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Author, Name of Key Contact,

Position

Contact Details

Company

Basic Description of Nature of

BusinessProduct or

Service Offerings

This proforma is designed to provide guidance for creating a research brief to our potential client. The research brief is your tool for communicating your research requirements to GoodThinking consultant. Research may take many forms, such as surveys, focus groups, ethnography, mystery client, online, immersion, etc. By clearly describing why you need the research, our company will be able to more effectively advise on the most appropriate form of research.This brief may require modification or adaptation to suit the requirements of a particular research purpose. However, it is important to note that the key requirements of the research brief are that it:

Identifies research objectives, as distinct from project or communications objectives

Identifies what the research will be used to inform Identifies the population from which the sample will be selected Contains any information or insights that will assist the research process.

GOODTHINKING RESEARCH BRIEF TEMPLATE

Project Title (Optional)

Background Why is market research required? What kind of program, policy change and/or communications effort is planned? Does any previous research exist? Are there other stakeholders involved?

PurposeWhat is the market research designed to inform? How will the findings be used? Who will use the findings? What decisions will be based on research inputs?

ObjectivesWhat are the key questions that the project should be designed to answer? What do you want to prove or disprove? What are your information wish lists?

GOODTHINKING RESEARCH BRIEF TEMPLATESample Who do you want to talk to? The market you are interested in. From what population should the sample be selected? Are there specific segments or groups within this population that should be included?

Area CoverageIn what geographic areas do you want the research done? Metro Manila, other key urban centers, or including rural areas, etc. Specific Cities and Municipalities would help.

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TimeframeIs there a deadline for the outcome of the research or final report?

Deliverables / Outputs For the purpose of building research questions; what are the required outputs e.g. raw data, interim reports, complete answers to survey, recommendations etc.