Project Vehicle F-150 “Outdoor Adventure” Edition

The Solitude Ranch is over 8500 acres of beautiful Wyoming landscape, in the shadow of Devil’s Tower. Ranch owner and Host of the Intrepid Outdoors TV series, Mike Schmid uses this land for a variety of important reasons.•Getting kids active in the wilderness, experiencing nature, & enjoying outdoor activities.•Teaching responsible wildlife and land management.•And… as the backdrop for his award-winning TV series, INTREPID OUTDOORS.

Our project F-150 will become a star of the show!

2013 FORD F-150 FX4•Attention-getting gloss/satin custom paint•Suspension lift with all-terrain wheel / tire combination•Aggressive fender flares, custom grille, and custom side steps•Upgraded leather seats, interior trim, and Video entertainment system•Performance air intake and exhaust system•Bumper upgrade w/ winch and grille guard w/ Off-road accessory lighting•Attractive bed topper w/ innovative gear storage compartments.•A variety of outdoor, hunting, and adventure gear.

The Vehicle

The Intrepid Outdoors -Adventure F-150

The Build Team

Marketing Executive, Jhan Dolphin and his team have consistently created some of the most attention-getting vehicles and successful mobile marketing promotions in the industry. He has developed valuable relationships with industry professionals and media outlets throughout the automotive, outdoor, and active lifestyle markets. As President of J Robert Marketing, he and his team are uniquely qualified to provide the greatest ROI possible.

“SEMA is just the project launch-party…. You’ve got to have a complete marketing and publicity plan for a project vehicle, that extends far beyond SEMA.”Jhan R. Dolphin (Restyling Magazine)

The promotional plan for this vehicle will begin the minute it arrives at our shop. A detailed Social Media effort, weekly video updates, and fan interaction will provide an experiential opportunity for fans to be part of the action from the beginning, and throughout the promotional year.Early in the build, we will begin to create buzz around the project, engaging with fans through social media to contribute suggestions for the build. Fans that participate will receive Intrepid Outdoor’s SWAG!

Marketing Plan

TimelineJune 1013 - Upon the vehicle’s arrival, a Social Media campaign with a dedicated Facebook fan page launched.

June - August 2013 – Vehicle Build and product development.

September 2013 – Professional photo Session at the Solitude Ranch for…• Press Release & SEMA media kit•Filming the vehicle for the TV series•Poster, Postcard handout, and additional Marketing materials

October 2013 – Support materials finalized and vehicle transported to SEMA.

2014 shows / events – New TV season begins NBC Sports & Sportsman’s Channel, featuring the vehicle. Chicago Outdoor Sports show, & World of Wheels, Chicago International Auto Show, dealer events, hunting & outdoors shows, and additional promo events. (TBD)

Press KitsIn addition to a great vehicle, an entertaining message, and great media relationships…. The trick to getting media exposure that exceeds expectation, is often making it very easy for publications to do their job.With every build we achieve this, by creating top-notch media kits that are distributed at the SEMA Press lounge, as well as mailed and hand-delivered.Each contains a DVD with photo images ideal for print and online publications, video footage of the project, properly formatted press releases, sponsor contact information, vehicle specs, and corporate logos.

Past Project Examples

Anyone can build a cool car... The difference is our understanding of the support materials, marketing plan, and public relations techniques necessary to go beyond cool, and provide you with a way to reach your target audience with an experience that no advertisement could ever match. It's all about Return-on-Investment!

Cheap Trick’s Rock & Roll VehicleThe incredible “Dream Police” vehicle was created with rock legends, CHEAPTRICK, MTV Games, and over a dozen additional sponsors. The vehicle attracted thousands of fans during appearances on television, at concerts, music festivals, car shows and huge events like the Consumer Electronics show in Vegas, SEMA and the Chicago International Auto Show. It appeared in print publications around the globe .

Criss Angel’s MINDFREAK VehiclesJhan designed and created numerous vehicles for the Illusionist’s A&E television series. Like Angel himself, these creations were over-the-top! Wildly popular with the media and fans alike, they were featured in print publications, online, and on TV all over the world.

The Chicago Blackhawks CamaroThe team had less than two weeks to transform a brand new Camaro into a Hockey-themed muscle car. Appealing to both the Hockey fan and car enthusiast, the vehicle included: custom paint, custom leather interior, performance exhaust, and impressive list of custom parts created just for this theme. It became one of the Chicago International auto show's most popular attractions, with over 120,000 people registering to win the car during this successful campaign.

The Monster-MINICreated to promote Dairy-Queen’s NEW Mini-Blizzard, this attention-getting vehicle attracted large crowds with every street-team appearance. Amazing attention to detail with design elements that successfully conveyed the brand’s image of DELICIOUS FUN! The combined Mini-Cooper and Jeep Wrangler is truly one of a kind.

Maui Jim’s Cool Shades Car Nothing goes better with a cool car, than COOL SHADES! And … this vehicle was a hit at every event it attended. This award-winning design is over 750 HP of pure adrenaline! It has appeared at SEMA, CES, and dozens of enthusiast’s shows and dealer events.

More…

The Contacts

Joy FoxMedia Coordinator

Jhan DolphinPresident

(847) 910-2248

jdolphin@jrobertconsulting.com

We invite you to contact us directly with any additional questions, and look forward to working with you.

Thank You