Projects

2006 - 2014

DesignMarketing CommunicationsInteractive BrandingUser Experience DesignInnovation Consulting

Touchy feely - skin care and social media with NIVEA

NIVEA Soft Community

Objectives: recruiting and qualifying of target audience for seasonal marketing and sales initiativeDuration: 8 weeks, late summer 2007Contractor: argonauten G2Client: Beiersdorf AG

Tasks: comunity planning, information architecture, user experience, technical supervision

NIVEA Soft Community

In order to boost a seasonal campaign for the sub-brand NIVEA Soft in the highly competitive a strategy targeted at girls in the age between 12 and 16 was implemented. The challenge was to engage with friends online and gather the biggest circle of friends.

Central to the visualization was the very tight visual integration (and eventually also extension of the promotional graphical motives). A "tree of friends" was planted for every participant which grew with every new friend added to it.

By its composition, the target group was extremely vulnerable and had to be secured by any possible means against abusers. The colorful and animated interface was backed by a very robust and clever backend that not only made it possible to maintain a lively user experience but was also able to create in-depth profiles and integrate couponing features.

Better together - crowdsourcing with Tchibo ideas

Tchibo ideas Community

Objectives: optimizing and extending a vital crowdsourcing platform, initiating re-positioning process, streamlining with Tchibo product developmentDuration: summer 2010 / summer 2011Contractor: Liquid CampaignClient: Tchibo GmbH

Tasks: community planning, information architecture, user experience

Tchibo ideas Community

Tchibo ideas is one of the very early implementations of consumer co- creation platforms. Though the site is recognized as an inspiring and benchmark-setting application of the co-creation ideas, the efficiency in terms of product-to-market ratio was questioned. In a still ongoing process a team of experts in strategy, conceptual design and visual design is updating the front-end and the user-experience by re-thinking the mechanisms within the community and the challenges which lead to the desired product innovations and new ideas. The work on this projects encompasses user research with consumer panels, development of interaction and participation stragegies as well as the definition of the desired user experience and the underlying information architecture.

The ghost in the machine - documenting for NETRADA

NETRADA Webshop application

Objectives: developing a user manual / documentation for a shopping system, optimizing check out processesDuration: 8 weeks, winter 2007Contractor: Consortia Ltd.Client: NETRADA AG

Tasks: information architecture, documentation

NETRADA Webshop application

Providing a highly customizable shop software and a complete fulfilment-chain, NETRADA provides webshop services, specializing in online fashion sales (such as Hugo Boss, Lacoste or Tommy Hilfiger).

The task was to "re-engeneer" actual implementations of the software and derive a robust documentation which would serve as blueprint for new implementations.

Since each existing implementation of the software varied in terms of features, functionality and frontend design, the documentation required a considerable amount of research to carve out the core set of options and to identify the optional features.

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Be our guest - a bold metaphor for the future of personal voice communication

Deutsche Telekom Extended Voice

Objectives: envisioning and designing user interfaces for future voice communication productsDuration: 16 weeks, winter / spring 2012Contractor: Deutsche Telekom AGClient: Deutsche Telekom AG Products & Innovation

Tasks: interaction design, information architecture, user experience

Deutsche Telekom Extended Voice

The products & innovation division lies at the heart of the very future of the company. Product design is an integral department within P&I and responsible for all aspects of the user experience.

New value added serices are vital for the continuing success of the carrier. The services we designed encompassed web, mobile app andvoice interface touchpoints in multiple customer scenarios.

Deutsche Telekom Call Manager

As part of a strategic move towards voice over IP, the products & innovation division of Deutsche Telekom innitiated the development of a consumer app to manage the VoIP fixed-line service.

Based on existing features and web-services the team designed a superior user experience focused on the core use. The app complements the complete, web-based management application, which is also under revision the time being.

A humane interface - redesigning the web-forntend to Telekom VoIP services

Deutsche Telekom AG Telefonie-Einstellungen

Objectives: optimizing and redesigning the web interface for existing VoIP services prototyping innovative interaction designs in close relation with voice and data technology development teamsDuration: 24 weeks, autmn 2012 / spring 2013Contractor: Deutsche Telekom AGClient: Deutsche Telekom AG Products & Innovation

Tasks: interaction design, information architecture, user experience

Get yourself connected - an innovative approach to mobileintegration of local store offerings

Mobile Local Interface Study

Objectives: developing conceptual sketches for mobile app, which connects local store offers to online information seekers Duration: 5 days, autmn 2013 Contractor: Locazon GmbHClient: Locazon GmbH

Tasks: interaction design, information architecture, user experience

Mobile Local Interface Study

The interface is centered around the idea of localization / positioning.

By default, the users surrounding is displayed.Additionally - if available - the users favorites are displayed (optionally different markers may be displayed according to user preferences).

All non-search-related options, functions and features are grouped on the bottom of the screen.

The shopping basket is disabled until products are added for purchase.

Imprint

CONTINUUM UG (haftungsbeschränkt) & Co. KGRödingshof | Rödingsmarkt 3920459 Hamburg

Telefon Zentrale: +49 40 866242 71Fax Zentrale: +49 40 866242 72E-Mail: post@continuum-cc.de