Prominence to Dominance - Daikin India · ACREX 2012 ACrex India, the 'coolest event' of the year, receives more than 300 exhibitors and over 20,000 trade visitors. In its 13th edition,

VOL. 2 ApriL-JUNE, 2012

Inside this issue

Our spirit prevails

02 08Chilling necessity

03Envisioning tomorrow

11Future begins here

12Grabbing eyeballs

13Asia Cup 2012

14 15Abuzz! Thought quotient

04Saluting the

Singham spirit

06ACREX 2012

Prominence to DominanceDominance is the next big leap after prominence. We are strengthening our market dominance by virtue of our people, products and processes.


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India is emerging as a consumption paradise; and with the long-term focus on infrastructure creation the demand for air-conditioning will surge in the next few years. In addition, there is a perception change across a wide cross-section of people, cutting across the social spectrum. Most people in India regard 'AC' as a daily necessity of life. Something you simply can't do without.

Cool corner

Team Daikin at ACrex 2012

Dominance is the next big leap after prominence. It has never been smooth and convenient, but the brave-hearts are in love with it.Daikin India is quietly emerging as a formidable player in the Indian HVAC industry. We are aiming big: to be the frontrunner in the domestic industry

through greater brand visibility, better product accessibility and faster responsiveness to customers' requirements. Since inception, we have doubled

channels, sales and deepened penetration across Tier 2 and Tier 3 cities. We believe there is a tremendous opportunity, waiting to be unlocked, as

people's aspirations are fast evolving in the world's fourth largest economy.

Our spirit prevails

CALibrAtiNg thE COOL qUOtiENt

3

Despite volatilities, India's economic growth is supported by growing consumption index and favourable demography. India's long-term infrastructural growth will drive the HVAC industry.

Envisioning tomorrowDear Friends,

Collective determination can push the limit of what is possible, even when circumstances are

not favourable. The Daikin story in India illustrates this reality. This determination stems from

our confidence in our products, processes and people.

We have steadily grown in the last financial year in terms of market share and brand recall, enabling our

shift from prominence to dominance in the Indian HVAC market. Since 2010, we are aiming to be India's

numero uno HVAC player. We have formulated strategies and enhanced efforts to reach our objective

by 2015.

Despite volatilities, India's economic growth is supported by growing consumption index and

favourable demography. India's long-term infrastructural growth will drive the HVAC industry.

This is a defining moment for us, as we are at an exciting point of our evolution in India. We

continue to be one of the fastest growing air-conditioning companies in India, and at the

end of the financial year 2011-12, Daikin India stands tall securing a double-digit growth over

previous year.

Starting April 2012, Daikin India will celebrate past accomplishments and reinforce the intent

to move close to FUSION 15 strategic outcomes. With eyes fixed on the next five-to-ten years,

we aim to become an organization that responds to the structural changes of the times with

great agility. Taking a bold step forward, Daikin India is investing significantly to double its brand

visibility and product accessibility with a clear focus to reach customers in Tier II and III cities.

Your continued support has made us what we are today: a formidable player in the Indian air-

conditioning industry. We treasure your trust.

Best regards,

K J Jawa Managing Director

Daikin Air-conditioning India Private Limited


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Saluting the Singham spirit

The awards-and-felicitation

ceremony had two categories:

1) MD Club Awards - An elite member of partners, exhibiting sustained personal commitment and business excellence.

27 Channel Partners were felicitated for their efforts and commitments by the Daikin India Leadership Team

2) Regional Best Performers from all categories

58 Channel Partners were felicitated for their efforts and commitment by the Daikin India Leadership Team

3) Annual Best Performers from all categories

Daikin India outstanding Route Sales Performance Award 2010 All India Sunil Engineering Systems

Daikin India Highest Route Sales Performance Award 2010 All India Tibcon Aircondition

Daikin India Outstanding VRV Sales Performance Award 2010 All India Sri Comfort Air Products & Services

Daikin India Highest VRV Sales Performance Award 2010 All India Unique Engineers Pvt. Ltd.

