Promoting the Arabian Horse from the Top Down and the Grassroots Up! 2012 AHA Club Excellence Awards Entry

Promoting the Arabian Horse from the Top Down and the Grassroots Up!

2012 AHA Club Excellence Awards Entry


2012 AHA Club Excellence Awards Category Entries



Membership Recruitment CategorySituation Analysis

WCAHA 2010 membership mark hit 150+ for the first time.

WCAHA has sent full delegates to AHA for the past 10 years

To send 4 Convention delegates each year we must retain the membership mark of 150+ members annually

Membership Recruitment CategoryGoals

WCAHA goal for 2012: Target expired members to retain 150+ adult memberships!

Retain the current voting delegate level from 2010 and 2011 for the 2012 AHA Convention

Additionally, Gain new members especially new to Arabians – with annual growth goal of 5% annually

Membership Recruitment CategoryPlan

Created a membership brochure for mailing which Includes: Who is WCAHA? What is our purpose? What are our activities?

Utilization of new AHA report-Membership Renewal Notification to proactively contact members whose membership will expire on a monthly basis

WCAHA paid subscription to “Modern Arabian Horse” to all renewing members when membership renewal sent to club secretary

Continue distribution of club brochure at local events

Free meal at our Annual Club meeting to all current, new and renewing members

Maintain current club price structure with NO increase

Membership Recruitment CategoryTimeline

Meet membership goal by June 30, 2012Retain membership requirement for 4th

delegate

Adult members in June 2009: 135Target members in June 2010: 155Target members in June 2011: 153Target members in June 2012: 152

Membership Recruitment Category

Results

Success!WCAHA had a count of 152 adult memberships on

June 30!

We retained our 4 delegates for 2012!

Our goal for 2013 is to again retain all members and strive harder for a minimum 5% growth!



Breed Promotion CategorySituation Analysis

WCAHA is a club that believes in providing programs and venues that help participants showcase their Arabians and Arabian crosses, and in some cases, the results of their breeding programs. In an effort to facilitate this commitment, WCAHA has maintained a Futurity for more than 30 years --- allowing nominated weanlings and yearlings to show and win payback at its annual November show.

Approximately eight years ago, the club decided to implement an All-Star Stallion Futurity Auction to increase the number of entries and to build more lucrative Futurity paybacks by using monies obtained through stallion services purchased in the Auction.

Breed Promotion CategoryGoals

To increase national awareness for an already successful Futurity program

To build/retain membership numbers through increased participation in the Futurity program

To find a webhost provider that could provide appropriate subscriber numbers, design assistance, and ongoing support to market the Auction.

To grow the Stallion Auction not only in numbers of participating stallions, but also in caliber of stallions.

To increase total dollars to fund annual paybacks to Futurity participants each November.

To spread the opportunity for payback to more people

Breed Promotion CategoryPlan

To communicate information about the Futurity through the use of the club’s website for information dissemination

To generate heightened interest in the Stallion Auction through new additions, appropriate marketing, and efficient operation of the auction itself

To evaluate the Futurity program through the solicitation of feedback from participants and implementing appropriate suggestions as needed

Breed Promotion CategoryFuturity and Stallion Auction

Audience

Anyone breeding Arabians or Part-Arabians, locally, regionally and nationally

Anyone interested in purchasing stud services at a reduced fee, both locally, regionally, nationally and globally

Breed Promotion CategoryFuturity Publicity

Promoted on the WCAHA Club website with a description of the program as well as the Rules, Regulations and Nomination forms.

Updates and changes communicated through member emails generated by WCAHA’s secretary as needed

Breed Promotion CategoryAll-Star Stallion Auction Publicity

Launched yearly to 40,000+ subscribers through email blasts generated by webhost

Advertised with a full-page ad in MAH or AH Times distributed at Scottsdale

Showcased on the webserver from January through early April (and remaining available throughout the year) for bidders to review and place bids. Added benefit to stallion owners as this advertises their studs year round

Advertised in our Region 12’s monthly newsletter

Information on auction sent to club members through timely blanket emails

Wrapped up with a “Last Minute Reminder” email blast generated by webhost

Breed Promotion CatagoryBudget

Revenue: WCAHA’s Futurity program operates on a cash basis beginning at zero each year. Total revenue consists of auction monies raised, Futurity nomination fees and class entry fees. All monies are disbursed equally among eight classes at the November show, paying down through fifth place.

Expenses: WCAHA splits the cost of the webhost yearly maintenance fee with the Futurity program ($270 each). Other expenses for the Futurity and Auction include a full page ad promoting the auction ($650) and miscellaneous expenses which includes share of website maintenance, trophies, ribbons and other small miscellaneous expenses ($1533).

Breed Promotion CategoryResults

Success!Bidders have purchased stallion services from

across the United States, as well as Canada and Switzerland

In 2011, auction raised $25,875 from 20 successful bidders, for a total of over $100,000 raised in last 5 auctions

Every penny of auction proceeds awarded in 2011 minus expenses - $23,422 awarded in 2011 !!!!!!!!!



