PROMOTION OF BISLERI AT RETAIL AND INSTITUTIONAL OUTLETS

8/10/2019 PROMOTION OF BISLERI AT RETAIL AND INSTITUTIONAL OUTLETS

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PROMOTION

OF BISLERIAT RETAIL

ANDINSTITUTIO

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NALOUTLETS

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SrN

o

INDEX PAGE

NO

1 INTRODUCTION

2 LITREATURE REVIEW

3 COMPANY PROFILE

4 RESEARCH METHODOLOGY

5 DATA ANALYSIS AND INTERPRETRATION

6 FINDINGS

7 SUGGESTION

LIMITATION

! CONCLUSION

1" #I#LIOGRAPHY

11 $UESTIONARE


5/45

INTRODUCTION

If it !!"# at t$e %a&"eti'g %ix (t$e 4P)#*+ t$e p&!%!ti!' i# t$e

!'y ,P) i' t$e %a&"eti'g %ix -$i.$ /ei0e&atey .!%%'i.ate#

0e'et# !f t$e p&!/.t a'/ a t$e !e&i'g# !f t$e &% t! t$e

ta&get %a&"et# P&!%!ti!'# $ep %a&"ete t! .!%%'i.ate

i'f!&%ati!' t! p!te'tia .#t!%e T$i# i'f!&%ati!' .!/ 0e

a0!t p&!/.t# exi#te'.e+ 5ae a'/ 0e'et# !e&e/ 0y t$e

p&!/.t Ee.ti5e p&!%!ti!'# p&!5e $epf i' p&!/.t

/ie&e'tiati!' a'/ a#! $ep t! .!'te& .!%petiti!'T$i# &e#ea&.$ i# 0a#e/ !' t$e t!pi. 6P&!%!ti!' !f 0i#e&i at &etai

!tet# a'/ i'#titti!'a !tet#7 i' Na'/e/ T$e e'5i&!'%e't !f

%a&"eti'g $a# 0e.!%e /y'a%i. a'/ t&0e't 8!%pa'ie#

'ee/ t! .!e.t i'f!&%ati!' a0!t .#t!%e&)# i"e# a'/ /i#i"e#

O'.e t$e !&ga'i9ati!' .!e.t# t$e i'f!&%ati!' t$ey 'ee/ t!

a'ay9e it a'/ p&epa&e 'e- #t&ategie# t! .!%pete t$ei&.!%petit! A# .#t!%e&)# ta#te a'/ p&efe&e'.e !f .#t!%e&

a&e .$a'gi'g #! t$at t$ey .a' /e5i.e a 'e- p&!/.t# a'/

#e&5i.e# a..!&/i'gy !& t! /e5e!p t$ei& p&!%!ti!' a'/

/i#t&i0ti!' #t&ategie# i' t$e i'e -it$ .#t!%e&)# p&efe&e'.e

8OMPETITI:E ANAL;SIS

!- /! t$ei& p&i.e .!%pa&e t! y!>

!- a&e t$ey /!i'g !5e&a> !- a&e y! 'iey #ite/ t! .!%pete -it$ t$e%>

E5e&y .!%pa'y $a# t! !!" !t $i# t! $i# p&!%!ti!' a.ti5itie#

f!& t$e /e5e!p%e't a'/ expa'#i!' !f t$e .!%pa'y N!- a /ay

t$e .!%petiti!' i# payi'g a "ey &!e a'/ -it$ t$i# &ega&/ t$e

.!%pa'ie# $a5e t! %a"e it# p&!%!ti!'a a# ee.ti5e a#

p!##i0e t! .!'te& t$e .!%petit!T$e 0a#i. &ea#!' f!& #ee.ti'g t$e t!pi. i# t! "'!- t$e

p&!%!ti!' !pp!&t'itie# f!& t$e 0i#e&i pa."age/ /&i'"i'g -ate&

i' Na'/e/ T$i# &e#ea&.$ $ep# t! "'!- t$e &etaie &e#p!'#e#

a0!t BISLERI /&i'"i'g -ate& a'/ #e&5i.e# a'/ 'e- -ay# t!

#e&5e t$e .#t!%e& t$&!g$ .!'#i#te't a'/ 5aa0e #e&5i.e t!

#ati#fy t$e%

T$e &ep!&t i# 0a#e/ !' t$e #t/y !f %a&"et P&!%!ti!' !f 0i#e&i

at &etai a'/ i'#titti!'a !tet# T$e %ai' %!tt! !f t$e #t/y

!f p&!%!ti!' a.ti5itie# t$at it $ep# t! '/eta'/ t$e .&&e't

a# -e a# ft&e p&!%!ti!' !pp!&t'itie# i' t$e %a&"et St/y

i# a#! $epf f!& expa'#i!' !f 0i#e&i p&!/.t# t$e %a&"et i'

ft&e It i# 'e.e##a&y t! '/eta'/ t$e p&!%!ti!'!pp!&t'itie# a'/ ta"i'g t$e% i't! .!'#i/e&ati!' a'/ i'.&ea#e#

t$e %a&"et #$a&e i' !&/e& f!& expa'#i!' !f 0#i'e## St/y !f

t$e %a&"et p!te'tia i# %!#t i%p!&ta't f!& e5e&y .!%pa'y T!

