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Presented By:

Rabby Ullah

Pooja DharJoyshree Borah,

Fu Jiaqi

Poulomi Biswas.

Centre For Management Studies,

Dibrugarh University

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Plastic World Industry Pvt.Ltd

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A.Introduction

The name of our project is plastic worldindustries Pvt. Ltd. which produces plastic containerscalled Q-containers.We have choosen plastic as ourbasic material because plastic is easy to shape, non-rusting light weight & economical in nature

Plastic has derived demand in recent times.It isindispensible for every aspect of contemporary life.

But unfortunately North-East has not capitalised onplastic.

What is required is an active and concerted effort tobring it on track and to benefit from the wonder materialcalled Plastic.

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B.The Business

I. Objectives

1.To provide products that makes lifesimpler and more enjoyable for families.

2.To provide smart, simple kitchen wares

that enables customers to save time,money and effort while leading active andhealthy lives

II. Form of OwershipPartnership firm.

III. Name of Promoters

Joyshree,Pooja,Poulomi,Rabby,Fu.

IV. HeadquarterChowkidinghee Chariali,Dibrugarh.

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C.Funding Requirments

1.Debt Equity Ratio40:60 (2:3).

debt source: Term loans from banksand other financial institution.

equity source: partners own moneyand personal loan from LIC.

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D. The Product

Q-containers are smart products designedto meet the needs of everyone especiallyadults and housewives.It is made up of

polycarbonate & thus are beautiful andelegant.

The air-tight & liquid-tight seal of the Q-containers mantains its freshness for longperiod.The base is made up of strong, thick

material that does not go out of shape orbecomes detend when the container is full.

Our product ranges from Rs.49-599

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1. Products

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2.Advantages over substitutes1.Q-containers are ideal solutions for reducing

plastic waste, because they dont need to berecycled, they are made to last life time.

2. It stores fresh products in fridge smartcontainers,its innovative venting system helpskeep fruits and vegetables fresher for long by

allowing them to breath.3.We provide life time quality assurance.

3.Trade Mark- Our trade mark is 3ps

Plastic

Portal (a doorway to a new world ofplastic)

Profit

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E.The Plan

1. Marketing Plan

1.Direct selling sales force,perform home demonstration togroup of people and sell to end customer.

2.Sponsoring various cookery shows, events etc.

3.Distributing leaflets and pamplets.

4.Advertising on newspapers,magazines,electronic media.

2. Marketing Demography

Target customers are middle class and upper middle

class families(mostly housewives) between the age groups

of 25-50yrs.

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3.SWOT Analysis-

Strength:.1.Growing presence of plasticoperations.

2.Subsidies provided byNEIIPP are admissible.

3.Local products attractsloyalty of customers andvendors.

Opportunities:

1.Easy availability of raw

materialbecause of BCPL2.Participation in the North East

international plasto fair.

Weakness:1.Lack of brand power.

2.Absence of skilled labour.

3. Lack of global market.

Threats:1. MNCs produce

technological advanceproducts which can poseserious threat on the localindustry.

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F.Financial Plan

1. 1.Break-even Analysis

With fixed costs of about Rs1,00,000 per month in

the first year, and variable unit costs at roughly Rs.80,and

selling price Rs.120 per units,we have to produce

2500units per month.

BEP=FC/(SP-VP)

=100000/120-80=2500units

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Revenue

Costs

Fixed cost

Break even point

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G.Operational Plan

1. Plant LocationBanipur, Dibrugarh.

The reasons:

1.Good transportation facilities because of its nearness to highway and

Dibrugarh railway station

2.Nearness to power source.

3. Easy availability of raw materials.

4.Change of layout is possible.

2. Plant Layout

Building:30,000 square feet, 25,000 of manufacturing space; 5,000

square feet of office space.

Land: 4 acres of fully fenced industrial plot.

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3. Materials

Backward Linkage: Plastic park, Tinsukia(via railway)

Forward Linkage: Through E-commerce,direct selling salesforce, wholesellers, retailers,etc.

4. Starting Raw Materials available

1. Ethylene Glycol (EG)

2. Purified Terephthalic acid (PTA)

5. Available Utilities-

Electric Power- Demand: 300KW; Energy:1,50,000 KwH/month (average)

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H. Ogranisational Plan

1

Total -405-managerial.

3-clerical,2-technical;

14-skilled; mold makers.

8- skilled:maintenance mechanics.

8unskilled: machine helpers; material handlers

2. :-3 shift; 5 days per week.

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I. Critical Risk

1. The Company may not be able toattract top management.

2. The Company may not be able to sell all

of its production capability.3. Technology employed may be unreliable

or unproven.

4. There may not be a market for theCompany's products.

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Conclusion