Daikin India Outstanding Chiller Sales Performance Award 2010 All India Dyna Aircon

Daikin India Highest Chiller Sales Performance Award 2010 All India Linc Digital

Daikin conducted its Dealer Awards

2010 on 11th January 2012 in Bangkok,

Thailand. This was done to launch

the new products for 2012-13 as well

as acknowledge and felicitate the

performing dealers. Bangkok also

offered an opportunity for all dealers

to visit the state-of-the-art Daikin

manufacturing facility.

The event was attended by over 400

channel partners and employees from

across India. The chief attendees of

the event from Daikin were Mr. Toshio

Nakano, Chairman Daikin Industries

(Thailand) & Daikin Airconditioning India

Pvt. Ltd. and Mr. K J Jawa, Managing

Director, Daikin Airconditioning India

Pvt. Ltd.


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ACREX 2012

ACrex India, the 'coolest event' of the year, receives more than 300 exhibitors and over 20,000 trade visitors. In its 13th edition, ACrex India 2012 happened at Bangalore in February 2012, where Daikin India was strategically visible by way of a futuristically designed stall and Technical Sponsors for the exhibition.


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ACrex offers a perfect platform for exchange of ideas among professionals and an opportunity to highlight latest products, trends and industry innovations. This exhibition is organized by the Indian Society of Heating, refrigerating & Air Conditioning engineers (ISHrAe) and is supported by a large number of professional societies from India and abroad. Daikin India had a 225 square metre three-side open exhibition space, where the complete range of residential, Commercial, Light Commercial products and Chillers were prominently displayed.


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Chilling necessityProduct Spotlight

World's Highest efficiency Air-cooled screw chillers: NeW PATHFINDer

rANGe

With water availability becoming scarce and increasing restrictions

by municipal bodies for allowing use of water for cooling towers, air-

cooled screw chillers have become a necessity. ease of installation

and operation, in addition to elimination of condenser / cooling tower

system also make them popular. However, higher operating cost makes

them unviable in the ever increasing power cost scenario.

Daikin-McQuay pursuing its global policy of energy conservation and

environment protection has unveiled a new range of high efficiency

AWS (Pathfinder) chiller working on ozone-friendly r134a refrigerant,

which would bring an air-cooled screw chiller very close to water cooled

system in terms of operating cost.

Main Features

Nominal capacity range - 647 kW to 2008 kW

COP up to 3.64 (Premium efficiency range) & IPLV COP up to 4.78

New very high efficiency (full and part load) McQuay Single

Screw compressor.

New high efficiency shell & tube dry-expansion single pass

counter flow evaporator

New high efficiency condenser fans

New Microtech III controller

Lowest footprint

AWS range of chillers is available with following optional features:

a) Partial / Total heat recovery

b) Fan speed control for low ambient temperatures up to -18 deg C

c) High efficiency or premium efficiency chillers

d) Options of starters - Start-delta, Solid state or Inverter

e) rapid restart option for critical applications like data centre,

hospital, industrial

f) Hydronic kit - Inbuilt water pumps for lower plant room space

g) Low Noise and extra Low Noise versions

h) Free-cooling option

Free cooling

Free cooling is an economical method of using low external air

temperatures to assist in chilling water, which is then used for air

conditioning systems in data centres or industrial processes.

When the ambient air temperature drops below the set temperature,

all or part of the chilled water will bypass the existing chiller and run

through the 'Free Cooling System'.

The chiller system uses less power giving energy savings of up to 75%,

without compromising cooling requirements.

Using the lower ambient air temperature to cool the in-system

water has multiple advantages

It reduces the load on the chiller compressors;

Contributes to extend the chillers' operating life;

Decreases considerably the annual operating costs during cold

season, lowering the carbon footprint and improving your 'Green

Profile'

The free cooling chillers cool the building water loop directly with the

outside ambient air, thus reducing the load on the compressors and

decreasing considerably annual operating costs and CO2 emissions

during the cold season.

