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SUMMER TRAINING PROJECT REPORT
ON
TO STUDY THE AWARENESS OF THE FINANCIAL
PRODUCTS OF RELIANCE MONEY
A Project Done at
RELIANCE MONEY
I
Submitted to: Submitted By:
Jasmeen Jaggi
M.B.A
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Roll No-7125223511
ACKNOWLEDGEMENT
I must acknowledge my indebtedness to various personalities, but for whom,
this project could not have seen the light of the day.
I express my sincere gratitude to my guide Mr Manish Kaushik for his able
guidance, continuous support and cooperation throughout my project, without
which the present work would not have been possible.
I would also like to thank the entire team of Reliance Money, for the constant
support and help in the successful completion of my project.
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TABLE OF CONTENT
TOPICS PAGE NO.
INTRODUCTION TO THE COMPANY 1
BOARD OF DIRECTORS 2
RELIANCE MONEY 3
INNOVATIVE USE OF TECHNOLOGY 10
RELIANCE MUTUAL FUNDS 11
RELIANCE EQUITY ADVANTAGE FUND 12
RELINNCE REGULAR SAVING FUND 13
SWOT ANALYSIS 15
PROCEDURE OF CLIENT ACQUISITION 16
BRAND POSITIONING 17
RESEARCH METHODOLOGY 20
LIMITATIONS OF THE PROJECT 23
SCOPE OF THE STUDY 24
COMPETITOR ANALYSIS 25
ANALYSIS AND INTERPRETATION 41
DISCUSSION 50
CONCLUSION AND RECOMMENDATION 55
BIBLIOGRAPHY 57
QUESTIONNANIRE 58
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INTRODUCTION TO THE COMPANY
Reliance Capital Ltd
Reliance Capital is one of India’s leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector
financial services and banking companies, in terms of net worth.
Reliance Capital has interests in asset management and mutual funds, life
and general insurance, private equity and proprietary investments, stock
broking and other activities in financial services.
Reliance Capital entered into lucrative online trading business with Reliance
money. There are mixed reports about this online trading platform. It shook up
online trading business with cheap brokerage charge offer.
Business Overview
RCL is registered as a depository participant with National Securities
Depository Ltd (NSDL) and Central Depository Services Ltd (CDSL) under the
Securities and Exchange Board of India (Depositories and Participants)
Regulations, 1996. RCL has sponsored the Reliance Mutual Fund within the
framework of the Securities and Exchange Board of India (Mutual Fund)
Regulations, 1996.RCL primarily focuses on funding projects in the
infrastructure sector and supports the growth of its subsidiary companies,
Reliance Capital Asset Management Limited, Reliance Capital Trustee Co.
Limited, Reliance General Insurance Company Limited and Reliance Life
Insurance Company Limited. As of March 31, 2005, the company’s
investment in infrastructure projects stood at Rs. 1071 Crores. The investment
portfolio of RCL is structured in a way that realizes the highest post-tax return
on its investments.
Reliance Capital Ltd. is one of India’s leading and amongst the fastest
growing private sector financial services companies, and ranks among the
leading private sector financial services and banking companies, in terms of
net worth. Reliance Capital Ltd. has interests in asset management and
mutual funds, life and general insurance, private equity and proprietary
investments, stock broking and other financial services.
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BOARD OF DIRECTORS
• Amitabh Jhunjhunwala, Vice-Chairman
Amitabh Jhunjhunwala, an FCA, has over 23 years of experience in finance
and the capital markets. Amitabh is also the Director of Reliance Capital Asset
Management Limited.
• Rajendra Chitale, Independent Director
Rajendra P. Chitale, an eminent Chartered Accountant, is the Managing
Partner of M/s M. P. Chitale & Co. He is a Director on Boards of the National
Stock Exchange of India (NSE), Asset Reconstruction Company (India) Ltd,
Hinduja TMT Ltd and Gujarat Ambuja Cements Ltd. He is also a member of
the Advisory Group on Derivatives and the Takeover Panel, Securities and
Exchange Board of India, as well as the Company Law Advisory Committee of
the Government of India.He has also served on the boards of Life Insurance
Corporation of India, Unit Trust of India, SBI Capital Markets Ltd and Small
Industries Development Bank of India.
• Shri C. P. Jain
Shri C.P. Jain, aged 60 years, is the former Chairman and Managing Director
of National Thermal Power Corporation (NTPC). Shri Jain has an illustrious
career spanning over four decades of contribution in the fields of financial
management, general management, strategic management and business
leadership. He is a fellow member of the Institute of Chartered Accountants of
India with an advanced diploma in Management and is a law graduate. Shri
C.P. Jain joined the Board of NTPC in 1993 as Director (Finance) and was
elevated as Chairman & Managing Director in September 2000. He was
Chairman of the Global Studies Committee of World Energy Council (WEC),
world’s largest energy NGO with nearly hundred member-nations. He has
been on several important committees of the Government of India, latest
being the ‘Adhoc Group of Experts on Empowerment of CPSEs’. He was
Chairman of Standing Conference of Public Enterprises (SCOPE) between
April 2003 and March 2005.
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RELIANCE MONEY
We all know the effect of the word Reliance on us. A company which has
entered almost every arena of business and created wonders. Every project
taken up by the company turns into a golden project. The company has
something, which we can call as, The Midas Touch. Well, Reliance Money is
the electronic transaction platform associated with Reliance Capital; one of
India's leading and fastest growing private sector financial services
companies, ranked amongst the top 3 private sector financial services and
banking companies, in terms of net worth
Reliance Money offers a comprehensive platform, offering an investment
avenue for a wide range of asset classes. Its endeavor is to change the way
India transacts in financial markets and avails financial services. Reliance
Money offers a single window facility, enabling you to access, amongst others
Equity, Equity and Commodity Derivatives, Offshore Investments, IPOs,
Mutual Funds, Life Insurance and General Insurance products
Reliance Money is the most cost-effective, convenient and secure way to
transact in a wide range of financial products and servicesThe highlights of Reliance money's offerings are:
Cost-effective
The fee charged by the affiliates of Reliance Money, through whom the
transactions can be placed, is among the lowest charged in the present
scenario. Pay a flat fee of just Rs. 500/- valid for 2 months or specified
transactional value. The facility of trading is subject to expiry of the validity
period or value limit, whichever comes first.