p&!%!te t$e p&!/.t# !f t$e .!%pa'y a'/ t! '/eta'/ t$e

.$a'gi'g p&efe&e'.e# !f /eae a'/ &etaie

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LITREATURE REVIEW

CONCEPT OF PROMOTION ACTIVITIES%

P&!%!ti!' i# !'e !f t$e %a&"eti'g %ix ee%e't# T$e

#pe.i.ati!' !f 5e p&!%!ti!'a %ix !& p&!%!ti!'a pa' T$e#e

ee%e't# a&e pe!'a #ei'g+ a/5e&ti#i'g+ #ae#

p&!%!ti!'+ /i&e.t %a&"eti'g+ a'/ p0i.ity A p&!%!ti!'a %ix

#pe.ie# $!- %.$ atte'ti!' t! pay t! ea.$ !f t$e 5e

#0.ateg!&ie#+ a'/ $!- %.$ %!'ey t! 0/get f!& ea.$ A

p&!%!ti!'a pa' .a' $a5e a -i/e &a'ge !f !0e.ti5e#+

i'./i'g< #ae# i'.&ea#e#+ 'e- p&!/.t a..epta'.e+ .&eati!'

!f 0&a'/ eity+ p!#iti!'i'g+ .!%petiti5e &etaiati!'#+ !&

.&eati!' !f a .!&p!&ate i%age F'/a%e'tay+ $!-e5e& t$e&e

a&e t$&ee 0a#i. !0e.ti5e# !f p&!%!ti!' T$e#e a&e

1T! p&e#e't i'f!&%ati!' t! .!'#%e a# -e a# !t$e

2T! i'.&ea#e /e%a'/

3T! /ie&e'tiate a p&!/.t

T$e&e a&e /ie&e't -ay# t! p&!%!te a p&!/.t i' /ie&e't a&ea#!f %e/ia P&!%!te #e i'te&'et a/5e&ti#e%e't+ #pe.ia

e5e't#+ e'/!e%e't#+ a'/ 'e-#pape t! a/5e&ti#e t$ei&

p&!/.t Ma'y ti%e# -it$ t$e p&.$a#e !f a p&!/.t t$e&e i# a'

i'.e'ti5e i"e /i#.!'t#+ f&ee ite%#+ !& a .!'te#t T$i# i# t!

i'.&ea#e t$e #ae# !f a gi5e' p&!/.t

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E5e&y .!%pa'y /!e# t$e p&!%!ti!' f!& t$e p&!/.t# a'/

#e&5i.e# p&!/.e/ 0y t$e% T$e p&!%!ti!'a a.ti5itie# a&e '!t

!'y 0!'/ t! 0#i'e## 0t a#! g!5e&'%e't+ i'#titti!'# a'/

!t$e& %a'y !&ga'i9ati!'#

R&'&(r)* +(+&r'%

6PROMOTION OF MINERAL =ATER BISLERI7

T$i# pape& -a# #0%itte/ t! Bi#e&i I'te&'ati!'a P5t Lt/ I'

2GG i' M%0ai I' t$i# pape& t$e .!%pa'y $a/ #&5eye/

a0!t t$e p&!%!ti!'a a.ti5itie# -it$ t$e .#t!%e pe&.epti!'

i' pa."agi'g+ p&i.e a'/ t$e !t$e& fa.t! -$i.$ ae.t a!t t!

t$e p&!/.t7

6PROHE8T REPORT ON EPORT PROMOTIONOF

POMEJRANATE FROM INDIA7

T$i# &e#ea&.$ -a# /!'e 0y ag&i.t&e 'a'.e .!&p!&ati!' t/

S0%itte/ t! J!5t !f INDIA+ UN8TAD a'/ DFID (UK* i' 2GG

T$e p&p!#e !f &e#ea&.$ i# t! t$e i'itiati5e 0y APEDA f!&

p&epa&ati!' !f p&!e.t &ep!&t !' P!%eg&a'ate exp!&t p&!%!ti!'

f&!% Ma$a&a#$t&a i# a -e.!%e #tep i' a.$ie5i'g t$e #ai/

!0e.ti5e#

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6IMPA8T OF SALES PROMOTION ON

ORJANIATIONS PROFITABLIT; 8ONSUMERS

PER8EPTION IN PAKISTAN7T$i# pape& -a# #0%itte/ 0y Sye/a Na9i#$+ e$&a Ri95i+ Sa/ia

Mai" t! INTERDIS8IPLINAR; HOURNAL OF 8ONTEMPORAR;

RESEAR8 IN BUSINESS a'/ it f!.# !' I%pa.t !f Sae#

P&!%!ti!' !' O&ga'i9ati!'#) P&!ta0iity a'/ 8!'#%e&)#

Pe&.epti!' i' Pa"i#ta' T$e #t/y i# ai%e/ at '/i'g t$e

&eati!'#$ip a%!'g #ae# p&!%!ti!' #t&ategie# a'/ t$e

p&!ta0iity !f t$e &%# a!'g -it$ t$e pe&.epti!' a0!t #ae#

p&!%!ti!' !f t$e .!'#%e a'/ it# &eati!'#$ip -it$ t$e 0&a'/

!yaty !f t$at pa&ti.a& 0&a'/ !& .!%pa'y

COMPANY PROFILE

Bi#e&i I'te&'ati!'a P5t Lt/+ -a# !&igi'ay Itaia' 8!%pa'y8&eate/ 0y Fei.e Bi#e&i+ -$! t 0&!g$t t$e i/ea !f #ei'g

