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Support to the Ministry of Tourism in developing Northern destination
RATIONALE OBJECTIVE STRATEGY TARGET OWNERSHIP BENEFICIARIES EXPECTED RESULTS
GENERAL POINTS
The north of the country cannot sustain tourism with only visits of monuments. There is a need for a more inclusive development of Tourism by involving local communities Experience it, the baseline, as a moto to have the tourists experience all what Haïti has to offer: culture, seaside, culinary specialties, crafts etc.
RATIONALE
Establish a Creative Village with three scopes: -‐ Be a touristic Experience: crafts,
cassava, rhum etc.
-‐ Be a day to day business center where local communities purchase and sell goods and services
-‐ Be a training center in skills and entrepreneurship for the local community
OBJECTIVE
Establish within the Village workshops: -‐ Cassava making
-‐ Distillery
-‐ Textile products
-‐ Light Jewelery
-‐ Wood handicrafts
-‐ Papier Maché
OBJECTIVE
Restaurant Craft Shop Auditorium Administration Cutting and sewing workshop Silk Screen workshop Papier Machet workshop Natural Jewellery workshop Business Grow Centre Brickyard Distillery Cassaverie Ceramic factory Open air concert hall
The strategy will be based in the model UNIDO uses in the Creative Industries i.e.: -‐ Setup of a Business Growth Center: sort
of hub for trainings, show-‐room and in this case a part could be the restaurant.
-‐ Connection of the Village with the Pedagogic sector (Office National de
, Ecole Nationale des Arts) and Private Sector.
STRATEGY
The strategy will be based in the model UNIDO uses in the Creative Industries i.e.: -‐ Creation of an Image Bank of the various
symbolic representations of Cap Haitian (connection with ISPAN, Bureau National
).
-‐ Setup the quality standards of the Made in Haiti brand for the Cassava and Rhum.
STRATEGY
-‐ Local Comunities that are at the same time consumers (cassava bread, distillery) and actors (producers and craftman.
-‐ Labadie cruise: -‐ From 137 boats in 2010 to 160 in 2014 -‐ 600,000 tourists / year -‐ A first target 10% of the previous total/
year to spillover Cap Haitien and the Creative Village (i.e. 5,000 tourist/month)
TARGET
The project will ensure a strong ownership by the national authorities in order to integrate the promotion of this pilot experience at a national and regional level and, potentially, replicate the project experience on a wider scale.
OWNERSHIP
The project will directly benefit to the community of Milot by integrating the local artisans to their unique cultural heritage as well as being an enabler for manioc and sugar cane farmers to plant more so as to use the Cassaverie and the Distillery of the Creative Village for processing and sales. Moreover, the project will provide trainings of trainers as an initial phase and the Business Growth Center will sustain these trainings after the end of the project.
BENEFICIARIES
1. Setup of the Infrastructure and
processing workshops of the creative village
2. Trainings in crafts and food processing conducted
3. Trainings in Entrepreneurship (basic marketing, basic finance) conducted
4. Preparation for the quality label: made in Haïti completed
5. Dissemination of results to all stakeholders
EXPECTED RESULTS
TOURISM & EXPERIENCE THE IDEA BEHIND THE CRAFT VILLAGE TECHNICAL DETAILS
SPECIFIC POINTS
Artisanal tradition represents regional and local creativity. Its richness and uniqueness are expressed in the difference of techniques, materials and formal systems. It is the interpreter of history and culture and reflects the positive characteristics of the local reality. Enhancing the physical and intangible manifestations of artisanal tradition in the different tourism destinations constitutes a strategic option to create competitive advantages and differentiate a destination from the competition. It also contributes to the achievement of the sustainable and responsible of a new kind of tourism that generates opportunities and wealth among local populations and assists in the preservation of cultural heritage.
TOURISM & EXPERIENCE
The craft village will be one stop destination in the route between the port of Labadee and the Historic Parc of Sans Souci & Citadelle. There, tourism and entrainment will match with the Haitian cultural creativity. Innovation and knowledge will work for a sustainable development project. Compared to the very small historical sites in other islands of the Caribbean where cruise lines usually take tourists, the Citadelle Laferrière (sometimes considered the eighth wonder of the world) and the Sans-‐Souci Palace are far and away larger and more historically instructive. By visiting just these two sites, tourists would have the opportunity to learn about the history of the first black free republic in the world.
