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Center for Readership Development (CRD) Promoting books and Reading since 1985 Sponsorship Proposal for Ranchi Book Fair 2010

Promoting books and Reading since 1985 Sponsorship Proposal for Ranchi Book Fair 2010

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Center for Readership Development (CRD)

Promoting books and Reading since 1985

Sponsorship Proposal for Ranchi Book Fair 2010

Center for Readership Development [email protected]

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Our Faith – Our BooksSome books are to be tasted, others to be swallowed, and some few to be chewed and digested. 

~Francis Bacon

A truly good book teaches me better than to read it.  I must soon lay it down, and commence living on its hint.... What I began by reading, I must finish by acting.  ~Henry David Thoreau

To read a book for the first time is to make an acquaintance with a new friend; to read it for a second time is to meet an old one.  ~Chinese Saying

No entertainment is so cheap as reading, nor any pleasure so lasting.  ~ Mary Wortley Montagu

"Tell me what you read and I'll tell you who you are" is true enough, but I'd know you better if you told me what you reread.  ~François Mauriac

If you have read what is written above you will know that reading Books leads us to light because Books are The beacon of knowledge.

CRD is our vehicle to help people discover or retain the joy of reading.

Center for Readership Development [email protected]

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Center for Readership Development

26 Years of sustained Efforts in

developing readership

through Book Fairs

Bridging Institutional needs and

Retail efforts

Successfully aligning

Publishers, Retailers and Readers in a

single Diaspora every time for a

long time.

Started with 5000 Sft area and the last

event 500,000 Sft

20 Stalls to over 800 stalls

Started as an Individual

Effort and today this has created

a movement across Bihar

with Book fairs in Ranchi, Bhagalpur,

Darbhanga and Gaya apart from Patna.

Center for Readership Development [email protected]

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Our Events: 2010Ranchi Book Fair: 24th Sep to 05th Oct 2010

Patna Book Fair : 10th Dec-21st Dec 2010

Bhagalpur Book Fair: Date to be announced

Darbhanga Book Fair: Date to be announced

Center for Readership Development [email protected]

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Our Reach Sponsors from all sectors including Banking, Telecom, Technology, Education etc. Participants from across the country representing different segment of book trade like:

Publishers and Digital Publishers Distributors Books & Stationary sellers, Educational Institutes Government Departments and Ministries

Visitors include people from the city and neighbouring districts along with: Technical Institutes Schools Colleges Libraries

Prominent personalities like Authors Scientists Chief Ministers and Governors Bureaucrats and Technocrats Artists Celebrities from the Public Life and from films

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Sponsorship avenues at our eventsHeads Patna Ranch

iBhagalpur Gaya Darbhanga

Main Gate Yes Yes Yes Yes Yes

Ticket Counters Yes Yes Yes Yes Yes

Administrative Office Fascia

Yes Yes Yes Yes Yes

Seminar Halls Yes Yes No No No

Tickets & Passes Yes Yes Yes Yes Yes

Erudition Fiesta Yes Yes Yes Yes Yes

Stage time for Public Interaction

Yes Yes Yes Yes Yes

Electric Poles Yes Yes Yes Yes Yes

Additional Forums Yes Yes Yes Yes Yes

Certificates Yes Yes Yes Yes Yes

Media Partner(Print,Electronic)

Yes Yes Yes Yes Yes

Radio Partner Yes Yes No No No

Telecom Partner Yes Yes Yes Yes Yes

Knowledge Partner Yes Yes Yes Yes YesCenter for Readership Development [email protected]

Center for Readership Development [email protected]

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Ranchi Over 1.4 million Population

Density >3500 persons/sq km

Literacy Rate @ 72.50%

Over 250 SchoolsOver 50 Colleges

Center for Readership Development [email protected]

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Target Participants Publishers•Print•Electronic

Publishing Technologies

Booksellers

Stationary

Educational Institutes•Institutions•Online Universities

Govt. Ministries

Computers and IT

Educational Consultants & Services

Foreign Consulates

Govt. Departments

NGO's

Media Houses

Center for Readership Development [email protected]

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Ranchi Book Fair (RBF)2010Date: 24th Sep to 05th Oct

2010

Venue: Harmu Ground

Area: 150 000 Sq Ft

No. of Stalls: 160 stalls of 100 Sq Ft each

Additional Features: Main stage; Food Court

Average no. of Visitors/Day: 12000 -15000 (estimate)

Center for Readership Development [email protected]

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Ranchi Book Fair – Its USP’s

Offers a unique platform to stakeholders of interacting on one to one level with the target audience.

Book lovers of Jharkhand get a chance seeing and buying the latest titles from different publishers.

Offers an excellent opportunity to aspiring writers and authors of interacting with publishers and vice versa.

Many new titles are released at the Book Fair and publishers get a chance of evaluating their products from the response of the people.

Center for Readership Development [email protected]

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Its USP’s – contd.

Institutional sellers and buyers get a chance to interact with each other.

Publishers are able to update themselves as to the latest trends and demands.

Since most publishers offer spot deals economy buyers and students get a chance to purchase more titles.

Center for Readership Development [email protected]

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Other Activities at the Book Fair

RBF also organizes several academic and cultural

events

• Seminars• Book Launches• Book Readings• Kavi Samelans• Talks by prominent

personalities

Both the electronic media and the print media give extensive coverage to the

Book Fair with daily general interest activities

like :

• Nukkad Natak• Classical Music Recitals• Dance Performances• Blood Donation Camps•

The student / youth groups participate in interactive

events as part of Erudition Fiesta which include:

• Debates• Quizzes• Dance Competition• Creative Writing• Tell a Story.•

Center for Readership Development [email protected]

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RBF Publicity & Promotion

Creatives and Brochures for

the event

Advertisement and Promotional Support through:•Banners•Prominent Hoardings•Radio advertisements•Invites to Institutions like Schools, Colleges etc.

•Mobile SMS’s•Online / website

Press Conferences

for direct media

coverage as news.

Daily Press Releases

Celebrity Invitees to the Book Fair for Inauguration, Book launches

etc.

Center for Readership Development [email protected]

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Specific Sponsorship Opportunities at Ranchi Book Fair

Main Gate: Rs. 5,00,000.00

Ticket Counters: Rs. 3,00.,000.00

Administrative Office: Rs. 1,50,000.00

Tickets & Passes: Rs. 1,50,000.00

Erudition Fiesta: Rs. 2,50,000.00

Stage time for interaction with people: Rs. 2,00,000.00

Electric Poles: Rs. 5,000.00 per pole

Additional Forums: Will vary with opportunity & location

RBF

Center for Readership Development [email protected]

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Value Additions for our Sponsors

RBFAssociation of

Brand with universally

admired product – Books

Visibility as Brands

specifically targeting the

market of Ranchi and Jharkhand

12 days of regular media

coverage of the event

Opportunity to meet customers interactively at

the Fair

Over 150,000 visitors viewing the branding in

12 days.

Center for Readership Development [email protected]

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Thank You!!!

See You at the Fair, as part of the Fair