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Promote Your Program! California School Meals
Outreach ToolkitNutrition Services Division and
Cal-Pro-NET San Jose State UniversityMay 2014
Overview
• California School Meals Outreach Toolkit
It Only Takes Minutes to Market your Meals
Using the Outreach Toolkit to Create a Positive Image for Your School Nutrition Program
Objectives
• Acquaint you with the Outreach Toolkit Web page
• Learn about the resources available
• Develop an outreach plan of your own
How the Outreach Toolkit Can Help You
• The Toolkit was created to:
• Promote school nutrition programs
• Improve perception of school meals
• Increase participation
Developing YOUR Outreach Plan
Marketing Mix Review
• The 5 P’s of Marketing
• Product
• Price
• Place
• Promotion
• People
Developing YOUR Outreach Plan• Identify and Prioritize Needs
• Identify Target Audience
• Define Goals and Objectives
• Identify Outreach Strategies
• Implement your Plan
• Evaluate your Plan
Sample Marketing Plan –Salad Bar Promotion
Poll QuestionWhat marketing needs do you want to work on in SY 2014-15?
a) Increase participationb) Decrease food wastec) Increase salad bar participationd) Improve the image of school meals with parentse) Increase awareness of new regulations in a positive
mannerf) Increase student interest in mealsg) Other
Target Audience
Resources for Students
Resources for Food Service Staff
Resources for Parents
Resources for Teachers and Administrators
Resources for Community
Poll Question
Who is your target audience?
a) Studentsb) Food Service Staffc) Parentsd) Teachers/Administratione) Community at-large
Media Outreach
Menus & Cafeteria Promotions
News
•California News•Articles in the news that highlight
districts in our state
•New Resources•Additional helpful items that come
available
Best Practices
• Some of our Advisory Board Districts
•Alum Rock
• San Marcos
• Turlock
•Your Outreach Story
Other School Meal Outreach Web sites
Partnerships
Poll Question
Have you discovered resources on the Outreach Web page that will help you market your program?
a) Yesb) Noc) Don’t know
Get a jump on School Year 2014-15
Start now!
• Review the resources available on the Outreach Toolkit Web site
• Assess your needs and target audiences
• Develop your plan
• Roll out your plan with the start of school
California School Meals Outreach Toolkit on SJSU Web page at http://www.nufs.sjsu.edu/calpronet/outreach_tk.htm
Contact Information
• Linda Sweeney, MS, RD, SNS by phone at 408-924-3125 or e-mail at [email protected]
• Lisa Melhouse, RD by phone at 916-323-2488 or e-mail at [email protected]
Questions
Thank you !