projectbook revised again

Project Book

PRICKED DAILY

Project book

Designer Notes

I am extremly excited to be working on a campaign that I am very passionate about. The rise of diabetes in the United States have left many suffering along with their families.

The more diabetics know and learn about diabetes the less they will be willing to settle on old out dated technology and information.

An improved brand identity, consumer friendly website, product line and increases presence in The Food Network Magazine will allow Picked Daily to establish itself on a commercial level. Creating a new flow of consumer to the American Diabetes Association to make donation and help the further research for a cure.

Research

Creative Development

Design Standards

Final Designs

1.1 Research -61.2 Target Audience -111.3 Client Brief -161.4 Brand Features -181.5 SWOT -201.6 Brand Mission -221.7 Creative Brief -24

2.1 Logo -282.2 Design Research -302.3 Moodboards -322.4 Print Ads -342.5 Web -362.6 Motion graphics -40

3.1 Logo Standards -443.2 Logo Guidelines -483.3 Print Collateral -503.4 Color Pallette -523.5 Font Choices -533.6 Textures and imagery -553.7 Print Guidelines -573.8 Web Guidelines -593.9 Interactive media -613.10 Brand Voice -63

4.1 Print -674.2 Digital -694.3 Promotional -714.4 Large format 73

2

R e s e a r c h

www.prickeddaily.com

1.

R e s e a r c h

P r i c k e d D a i l y i n s i d e a n d o u t


Research Paper


Intro The amount of people with Diabetes in the United States is on the rise. Right now, there are 18.8 million Americans suffering with Diabetes. There are many resources for information for these people, but the problem is the information giving is sometimes old, outdated, and not very informative.

Especially to the younger genera-tion. This is a problem, so joining up with the American DIabetes As-sociation and the Food Netowork Magazine to produce a issue aimed at Diabetes and showcasing a cam-paign called “Pricked Daily” will produce awareness to the campaign and donations to the American Dia-betes Associations reseach in find-ing a cure

Trying to reach out to the people who read the magazine who are usually males 15 to 35, and also women the same age. This audience is looking for the newest, safest, qickest toechnology and information out there. We plan to introduce them to this, through daily emails, newletters, magazines, websites, showing off newest technology, healthy living, recipes, and other essential information.

One issues based on diabetes will promote the awareness, and also bring it a different demographic to both the campaign and The Food Network Brand.

“18.8 million American’s suffering with Diabetes..”


6

Company overview

Research done has shown that only one Food Network celebrity chef has announced an interest in Diabetic Foundations. This is Anne Burrell, who recently starred on the real-ity show Chopped All-Stars. She participated to win money for Juve-nile Diabetes Research Foundation. 50k was won and donated to this foundation. She has family that suffers with this illness and re-ally did well on the show. Spread-ing word about the upcoming issue would probably bring more celebrities out to show their sup-port, but for now she has the only one that has come out in to the light.

Research Paper


The cover of the magazine should stay basically the same design wise. Changing the colors to match the American Diabe-tes Association’s would be important and putting their logo on the front would show the consumer what’s inside. Placing Anne Burrell on the front with headlines to her story on family members with diabetes along with a picture of a dish shecreated. The content of the magazine would go from explaining new and updated products and news from medical studies, showing pictures of what the products look like and who the stars are in creating the new advances. This would bring a few pages of information for the con-sumer, which this magazine already provides but focuses on mainly news in the food industry. May also in-clude how-to’s on using the new products and what are the affects of the products and updates. Gives information on new medication and new studies on how to control your sugar levels as a diabetic. Then continuing on to cooking for diabetics. This means low- carb and sugar-free recipes, easy to do reci-pes and new ways to make blah food into something you actually would