Illustrations depicting fee structure and validity limits
♦ Access fee- Rs. 500
Validity- Time validity of 2 months or Turnover validity of Rs. 1 cr., whichever
is earlier
Turnover limit- Non-delivery turnover of Rs. 90 lac, Delivery turnover of Rs. 10
lac
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♦ Access fee- Rs. 1350
Validity- Time validity of 6 months or Turnover validity of Rs. 3 cr., whichever
is earlier
Turnover limit- Non-delivery turnover of Rs. 2.7 cr., Delivery turnover of Rs. 30
lac
♦ Access fee- Rs. 2500
Validity- Time validity of 12 months or Turnover validity of Rs. 6 cr., whichever
is earlier
Turnover limit- Non-delivery turnover of Rs. 5.4 cr., Delivery turnover of Rs. 60
lac
Unutilized delivery limit may be added to Non-delivery limit
Convenience
You have the flexibility to access Reliance Money services in multiple ways:
through the Internet, Transaction Kiosks, Call & Transact (phone) or seek
assistance through our Business Partners
Security
Reliance Money provides secure access through an electronic token that
flashes a unique security number every 32 seconds (and ensures that the
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number used for earlier transaction is discarded). This number works as a
third level password that keeps your account extra safe
Single window for multiple products
Reliance Money, through its affiliates/partners, facilitates transactions in
Equity, Equity & Commodity Derivatives, Offshore Investments, Mutual Funds,
IPOs, Life Insurance and General Insurance products
All overseas investments are subject to rules, regulations and guidelines of
the Reserve Bank of India as laid down from time to time
3 in 1 integrated access
Reliance Money offers integrated access to your banking, trading and demat
account. You can transact without the hassle of writing cheques
Demat account with Reliance Capital
Hassles free demat account with Reliance Capital. The Annual Maintenance
Charge for the Demat Account is just Rs. 50/- per annum
Other Services
Through the portal www.reliancemoney.com, Reliance Money provides:
a. Reliable research, including views of external experts with an enviable track
record
b. Live news from Reuters and Dow Jones
c. CEOs'/experts' views on the economy and financial markets
d. The Personal finance section provides tools that help you plan your
investments, retirement, tax, etc
e. Analyze your risk profile through the Risk Analyzer
f. Get a suitable investment portfolio using the Asset Allocator
KEY BENEFITS OF RELIANCE MONEY
Equity is a share in the ownership of a company. It represents a claim on the
company’s assets and earnings. As you acquire more stock, your ownership
stake in the company increases. The terms share, equity and stock mean the
same thing and can be used interchangeably.
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Holding a company’s stock means that you are one of the many owners
(shareholders) of a company, and, as such, you have a claim (to the extent of
your holding) to everything the company owns. Yes, this means that
technically, you own a portion of every piece of furniture; every trademark;
every contract, etc. of the company.
As an owner, you are entitled to your share of the company’s earnings as well
as any voting rights attached to the stock.
Another extremely important feature of equity is its limited liability, which
means that, as a part-owner of the company, you are not personally liable if
the company is not able to pay its debts. In case of other entities such as
partnerships, if the partnership goes bankrupt, the partners are personally
liable towards the creditors/lenders and they may have to sell off their
personal assets like their house, car, furniture, etc., to make good the loss. In
case of holding equity shares, the maximum value you can lose is the value of
your investment.
Even if a company of which you are a shareholder goes bankrupt, you can
never lose your personal assets.
Here is some Useful Information available on R- Money:
Investment options are available in:
1. Equity (Stock) Trading
2. Derivatives Trading
*Special feature is available first time to track your positions online, in real
time.*
3. Forex Trading
4. Commodity Trading
5. IPO's
6. Mutual Funds
7. Insurance
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Reliance Money gives you the access to Over 5000 Schemes of 28 Assets
Management Companies (AMCs) with just one account. Some of them
included are.
Portfolio Tracker
Manage your mutual fund portfolio from the Reliance Money account. Benefit
from live valuation and alerts and also track NAVs of any scheme online.
Choice of investment strategies
From just two scheme types (equity scheme and debt scheme) offered when
the mutual fund industry was conceived more than four decades ago, today,
mutual funds offer a plethora of scheme types with different investment
strategies.
Life Insurance
Reliance Money Account gives you the advantage of buying policies from 12
different Life Insurance companies, helping you get unbiased opinion.
General Insurance
Reliance Money Account also extends the product offerings from 10 GeneralInsurance Companies with exhaustive range of insurance products that
covers most risks including Motor, Health, Property, Marine, Casualty and
Liability.
Over the Counter Products
Your Reliance Money Account makes it so simple for you to buy insurance
products that its as easy as buying something over the counter.
RelianceMoney.com is offering most dynamic web based trading environment
to its customers. The new trading platform has many new features which
basically fill up the gap between old online trading companies in India and
their customers.
The Reliance Money trading websites comes with special security features
Security Token, which makes you online trading experience more secure
without complexity.
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INNOVATIVE USE OF TECHNOLOGY
Reliance Money provides secure access through an electronic token that
flashes a unique security number every 32 seconds (and ensures that the
number used for the earlier transaction is discarded). This number works as a
third level password that keeps you account extra safe.
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RELIANCE MUTUAL FUNDS
Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group
is one of the fastest growing mutual funds in the country. Reliance Mutual
Fund offers investors a well-rounded portfolio of products to meet varying
investor requirements. Reliance Mutual Fund has a presence in over 100
cities across India and an investor base of over 3.38 million.
Reliance Mutual Fund constantly endeavors to launch innovative products
and customer service initiatives to increase value to investors. Reliance
Mutual Fund schemes are managed by Reliance Capital Asset Management
Ltd., a wholly-owned subsidiary of Reliance Capital Ltd.
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(An open-ended Diversified Equity Scheme.)
The primary investment objective of the scheme is to seek to generate capital
appreciation & provide long-term growth opportunities by investing in a
portfolio predominantly of equity & equity related instruments with investments
generally in S & P CNX Nifty stocks and the secondary objective is to
generate consistent returns by investing in debt and money market securities.
Get the Reliance Equity advantage
Just as an expert coach identifies a promising talent, investing in equity
markets requires an expert's foresight. At Reliance Mutual Fund they have
groomed a team of professionals with the aim to get the maximum advantage
out of your investments. Introducing Reliance Equity Advantage Fund, an
open-ended diversified equity scheme which seeks to generate capital
appreciation and provide long-term growth opportunities for your investments.
Reliance Equity Advantage Fund
Reliance Equity Advantage Fund is an open-ended diversified equity scheme,
which proposes to invest in line with the sector ratio of S&P CNX Nifty. At
least, 70-100% of corpus will be invested in equity & equity related
instruments and the balance 0-30% in Debt & Money market instruments.