0!tte/ -ate& i' I'/ia Bi#e&i -a# Fity i't&!/.e/ i' M%0ai

i' ga## 0!tte# i' t-! 5a&ietie#000y #ti i' 1C@ Pa&e

0!g$t !5e& Bi#e&i (I'/ia* Lt/ I' 1C A'/ #ta&te/ 0!tti'g

-ate& i' ga## 0!tte '/e& t$e 0&a'/ 'a%e ,Bi#e&i) Late& Pa&e

#-it.$e/ !5e& t! P:8 '!' &et&'a0e B!tte# 'ay a/5a'.e/t! PET .!'tai'e I' 1@ RAMES 8AUAN #ta&te/

expa'/i'g Bi#e&i !pe&ati!'# I' 2GG3 Bi#e&i a''!'.e/ it#

5e't&e t! E&!pe Afte& t$at Ra%e#$ 8$$a' #!/ $i# #ta"e t!

-a"$a&i"a& #!'#+ 0t a !pe&ati!'# a&e '/e& Ra%e#$

8$a$a'

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A 0&a'/ t$at pi!'ee&e/ t$e .!'.ept !f %i'e&a -ate&+ 0!tte/

-it$ it# /i#ti'.t g&ee' La0e+ Bi#e&i+ t!/ay+ i# a $!#e$!/

'a%e P!-e&e/ 0y 1 !-'e/ pa't#+ 33 .!Pa."e+ 11

f&a'.$i#ee# a'/ a -i/e /i#t&i0ti!' a'/ &etai 'et-!&" pa'

I'/ia+ Bi#e&i i# at t$e .e't&e !f t$e Aa J&ee' Re5!ti!'

T$e %ai'#t&ea% .!%petiti!' i# i' t$e f!&% !f .!.a.!a I'/ia

Ki'ey+ Aa'a f&!% Pep#i f!!/# a'/ 'e#te I'/ia p&e Bi#e&i

.!'ti'e# t! ea/ i' t$e R# GG1+GGG.& !&ga'i9e/+ pa."age/

-ate& %a&"et -it$ a' e#ti%ate/ 4G pe& .e't %a&"et S$a&e+f!!-e/ 0y Ki'ey at 2 pe& .e't a'/ Aa'a -it$ a' 11 pe&

.e't #$a&e I' Te&%# !f 5!%e#+ t$e N!&t$ a'/ =e#t &e%ai'

Bi#e&i)# 0igge#t pe&f!&%i'g %a&"et#+ /e#pite t$e 0&a'/)#

##tai'e/ 'ati!'ae5e p&e#e'.e 8!%pa'y i# %a'fa.t&e&

a'/ #!e /i#t&i0t!& !f 5a&i!# Pa."age/ D&i'"i'g =ate& SKU)#

62@G %+ @GG %+ 1ite&+ 12 ite&+ 2 ite&+ @ ite&+ 2G ite& Bi#e&i

S!/a7 8!%pa'y i# a#! g!i'g t! a'.$ 'e- SKU)# i'

.!%pia'.e t! t$e /e%a'/ !f .#t!%e i' t$e %a&"et

8!%pa'y $a# a 4 %a'fa.t&i'g 'it i' p'e f!& p&!/.ti!' !f

,Bi#e&i) 0&a'/ pa."age/ /&i'"i'g -ate& i' a##!.iati!' -it$ 8!

Pa."e& Be#i/e# t$e#e+ .!%pa'y i# t$i'"i'g f!& Ne-

Ma'fa.t&i'g U'it i' Na'/e/ f!& t$e f%e't !f t$e

8#t!%e& /e%a'/

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VISION OF ORGNISATION%

T$e Aa J&ee' Re5!ti!' 0ega' -it$ a' a%0iti!# /&ea% 8!'#i#te't aity a'/

ta#te a&e t-! !f t$e p&i'.ipa /ie&e'.e# 0et-ee' 0!tte/ -ate& a'/

tap -ate& =$ie 0!tte/ -ate& !&igi'ate# f&!% p&!te.te/ #!&.e#

a&gey f&!% '/e&g&!'/ aife a'/ #p&i'g# tap -ate& .!%e#

%!#ty f&!% &i5e a'/ a"e#

.!'ta%i'a't#

Co-+&00o/%

T$e 0!tte/ -ate& i'/#t&y $a# t-! !t$e& i'/#t&ie# a# it# 0igge#t

.!%petit! i' f&!% !f =ate& p&ie i'/#t&y a'/ t$e #!ft /&i'"#

i'/#t&y T$!g$ t$e -ate& p&ie& i'/#t&y #$!/ 0e .&e/ite/ t! $a5e

/!'e t$e #pa/e-!&"+ f!& #etti'g p t$e f!'/ati!' !f 0!tte/ -ate&

i'/#t&y 0t #ti it a.t# a# .!%petit! e#pe.iay i' t$e $!#e$!/ a'/

i'#titti!'a .!'#%pti!' %a&"et S! t$e -ate& p&ie& i# a #t&!'g

.!%petit!& i' $!#e$!/ a'/ i'#titti!'a %a&"et t$e #!ft /&i'"# %a&"et

i# a #t&!'g &at$e& 5e&y #t&!'g .!%petit!& i' t$e &etai .!'#%pti!'