THE IDEA BEHIND
Crafts and culture are the only differential today that distinguishes country & regions. Crafts & cultural products are consumed by millions of people all over the globe in form of luxury, ultra-‐luxe, still they face hand to mouth situation and are bound to leave their traditional work. Modern lifestyle has enabled comfort living yet vast repertoire of knowledge and wisdom that sustained and nurtured these communities are fast disappearing. There is urgent need to preserve and revitalize these crafts and contemporize them. This crafts village aims to build a unique set-‐up to revive traditional skills and techniques to make a sustainable living. An estimated 600.000 tourist from the Cruise circuit are the Craft Village possible clients. A good part of the inhabitants find the craft & tourism production like a option to earn a livelihood.
THE IDEA BEHIND
The Craft Village will offers trans-‐disciplinary approach to improve the quality of life of Milot's inhabitants by providing touristic services, craft training, cooperative production, business empowerment and product development through design training / workshops on regular basis.
THE IDEA BEHIND
Generate employment and income to the communities of Milot & Cap Haitien area. Realize a link between the Historical Park of la Ferriere, the cruise tourism and the local craft production. Prevent loss of precious skills transferred and gained over thousands of years. Create a strong local cultural development . Contribute to preserve the local environment with low energy consumption project, low carbon footprint, and using natural and organic materials. Women empowerment and livelihood. Generate a business culture in the tourism & craft activities Preserve historic crafts and heritage
IMPACT
Every one of the spaces of the Craft Village will have a dual function: during the morning will works as touristic \ demostration areas , the rest of the day the space will be used as production and training area. For example the restaurant will also work as a school of gastronomy, as well the ceramic factory, the distillery, the cassaverie and the rest of the space, as a school of ceramics, alchool and derivate's trainings , etc..
DUAL FUNCTION
Restaurant Craft Shop Auditorium Administration Cutting and sewing workshop Silk Screen workshop Papier Maché workshop Natural Jewellery workshop Business Grow Centre
AREAS
Brickyard Distillery Cassaverie Ceramic factory Open air concert hall
The Village Areas: Restaurant-‐school of gastronomy : 750m2 Craft School : 1500 m2 Business Grow Centre: 500m2 Brickyard / school: 750m2 Distillerie / school: 500 m2 Cassaverie / school: 250 m2 Shop : 250m2 Welcome area: 250m2 Administration: 250m2 Total built-‐up area : 5750m2 Green space and gardens : 14.000 m2 Open concert hall: 1000 m2 Tourist parking: 1000 m2 Service parking : 500 m2
AREAS
AREAS
ARCHITECTURE
ARCHITECTURE
The architectural project is inspired on traditional Haitian rural home , the lakou . In Haitian Creole , the lakou means the common space at several nearby houses where resident members of the same family, gathered around the house of the patriarch. Lakou the name comes from " the court." It is a space used by all , where are the places of everyday life such as kitchen, latrine , the ancestral tomb or temple dedicated to the loa ( voodoo spirit) of the family. The lakou can take different forms depending on whether it is in a very isolated rural area or near a city. Today, with family breakdown and fragmentation of land, traditional lakou tends to disappear to give way to small patches containing a single detached house .
ARCHITECTURE
The buildings will be made according to the models of antiseismic and antihurricanes constructions made by "entrepreneurs du monde" and approved by the Haitian governement. These buildings (see the next 3 slides), Gingerbread kind, respect indeed a type of traditional construction with the addition of seismic technology and the use of recycled materials The village will be built with a modular structure of houses of 250m2 (25x10 mtr).(to be defined after final approval with all the counterparts)
ARCHITECTURE
ARCHITECTURE
ARCHITECTURE
GENERAL MAP
GENERAL MAP
GENERAL MAP
GENERAL MAP
GENERAL MAP
GENERAL MAP
GENERAL MAP
LOGOTYPE: ENGLISH
LOGOTYPE: FRENCH
BILLBOARD
BUS STOP ADVERT
SHOPPING BAGS
SHOPPING BAG & BOX
T-‐SHIRT
BAG
COFFE BOX TO GO
ESTIMATES
Estimated cost: $3,332,611
Included in the cost Building Equipements Trainings Management of the project Support Costs (13%)
Excluded Space arrangement (water, sanitation, electricity etc)
TIME FRAME
3 YEARS