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RELIANCE REGULAR SAVINGS FUND
(An Open-ended Scheme.)
Reliance Regular Savings Fund provides you the choice of investing in Debt,
Equity or Balanced options with a pertinent investment objective and pattern
for each option.
The Reliance Regular Savings Fund is an open-ended scheme, which comes
with its own ATM cum Debit card -the Reliance Any Time Money Card.You
don't have to give up the returns of a mutual fund for instant availability of
cash. The Reliance Regular Savings Fund endeavours to deliver both.
For the first time in India, your mutual fund offers instant cash withdrawal
facility on your investment at any VISA-enabled ATM near you. With a choice
of three investment options, the fund is truly, the smart new way to invest.
Get instant cash when you need it
Simply walk down to any VISA enabled ATM near you and withdraw your
money invested in the fund (redeem your units).
Cashless transactions at over 24 million* Merchant Establishment
locations
The Reliance Any Time Money Card is accepted at over 24 million Merchant
Establishment locations worldwide. You can now have cashless transactions,
whenever you make a purchase or use the service at any Merchant
Establishment validated by VISA.
Just Rs.100/-per month
Invest as little as Rs.100/-every month in the Reliance Regular Savings Fund
through the Systematic Investment Plan (SIP) route to build your investment
little by little, month by month. Now even your small savings can mean a lot.
Round-the-clock access
With the Reliance Any Time Money Card you can check the Current Holding
Value as well as the Withdrawal Limit of your investment any time of the day
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or night. The card is your key to access your investment round the clock.
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Withdrawal Limits
You can withdraw only upto the maximum permissible ATM withdrawal limit in
a day (which is as prescribed by the Bank for ATM/Point of Sale transactions)
or 50%of your withdrawal limit (as set by Reliance Mutual Fund) whichever is
lower.
Investment Objective
Reliance Regular Savings Fund provides you the choice of investing in Debt,
Equity or Balanced options with a pertinent investment objective and pattern
for each option.
Debt Option: The primary investment objective of this option is to generate
optimal returns consistent with a moderate level of risk. This income may be
complemented by capital appreciation of the portfolio. Accordingly,
investments will predominantly be made in Debt & Money Market Instruments.
Equity Option: The primary investment objective of this option is to seek
capital appreciation and/or to generate consistent returns by actively investing
in Equity &Equity-related Securities.
Balanced Option: The primary investment objective of this option is to
generate consistent returns and appreciation of capital by investing in mix of
securities comprising of equity, equity related instruments & fixed income
instruments.
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SWOT ANALYSIS
Strengths Weakness
• Service
• Distribution network
• Marketing
•
Products
• Customer Satisfaction
• Branding
• Competition from Banks
Opportunities Threats
• Ever increasing market
• Improving technology
• Unfulfilled needs of customers.
• Education level
• New competitors
• Technology based business
A SWOT analysis focuses on the internal and external
environments, examining strengths and weaknesses in the internal
environment and opportunities and threats in the external
environme
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PROCEDURE OF CLIENT ACQUISITION
• In the first phase we are given training and we are explained aboutdifferent things of market. They described us about Reliance Money,introduction, products and services offered by Reliance Monet in themarket. We have been trained properly about Reliance Money.
• After that they conduct a mock viva, in this they ask about the real lifeproblem faced by the customers.
• They provide us leads and we make calls. Three types of leads areprovided to us:
#People who registers themselves on Reliance Money website willing to be
client of Reliance Money and want to know about its product.
# People who have Demat account already with any another broker.
# People who are totally unknown to this market.
• Then after that we have to provide details of product and convince
them. People who have already Demat account, we have to convince
them by giving information about Reliance Money services benefits.
DOCUMENTS PHOTOCOPIES REQUIRED:-
(A) TWO COLOURED PHOTOGRAPHS (self signed).
(B) For Identification Proof - VOTER ID CARD / DRIVING LICENCE /PASSPORT/ PAN CARD (ANY ONE)
(C) For Residence Proof - BANK STATEMENT / VOTER ID CARD /
RATION CARD / DRIVING LICENCE /PASSPORT / TELEPHONE BILL
STATEMENT /ELECTRICITY BILL STATEMENT
(ANY ONE)
(D) Bank statement
(E) One account opening cheque
(F) You can also deposit the initial margin money at the time of opening the
account
• Maintaining dairy of clients and contacting them at regular basis. To
get feedback from them about Reliance Money services.
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BRAND POSITIONING
Reliance Money is the flagship brand of Reliance ADA Group for its foray into
Equity, Commodity and Forex broking in India. Reliance Money is promoted
by Reliance Capital, one of the largest NBFCs in India.
Reliance Money, the brokerage and distribution arm of Reliance ADA Group,
aims to tap investors in the smaller towns and cities through a flat fee
structure.
The current leaders in the retail broking segment like ICICI Direct, India
Infoline and Indiabulls offer a ‘pay per use’ model where the customer pays a
percentage of the amount transacted by him
India has 270 million bank accounts, 30 million mutual fund folios, but only 6
million unique demat accounts. “This low level of penetration by existing
brokerages means that the scope for business is tremendous.
The brokerage arm has already established its presence in 700 towns in the
country through 2500 outlets - part owned by the company and part set up by
franchisees.
Reliance Money’s brokerage rates are quite competitive. Pre-paid cards of
various denominations is to help investors with varying risk appetites. If one
buys a Rs 500 card, he can carry out delivery trades up to Rs 10 lakh and/or
non-delivery trades up to Rs 1 crore.
This roughly translates to 0.05% for delivery trades and 0.005% for non-
delivery trades. Industry rates vary between 0.4% and 0.85% for delivery
trades, and between 0.05% and 0.10% for non delivery trades. Reliance
Money’s attempt to expand the breadth of the market has been dictated by
the growing interest in the stock market among a number of investors in the
smaller towns and cities.
Through its state-of the-art online trading platform, Reliance Money is
gradually making an active foray into Equity, Commodity and Forex broking.
For the first time in India, R Trade will provide the Indian investor the facility of
trading in equity, commodity and forex on a single platform.
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Reliance Money Ltd is changing tack in order to move a step beyond the retail
business, which has so far been its mainstay.
RML, which intends to compete with strong retail brokerage players like ICICI
Direct, will soon start catering to institutional clients in a more organised
manner, though retail will continue to be its focus.
The company plans to pay more attention to an area that has already seen
considerable demand, courtesy wholesale investors who are increasingly
providing significant business to securities broking outfits.
The idea is to increase the number of outlets RML currently has in order to
reach out to more customers.
