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Promoting Research Using Social Media
By: Kyle Chambers and Rachel Rivera
Why Social Media?
● Lack of online presence for the field of nursing○ Improve professional engagement
● Personal branding○ College of Nursing○ Yourselves
● Build professional networks○ Track funding opportunities
● Increase visibility○ Research, events, publications, etc.
● Improve college reputation○ Rankings: US News and World Report
We want to empower YOU to build your online
brand!
Major Platforms
● Facebook● Instagram● Twitter● Linkedin
Diversify your online footprint!
Common Abbreviations
● Replace common phrases to save space● Likely you will encounter more
○ RT: retweet○ MT: modified tweet○ FWIW: for what it’s worth○ BTW: by the way○ IMO: in my opinion
● Remember: Shorter is often sweeter!
Hashtags
● Used to index keywords to make topics easier to find○ #GatorRNursing○ #nurse○ #nursing○ #nurselife○ #nursepractitioner○ #instanursing○ #nurseproblems○ #nursingschoolproblems○ #aprn○ #nursesrock○ #nurselife○ #nursescientist
● 63,206 character limit○ Long form posts: Research summaries, awards
● Narrative format for self promotion● Can use hashtags, crosslink to IG
● 280 character limit○ Keep it short!
● Retweets○ Allow Tweets to be amplified
● Tagging○ Sends a direct message to individual tagged○ Increases engagement
● Professional opportunities○ Often restricted to Twitter, stay in the ‘know’○ Share research opportunities for students, post-docs
● Link, when possible!
● 2,200 character limit○ Long-form posts
● Image based○ Can upload video, collages
● May tag pages● Accessibility
○ 'Camel case' for hashtags○ #LikeThis
● No hard character limit○ Note: LinkedIn will cut off your posts with a “See more” button at the 140 character mark
● Space to share professional accomplishments○ Awards○ Meetings○ Seminars
● Opportunity to directly add to your network○ Connect with leaders in the field○ Post research opportunities
How to Tag
● Most tags are easy to find. Some aren’t○ Google journal, school, or company websites to find social
media accounts for hard to find organizations● Tag handles using @● Tagging takes your posts to the ‘next’ level, by sharing!
Tagging Journals
● Publication is a huge accomplishment, don’t hesitate!● Watch for Retweets, other engagement
○ International Journal of Nursing Studies, Twitter: @IJNSJournal; FB: @ijnsjournal○ Nurse Education Today, Twitter: @NurseEducToday○ Advances in Neonatal Care, Twitter: @ANCjournal; FB: @AdvancesinNeonatalCare○ Journal of Neuroscience Nursing, Twitter: @JNN_journal○ Advances in Skin & Wound Care Twitter: @aswcjournal; FB: @aswcjournal○ Journal of Cardiovascular Nursing, Twitter: @JCNonline; FB: @JrnlofCN○ Journal of Gerontological Nursing, Twitter: @JGNJournal○ Advanced Emergency Nursing Journal, Twitter@AENonline○ Journal of the American Association of Nurse Practitioners, Twitter: @AANP_NEWS; FB:
@AmericanAssociationofNPs ○ American Journal of Nursing, Twitter: @AmJNurs; FB: @AJNfans
Social Media Strategies
● Tag the CON○ Twitter: @UFNursing; FB: @ufcon; Instagram: @ufnursing○ Linkedin: University of Florida College of Nursing
● Follow and tag involved researchers and journals○ Know nursing leaders○ Keep yourself top of mind among colleagues in the field
● Create a cadence for updates○ Recommendation
■ Twitter: 1-2 times a day■ Facebook: Once a day
● Virtual handout of top professional organizations to follow and tag
All things can be done through...
● Canva is a FREE design program with infinite possibilities● For novice designers to professionals, Canva has it all!● Create PPT templates, research presentation flyers and
social media infographics● Plenty of ready-to-go options right at your fingertips
Why use Canva?
● Catching and sustaining your audience’s attention on social media is an all-out competition. Visuals are no longer a nicety; they’re an essential, core component of a successful social media strategy. ○ According to Twitter, Tweets with photos receive an average 35% boost
in Retweets.
Source: https://www.convinceandconvert.com/social-media-strategy/double-social-engagement-with-images/
Fast Facts
A user-friendly graphics program such as Canva can be of great help. It can not only help you save time but also create professional and impactful designs.
Students and researchers can explore its many features to create following resources:
● Research presentations for conferences● Event posters or banners● Graphical representation of research● High-quality infographics● Social media posts
Source: https://www.enago.com/academy/canva-presentation-and-infographics-tool-for-academics/
Canva and Twitter● Reminder: Canva can help drive engagement on your Tweets! By using the Twitter post template, your Tweets can look more:
○ Professional and well-done with a custom, branded title image at the top○ Easy drag and drop function makes it easy to throw a blog post title image together quickly to Tweet out○ The Twitter post template gets the proportions just right so the images aren’t cropped in weird places when they post○ The infographic template is another good one, and all the ready-made designs give us inspiration for our own ideas if we don’t
use them as-is○ You can easily pick a template you like, change the colors, adjust the font and make it “look” like on brand with the College of
Nursing
Source: https://www.canva.com/learn/one-company-used-canva-increase-social-media-engagement-1100/
Canva Tips● Pick neutral colors vs bright colors● Pick legible font styles● Be aware of font colors - make sure it is easy to read
○ If you use white fonts, make sure it is visible with the background color● Make the graphic easy to read and digest information quickly for scrollers
Source: Rachel Rivera
Branding Tips● UF Brand Resources: http://identity.ufl.edu/category/brand-resources/ ● Find appropriate color palettes to reflect the UF/UFCON brand, as well as logos● UF Health Brand Colors: https://creativeservices.ufhealth.org/identity-standards/brand-colors-2/
Using Twitter (or other social media) in Class● The Gator Nurse story: GATOR NURSES LEARN TO LEAD AND INSPIRE IN 280 CHARACTERS OR LESS● Highlights Drs. Carrington, Huggins and Macieira incorporating Twitter into their Lead & Inspire class this past spring
When Posting on Social Media...
DO!
● Post about winning a professional award● Tag the College of Nursing● Weave #GatoRNursing into your post● Follow nurse researching leaders to grow
your professional network● Create graphics and photos that will add
value
DON’T!
● Post about your cat’s kittens on your professional Twitter (although they are still cute!)
● Forget to tag the College of Nursing● Fill your post with hashtags● Follow and discuss personal matters with
your friends’ personal accounts● Leave all of your posts imageless
