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Promoting Scuba and your Organization with OUC at
Scuba World
Raimund Krob, President
Ontario Underwater Council
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http://www.outdooradventureshow.ca/toronto/index.html
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OUC Members Promotional Opportunities at Scuba World:
1. No-cost displaying of your organization’s promotional flyers, brochures, & coupons at the OUC Booth for duration of Show
2. No-cost 2-hour time-slots at the OUC Booth for Member Org. reps.
3. No-cost 30-minute time-windows to put on shows in the OUC-Coordinated Scuba Demo Tank
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Promoting with Brochures and Flyers
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Displaying of Members’ Promotional Flyers & Brochures
• Must be received in OUC office by February 1st 2007
• Brochures may not be larger than 8.5” by 4”• Flyers may not be larger than 8.5” x 11”• Coupons may not be larger than 8.5” x 11”• Will be displayed at OUC Booth alongside other
OUC members’ literature• Unused literature will not be returned, but will be
distributed at future OUC events (Ice Floe Race, Treasure Hunt, etc.) until supply is used up.
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Promoting at the OUC Booth
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OUC Booth• OUC makes 2-Hour Time-Slots for all show hours available to OUC-
Member Organizations free of charge!• Limit of 4 members at booth at any one time 2 Board & 2 Member Org.• Bring:
– Brochures (no larger than 8.5” x 4” please)– Flyers (no larger than 8.5” x 11” please)– Promotional Material (Discover Scuba vouchers, course coupons, etc.)
• While you are a guest at the OUC Booth:– Your 1st allegiance needs to be to the Ontario Scuba Community and the OUC– Your 2nd allegiance needs to be to your fellow booth-mates– Your 3rd allegiance needs to be to your organization
• Book by e-mailing days and time-slots to: [email protected]
*Note: Not every member org. may all their requested time slots. Final schedule will be communicated to all 2 weeks before show.
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What to do at the OUC BoothStand outside the booth!
Give people
someth
ing!
Tell them about diving Ontario’s shipwrecks!
Tell them about
your Organization!
Get to know your fellow booth-mates!Show them what OUC is
doing for Scuba Diving
in Ontario!
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OUC Booth, Scuba World 2006
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Promoting at the OUC-Coordinated Scuba Demo Tank
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Your Goals:
• Engage!
• Entertain!
• Excite!
• Educate!
The more of the above you can do with the crowd, the better!
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Recommended Staffing
• 1 Announcer
• 1 Buddy team (2 Divers) per session
• 1 Diver-Support person
• 2-3 people to hand out flyers, brochures, coupons, answer questions, etc.
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Divers
• If demonstrating skills => be proficient!
• Move slloooooooowwwwllllllyyyy...• Make it look EASY!
• Pay attention to what the announcer wants you to do.
• Try to connect with the audience
• Be safe and have fun!
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Demo Tank Schedule
Fri. Feb. 23rd Organization Sat. Feb. 24th Organization Sun. Feb. 25th OrganizationN.A. N.A. 10:15 AM - 10:45 AM Available 10:15 AM - 10:45 AM AvailableN.A. N.A. 11:00 AM - 11:30 AM Available 11:00 AM - 11:30 AM AvailableN.A. N.A. 11:45 AM - 12:15 PM Available 11:45 AM - 12:15 PM Available
12:30 PM - 1:15 PM Available 12:30 PM - 1:15 PM Available 12:30 PM - 1:15 PM Available1:30 PM - 2:00 PM Available 1:30 PM - 2:00 PM Available 1:30 PM - 2:00 PM Available2:15 PM - 2:45 PM Available 2:15 PM - 2:45 PM Available 2:15 PM - 2:45 PM Available3:00 PM - 3:30 PM Available 3:00 PM - 3:30 PM Available 3:00 PM - 3:30 PM Available3:45 PM - 4:15 PM Available 3:45 PM - 4:15 PM Available 3:45 PM - 4:15 PM Available4:30 PM - 5:00 PM Available 4:30 PM - 5:00 PM Available N.A. N.A.5:15 PM - 5:45 PM Available 5:15 PM - 5:45 PM Available N.A. N.A.6:00 PM - 6:30 PM Available N.A. N.A. N.A. N.A.6:45 PM - 7:15 PM Available N.A. N.A. N.A. N.A.7:30 PM - 8:00 PM Available N.A. N.A. N.A. N.A.8:15 PM - 8:45 PM Available N.A. N.A. N.A. N.A.
(11 Time-Slots) (10 Time-Slots) (8 Time-Slots)
Show management reserves the right to assign some time-slots to other-than-OUC Members
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How to Book• E-mail the days and times your
organization would like to present to [email protected] before 2007-01-31
• Not everybody may get their all their preferred time slots. The final schedule will be communicated to 2007-02-02, 2 weeks before the show.
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What NOT to do at the Show…
1. Don’t have people demonstrate skills unless they are totally and completely proficient and can make it look easy and fun.
2. Announcers: Don’t mention the bad things that can happen. It doesn’t help attract people to the sport.
3. Divers: Don’t forget to make a pit-stop before you get in the tank
4. Don’t bang on the tank or the plexiglass.
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Safety & ComfortConsiderations
• Pool will be heated and water will be sampled twice daily and treated as appropriate
• Enter & Exit tank carefully!• 1st Aid & O2 (courtesy OUC) will be on site• On-site changing & washroom facilities, (key at
OUC Booth).
Demo Tank Participants have the final right of refusal if they believe the tank is unsafe or
uncomfortable.
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Scuba Demo Tank, Scuba World 2006