Investors have two options while trading through Reliance Money. They can
use the internet or call in their orders for company officials to execute.
Reliance Money has also partnered UK-based CMC Markets, a global player
in the online derivatives trading segment, to bring overseas investment
products to Indian investors. This tie-up is to enable customers of Reliance
Money gain access to several offshore products including — foreign equities,
currency and commodities within the RBI-mandated limits. As a matter of fact,several investors reportedly made a killing by trading on the shares of Corus
in the days prior to its auction.
It is an endeavour to change the way India trades in financial markets and
avails of various financial services. Reliance Money ensures maximum
security with a unique security token to keep your online account safe.
Reliance Money plans to be the largest player, at least as big as the next four
companies in the commodities broking space. Since a lot of money has beenlost in commodities markets in recent times, there is a need for a well-
designed product to bring back investor confidence. To take participation to
the next level, it is imperative to build awareness among retail investors.
Further, given the current level of maturity, the dealer franchisees need to be
trained before the knowledge can percolate down to every participant.
Retail financial services firm Reliance Money has tied with depository NSDL
and National Stock Exchange to spread equity investment culture in the
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country, an initiative that will help it double its customer base by this fiscal
end.
Reliance Money aims to expand the market by bringing in newer investors
and facilitating them through appropriate handholding at the initial stages of
their capital market journey. The initiative aims to introduce a consumer
education programme for educating over one lakh new investors in the
country over the next six months, the company said. The programme involves
educating and guiding new investors in basics and fundamentals of investing
in equities and addressing various issues related to stock market. Since its
launch in April, the Anil Dhirubhai Ambani group firm has already roped in
1.50 lakh customers and plans to multiply this number to over three lakh bythe end of this fiscal with such retail initiatives, the company said. Average
daily turnover for Reliance Money has already crossed Rs 600 crore, over one
per cent of total turnover of NSE and BSE, since its launch.
The country has an immense growth potential with 30 crore plus bank
accounts and three crore Mutual Fund folios in a 12-years old industry. There
are only six million unique depository accounts, although the industry is over
100 years old. India saves 28 per cent as a percentage of GDP and only 5 per cent of this saving is invested in capital markets. There is an urgent need to
spread the equity culture to increase the depth of capital market and enable
wider participation. This can only change if we spread it across the country.
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RESEARCH METHODOLOGY
Type of research : DESCRIPTIVE RESEARCH
Sample size : 150
Sampling technique: RANDOM SAMPLING
Primary Data:
First hand information was obtained through face-to-face interviews and
questionnaire.
Questionnaire design
A questionnaire is designed to know the view of employees of the companies
as well as of the customer perception about reliance financial products..
Secondary Data
Under Secondary sources, we tapped information from internal & external
sources. We made use of Internet (such as search engine www.google.com),
and miscellaneous sources (such as brochures, pamphlets, library)
under external sources.
ANALYSIS
To make our research project most effective in a given time period of two
months surveyed the information of the competitors. We undertook both
Explorative as well as Conclusive Research Design. The data has been
collected from both Primary as well as Secondary sources and we also did the
fieldwork for which utmost care has been taken to keep project unbiased from
personal opinion.
SIGNIFICANCE OF THE STUDY
Every research is conducted to fulfill certain objective and these objectives in
turn fulfill some purpose. MBA curricular is designed to give more practical
exposes to the student so that he can make use of theoretical knowledge in
the real life situation, with this thrust dissertation study has been included
which provides opportunity to research to gain practical insight of the market.
This hand on experience helps him in identifying the critical factor of
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consumer buying behavior. This rich experience will be great help in
researcher’s future endeavors and it also solves the purpose for the partial
fulfillment of MBA curriculum.
I sincerely believe that road to improvement is never- ending and one always
learns from a new experience. This project is a step towards gaining
knowledge about real world and putting the theory of practice. I shall look
forward to and gratefully acknowledge all suggestion on this small step I have
taken.
The report consists of a step–wise efforts towards meeting the objectives of
the study. It covers the step-wise collection of data collection and the
representation of the data together with the analysis. It also includes some
suggestions put forward hoping it would help the company achieve its vision.
MANAGERIAL USEFULNESS OF THE STUDY
The marketing department can use this study to enhance their marketing
strategies for better sales. This report helps marketing department in taking
decision to what change in distribution channels and what should be done so
that marketing problem could be shorted out and how to sell their range of
product in the competitive market.
The very essence of every project related to marketing is providing a view to
management for chalk out the organization. So that they can maintain a viable
fit between the organization objective, skill and resources and it’s changing
market opportunities. Also give proper shape to the company business target
profit and growth. It provides a feedback to the organization about their sales,
sales schemes and what impact dose it has on the retailers and consumer.
Every market research proves useful suggestion to the organization.
Marketing research helps the firm in every component of the total marketing
task. It helps the firm in every component of the total marketing task. It helps
the firm acquire a better understating of the buyer, the competition and
marketing environment. It also aids the formulation of the marketing mix,
product, distribution and pricing needs marketing research support. It also in
taking the information of competitor’s strategies and their impact on the buyer.
The study revels may fact that have come up during the project and these
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facts can either be used as opportunities in exploring and expending the
business as well as can be used as safeguard against threats by the
competitors to prepare an effective marketing strategy. Every market research
proves usefulness to the organization. Marketing research helps the firm in
every component of the total marketing task. Its helps the firm acquire a better
understanding of the consumer, the competition and the marketing
environment. It also aids he formulation of marketing mix, decision on each
element of marketing mix, product, distribution and promotion and pricing etc
need the support of marketing research
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LIMITATIONS OF THE PROJECT
Services of competitors:
We cannot give proper comment on competitor’s services till we use it. But Itry to collect as accurate information as possible. As we all know services are
intangible and we cannot predict its quality, it is a thing to feel not to see.
No proper assurance of right information:
The main data sources are websites, telephonic information and offices visit.
• The data on websites might be possible, not get updated.
• The marketing person might be possible, is not through with all
concepts to whom I contacted.
• Sometimes, they try to hide information.
• Lack of awareness of Stock market: -- Since the area is not known
before it takes lot of time in convincing people to start investing in
shares primarily in IPO’s.
Mostly people comfortable with traditional brokers: -- As people are doingtrading from there respective brokers, they are quite comfortable to trade via
phone.
Lack of Techno Savvy people and poor Internet penetration:
- Since most of the people are quite experienced and also they are not techno
savy. Also Internet penetration is poor in India.
Some respondents are unwilling to talk: -- Some respondents either do not
have time or willing does not respond, as they are quite annoyed with the
phone call.