%a&"et B!tte/ -ate& 0e.a%e a p&!/.t i' t$e =e#t /&i'g t$e 12G)#

a'/ /e5e!pe/ &api/y ge %a&"et #i9e+ '%e&!# !.a 0&a'/# a'/

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.!'t&!e/ p&i.e %e.$a'i#% a&e #!%e !f t$e feat&e# !f t$e %a&"et

t$e&e 8!'#%e i' t$e =e#t a&e quality conscious a'/ /i#pay brand

loyalty I'/ia' .!'#%e a." !' 0!t$ t$e .!'t#

T+&' o #o& W(&r

T$e&e a&e #e5e&a /ie&e't 5a&ietie# !f 0!tte/ -ate& T$e p&!/.t %ay

0e a0ee/ a# 0!tte/ -ate&+ /&i'"i'g -ate& !& a'y !f t$e f!!-i'g

te&%#

Ar&'0(/ W& W(&r%

B!tte/ -ate& f&!% a -e t$at tap# a .!''e/ aife& (a-ate& 0ea&i'g

'/e&g&!'/ aye& !f &!." !& #a'/* i' -$i.$ t$e -ate& e5e #ta'/# at

#!%e $eig$t a0!5e t$e t!p !f t$e aife&

Dr0/0/ W(&r%

D&i'"i'g -ate& i# a'!t$e& 'a%e f!& 0!tte/ -ate& A..!&/i'gy /&i'"i'g

-ate& i# -ate& t$at i# #!/ f!& $%a' .!'#%pti!' i' #a'ita&y

.!'tai'e a'/ .!'tai'# '! a//e/ #-eete'e !& .$e%i.a a//iti5e#

(!t$e& t$a' a5!+ ext&a.t# !& e##e'.e#* It %#t 0e .a!&ief&ee a'/

#ga& f&ee+ Fa5!+ ext&a.t# !& e##e'.e# %ay 0e a//e/ t! /&i'"i'g-ate&+ 0t t$ey %#t

.!%p&i#e e## t$a' !'epe&.e't 0y -eig$t !f t$e 'a p&!/.t !& t$e

p&!/.t

-i 0e .!'#i/e&e/ a #!ft /&i'"

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M0/&r( W(&r%

B!tte/ -ate& .!'tai'i'g '!t e## t$a' 2@G pa&t# pe& %ii!' t!ta

/i##!5e/ #!i/# %ay 0e a0ee/ a# %i'e&a -ate& Mi'e&a -ate& i#

/i#ti'gi#$e/ f&!% !t$e& type# !f 0!tte/ -ate& 0y it# .!'#ta't e5e

a'/ &eati5e p&!p!&ti!'# !f %i'e&a a'/ t&a.e ee%e't# at t$e p!i't !f

e%e&ge'.e f&!% t$e #!&.e N! %i'e&a .a' 0e a//e/ t! t$i# p&!/.t

P.r08& W(&r%

=ate& t$at $a# 0ee' p&!/.e/ 0y /i#tiati!'+ /ei!'i9ati!'+ &e5ee

!#%!#i# !& !t$e& #ita0e p&!.e## .a' 0e a0ee/ a# p&ie/ 0!tte/

-ate& Ot$e& #ita0e p&!/.t 'a%e# f!& 0!tte/ -ate& t&eate/ 0y !'e !f

t$e a0!5e p&!.e##e# %ay i'./e 6/i#tie/ -ate&7 if it i# p&!/.e/ 0y

/i#tiati!'+ 6/ei!'i9e/ -ate&7 if t$e -ate& i# p&!/.e/ 0y /ei!'i9ati!'+

!& 6&e5ee !#%!#i# -ate&7 if t$e p&!.e## #e/ i# &e5ee !#%!#i#

S+(r0/ W(&r%

=ate& t$at afte& t&eat%e't a'/ p!##i0e &epa.e%e't -it$ .a&0!'