Moreover, cutting the compressor usage is also contributing to

extend the chillers' operating life, minimising even further the overall

installation cost.

With the introduction of the new free cooling range, Daikin-McQuay

fulfils its commitment to provide superior solutions suitable for all your

applications all year round.

Free cooling chiller can be ideal for cities, such as Delhi, Chandigarh,

Lucknow, Bhopal and Indore, among others.


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Principles of operationDepending on the air temperature we can distinguish three different principles of operation

CONDITIONS OPERATION

Ambient air T > return water T

Cooling generated only by compressors

Free cooling system remains inactive

Functioning of a classic chiller

Ambient air T > return water T

Cooling generated partially by compressors

Free cooling system is active

Free cooling + mechanical cooling system

Summer

Mid-Season

Winter Ambient air T cooling < return water T

No cooling generated by compressors

Free cooling system is active

Functioning exclusively in free cooling mode

Project Spotlight

Name : GPx India Pvt. Ltd.

Location : Boomrang, Chandivali, Mumbai

Application : TIer IV Data Centre

Total capacity : 810 Tr

Configuration : 3 # 270 Tr Air cooled Screw chillers

Considering the criticality of TIer IV data centre, the customer opted

for the Daikin-McQuay premium efficiency air-cooled screw chillers with

a COP of 3.56 and rapid restart option. Low-noise levels of the chillers

helped us to differentiate with competition. The chillers were supplied

with factory fitted 'dual' chilled water pumps.

Kudos to the Daikin India team, which worked towards the sales &

execution of this important project. Installation of chillers on the 10th

floor terrace was extremely difficult as there was very little space to

position the crane. erection team did an excellent job of lifting &

positioning of these chillers.

Project Spotlight

Name : Harkisandas Hospital (reliance Industries Ltd)

Location : Mumbai

Application : Hospital

Total capacity : 2800 Tr

Configuration : 7 # 375 Tr Air cooled Screw chillers (4 # with partial

heat recovery) + 2 # 90 Tr Air cooled Screw chillers (Brine duty)

reliance was looking for energy efficient solution, but conventional

water-cooled systems were not possible, due to non availability of

make-up water for cooling tower.

Daikin-McQuay's Premium efficiency and low noise chillers provided

them perfect solution without compromising on the operating cost.

Partial heat recovery also helps them to generate hot water for the

hospital use without any additional cost for generating hot water.

Chiller FCS

NO FREE COOLING

Chiller FCS

NO FREE COOLING

Chiller FCS

NO FREE COOLING


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Project Spotlight

Name : BPTP Park Mansions

Location : Gurgaon

Application : High rise Apartment Community

Total capacity : 1680 HP

Configuration : ODU: 140 nos.

IDU : HiwallSplits &Ductable type units

Architect : Ichinen Architects Pvt. Ltd.

BPTP has established itself as a leading company in the NCr's real estate

sector. It is committed to achieving excellence in architecture, design,

aesthetics and infrastructure. Its impressive portfolio of contemporary

commercial, residential, IT park and retail developments make the

group one of the leading real estate developer's in the region.

The ultra-luxurious and spacious duplex apartments at Mansions

feature a villa-like feel. each home features a modern and efficient

Daikin VrV air conditioning system for precise temperature control. The

main reason for adoption of VrV technology was single independent

outdoor for each apartment along with energy efficient, inbuilt heating

and aesthetic central air-conditioning looks.

DAIPL Delhi team closely worked with developer and the architectural

firm in terms of designing and specifications for the project to meet the

expectation of customer towards providing an optimal solution.

Project Spotlight

Name : Vicat Sagar Cement Private Limited

Location : Gulbarga, Karnataka

Application : Office Area

Total capacity : 830 HP

Configuration : ODU : 52 nos.