Inaccurate Leads: -- Sometimes leads are provided which had error in it
which varies from only 5 digit phone number to wrong phone number
Misleading concepts: -- Some people think that Shares are too risky and just
another name of gamble but they don’t know its not at all that risky for long
investors.
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SCOPE OF THE STUDY
These are some of the following scope of the study:-
1. The present study can be extended to assess the present marketingcondition of stock market.
2. The study can be used to design a proper product, price, place &
promotional strategy for stock market.
3. From the present study we can know the market share of different by-
products and accordingly formulated strategy to enhance it.
4. The result of marketing success of different by-product can be
interpreted to assess the rate of employee’s satisfaction in that department
(marketing).
5. This study can be applied to find out an effective distribution channel to
enhance the sale of by-product of Reliance Money.
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COMPETITOR ANALYSIS
5 Paisa
5paisa is Online Stock Trading Company of India Infoline
Securities Private Ltd. , Owner of popular business portal
Indiainfoline.com. Besides high quality investment advice
from an experienced research team, the site offers real time
stock quotes, market news and multiple tools for technical
analysis. Trading is available in BSE and NSE.
Trading Terminals Available
Investor Terminal (IT)
Investor Terminal is 5Paisa's equity trading terminal for
low volume trader. This is web based terminal and
could access from anywhere. This product provides
limited features in comparison of Trader Terminal,
which is another product provided by 5Paisa.
Trader Terminal (TT)
Trader Terminal is for high volume equity traders.
Trader Terminal provides high volume trading with
powerful interface and fast order execution.
Advantages of 5paisa Trading Terminals
1. Very fast execution speed.
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Disadvantages of 5paisa Trading Terminals
1. No intra-day tick by tick charts in Investor Terminal
(IT).
2. Learning 5paisa Trading Terminal is litt le hard.
Motilal Oswal Securities
Motilal Oswal Securities Ltd. (MOSt) is one of the best
broking houses in India. Founded in 1987, MOSt has in 200
cities through 400 outlets. MOSt provide advice-based
broking (equities and derivatives), portfolio management
services (PMS), e-Broking, depository services, commodities
trading, IPO and mutual fund investment advisory services.
Type of Account
MOSt E-Broking
MOSt E-Broking is complete online stock trading
solution for Indiaian stock market. Following are the
features of MOSt E-Broking account:
o
Easy single screen trader with instant tradeconfirmation similar to exchange based trading
terminals.
o Access to various online reports like margin
report, Demat A/c details, trades executed,
turnover report, net position report with mark to
market profit/ loss and realized profit.
o Online transfer funds through HDFC Bank.
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How to open account with Motilal Oswal Securities Ltd.
(MOSt)?
You could use one of the following options to open account
with ICICIDirect.
• Visit MotilalOswal.com and fill the "Open an Account"
form.
• Contact MOSt by sending email at
• Call MOSt and tell them that you are interested in
opening an account with them.
Awards
1. 2005, Asiamoney Brokers ranked MOSt the best Indian
brokerage fi rm in India.
2. March 2006, AQ Research declared MOSt the best
research house for Indian stocks.
HDFC Securities
HDFC Securities (HDFCsec) is Equity Trading Company of
HDFC Bank. HDFC Securities provide both online trading
and trading on phone. The HDFC Securities trading account
has a unique 3-in-1 feature that integrates your HDFC
Securities trading account with your existing HDFC bank
savings account and existing Demat account. Funds / shares
are seamlessly moved from the linked Demat/Bank account
to execute the transactions.
HDFCsec provides Cash-n-Carry on both NSE and BSE, Day
trading on both NSE and BSE, Trade on Futures & Options
on the NSE and Online IPO Investment.
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Mutual Funds and IPOs online. Following are few
popular features of this account:
a. Online trading account for investing in Equities
and Derivatives.
b. Short learning curve helps you to start quickly.
c. Easy to use features.
d. Evaluate & buy mutual funds schemes online and
check on fund rankings through our performance
map.
e. Apply for IPO’s online. No paper work or check
required for applying in IPOs.
f. Integration of: Online trading + Bank + Demat
account
g. Trading is available in both BSE and NSE.
Paisa Power Streaming Trading Terminal
Paisa Power Streaming Account
Paisa Power Streaming Account for online trading is for
high volume and frequent equity traders. As classic
account this account also provides investment options
in Stocks, Mutual Funds and Initial public offers online.
Following are few popular features of this account:
h. Live refreshing equity prices, which enable you to
keep track of every price movement as soon as it
takes place.
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familiar with the process on investing through
Idbipaisabuilder.
How to open an account with IDBIPaisaBuilder?
Over Internet:
Fill a simple form and Idbipaisabuilder representative
will contact you with all formalities to open an account.
On Phone:
Call Toll Free Number: 1800-22-3366 or 022-3291 5001
Through Email:
Simply send an email to [email protected] ,
requesting for any information you required.
Visit Branch Offices:
Click here to find out nearest IDBIPaisaBuilder Branch
Offices.
Useful links & info about IDBIPaisaBuilder
1. Official website: http://www.idbipaisabuilder.in/
2. List of Branch Offices .
3. Product Demo: Paisa Power Classic Account
4. Product Demo: Paisa Power Streaming Account
5. Corporate office:
IDBI Capital, Mafatlal Center, 5th Floor
Nariman point, Mumbai 400-021 India
6. Customer Service E-mail: email-
7. Customer Service Phone: 1800-22-3366
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ICICIDirect
ICICIDirect (or ICICIDirect.com) is stock trading company of
ICICI Bank. Along with stock trading and trading in
derivatives in BSE and NSE, it also provides facility to invest
in IPOs, Mutual Funds and Bonds. Trading is available in
BSE and NSE.
Type of Account
Share Trading Account
Share Trading Account by ICICIDirect is primarily for
buying and selling of stocks in BSE and NSE.
This account allows Cash Trading, Margin Trading,
MarginPLUS Trading, Spot Trading, Buy Today Sell
Tomorrow and Call and Trade on phone.
ICICIDirect.com website is the primary trading platform
for this trading account. They also provide installable
application terminal based application for high volume
trader.
Wise Investment Account
Along with stock trading and IPO investing in BSE and
NSE, Wise Investment account also provide options to
invest in Mutual Funds and Bonds online.
Online Mutual funds investment allows investor to
invest on-line in around 19 Mutual Fund companies.
