Brand   Activation   Manager

Brand   Activation   Manager NestleSeptember 2009 – Present (6 years 9 months)Tanzania-Dar es salaamJob Description:1. Sampling and Promotions-Hiring, Training and Supervision of Promoters across the brands as per brief from -Business Development Manager (BDM) & Channel Category Sales Developer (CCSD).-Ensure good quality people and work on the ground.-Processing payments for promotions as per requirements and output.-Implement cost effective measures for sampling and promotions.-Control sampling support materials.-Manage effectively promotions budgets.

2. Road Shows, Rig Management-Hire a RIG Team, Train, Manage and make route plans in line with Sales & CCSD activity plans.-Ensure effective execution to yield-Set up, run and manage an efficient Sampling Unit.-Ensure effective implementation of Brand related activities. -Effective and on-time implementation of Brand activities.-Co-ordination with Agencies / Third Parties.-Budget Control

Brand Activation ManagerHilal Foods (Pvt) Ltd.2014 – Present (2 years)Karachi

Job Description:

Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives

Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate

Develop and apply in-depth understanding of consumer insights to advance the businessHave the ownership & input into customizing activation campaigns and initiatives to relevant markets with the objective of driving consumer excitement and motivating purchase

Lead cross-functional teams in order to execute brand initiatives leading multiple projects and teams to achieve results

Manage budget and monitor spend against planned objectives Responsible for identifying, planning and execution of activations, brand events and

sponsorships meeting all KPIs Identifying and enlisting third party contractors for implementation of marketing

activities by efficient management of Supplier Network

Brand   Activation   Manager Ryponse Private LimitedFebruary 2015 – December 2015 (11 months)Karachi , Pakistan

Job Description

• Planning and creating Marketing campaigns and coming up with the Big Idea backed up by research and consumer insights • Preparing Execution Plan and Operational plan with deployment and itinerary planning• Ensuring execution as per the agreed parameter• Working closely with the client servicing department to make the project more practicable• Recruitment, train, supervise the activation crew• POS material development and vendor management• Analyze and respond to all client queries• Consolidate and conclude the operational reports where each report consists: monitoring, tracking, sales, stock and inventory

KEY ACCOUNT MANAGER(BCM)

Key   Account   Manager Walnut Media

March 2015 – September 2015 (7 months)Karachi

Client communication, strategies, agreeing timescales and budgets. Reporting and leading the executions through monitoring and chasing work progress. The work offered high level of responsibility and Tight client deadlines require an ability to work under pressure.

Key   Account   Manager   - South Region Trillium Information Security SystemsAugust 2015 – Present (10 months)Karachi

• Responsible to manage 4 Brands of the company (TRISECT, TRISOL, TRIAM & TISP) and increase their growth in SME Market by each quarter.

• Managing key accounts, designing new campaigns, designing attractive product offerings/ terms & conditions and managing full sales cycle.

• Building relationships with new clients, lead generation and successful conversion into potential sales opportunities.

• Manage coordination with technical teams and marketing team to ensure optimum service delivery.

• Conduct meetings with potential clients, presenting company overview and portfolio to them.

• Manage and promote Conferences, Seminars, workshops and other events arranged the company to make them successful.

Key Account ManagerNestle S.A.April 2014 – April 2016 (2 years 1 month)Karachi

Ensure monthly achievement of sales (value and volume) targets for local key accounts (Rs. 200 million), CSD (Rs. 8 million) and USC (Rs. 15 million) with respect to category, brand and sku

Manage day to day negotiations with the customers on bulk deals, displays and promotions

Define and execute strategies and plans for the customer (s) in line with business requirements at zone level.

Timely execution of distributor/customer/shopper promotions and activations. Obtaining in store space allocation at best possible rate, as part of trade activities

implementation.  Maximize accessibility, visibility and availability of all Nestle’ products across the

channel  Collaborate with field sales, channel development and supply chain to drive customer

related initiatives.

Media Buying Manager

Manager   Media   Buying , Distribution, & Planning Cablecast (Pvt.) Ltd.December 2009 – Present (6 years 6 months)Pakistan

Media planning / proposal for cable advertising.

Release order made the vendor to ensure the frequency of the campaign.  Making costing & allocating the budget for the campaign. Distribution of campaign all over Pakistan. Transmission certificate or transmission report from cable operator to provide the on-

airing detail to directors and client servicing manager.  Alignment with client (sales team & brand team) and vendors for client servicing. Post campaign presentation and reporting to the client & directors This reporting/presentation includes all the facts and figures of the airing campaign Route planning for the outdoor officer (ground verification of campaign within different

cities/territories of Pakistan). Maintain payment vouchers  Petty cash Sale invoices Bank reconciliation 

Manager Media Buying & OperationsMediapulse (Pvt.) Ltd.September 2014 – Present (1 year 9 months)DHA, Phase 2, Karachi, Pakistan.