/i!xi/e .!'tai'# t$e #a%e a%!'t !f .a&0!' /i!xi/e t$at it $a/ at

e%e&ge'.e f&!% t$e #!&.e

S+r0/ W(&r%B!tte/ -ate& /e&i5e/ f&!% a' '/e&g&!'/ f!&%ati!' f&!% -$i.$ -ate&

!-# 'at&ay t! t$e #&fa.e !f t$e ea&t$ Sp&i'g -ate& %#t 0e

.!e.te/ !'y at t$e #p&i'g !& t$&!g$ a 0!&e$!e tappi'g t$e

'/e&g&!'/ f!&%ati!' '/i'g t$e #p&i'g

W& W(&r' ;o& 9(&r 0/.'r

D0'r0;.0o/ )*(//& o #0'&r0%

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RESEARCH

METHODOLOGY

T$e %ai' ai% !f #t/y i# t! a..!%pi#$ t$e f!!-i'g !0e.ti5e#

1 T! '/ !t p&!%!ti!' !pp!&t'itie# f!& 0i#e&i

2 T! i/e'tify %!#t p&efe&&e/ p&!%!ti!'a t!! 0y &etaie

3 T! i/e'tify %!#t p&efe&&e/ 0&a'/ !f %i'e&a -ate& 0y &etaie a# -e a#

.#t!%e

4 T! #t/y t$e !pi'i!'# !f t$e &etaie a0!t 0i#e&i %i'e&a -ate&

SCOPE OF THE STUDY%

T$e #t/y -a# .!'/.te/ i' 'a'/e/ .ity f!& t$e /&ati!' !f t-! %!'t$#

T$e #t/y i# appi.a0e t! &etai !tet# a# -e a# i'#titti!'a !tet#

Sa%pe #i9e i# ta"e' 2GG Re#p!'/e't# -e&e &a'/!%y #ee.te/ F!& t$i#&e#ea&.$ p&!e.t 0!t$ t$e p&i%a&y a'/ #e.!'/a&y /ata a&e #e/

T$e #.!pe !f t$e p&!e.t i'./e/ 6p&!%!ti!' !f 0i#e&i at &etai !tet# a'/

i'#titti!'a !tet# at 'a'/e/7

T$e !t$e& f!!-i'g a#pe.t# -e&e #t/ie/

B&a'/ N! !f &e#p!'/e't#

Pe&.e'tage

Sta'/a&/

B&a'/ 1CG GL!.a B&a'/ 4G 2G

T!ta 2GG 1GGT(;& /o,2% 9*0)* +& o -0/&r( 9(&r>' ;r(/ &+ ( 'or&

F0.r& /o,2

I/&r+r&(0o/%

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D&i'g t$e #&5ey it -a# f!'/ t$at GV &etaie "eep# #ta'/a&/ 0&a'/ !f

%i'e&a -ate& at #t!&e -$e&ea# !'y 2GV !f t$e &etaie p&efe& t! "eep

!.a 0&a'/ H&/)& *& -(r& 0' o-0/(& ; S(/(r ;r(/'!f

pa."age/ /&i'"i'g -ate&

2 =$i.$ "i'/ !f pa."age/ /&i'"i'g -ate& /!e# .#t!%e& a#">

B&a'/ N! !f

&e#p!'/e't#

Pe&.e'ta

ge

Sta'/a&/B&a'/ 1C

L!.a B&a'/ 24 12T!ta 2GG 1GG

T(;& /o,3% W*0)* +& o -0/&r( 9(&r>' ;r(/ ('& ;

).'o-&r@

F0.r& /o,3

I/&r+r&(0o/%

I' t$i# #&5ey it -a# f!'/ t$at V !f t$e .#t!%e a#" f!& #ta'/a&/

0&a'/# !f pa."age/ /&i'"i'g -ate& -$e&e !'y 12V !f t$e .#t!%e a#"

f!& !.a 0&a'/# !f it H&/)& *& '(/(r ;r(/' o +()(&

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r0/0/ 9(&r *(:& *& -(0-.- &-(/ 0/ *& -(r& ; *&

).'o-&r',

3 =$i.$ #ta'/a&/ 0&a'/ p&efe&&e/ 0y y! %!#ty f!& #ae>

T(;& /o,4% #r(/'

+r&&rr& ;

r&(0&r or '(&

F0.r& /o,4

[Type text] Page 2@

B&a'/ 'a%e !f

%i'e&a -ate&

N! !f

&e#p!'/e't#

Pe&.e'tag

eBi#e&i CC 33Ki'ey 3@ 1@Baiey 1G @Aa'a @4 2Oxy&i.$ 1 Ot$e& 1 @

T!ta 2GG 1GG


26/45

I/&r+r&(0o/%

T$e &etaie gi5e# t$e t p&efe&e'.e t! 0i#e&i -$i.$ i# at 33V+ -$e&e

#e.!'/ p&efe&e'.e g!e# t! aa'a at 2V+ t$i&/ p&efe&e'.e g!e# t!

