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Promoting Counseling Services
Sarah Rach-Sovich
February 2010
Direct Strategies• Brochures and Pamphlets• Magnets• Business Cards
• Posters/Flyers• Lockers• Mailings• Postcards• Newsletters
• Stress balls
• Other fun counseling stuff!
• Pens, pizza cutters, mood testers, planners
Indirect Strategies• Posters & Flyers• Magazine/College Publications• Scrolling signs• TVs
– Ads, videos, power points• Display boxes• Bulletin Boards• Book Store• Student Recreation Area• Orientations
– Student & Parent
• New Student Days• Footsteps
– The yellow brick road
Indirect Strategies• Teaching
– Career Life Planning– Job Search Skills– College Success – On Course– First Year Experience– Psychology
• Faculty– Referral system – Duty day education/training– Statement for their syllabi– Presentations in their classes– Co-Teaching
• Example: Nursing – Present on mental health
Indirect Strategies• School Counselors (K-12)• Professional organizations• Community involvement• Collaboration
– Health Fairs– Veterans center– Employment services– Writing Center– TRIO
Promoting Through Events• Formal/Informal• Counseling Calendar
– Monthly– Health observance days/weeks– College weekly events sheet
• Support or Brief Therapy Groups• Educational Presentations
– Creative expression– Biofeedback– Relaxation
Promoting Through Events
• Workshops– Screening days (depression, anxiety)– How to help a friend– Self improvement workshop– Transfer workshop– Advice table– Coffee with the Counselor– Beat the blues – De-stress for Da-tests– Time management– Stress management 101
Stressed?
• To get a free stress ball…–Tell me how you manage
stress–Why is managing stress
important?
Using Technology
• Email• Blogs• D2L• Social Networking Sites
– Facebook, MySpace, Twitter
Using Technology• Phone calls/Texts• Online Presentations
– WebEx, Post to website, D2L
• Counseling website– Resources– Videos/podcasts– Contact the counselor – link to email
Other Thoughts• Inclusion is important!
– Traditional– Non-traditional
• Parents (student and parent – being your best at both)• Older than average (change – how to be a student again)
– Program specific • Interior design (unlock your creativity)• Law enforcement (how to beat burnout)• Business (dealing with difficult people)
– Veterans (transitioning successfully)– Online Students (how to excel online)– Gender/Sexuality
• Who are you and why it matters• Healthy relationships
– Transfer Students
Other Thoughts• Survey Students
– How would they like to get this information?– Former students said… we want it all!– Annual statistics
• Do what we do best – Counsel students!– Plant the seeds… reap what we sow– The best way to increase exposure is to ensure your
students would recommend the services