Manage a portfolio of key agency accounts by responding to all their communications needs coordinating with relevant internal/external function.

Evaluate approved campaigns on the basis of CPRP, REACH, OTS and GRP's etc. Prepare reports for all clients i-e Clutter Report, Positioning Report, Post Buy, Mid

Break. CPRP base buying of media as per client target audience. Having good relationship network in Media. Taking care of CAT priority placement, Value Additions, Positioning. Content Integration on all channels on the basis of ROI. Study existing media plans and suggest improvement on the basis of highly rated

software/slots. Conduct Internal session on budget allocation

Manager Media BuyingTmediaDecember 2009 – Present (6 years 6 months)

o Strategizing Media Plan for valued clients of Tmedia. o Preparing Media Plan.o Media Buying with Publications.o Evaluating Annual Saving for the valued clients.o Exploring New Opportunities for the cliento Client Servicing.o Handling day to day matters with client and media

Acquisition of outdoor media agency :

Acquisitions Analyst Job Description(OMA)Acquisitions analysts typically work for corporations or other organizations looking to expand. They explore the potential benefits and costs of combining another business's or organization's liabilities and assets with their own. Acquisitions analysts need to demonstrate excellent research skills, business knowledge and valuation strategies. These professionals are often employed through consulting companies and contractors

who work with the U.S. government, as well as financial institutions, technology firms and manufacturing companies. Acquisitions analysts could also be responsible for acquiring new customers or clients.

An acquisitions analyst might work as part of an acquisitions team, often as the team leader. They could also be involved in mergers, requiring significant research into another company's financial, management, employee and client records.

Acquisition Specialist Job Description(OMA)Acquisition specialists work in a range of industries, overseeing efforts by a company to acquire goods, property, services and even employees. An acquisition specialist’s responsibilities vary, depending on the industry and area of responsibility. However, all acquisition specialists must have strong analytical and research skills, be impeccable communicators, and be able to identify and resolve problems.

Primary ResponsibilitiesRegardless of the industry where they work, acquisition specialists develop and review acquisition strategies. They may also participate in the actual procurement process. For example, a property acquisition specialist tasked with finding property for the company to buy may reach out to the owner on behalf of the company. An acquisition specialist who works with a company’s human resources department may identify and meet with candidates for open positions and recommend which candidates to hire. Acquisition specialists also review results of procurement efforts and course-correct when necessary.

Secondary ResponsibilitiesA large part of an acquisition specialist’s job involves administrative tasks. For example, she may need to manage a vendor database, create and process purchase orders, draft acquisition-related documents, and create a company’s acquisition guidelines and tactics. Talent acquisition specialists, for example, may create and post job listings on online job boards. To identify where needs exist, acquisition specialists also work closely with other departments and parts of companies. Acquisition specialists may also function as supervisors, especially those who oversee staff or train new employees.

Own Profile :

Brand   Activation   Manager Hiring, Training and Supervision of Promoters across the brands as per brief from -

Business Development Manager (BDM) & Channel Category Sales Developer (CCSD).-Ensure good quality people and work on the ground.

Ensure effective execution to yield-Set up, run and manage an efficient Sampling Unit.-Ensure effective implementation of Brand related activities

Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives

Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriateDevelop and apply in-depth understanding of consumer insights to advance the business

Analyze and respond to all client queries.Consolidate and conclude the operational reports where each report consists: monitoring, tracking, sales, stock and inventory

Key   Account   Manager Reporting and leading the executions through monitoring and chasing work progress

. The work offered high level of responsibility and Tight client deadlines require an ability to work under pressure

Managing key accounts, designing new campaigns, designing attractive product offerings/ terms & conditions and managing full sales cycle.

Building relationships with new clients, lead generation and successful conversion into potential sales opportunities.-Manage day to day negotiations with the customers on bulk deals, displays and promotions-Define and execute strategies and plans for the customer (s) in line with business requirements at zone level. -Timely execution of distributor/customer/shopper promotions and activations

Media Buying Manager

Release order made the vendor to ensure the frequency of the campaign.  Making costing & allocating the budget for the campaign. Distribution of campaign all over Pakistan.

Study existing media plans and suggest improvement on the basis of highly rated software/slots.

Conduct Internal session on budget allocation Strategizing Media Plan for valued clients of Tmedia.  Media Buying with Publications. Evaluating Annual Saving for the valued clients

Acquisition of outdoor media agency

Gather and organize information to plan advertising campaigns Plan the advertising, including which media to advertise in, such as radio, television,

print, online, and billboards An acquisitions might work as part of an acquisitions team, often as the team leader.

Could also be involved in mergers, requiring significant research into another company's financial, management, employee and client records

Develop and review acquisition strategies. Participate in the actual procurement process