ICICI Direct offers various options while investing in
Mutual Funds like Purchase Mutual Fund, Redemption
and switch between different schemes, Systematic
Investment plans, Systematic withdrawal plan and
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transferring existing Mutual Funds in to electronic
mode. This account also provides facility to invest in
Government of India Bonds and ICICI Bank Tax
Saving Bonds .
ICICIDirect.com website is the primary tool to invest in
Mutual Funds, IPOs, Bonds and stock trading.
Active Trader Account
Active Trader account gives more personalized
investment options to the investors. It allows investor
to use online and offline stock trading. It also provides
with independent market expertise and support through
a dedicated Relationship Manager from ICICI.
Active Trader also provides commodity trading.
Brokerage and fees :
1. Account opening fees : Rs 750/- (One time non-
refundable)
2. Brokerage : ICICIDirect.com brokerage varies onvolume of trade and inclusive of demat transaction
charges, service taxes and courier charges for contract
notes. It ranges from 0.1% to 0.15% for margin trades,
0.2% to 0.425% for squared off trades and 0.4% to
0.85% on delivery based trades.
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How to open account with ICICIDirect?
For Online Stock Trading with ICICI, investor needs to open
3 accounts...ICICI Bank Account, ICICI Direct Trading
Account and ICICI Demat Account (DP Account).
Note: If you already have a bank account or demat account
with ICICI, you could link it with new ICICIDirect trading
account.
Opening trading account with ICICI is easy. You could use
one of the fol lowing options to open account with
ICICIDirect.
• Visit ICICIDirect.com and fill the "Open an Account"
form.
• Call ICICI and tell them that you are interested in
opening an account with them.
In both the cases ICICI representative contact you in a day
or two and tell you about the procedure to open the account.They usually send somebody to your home to collect
documents, signature and for demo if required.
Advantages of ICICIDirect
1. 3-in-1 account integrates your banking, broking and
demat accounts. All accounts are from ICICI and very
well integrated.
2. Investment online in IPOs, Mutual Funds, GOI Bonds,
and Postal Savings Schemes all from one website.
General Insurance is also available from ICICI
Lombard.
3. Trading is available in both BSE and NSE.
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Disadvantages of ICICIDirect
1. Getting access to ICICIDirect.com website during
market session can be frustrating.
2. ICICIDirect brokerage is high and not negotiable.
3. Not all stocks are available under Margin Plus.
ShareKhan
Sharekhan is online stock trading company of SSKI Group ,
provider of India-based investment banking and corporate
finance service. ShareKhan is one of the largest stock
broking houses in the country.
Sharekhan's equity related services include trade execution
on BSE, NSE, Derivatives, commodities, depository
services, online trading and investment advice. Trading isavailable in BSE and NSE. Along with Sharekhan.com
website, ShareKhan has around 250 offices around the
country.
Type of Account
Classic Account Trading Terminal
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Share Khan Classic account
Allow investor to buy and sell stocks online along with
the following features like multiple watch lists,
Integrated Banking, demat and digital contracts, Real-
time portfolio tracking with price alerts and Instant
credit & transfer.
a. Online trading account for investing in Equities
and Derivatives
b. Free trading through Phone (Dial-n-Trade)
I. Two dedicated numbers for placing your
orders with your cellphone or landline.
II. Automatic funds transfer with phone banking
(for Citibank and HDFC bank customers)
III. Simple and Secure Interactive Voice
Response based system for authentication
IV. get the trusted, professional advice of our
telebrokers
V. After hours order placement facility between
8.00 am and 9.30 am
c. Integration of: Online trading + Bank + Demat
account
d. Instant cash transfer facility against purchase &
sale of shares
e. IPO investments
f. Instant order and trade confirmations by e-mail
g. Single screen interface for cash and derivatives
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Speed Trade Treading Terminal
ShareKhan Speed Trade account
: This accounts for active traders who trade frequently
during the day's trading session. Following are few
popular features of Speed Trade account:
h. Single screen interface for cash and derivatives
i. Real-time streaming quotes with Instant order
Execution & Confirmation
j. Hot keys similar to a traditional broker terminal
k. Alerts and reminders
l. Back-up facility to place trades on Direct Phone
lines
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India bulls
India bulls is India's leading Financial Services and Real
Estate Company having presence over 414 locations in more
than 124 cities. India bulls Financial Services Ltd is listed on
the National Stock Exchange, Bombay Stock Exchange,
Luxembourg Stock Exchange and London Stock Exchange.
Type of Account
India bulls Equity Trading Account
India bulls Equity Trading Account is standard Online
trading account from India bulls and along with online
trading it also provides priority telephone access that
gives you direct access to your Relationship Manager
and full access to 'India bulls Equity Analysis'.
Application Trading Terminal (Need Installation)
Power India bulls
Power India bulls trading terminal is the most advanced
new generation trading platform with great speed. This
trading terminal is built in JAVA.
Power India bulls is extremely reach in features
including Live Streaming Quotes, Fast Order Entry andexecution, Tic by Tic Live Charts, Technical Analysis,
Live News and Alerts, Extensive Reports for Real-time
Accounting.
Document Required to open Equity Trading Account with
India bulls
1. One passport size photograph.
2. Proof of bank account
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3. Copy of PAN card.
4. Identity proof - copy of passport or PAN card or voter
ID or driving l icense or ration card.
5. Address proof - copy of driving license or passport or
ration card or voter card or telephone bill or electricity
bill or bank statement.
Brokerage and fees :
1. Account opening fees : Rs 1200/- (One time non-
refundable) as below:
250/- Equity Trading Account opening charge
200/- Demat Account opening charge
750/- Software changes
Advantages of India bulls Equity Trading Account
1. Brokerage is less compare to other online trading
companies.
2. Provide trading terminal 'power bulls', a java based
software. I t's very fast in terms of speed and execution.
Disadvantages of India bulls Equity Trading Account
1. Cannot Apply IPO.
2. Need a HDFC account for instant transfer.
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ANALYSIS AND INTERPRETATION
Q1.) Reliance Money is a part of:
Reliance Capital RelianceTelecommunicatio
n
Reliance Energy RelianceIndustries
150
150
0
20
40
60
80
100
120
140
160
Reliance Capital Reliance
Telecommunication
Reliance Energy Reliance Industries
Q2.) Reliance Money is owned by:
Anil Dhirubhai Ambani Mukesh Ambani Don’t Know150
150
0
20
40
60
80
100
120
140
160
Anil Dhirubhai
Ambani
Mukesh Ambani Don’t Know
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Q3.) Reliance Money deals in
Equity Mutual Funds Life/GeneralInsurance
Credit Cards All
110 70 50 40 40
110
70
50
40 40
0
20
40
60
80
100
120
Equity Mutual Funds Life/General
Insurance
Credit Cards All
Q4.) Are you aware of Investment options available in the market?
