Promotion MaterialsPromotion MaterialsHow do we promote BEST among studentsHow do we promote BEST among students

by Paulina GRUNWALDBEST Corporate Relations

BEST PARTNERS’ ROUND TABLE5th October 2007

Paris, France

Board of European Students of Technology

» Importance of promotion

Studen

tsCompanies

Promotion

By promotion of its activities, BEST is recruiting for you.

Board of European Students of Technology

• Electronic media• Webpages• Newsletters• Televison• Radio

» Promotion of our activities

} Local level only

• Paper media• Posters

• Leaflets

• Brochures

• Folders

• Postcards

• Annual reports

Board of European Students of Technology

• BEST webpages

» Promotion of our activities

Board of European Students of Technology

» Promotion of our activities

• BEST posters and leaflets for technical courses promotion

5000 issues

on 76 universities

Board of European Students of Technology

» Promotion of our activities

• BEST annual report

2000 issues

Using for promotion among• Partners of BEST• Universities‘ representatives

Board of European Students of Technology

• Live promotion• Presentations• Face-to-face promotion• Promotion by events

» Promotion of our activities

Board of European Students of Technology

» The promotion materials way

Students

LBG

markeTeam

Local PR team

Materials provided by internationational team

Materials presented to students

Board of European Students of Technology

• All promotion materials of BEST contain logos of partners

» Promotion of partners

Board of European Students of Technology

• Some LBGs use their own materials• Advantages

• Materials in students native language• Local groups know their students better

• Disadvantages• Not always as good graphical quality of

material as from marketing support

» Local promotion materials

• Every LBG has its own webpage

Board of European Students of Technology

• Materials for local recognition• T-shirts• Magazines• Leaflets• Webpage

» Local promotion materials

• Possibility to promote partners of BEST on this materials.• Agreement with LBGs need to be done

in advance

Board of European Students of Technology

» Questions?