Ki'ey -$i.$ #t!!/ at 1V -$e&e f!&t$ a'/ ft$ g!e# t! Oxy&i.$ 0aiey

&e#pe.ti5ey at V @V a'/ &e%ai'i'g %a&"et i# .apt&e/ 0y !t$e&

0&a'/#

4 =$i.$ .&ite&ia y! f!!- t! #ee.t 0&a'/ !f %i'e&a -ate& t! #e>

8&ite&ia

N! !f

&e#p!'/e't# Pe&.e'tageA5aia0iity 1 P&!%!ti!'a

A##i#ta't 21 1G@8#t!%e&

/e%a'/ @ 42@P&!t %a&gi' CG 3GF&ee #t!." &a." 1C

T!ta 2GG 1GGT(;& /o,5% Cr0&r0( oo9& ; r&(0&r' or '(&

F0.r& /o,5

[Type text] Page 2C


27/45

I/&r+r&(0o/%

T$e &etaie f!!- t$e .&ite&ia t! "eep /ie&e't 0&a'/# !f pa."age/

/&i'"i'g -ate& a# 43V &etaie g!e# t! "eep 0&a'/# a# pe& t$e .#t!%e&

/e%a'/+ -$e&e it i# f!!-e/ 0y p&!t %a&gi' -$i.$ i# at 3GV+ -it$

p&!%!ti!'a a##i#ta't 1GV !f t$e &etaie "eep 0&a'/# a# -e a# !' t$e

0a#i# !f a5aia0iity a'/ f&ee #t!." &a." t$e &etaie g!e# t! #ee.t t$e

%i'e&a -ate& 0&a'/ i# at V a'/ V &e#pe.ti5ey

@ =$e' a 8#t!%e& ta" !f %i'e&a -ate&+ -$i.$ 0&a'/ t$ey a#" f!&>

B&a'/ 'a%e !f %i'e&a-ate&

N! !f&e#p!'/e't# Pe&.e'tage

Bi#e&i 13G C@Ki'ey 1@ @Baiey 12 CAa'a 2@ 12@Oxy&i.$ 4Ot$e& 1G @

T!ta 2GG 1GGT(;& /o,6% #r(/' ('& ; ).'o-&r'

F0.r& /o,6

I/&r+r&(0o/%

[Type text] Page 2


28/45

It i# f!'/ t$at -$e' .#t!%e& a#"# f!& t$e 0&a'/ !f %i'e&a -ate& ty

$e !'y a#"# f!& 0i#e&i+ it %ea'# t$e 0i#e&i $a# t$e %axi%% /e%a'/ i'

t$e %a&"et 0y t$e .#t!%e at C@V T$e aa'a 0&a'/ i# a#"e/ 0y 13V

.#t!%e+ Ki'ey i# at V+ 0aiey #t!!/ at CV+ Oxy&i.$ i# at 4V a'/&e%ai'i'g .apt&e/ 0y !t$e& 0&a'/# at @V

C =$i.$ pa."age $a# t$e %axi%% /e%a'/>

Pa."agi'g

N! !f&e#p!'/e't#

Pe&.e'tage

@GG M 1G @1 ite& 12 C42 ite& @4 2@ ite& 4

T!ta 2GG 1GGT(;& /o,7% M(0-.- +()(& o &-(/

F0.r& /o,7

I/&r+r&(0o/%

[Type text] Page 2


29/45

I' %a&"et t$e pa."agi'g !f 1 ite& !f %i'e&a -ate& $a# t$e %axi%%

/e%a'/ at C4V -$e&e 2 ite& !f pa."agi'g i# f!!-e/ 0y 2V+ @GG % a'/

@ ite& $a# t$e /e%a'/ @V a'/ 4V &e#pe.ti5ey

!- f&ee'ty /! y! pa.e a' !&/e& !f %i'e&a -ate&>

P&!/.t 'a%e Daiy T-i.e a

-ee"

=ee"

y

T-i.e

a

%!'t

$

M!'t$

y

T!ta

Bi#e&i G @C 2 24 12 2GG

Aa'a 1GG 2 32 22 1 2GG

Ki'ey CG 4 3G 4G 22 2GG

Baiey

1GG

23 2@ 2G 32 2GG

Oxy&i.$ @3 C 3G 4G 1G 2GG

Ot$e& G 32 21 @4 3 2GG

T(;& /o,% Fr&B.&/ or&r +()& ; r&(0&r'

F0.r& /o,

I/&r+r&(0o/%

F!& 0i#e&i G &etaie pa.e /aiy !&/e&+ @C p&efe t-i.e a -ee"+ 2 fee

t! !&/e& !'.e a -ee"+ 24 pa.e t-i.e a %!'t$ a'/ &e%ai'i'g 12 pa.e t$e

!&/e& %!'t$y

[Type text] Page 2


30/45

Aa'a i# $a5i'g 1GG &etaie -$! pa.e it# !&/e& !' /aiy 0a#i#+ 2

p&efe t! t-i.e a -ee"+ 32 p&efe t! pa.e !&/e& -ee"y+ 1 &etaie

pa.e !&/e %!'t$y

Ki'ey i# $a5i'g !'y CG &etaie -$! pa.e t$ei& !&/e /aiy+ 4 pa.e

t-i.e a -ee"+ 3G !f t$e% p&efe t! !'.e a -ee"+ 4G &etaie p&efe t!

t-i.e a %!'t$ a'/ 22 &etaie p&efe& t! pa.e %!'t$y

A# aa'a 0aiey i# a#! $a5i'g 1GG &etaie -$! pa.e# /aiy !&/e+

!'y 23 !f t$e% p&efe t! t-i.e a -ee"+ 2@ p&efe t! -ee"y+ 2G !f t$e%

pa.e t-i.e a %!'t$ a'/ 32 &etaie pa.e a %!'t$y !&/e -$i.$ i#

$ig$e#t '%0e& !f &etaie i' a %i'e&a -ate&

=$at i# y!& !pi'i!' t!-a&/# 0i#e&i p&!/.t#>

Opi'i!'