Yes No
110 40
Yes
73%
No
27%
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Q5.) Which type of investment would you prefer?
Short term Long term
120 30
Short term80%
Long term
20%
Q6.) What is the level of your risk tolerance for investment?
Low Risk High Risk ModerateRisk
Very HighRisk
Zero Risk
70 30 10 20 20
Low Risk
47%
High Risk
20%
Moderate
Risk
7%
Very High
Risk
13%
Zero Risk
13%
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Q7.) Which Risk/Return pattern do you expect from your investment fund?
Low risk/Lowreturn
Lowrisk/Moderate
return
Moderaterisk/Moderate
return
High risk/Highreturn
25 45 50 30
Low risk/Low
return
17%
Low
risk/Moderate
return30%
Moderaterisk/Moderate
return
33%
High risk/High
return
20%
Q8.) In which sector will you prefer to invest your money?
Govt. sector Private sector Both
60 30 60
Govt. sector
40%
Private sector
20%
Both
40%
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Q9.) In which investment option will you like to put your money?
Securities Fixed Deposits Mutual Funds Insurance
70 110 50 120
70
110
50
120
0
20
40
60
80
100
120
Securities Fixed Deposits Mutual Funds Insurance
Q10.) What is your purpose of Investment?
ChildrenEducation
RetirementBenefit
Marriage of Children
Futurecontingencies
25 50 30 45
Children
Education
17%
Retirement
Benefit
33%Marriage of
Children20%
Future
contingencies
30%
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Q11.) Your yearly average investment?
< Rs.50,000 Rs.50,000∼ Rs.2 lac Rs.2 lac∼ Rs.5 lac
100 25 25
Rs.50,000
66%
Rs.50,000- Rs.2
lac
17%
Rs.2 la c-Rs.5 lac17%
Q12.) Rank the investment options on a scale of 1to 5. (5 is highest)
IPO Mutual Funds Equity ULIP FixedDeposits
1 4 3 2 5
5
4
3
2
1
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
R a n k s
Fixed
Deposits
Mutual Funds Equity ULIP IPO
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Q13.) W hat factors you consider while investing your money? (Rank 1 to 5, 1is lowest)
Tax Benefit Return Benefit Safety Risk
1 4 3 2
1
4
3
2
0
0.5
1
1.5
2
2.5
3
3.5
4
R a n k s
Tax Benefit Return
Benefit
Safety Risk
Q14.) Do you have a Demat Account, if yes specify the company?
Reliance Money Sharekhan India bulls
50 40 60
Reliance Mon
33%
Sharekhan
27%
Indiabulls
40%
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Q15.) Which type of company would you prefer to invest in under IPO’s?
Large Cap Mid Cap Small Cap
60 50 40
Large Cap
40%
Mid Cap
33%
Small Cap
27%
Q16.) Which type of investment will you prefer for Mutual Fund?
SIP Lumpsum
110 40
SIP
73%
Lumpsum
27%
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Q17.) Which type of fund you prefer to invest in?
Equity Balance Growth
50 60 40
Equity
33%
Balance
40%
Growth
27%
Q18. What are the various sources from where you get the information oninvestment options?
Magazines FinancialNewspapers
Websites Agents/Relationship managers
15 45 25 80
0
10
20
30
40
50
60
70
80
Magazines Websites
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DISCUSSION
To say that online investing has grown extraordinarily fast over the pastcouple of years is akin to describing Marilyn Monroe as reasonably attractive.
While it may be easy to trade on the Net, finding the right online broker takes
some doing.
Given that online trading is still at a nascent stage, online brokers are willing
to offer many options -- brokerages that decline as volumes soar, waiver of
account opening charges, access to research reports, and the facility of
transacting in financial instruments through the trading website. So whom
should you choose? The answer depends on a host of variables -- both
qualitative and quantitative.
Qualitative factors are usually a little hard to assess and largely pertain to
expectations of service standards. It helps to talk to acquaintances who trade
online about the website's reliability, ease of fund transfer and transaction,
and the customer service quality of the e-broker, the only human interface in
the entire mechanism. Nonetheless, there are some key factors that help you
compare e-brokers.
Brokerage. It's a recurring cost and can potentially draw down returns. Every
player claims that his brokerage is the lowest or at least promises to charge
the minimum once an investor opens an account and starts trading. But this
promise is contingent on the trading volumes of the investor.
The brokerage differs from company to company. To give an indicative figure,
ICICIDirect.com charges 0.75 per cent for a quarterly volume of less than Rs
10 lakh (Rs 1 million) and 0.25 per cent for an amount in excess of Rs 5 crore
(Rs 50 million).
The brokerage for the quarter that follows the opening of an online trading
account is determined by the opening amount of investment, irrespective of
the subsequent investments in that quarter.
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Any amount due to either the broker or investor over and above the brokerage
paid is settled every quarter and the opening amount of the next quarter
determines the brokerage that will be paid in that quarter.
While 5paisa.com has the lowest brokerage -- 0.25 per cent -- on delivery,
Angel Broking offers the lowest -- 0.02 per cent -- on intra-day trading (see A
Comparative Look at Online Brokers).
Position traders -- investors who buy and hold securities for the long haul --
typically opt for low brokerages. Daily traders, who trade in large volumes,
usually settle for what brokers call zero per cent brokerage.
This does not mean that they are not charged brokerage, but alludes to a
fixed brokerage fee irrespective of turnover or up to a certain turnover for a
period of time: higher the investment, lower the brokerage.
For instance, Reliance Money charges Rs 500 for delivery-based volumes up
to Rs 10 lakh (Rs 1 million) for two months. If one trades with 5paisa.com for
the same volume, the brokerage amount will be Rs 2,500 (at the rate of 0.25
per cent brokerage). So, at this volume, Reliance Money scores over
5paisa.com. However, the fixed brokerage of Reliance Money is higher than
5paisa.com's brokerage for investments less than Rs 2 lakh.
For onliners
• Brokerage is a recurring cost. Higher trading volume slabs attract lower
brokerage. You'll also have to pay an annual maintenance charge.
• Some brokers insist on a minimum transaction volume and charge their
lowest brokerage for it.
• Opt for the same depository and trading body to avoid delays in
settlement of shares and cash.
• Margin trading could attract higher brokerage than regular transactions.
• Online brokers provide regular updates on market favourites.
• Pick the online broker with the maximum number of collaborating
banks.
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• Check out the website's speed and reliability, ease of fund transfer, and
the e-broker's customer service quality.