Effective Solutions

eat. This is important to diabetics and would try and cover all areas of food. A section on what to stay away from when eating out and how to get the same taste of foods you love but without carbs or sugar. Healthier living would follow, showing new exercises and ways to sat fit and active. Weight problems are a huge factor for some diabet-ics and will be a largely appreciated area to talk about. To control your blood sugars without using so much insulin as many diabetic do is impor-tant. By eating right and exercis-ing the ways shown in this section could bring down the blood sugar and amount of insulin used for the consumer. Testimonials from dia-betic peers showing how these steps helped them control their diabetes and made them all around healthier show be a portion of this section to. Have an area where they can write in to Food Network or email their sto-ries. A diabetic recipe sweepstake would be announced at the end of the mag-azine. Participants will be in the running to win a basket full of the new products mentioned before in earlier sections and their recipe in the next issue


8

Research Paper

Conclusion

The “Pricked Daily Campaign”, issue of the Food Network Magazine will provide much needed information to the people affected by the illness. Support of the issue will provide much needed donations to the American Diabetes Association for further research into a cure. Overall expansion of client base will give a needed advantage to the magazine. The purpose is to spread the word of heath for diabetics and give back some new and innovative ways to deal with problems diabetics have. Adding the bracelet for donations will also push donations for those who may want something in return. “Cure, Care, Commitment” is the inspiration for this issue.

Cure

, Caus

e,

Commitm

ent


References

http://www.foodnetworkmediakit.com/r5/home.asp

http://www.jdrfgeorgia.org/index.php?option=com_lyftenbloggie&amp%3BItemid

http://foodnetworkhumor.com/2011/04/chopped-all-stars-the-finale/

http://www.diabetes.org/http://www.foodnetwork.com/anne-burrell/index.html

http://diabetes.niddk.nih.gov/dm/pubs/statistics/

http://www.diabetic-recipes.com/


10

Audience Profile


Our TargetThere are so many diabetics

in the United States and more

being diagnosed every day.

Pricked Daily’s target audience

is every person that currently

lives with, knows someone, or

just would like research for

diabetes.

The age ranges from very young

to the elderly. To be appeal-

ing to these generations of

people we will have to incorpo-

rate many different elements.

But, the ease of what the cam-

paign is about and who it will

be introduced will be great for

all ages.

By introducing Pricked Daily in

many differnt ways will bring

people into the campaign. Cre-

ating the website with easy

navigation and very clean con-

cept will be appealing to all

ages. The Food Network Maga-

zine having an issue introducing

the Pricked Daily campaign will

open the client base and client

range. Then also print ads and

other promotional aspects will

bring in the target audience

that we are looking for.

How can we get people to check out the campaign


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SwotThe American Diabetes Association

The association is a non-profit organization That has the mission to prevent

and cure diabetes and make sure

that diabetics live healthy lives.

By

donation and sponsors they bring

the cure for this illness a little

closer and a little more real for

everyone suffering.

Their website gives people the

chance to donate and read infor-

mation about who they are and

what diabetes is. This site is a

great resource for people look-

ing.


Swot

Food Network Magazine

This magazine is a very

trendy food based read.

Showing new recipes and

giving tips on ways to eat

healthy. Having one month

dedicated to diabetes and

Pricked Daily would be a

great way to get the word

out about what we are try-

ing to do. Showing

diabetic recipes and

sections of the Pricked

Daily News letter would

promote the campaign and

also promote donations to

The American Diabetes As-

sociation.

Their contribution and

agreement to produce one

magazine for the Pricked

Daily campaign would

truely bring a consumer

base that is much wider

than word of mouth.

Giving a taste of we are

going to be offering and

the sponsor we may have

and just the over all

message we are trying to

get acrossed.


14


Brand Features

All Updated

People want to be informed

and educated on the new

advancements in the

treatment of Diabetes.

People feel rewarded, as their

are many different areas of

updated material. Such as

food, health, products and

supplies and much more.

Unlike the past, low carb

and sugar free recipes that

are actually good and are

good for you.

Variety Taste Tasted

Recipes

Pricked Daily Positioning StatementFor diabetics, Pricked Daily offers an exciting way to show your support to

help find a cure, eat healthy, and be healthy. Their information is always

updated and protrays the daily advancements in to field of diabetes. If it is

new, they bring it to you. Diabetic health and awareness in their number one

priority.