IDU : Cassette type and Ductable type units

Consultant : C G Climair, Hyderabad

Vicat Sagar Cements Private Limited (VSCPL) formerly Sagar Cements

Ltd. (SCL) is implementing a Greenfeild Cement Plant with a production

capacity of 4.0 MTPA Clinker, 5.5 MTPA Cement along with Captive power

Plant of 60 MW and Captive limestone mine.

Being in factory premises client wanted energy efficient, low on cost

maintenance, low on noise levels and easy operations to run, client has

opted for VrV solution.

DAIPL team has been aggressive to pitch the right solution to consultant

during spec-in stage by understanding the client needs in right

perspective.

VRV Air Cooled Outdoor Unit

VRV Water Cooled Outdoor UnitVRV-III-S Outdoor Unit

Hight Wall Mounted Type


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Future begins hereVRV Seminar India (February 2012)

1 city event - Hyderabad

A. ObjectiveThe primary objective of this seminar is to create awareness and preference for the globally renowned Daikin Variable refrigerant Volume

(VrV) Systems. Daikin VrV uses advanced technologies to cool large sized buildings. The system offers large outdoor capacities, greater

energy savings, easier installation, longer actual and total piping, and more.

B. Seminar Attendees - Over 80 participants attended this seminar

1. Architects 4. real estate Developers

2. HVAC Consultants 5. Project Management Consultants

3. Interior Designers 6. Channel Partners


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Grabbing eyeballs

Cab Branding

As part of the strategic out-of-home campaign for the season, Daikin India recently kick-started the cab branding activity in Delhi-NCr,

Mumbai & Bangalore. Cab branding as an activity provides us the advantage to create a succinct brand salience amongst the audience.

Daikin partnered with a cab company that allowed us to boldly advertise on visible cab surfaces, creating a constant recall of the brand

as the cab meanders though the city. This activity ensures a better canvassing of the targeted geographies, while enhancing brand recall

on those using and noticing the cabs. Cabs go where people go, where they work, live, shop and play. Daikin Cabs now follow the crowds

and mark the city roads, thus making our brand visible from every roof-top.

Residential Welfare Association Branding

Daikin India's strategic branding exercise in key residential welfare associations across Delhi-NCr, Ahmedabad, Surat, Baroda and

Chandigarh, enhanced brand recall significantly. Key residential colonies (450) were carefully selected across Delhi, Ahmedabad and

Chandigarh to be endorsed by specially designed Daikin glow sign boards. Such an exercise provides a closer view of the brand, translating

into a higher recall for the products and services offered. The Company targeted 70 key colonies in Ahmedabad, 40 each in Surat and

Baroda, 100 in Chandigarh and 200 across Delhi and NCr for this initiative.


13

Asia Cup 2012

Daikin India recently became the Associate Sponsor for the Asia Cup 2012 held in Dhaka, Bangladesh from 11-22 March 2012. As one of the biggest

cricketing event for 2012, Asia Cup 2012 witnessed the two most fiercely competitive cricketing nations namely - India & Pakistan going head on. Asia

Cup 2012 was broadcast on Neo sports.

The Associated Sponsorship enhanced brand visibility: the Daikin brand was visible across various on-ground properties, such as scoreboard, pitch

mats, perimeter board and sight screens. Daikin also presented the Coolest Man of the Series Award during this tournament.


14

Abuzz!Daikin India is abuzz with activity. To catalyse level-next growth.

Extending the Daikin experience Over the years, Daikin India has laid emphasis on improving the quality of life for its esteemed customers by developing innovative, eco-friendly and customised products in line with evolving consumer aspirations. We are glad to share some of our key installations/sites and highlight the people behind the scenes who actually make it happen and spread the joy of Daikin experience around.

