Promising Strategies for Communicating with Community Providers

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Promising Strategies for Communicating with Community Providers. Dan Baden, M.D. Clinician Communication Team Lead Emergency Communication System Office of Communication Centers for Disease Control and Prevention U.S. Department of Health and Human Services Atlanta, GA. COCA. - PowerPoint PPT Presentation

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  • Promising Strategies for Communicating with Community Providers

    Dan Baden, M.D.Clinician Communication Team LeadEmergency Communication SystemOffice of CommunicationCenters for Disease Control and Prevention U.S. Department of Health and Human ServicesAtlanta, GA

  • COCAClinician Outreach and Communication Activity84 partner organizationsRegular conference callsTwo-way communication

  • CDC Clinician Registry~ 40,000 membersUpdates on changes and new informationOver 800,000 messages delivered

  • The following changes or additions were made to CDC guidance and information during the period of July 18 to July 25, 2003. If you have any questions on these or other clinical issues, please call our Clinicians Information Line at 877-554-4625:WEST NILE VIRUShttp://www.cdc.gov/ncidod/dvbid/westnile/surv&controlCaseCount03.htmAs of July 24, there were 12 confirmed cases of West Nile virus in humans in eight states: Alabama (1), Colorado (1), Iowa (1), Minnesota (1), Ohio (1), South Carolina (1), South Dakota (1), and Texas (5). http://www.cdc.gov/ncidod/dvbid/westnile/clinical_guidance.htmProvides West Nile virus-related information and guidance for clinicians and public health professionalsSARShttp://www.cdc.gov/ncidod/sars/testresultsc.htm Fact Sheet for Clinicians: Interpreting SARS Test Results from CDC and Other Public Health Laboratories. This guidance was changed to note that some persons do not test positive for the SARS-COV until more than 28 days after onset of illness. Previously this period was described as 21 days.

  • Clinician Specific Web PagesSmallpox, SARS, WNVStandard format for all topicsRapid access,
  • Clinician Information Line(877) 554-462524/7 serviceStaffed by cliniciansLinks to S&L HDLinks to CDC CliniciansSmallpox, SARS, Monkeypox, WNV

  • Satellite BroadcastsTargeted at CliniciansLive and archived versionsCME optionMechanism for answering questions

  • Other ResourcesEpi-XHealth Alert Network

  • CDC Communications Leadership TeamInformation Management Team (IMT)Web Team (WT)Communication Monitoring and Research Team (CMRT)EMERGENCY COMMUNICATION:Communication Teams Department of Health and Human ServicesAssistant Secretary for Public AffairsHotline Team (HT)Health Education Team (HET)Public Health Communications Team (PHCT)Media Team (MT)Clinicians Communications Team (CCT)Federal Governmental Communications Team (FGCT)Sept. 2003Directors Emergency Operations Center (DEOC)Emergency Communication Coordination Center (EC3)

  • Communication Activity ECS - SARSTriaged and handled 10,166 press calls 12 press releases; 21 telebriefings/news conferencesThe Public Response Hotline answered 34,229 calls and received 3,450 emails17 million page views on CDC SARS web site Highest: nearly 4 million page views Apr. 20-26Monday, March 17, 2003 Saturday, July 12, 2003

  • Clinician Communication Activity - SARS

    Conference calls with COCA partners: 5 16 weekly updates via Clinician Registry (

  • CLINICIAN COMMUNICATION TEAM

    Clinician Outreach and Communication Activity (COCA)Clinician-specific Web pagesClinician Registry Clinician Information Line (CIL)Satellite broadcasts and other resources

    Communication Leadership Provides recommendations for overarching communication strategy and tactics for emergency communication, leads/manages ECS, serves as primary liaison with Dept. of Health and Human Services Office of Public Affairs, and other relevant federal agencies for unified communication strategyInformation Management Develops and obtains clearance for all emergency health communication products, and acts as a conduit for information that ECS teams disseminate to various audiences through multiple channelsMedia Manages all emergency communications and interactions with the news mediaCommunication Research Provides CDC leadership with prospective information and feedback from key audiences to use in shaping emergency communication information and messagesWeb Designs and posts emergency information on CDCs emergency Web site, provides feedback from Web site users for use in shaping future Web-based emergency communicationPublic Response Hotline Formats information for use by public response hotline, disseminates information and resource references to the public using emergency 800 number, gathers feedback from public inquiries, in order to give feedback to CDC leadership to help shape future emergency communication information and messagesCommunity Health Education Disseminates information to communities affected by public health emergencies, gathers information from affected communities, in order to provide feedback to CDC leadership to help shape future emergency communication information and messages (e.g. identify and correct misconceptions, strengthen public confidence and promote behaviors that protect public health)Public Health Workforce Communication Disseminates crisis communications and pursues related public health workforce outreach activities, gathers feedback to provide feedback to CDC leadership to shape future emergency communication information and messagesClinician Communication Develops, maintains, and uses outreach channels to the clinical community, develops clinician communication products, gathers feedback from clinical community for CDC leadership to shape future emergency communication information and messagesPolicymaker Communication Disseminates policy-related emergency communication content through appropriate channels, ensuring that policymakers will have information needed to properly prepare for, and respond to, public health emergencies.EC3 During and emergency event, ECS IMT + lead CIO designee in DEOC with investigation/response teams to: Coordinate and produce Share knowledge, Avoid redundancy, Identify gaps and needs, Triage needs, and Provide on-site consultation

    Following is a sampling of communications activity for the period of Monday, March 17, 2003 through Saturday, July 12, 2003. The figures are based on information submitted by the ECS for the SARS Daily Report. 10,166 press calls triaged and handled 12 press releases written, cleared and issued, announcing latest SARS information 21 telebriefings/live news conferences conducted 34,229 calls and 3,450 emails related to SARS were answered by the Public Response Hotline. The Clinician Information Line answered 2,079 calls related to SARS. 30 conference calls were conducted with state health officials, NPHIC, and clinician associations 23 Health Alert Network messages were issued 3 SARS satellite broadcast were conducted and reaching 70,471 total known/registered participants (including all deliverymodes) and 1,936,629 total estimated participants (including all delivery modes) About 17,000,000 page views resulted on CDCs SARS web site, peaking during the week of April 20-26 at 3,831,903. Following is a sampling of communications activity for the period of Monday, March 17, 2003 through Saturday, July 12, 2003. The figures are based on information submitted by the ECS for the SARS Daily Report. 10,166 press calls triaged and handled 12 press releases written, cleared and issued, announcing latest SARS information 21 telebriefings/live news conferences conducted 34,229 calls and 3,450 emails related to SARS were answered by the Public Response Hotline. The Clinician Information Line answered 2,079 calls related to SARS. 30 conference calls were conducted with state health officials, NPHIC, and clinician associations 23 Health Alert Network messages were issued 3 SARS satellite broadcast were conducted and reaching 70,471 total known/registered participants (including all deliverymodes) and 1,936,629 total estimated participants (including all delivery modes) About 17,000,000 page views resulted on CDCs SARS web site, peaking during the week of April 20-26 at 3,831,903.

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