Pricked Daily Positioning Statement

Smaller than a business card!

Available in six vibrant colors

which add a personal touch to

managing your diabetes. It has a

small, compact and sleek design.

The one button simplicity makes

it easy to perform a test with

the freedom to stay on the go!

The Pocket™ requires no coding

and offers alternate site

testing. Needs only a small

blood sample and delivers re-

sults in 7 seconds. Includes a

large easy-to-read screen and

USB port that will work with

any standard USB cable. Use

with Autocode Test Strips only.

Prodigy Pocket Blood Glucose Meter

16

Communication

Trendyand SimpleHow can Pricked Daily be more user friendly

Pricked Daily will act as a resource and personal guide to the people and visitors who in some way shape or form suffer with diabetes

This campaign is a progresive movement to raise awareness aboutdiabetes in the United States

In an effort to support, inform

and be a resource for all dia-

betic’s alike. The typical ways

that have been presented in

the past has been dull and

very long winded. Which was

fine when people first become

ill. But as the years have

gone by the technology and

products , and information

have changed. Better ways of

getting and recieving informa-

tion. This is how we plan on

being user friendly. Including

many forms of advertising such

as print ads for those who

can’t use computers, facebook,

twitter and website for those

who do. Magazines showcas-

ing the campaign and donations

for our non-profit.

We will be a very trendy and

classic way to get new infor-

mation with current updates

and new products and reci-

pes for everyone to use. Liv-

ing healthy and spreading the

word about diabetes is our

goal. Find a cure is what is im-

portant and between our cam-

paign and the advertising do-

nations will be a good way to

promote diabetes awareness.


Communication

Four Reasonsto Check outPricked Dai ly

Finding tastfulrecipes that you will love

Find a trendy useful resource that will be up to date andcurrent

Find new products and medical advancements to promote ease and health

Donate to The American DiabeticAssociation.


18

Creative Brief


Market PositionCompared to other diabetic magazines and newletters Pricked daily has over come all of them. Pricked daily has the newest and best informa-tion, which continues to be updated and improved. Great resource for all daibetic’s alike.

Current SituationPricked Daily is currently try-ing to spread the word about diabetes and serve as a way for donations to be giving for research. Joining the Food Network magazine for a month to show new client base what we offer.

Communication task “the message”Our goal is to give people suffering with diabetes a new place to find updatedinformation instead of the old typical information. Becom-ing trendy and portraying the newest technology for diabet-ics everywhere. Staying healthy and eating right is important. Joining with Food Network magazines will provide some much needed recipes and how to’s with celebrity chef’s foor made special for diabetics.

Target AudienceAll diabetics living in the United States, includingpeople who have any need for a diabetic resource.

ObjectiveShowing everything that can help a diabetic to stay healthy and make life less stressful.

“ less stressful ”


20

2. Standards


Brand Voice Brand Color

Brand Typography Brand Print


Logo Variations Logo Size Standards

Logo Clear space Do’s and donts

24

design research


picture , graphic, or design


design research

28

abstract research portion


26

ImageryOnly high quaility photography, which are licenced and legal. Pricked Daily will stick to these guide lines when portraying the brand.

Images showing anything other then our message will not be used. Examples of the imagery that will be used are above, and page before.


Creative Development3.


Creative Development

MoodBoards

Strengths

Opportunities

Threats

weaknesses

uploadable apps.

new technology

celebrities

color

DiabetesDiabetesDiabetes

fonts

recipes

Brand colors

C - 0 M - 0 Y - 0 K - 100

C - 1 9 M - 1 0 0 Y - 1 0 0 K - 1 1

C - 0 M - 0 Y - 0 K - 0

30


Toolbox


Adverstising development

32


Logo Design and sketches


Logo Design and sketches 34

Motion Graphic


Motion Graphic

Final Designs

4.




38

Logo Standards


Logo Standards


40

About designer/ back cover

Documents

projectbook revised again