N! !f

&e#p!'/e't#

Pe&.e'ta

geEx.ee't C 43:e&y g!!/ 41 2G@J!!/ 2 13@Sati#fa.t!

&y 21 1G@P!!& 2@ 12@

T!ta 2GG 1GGT(;& /o,!% R&(0&r' o+0/0o/ o9(r' ;0'&r0

F0.r& /o,!

I/&r+r&(0o/%

[Type text] Page 3G


31/45

T$e 43V !f t$e &etaie #ai/ 0i#e&i i# a' ex.ee't 0&a'/+ 2G@V !f

&etaie &ate/ 0i#e&i -it$ 5e&y g!!/+ 13@V &etaie #t!!/ -it$ g!!/

&ati'g a'/13V #ai/ it i# p!!& 0&a'/ H&/)& 0 0' '(0 *( *& 7" o

*& r&(0&r' '(0 ;0'&r0 0' oo ;r(/ or -or& *(/ oo,

A..!&/i'g t! y! -$at i# .#t!%e& pe&.epti!' t!-a&/# 0i#e&i>

Opi'i!'

N! !f

&e#p!'/e't#

Pe&.e'ta

geEx.ee'

t 3 4C@:e&y

g!!/ 4@ 22@J!!/ 2G 1G

Fai& 3G 1@P!!& 12 C

T!ta 2GG 1GGT(;& /o,1"% C.'o-&r o+0/0o/ o9(r' ;0'&r0

F0.r& /o,1"

[Type text] Page 31


32/45

I/&r+r&(0o/%

=$e&e t$e #a%e !pi'i!' a#"e/ f!& .#t!%e -$e&e 4CV !f t$e .#t!%e

#ai/ it i# a' ex.ee't 0&a'/+ -$e&e 23V #ai/ t! 0e 5e&y g!!/ a'/ 1GV

&% -it$ g!!/ &ati'g# H&/)& 0 0' +ro:& *( *& ;0'&r0 *(' /&(r o

" o ).'o-&r' 9*o '(' 0 0' oo or -or& *(/ 0,

1G D! y! t$i'" t$e p&!%!ti!'# a'/ a/5e&ti#i'g .a%paig'# /!'e 0y.!%pa'y a&e #.ie't>

Opi'i!'

N! !f

&e#p!'/e't# Pe&.e'tage;e# 11G @@N! @ 3@8a'Wt

#ay 1@ @T!ta 2GG 1GG

T(;& /o,11% R&(0&r' o+0/0o/ o9(r' (:&r0'0/ +ro-o0o/

F0.r& /o,11

[Type text] Page 32


33/45

I/&r+r&(0o/%

T$e &etaie -e&e a#"e/ f!& t$e p&!%!ti!'a a.ti5itie# /!'e 0y 0i#e&i

-$e&e @@V !f t$e &etaie a&e #ayi'g it i# #.ie't -$e&e 3V !f t$e

&etaie a&e #ayi'g '! a'/ t$e &e%ai'i'g a&e '!t a0e #ay a'yt$i'g

11 D!e# .#t!%e& p&.$a#e# t$e p&!/.t# a'yt$i'g -it$ t$e i'e'.e !f

p&!%!ti!' a.ti5itie#>

Opi'i!'

N! !f

&e#p!'/e't# Pe&.e'tageA-ay# C 4S!%eti%

e# @C 2Ne5e& 4 24T!ta 2GG 1GG

T(;& /o,12% I/.&/)& o +ro-o0o/ ()0:00&'

F0.r& /o,12

[Type text] Page 33


34/45

I/&r+r&(0o/%

T$e &etaie 0ee' a#"e/ f!& i'e'.e !f p&!%!ti!' a.ti5itie# !'

.#t!%e -$e&e t$e .#t!%e& a-ay# p&.$a#e# %i'e&a -ate& i# at 4V

T$e .#t!%e& #!%eti%e# p&.$a#e# i# at 2V a'/ &e%ai'i'g i# 'e5e&

#t!!/ at 24V

12 A..!&/i'g t! y! !' -$at .#t!%e& p&efe& t! p&.$a#e %i'e&a -ate&>

P&efe&e'.

e

N! !f

&e#p!'/e't#

Pe&.e'tag

eB&a'/ 12C C3A5aia0iit

y 4 24@P&i.e 11 @@Pa."agi'

g 14 T!ta 2GG 1GG

T(;& /o,13% C.'o-&r +r&&r&/)& o +.r)*('& -0/&r( 9(&r

[Type text] Page 34


35/45

F0.r& /o,13

I/&r+r&(0o/%

T$e &etaie p&.$a#e t$e %i'e&a -it$ t$e 0&a'/ 'a%e i# at C3V =$e&e

24V !f t$e &etaie p&.$a#e -it$ t$e a5aia0iity .&ite&ia T$e &e%ai'i'g

&etaie) p&.$a#e# %i'e&a -ate& f!& p&i.e pa."agi'g !f 0!tte# -$i.$

a&e CV a'/ V &e#pe.ti5ey

13 =$at type !f p&!%!ti!'a a.ti5ity att&a.t# %!&e t! .#t!%e& a'/ i#

&ei&e/ 0y .!%pa'y>

P&!%!ti!'a

a.ti5ity

N! !f

&e#p!'/e't# Pe&.e'tageA/5e&ti#e%e't# 1G4 @2R!a/ #$!-# 12 CJift ."y /&a-# C 34I'f!&%ati!'

