB begins)
(2) Time to begin DTTB Based on the information from broadcasting companies, Dpa provides information
on opening of relay stations that serve their own coverage areas.
Main Contents(Guideline on digital terrestrial broadcasting coverage areas)
(3) Guideline on digital terrestrial broadcasting coverage areas Based on information from broadcasting companies, Dpa provides information
divided by the coverage area of each relay station.
// / / /http://vip.mapion.co.jp/custom/DPA_B/
Main Contents (Basic knowledge regarding viewing of terrestrial digital broadcasts)
(4) B i k l d di i i f t t i l di it l b d t(4) Basic knowledge regarding viewing of terrestrial digital broadcasts Dpa also instructs citizens who install antennas or TV wiring themselves by informing
them of the procedures, cautions and important points in an easy-to-understandmannermanner.