Communication CategorySituation Analysis

WCAHA consistently looking for ways to expand and enhance communication

Being one of first clubs to utilize a website our ‘look and feel’ was very out of date

Concerns over the ability to keep website current for general public and members

Communication CategoryGoals

The Board solicited input from club members and tasked the website committee to improve both design and content while operating with fiscal prudence.

A website with a more finished modern look, added ease of navigation, and increased information.

Keep the website current for both members and general public.

Communication CategoryPlan

Analyze color and design

Add President’s message with photograph on home page

Create a “What’s New section” to include current activities, show results, monthly board minutes, upcoming shows and events

Add feature member stories within the club to showcase achievements and illustrate involvement with the Arabian horse

Communication CategoryBudget

Revenue: Increases visibility of the club’s activities including our shows resulting in greater participation - entries

Expenses: Annual maintenance fees to our webmaster and recent upgrade fees

Communication Category

Success!

See our updated website at www.wcaha.org



Club Projects CategorySituation Analysis

WCAHA is committed to club projects. We believe that club projects from sending delegates to the AHA Convention, promoting Arabians through an open show, Endurance rides and out Youth are some of the very most important areas that we have the opportunity to promote our Arabians.

Aside from two Class A shows each year to promote the horse show industry, WCAHA promotes breeding, endurance and recreational riding, youth development and other activities as needed.

Club Projects CategorySituation Analysis Overview

WCAHA Club Projects 2011– 2012 Full slate of Delegates to 2011 – 2012 AHA Convention

(Nov) All Star Stallion Futurity Auction (Dec – Apr) WCAHA/CCHA March Madness Open Show & Clinic

Weekend (Mar) South Carolina Upstate Equine Council Fundraiser (Apr) Region 12 Endurance Ride - Water Break Sponsor

Biltmore Estate, Asheville, NC (May) Region 12 Youth Jamboree Fundraiser - Sponsor (June) National AERC Endurance Rider Biltmore Endurance

(Sept)


Full slate of Delegates to 2011 AHA Convention (Nov) Bob Bennett Grace Greenlee Ed Davidson Pat Webb

WCAHA sends a full group of delegates to the AHA Convention each year. For 2011, WCAHA provided $500 of financial assistance to each delegate to help pay for expenses to Convention,

WCAHA believes in supporting club members who are involved at the national level with AHA


Equine March Madness Open All Breed Horse Show

March 10, 2012 for the 3rd consecutive year

WCAHA strongly encourages outreach to the community and additionally through Clemson University’s Collegiate Horseman’s Assocation.

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All Star Stallion Futurity Auction (Dec – Apr) December 2011 – April 2012

Carol Johnson Futurity Chairperson

The 2011 auction raised $25,875 to award in 8 futurity classes for weanlings and yearlings paying each class through 5th place


Water Break sponsor Biltmore Endurance Rice (May)

WCAHA provided $125 worth of bottled water and snacks to Ann Ayala for the Biltmore Endurance Ride held May 2012. WCAHA supports the endurance ride and provided WCAHA membership brochures to place at the entry table to target non- AHA or club affiliated members.


Region 12 Youth Jamboree Major sponsor (Jun)

The Region 12 Youth Jamboree show was held for the fourth year at the T Ed Garrison Arena in Clemson, SC. This year the show and clinic week ran from June 12 – 15.

Robert Obermiller, WCAHA Vice President, stepped in as show manager for the show in 2011 and again in 2012.

WCAHA members provided monumental support to make the Jamboree an outstanding success in both 2011 and 2012



WCAHA members volunteering at Youth Jamboree – a one of a kind event in AHA, to give youth riders a venue to learn and socialize with other young equestrians at a reasonable cost. WCAHA has been supportive of this event through volunteers and sponsorship for numerous years.

Youth Jamboree Board of Directors and numerous WCAHA club members



Provided bottled water and a lunch for all participants and their parents during the Jamboree

Bottled water - $150Lunch - $550

Volunteers and manpower for event manager, clinicians and show staff

WCAHA raised money via a pig toss at our annual shows, secret auction items and donations during our awards banquet. the Youth Jamboree. Pig toss - $135, Secret Auction - $300, general donations - $115

Club Projects CategoryResults

You Guessed it! Success!WCAHA Club Projects 2011– 2012 Full slate of Delegates to 2011 – 2012 AHA Convention (Nov) All Star Stallion Futurity Auction (Dec – Apr) WCAHA/CCHA March Madness Open Show & Clinic

Weekend (Mar) South Carolina Upstate Equine Council Fundraiser (Apr) Region 12 Endurance Ride - Water Break Sponsor Biltmore

Estate, Asheville, NC (May) Region 12 Youth Jamboree Fundraiser - Sponsor (June) National AERC Endurance Rider Biltmore Endurance (Sept)


2012 AHA Club Excellence Awards Entry

Documents

Promoting the Arabian Horse from the Top Down and the Grassroots Up! 2012 AHA Club Excellence Awards Entry