Projects Dealers Application Capacity (ODU HP)

1. Asian School of Media,

Noida, India

Comfort Engineers

Mr. rajesh Katyal

Institute/Studio 390

2. C.L Gupta Charitable Foundation,

Moradabad, India

SAI Associates

Mr. Adil Homi Gandhi

Hospital 162

3. Indian Fashion Marketing Pvt Ltd,

Bangalore, India

Intellimech Systems

Mr. Narayan

Showroom 160

1.

3.

2.


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Thought quotient


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Cool, calm and collectedThe character of Pichonkun represents 'morning fresh' dew drops, akin to Daikin

air conditioners. The character first appeared in a TV commercial aired in Japan, to

highlight the humid-control feature of Daikin air conditioners. It's comforting and

friendly appearance was instantly appreciated by all. Named after the refreshing

sound produced by the falling of a water droplet, Pichonkun portrays a world of

calm and peace for consumers.

Contact address

DAIKIN AIR CONDITIONING INDIA PVT. LTD.

12th Floor, Building No 9

Tower A, DLF Cyber City

DLF Phase III, Gurgaon 122002

Haryana, India

Tel: 0124-4555444, Fax: 0124-4555333

email ID: [email protected]

Sales & service offices

Ahmedabad

Tel: 079-26583013-14, 32988465

Bengaluru

Tel: 080-25590452-54

Chandigarh

Tel: 0172-5089862-64

Chennai

Tel: 044-24314210-15

Delhi NCR

Tel: 0124-4555444

Hyderabad

Tel: 040-32971231

Jaipur

Tel: 0141-2223215, 2225569

Kolkata

Tel: 033-22894259/60

Lucknow

Tel: 0522-2787307/340/291

Mumbai

Tel: 022-30926666

Pune

Tel: 020-25560601

Service call centre

TOLL FREE

1800-102-9300, 1800-22-9300

[email protected]

Visit us at www.daikinindia.com

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Daikin Solution Plazas across India

Follow us on

Dealership name Location City Contact

Prime enterprises Ashok Vihar Phase - 1 Delhi 011-27240849, 011-27235682, 9810239047Tibcon Aircondition rohini Delhi 9811644567, 9811304567Citicool Corporation South extension - II Delhi 011-26256327, 011-26254646, 9810028375Jeevanjee Plaza Lajpat Nagar - II Delhi 011-29847646, 9811209640, 9810609640Bir engineering solution Pvt. Ltd. rohini Delhi 9999075598, 9818430293Guru Nanak Airtech Kunjpura road Karnal 0184-2274847, 0184-2254804, 9992850000,

08607126000Sony Aircon Sanjay Place Agra 9319100060, 9837086495, 0562-2856308Ashoka refrigeration Agencies Sigra Varanasi 9935041802, 9336835305, 0542-2208900Sai Associates Station road Lucknow 0522-2638073, 9839025164, 9415005680Sharp Infraproject Pvt Ltd. DLF Phase - IV Gurgaon 9810064919rama Aircon engineers Pvt. Ltd. Station road Jaipur 0141-2374740,2368292, 9929604786Weather Control Link road Jaipur 0141-3005382, 0141-5141045, 9001999726,