eaet 1C T!ta 2GG 1GG

T(;& /o,14% Pro-o0o/( ()0:0 9*0)* (r()' -or& o ).'o-&r

F0.r& /o,14

I/&r+r&(0o/%

[Type text] Page 3@


36/45

T$e @2V !f t$e &etaie ag&ee/ f!& t$e a/5e&ti#e%e't 0y a'y 5i#a !&

'!' 5i#a i# 'e.e##a&y t! att&a.t .#t!%e -$e&e 34V !f t$e &etaie

#ai/ t$e gift ."y .!p!' att&a.t# %!&e t! .#t!%e =$e&e t$e &!a/

#$!-# a'/ i'f!&%ati!' eaet i# #t!!/ at V a'/ &!a/ #$!-# a&e at CV!'y

14 A&e y! #ati#e/ -it$ t$e #.$e%e# a'/ /i#.!'t# -e&e !e&e/ t! y!0y .!%pa'y>

Opi'i!'

N! !f

&e#p!'/e't# Pe&.e'tageSt&!'gy

ag&ee @G 2@Ag&ee 3C 1Net&a 34 1

Di#ag&ee 4 23@St&!'gy

/i#ag&ee 33 1C@T!ta 2GG 1GG

T(;& /o,15% S(0'()0o/ o r&(0&r' or ')*&-&' 0')o./

[Type text] Page 3C


37/45

F0.r& /o,15

I/&r+r&(0o/%

2@V !f t$e &etaie -e&e #t&!'gy ag&ee/ -it$ t$e #.$e%e# /i#.!'t#+

-$e&e 1V a&e ag&ee+ 1V &etaie -e&e $a# a 'et&a !pi'i!' 23V !f

t$e &etaie -e&e /i#ag&eei'g a'/ 1V #t&!'gy /i#ag&ee H&/)& *&

r&(0&r' (r& /o *(++ 90* *& ')*&-&' 0')o./' +ro:0& ;

)o-+(/,

1@ A..!&/i'g t! y!+ =$e&e #$!/ 0e t$e p&!%!ti!'a a.ti5itie# .a' 0eee.ti5e a'/ %!&e att&a.ti5e>

Pa.e#

N! !f

&e#p!'/e't# Pe&.e'tageS$!ppi'g

%a# 24 12I'te&'et 3C 1

Retai !tet# 1GC @3Ot$e 34 1T!ta 2GG 1GG

T(;& /o,17% E&)0:&/&'' o +ro-o0o/( ()0:0

F0.r& /o,17

[Type text] Page 3


38/45

I/&r+r&(0o/%

@3V !f t$e &etaie -e&e #ayi'g t$at t$e p&!%!ti!'a a.ti5itie# -!/ 0e

%!&e ee.ti5e at &etai #t!&e# -$e&e 12V #ay# it -!/ 0e ee.ti5e at

#$!ppi'g %a#+ 1V #ay# it 0e ee.ti5e at i'te&'et -$e&e &e%ai'i'g 1V

&etaie #ay# !t$e& pa.e# -!/ ea/ t! %!&e ee.ti5e

1C D!e# t$e 0&a'/ a%0a##a/!& .&eate a %!&e 5ae t! t$e p&!/.t>

Opi'i!' N! !f &e#p!'/e't# Pe&.e'tage;e# 1GC @3N! 43 21@8a'Wt

#ay @1 2@@T!ta 2GG 1GG

T(;& /o,24% V(.& )r&(0o/ o ;r(/ (-;(''(or or ;0'&r0

F0.r& /o,24

I/&r+r&(0o/%

[Type text] Page 3


39/45

@3V !f &etaie a&e &% -it$ 5ae .&eati!' !f 0&a'/ a%0a##a/!& f!&

p&!/.t+ 21V /!')t t$i'" a# i"e it a'/ t$e &e%ai'i'g .a')t #ay a'yt$i'g

FINDINGS

T! #..ee/ i' t!/ay)# .!%petiti5e %a&"et pa.eQ .!%pa'ie# %#t 0e

.!'#%e& .e't&i.+ -i''i'g .!'#%e& f&!% .!%petit! a'/ &etai' t$e% 0y

/ei5e&i'g g&eate& 5ae Bt 0ef!&e it &ea.$ t! .!'#%e+ .!%pa'y t

%#t '/eta'/ t$at $!- Bi#e&i /&i'"i'g -ate& -e %a"e A5aia0e f!&

t$e% a# %!&e a# p!##i0e T$i# .a' 0e /!'e 0y '/eta'/i'g 'ee/#

-a't# !f &etaie /i#t&i0t!&

Afte& a/%i'i#te&i'g e#ti!''ai&e t! &etaie i' 'a'/e/ &egi!' a'/ #0#ee't

ta0ati!' a'ay#i#+ t$i# p&!e.t $a# .!%e p -it$ t$e f!!-i'g i%p!&ta't'/i'g#

Documents

PROMOTION OF BISLERI AT RETAIL AND INSTITUTIONAL OUTLETS