PROMOTING YOUR NATIONALCOLLEGE FAIR

TO EXHIBITORS AND ATTENDEES

R YA N B U R T O N - R O M E R O ( N C F C O M M I T T E E / N C F P H O E N I X

C H A I R P E R S O N )

R A S H E E N A W I L S O N ( N C F E V E N T M A N A G E R )

PROMOTING We market these fairs to provide an opportunity for students to learn about post-

graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible.

Exhibitors

Attendees

ROLES/ RESPONSIBILITIES

NACAC

Introduces the National College Fair

Provides a general overview of the National College Fair

Local Arrangements Committee

Follow-up from NACAC’s introduction

Provides a personal touch

PROMOTING TO ATTENDEES

NACAC: Emails, save the dates,

printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper

LAC: Reach out to city

government to have a “Go to College Week.”

Revise the counselors list and send mass emails.

Use local affiliate’s resources.

PROMOTING TO EXHIBITORS

(COLLEGE REPRESENTATIVES)

NACAC: Advertise on NACAC’s

website Send promotional

materials to all members Email last year’s exhibitors Social Media outlets NCF fee waiver program Promote to State/Regional

Affiliates

LAC: Personal emails Reminders

ONE STEP FURTHER

Billboards

Newspaper Ads

Walk of Education (Be a Leader Foundation)

Radio Spots

Local News interviews

Social Media

KEY POINTS TO REMEMBER

Make it personal

Be detailed

Use resources from NACAC, affiliate, your network and

media

Plan ahead

Ask for help

GAME TIME!!!!!!!!