• The broker's infrastructure should be able to handle large trade
volumes.
Account opening and maintenance costs. In order to trade, an investor
needs to open two accounts with the brokerage firm - a demat account to
keep the shares and a trading account to trade.
If cost is an issue, you may select Almondz, for instance, since it charges only
Rs 400 for opening an account (see A Comparative Look at Online Brokers),
but do not hold a demat account with one company and a trading account with
another since it delays the settlement of shares and cash.
Another fixed cost is the annual maintenance charge. While some companies
such as Kotak Securities have a high maintenance charge, Almondz,
Religare, Reliance Money, 5paisa.com and India Bulls charge nothing at all.
Minimum trade requirements. Some online brokers insist on a minimum
transaction volume for which they charge their lowest brokerage. For
instance, ICICIDirect.com has set its minimum transaction at Rs 500 andcharges a brokerage of Rs 25 on it. Geojit Financial Services has not fixed a
minimum transaction amount, but the minimum brokerage is Rs 20.
Margin trading. This is available in the online domain and involves paying
only a proportion of the trade value upfront. Such trades could attract higher
brokerage than the regular transactions.
Mostly traders, who go for intraday transactions, go for this form of trading.
Investors typically invest for longer periods and margin trading is not suitable
for them as brokers charge huge interest on the value of the trade that is not
paid upfront.
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Access to research. Online brokers provide regular updates on market
favourites - stocks to buy, hold or sell - through the Net as well as SMS. Apart
from this, a relationship manager is appointed who works as an intermediary
between the investor and the broker, and plays the helpful tipper.
Investors need to remember amidst the daily onslaught of tips that too much
trading does not necessarily translate into big bucks.
Tie-ups with banks. To trade with a broking company, you need to have an
account with one of its collaborating banks. Typically, broking firms have
fewer collaborations with public sector banks. Almondz scores above others
here since it has tie-ups with numerous private sector banks and 19 public
sector ones.
Apart from the charges mentioned above, an investor is required to pay the
security transaction tax and service tax (including education cess of 3 per
cent), which amount, respectively, to 0.125 per cent of the transaction value
and 12.36 per cent of the brokerage amount. These also raise the cost of the
trade.
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CONCLUSION AND RECOMMENDATION
CONCLUSION
Investing in various types of assets is an interesting activity that attracts
people from all walks of life irrespective of their occupation, economic status,
education and family background. When a person has more money than he
requires for current consumption, he would be coined as a potential investor.
The problem of surplus gives rise to the question of where to invest.
For an investor the main investment objectives are increasing the rate of
return & reducing the risk other objectives like safety, liquidity & hedge against
inflation can be considered as subsidiary objectives.
While investing in stock market the first step is to assess a company from a
qualitative standpoint and determining whether you should invest in it are as
important as looking at sales and earnings. This strategy may be one of the
simplest, but it is also one of the most effective ways to evaluate a potential
investment.
Moreover growth investors are concerned with growth. The guiding principle
of growth investing is to look for companies that keep reinvesting into
themselves to produce new products and technology. Even though the stocks
might be expensive in the present, growth investors believe that expanding
top and bottom lines will ensure an investment pays off in the long run.
Lastly the Technical analysis is unlike any other stock picking strategy--it has
its own set of concepts, and it relies on a completely different set of
criteria than any strategy employing fundamental analysis. However,
regardless of its analytical approach, mastering technical analysis
requires discipline and savvy, just like any other strategy.
The Indian Capital Market constitutes of various investment options for retail
investors. Recently there has been a change in the investment patterns of
individual investors. The investors have started of taking risk in the capital
markets. They are after the higher returns on their investments and thus they
look towards broking firms for their investments.
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BIBLIOGRAPHY
BOOKS:
Bhalla, V K. Investment management: Security Analysis and
Portfolio Management, 8 th ed; New Delhi, S. Chand, 2001.
Fischer, Donald E. and Jordan, Ronald J. Security Analysis and
Portfolio Management. 6th ed; New Delhi, Prentic Hall of India,
1995.
INTERNET LINKS:-
www.investsmartonline.com
www.indiainfoline.com
www.sharekhan.com
www.indiabulls.com
www.icicidirect.com
www.kotaksecurities.com
www.nseindia.com
www.bseindia.com
www.sebi.com
www.econimictimes.com
www.businessstandard.com
SEARCH ENGINE USED:-
http://www.google.com
http://www.yahoo.com
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QUESTIONNANIRE
NameAge:Gender:Profession:Address:
Q1.) Reliance Money is a part of:
A1.) Reliance Capital Reliance Telecommunication
Reliance Energy Reliance Industries
Q2.) Reliance Money is owned by:
A2.) Anil Dhirubhai Ambani Mukesh Ambani Don’t Know
Q3.) Reliance Money deals in
A3.)
Equity
Mutual Funds
Life/General Insurance
Credit Cards All
Q4.) Are you aware of Investment options available in the market?
A4.) Yes No
Q5.) Which type of investment would you prefer?
A5.)
Short term
Long term
Q6.) What is the level of your risk tolerance for investment?
A6.) Low Risk High Risk Moderate Risk Very High Risk
Zero Risk
Q7.) Which Risk/Return pattern do you expect from your investment fund?
A7.)
Low risk/Low return
Low risk/Moderate return Moderate risk/Moderate return High risk/High return
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Q8.) In which sector will you prefer to invest your money?
A8.) Govt. sector Private sector Both Other
Q9.) In which investment option will you like to put your money?
A9.) Securities Fixed Deposits Mutual Funds Insurance
Others
Q10.) What is your purpose of Invesatment?
A10.) Children Education Retirement Benefit
Marriage of Children
Future contingencies
Q11.) Your yearly average investment?
A11.) < Rs.50,000 Rs.50,000∼ Rs.2 lac Rs.2 lac∼ Rs.5 lac
>Rs.5 lac
Q12.) Rank the investment options on a scale of 1to 5.
A12.) IPO Mutual Funds Equity ULIP Fixed Deposits
Q13.) W hat factors you consider while investing your money?
A13.) Tax Benefit Return Benefit Safety Risk
Q14.) Do you have a Demat Account, if yes specify the company?
A14.) Reliance Money Sharekhan Indiabulls
(if other, please specify).
Q15.) Which type of company would you prefer to invest in under IPO’s?
A15.) Large Cap Mid Cap Small Cap
Q16.) Which type of investment will you prefer for Mutual Fund?
A16.) SIP Lumpsum
Q17.) Which type of fund you prefer to invest in?
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