9001999725Kiran enterprises Jayanti Market Jaipur 9829013730, 0141-2373750, 0141-2373760Tamanna Cooling Solutions HUDA Complex rohtak 9215553921, 9813498143Dhanoa Airconditioning Services Sector 47C Chandigarh 0172-5019013, 0172-5062013, 9815013366Alfa refrigeration & electrical Co. Model Town Hisar 9416241038Band Box electronics Pvt. Ltd. Civil Lines Ludhiana 0161-2441385, 9814938385, 9815200166Anand Udyog Dabwali road Sirsa 01666-223586, 9992000099reacon engineers Vytila Cochin 9567761768, 0484-24010579Sri Comfort Air Products & Services Banjara Hills Hyderabad 9948095908JLM Aircon Jubilee Hills Hyderabad 9391837759, 040-64623456Ikon Airconditioning Secunderabad Hyderabad 9849021033, 040-27540098DJ electronics Vayalur road Trichy 8870656515TF Airsystems Frazer Town Bangalore 9686453581, 080-25802593, 080-25802594Aircomfort Sytems Jeevan Bima Nagar Bangalore 9845699448Ses Aircon Suryarao Peta Kakinada 9246650203Breeze and Freeze Labbipet Vijaywada 9246670288Lakshmi Aircons Pvt. Ltd. Kodambakkam Chennai 044-43565271, 9884728719, 9962028719Cold Point Pvt. Ltd. Perambur Chennai 044-42943333Cool Max Adhambakkam Chennai 044 - 22551164, 9841251880The AC Zone Pvt. Ltd. egmore Chennai 044-28192035, 044-28192036, 9840878866Divya Agencies Wahab Pet Nellore 0861-2334573, 9849098858Shree Tech Services Main road Kodad 08683 - 253786, 9989966786Jamal Sales Corporation College road Palakkad 0491-2533854, 0491-3255288, 9349600054Key Bees Technology Kacherippadi Manjeri 0483-2760146, 9447080709Air 'n' Gas Controls Dwarakanagar Vishakhapatnam 0891-2734968, 0891-2792526, 9849849627,

9866695968Nagraj 1902 Dwarakanagar Vishakhapatnam 9866321111, 9848467797Acme refrigeration Company Mahim (W) Mumbai 9930373304, 022-24441229Vipul enterprise Birivili (W) Mumbai 9820110991, 022-28906169, 022-28957624emmar Comfort Systems Thane (W) Mumbai 9167834117, 022-41225818, 022-25973613Cooling Solution's Sitabuldi Nagpur 9850568143Comfort Corporation Old ramdaspeth Nagpur 09766976663, 09890936536, 0712-6611794,

2440074Dhoot Comfort Systems Jalga road Aurangabad 9370032988Air Tech engineering & Solution Kothrud Pune 9823080111, 9923002823, 020-25385060,

020-32532154Mega Cool Services New Nanapeth Pune 9422008931, 020-26331353Aircare engineers (I) Pvt. Ltd. Tilak road Pune 9422316670, 9767151122Happy enterprise Varachha road Surat 0261-2552552, 0261-2554552, 0261-3248485,

9712888000, 9726888000Coolline Agency Pvt. Ltd. Bhatar road Surat 0261-2660083, 0261-2669629, 9898500070,

9898500071Anand Cooling equipment Pvt. Ltd. Lal Darwaza Ahmedabad 079 - 25503256, 9879013800, 9824011470Alfa Trading Paldi Ahmedabad 079-65218641, 9725011121Cooling Solution Opp. Habibganj railway Station Bhopal 0755-4229016, 9827095908Acme refrigeration Pvt Ltd Panjim Goa 9823191922, 9823174922, 0832-2227663, 0832-

6653991Airmax Margaon Goa 9326122799Pioneer refair Vasana road Baroda 0265-26581400, 9825066203Airshoppe Trade Center Indore 0731-4078090Manish refrigeration Wagahawadi road Bhavnagar 9825038787, 0278-3001171Freeze India Near Astron Cinema rajkot 9099055330, 0281-2222245Gayatri Trading Company Alkapuri Vadodara 0265-6625634, 9825511771Continental Cooling Company Salt Lake Kolkata 033-40063074, 9051610658rohit refrigeration Creek row Kolkata 033 - 22270789, 9830585475, 9339376987Maa Chintpurni S.K. Puri Patna 9835299509L. K. refrigeration Buxi Bazar Cuttack 0671 - 2421355, 0671 - 3291520, 9437054355

Documents

Prominence to Dominance - Daikin India · ACREX 2012 ACrex India, the 'coolest event' of the year, receives more than 300 exhibitors and over 20,000 trade visitors. In its 13th edition,