Project report on printing industry

7/23/2019 Project report on printing industry

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INDUSTRIAL TRAINING REPORT

CHAPTER ONE: INDUSTY PROFILE

Alliance Business Academy

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1.1 Introduction:

Printing Industry encompasses numerous fields of every economy. Printing Industry

generates a wide range of products which require in every step of our everyday life.

Starting from Newspapers, Magazines, Books, Post Cards to Memo Pads and Business

Order Forms each are the products of Printing Industry. Other than the direct

contributions, there are many indirect influences of Printing Industry up on the economy.

This is because, all the activities like Binding, Embossing which generate considerable

amount of income and employment are related closely with the Printing Industry.

Packaging industry and Advertising Industry in many ways depend on the Printing


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Printing Industry

News Papers Magazines

Books

Others

(post cards-memos-

business order forms)


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Industry.

Trend:Printing Industry Trends has been very significant over the years. This trend is actually

the force that is determining the future of Printing Industry. The increasing use of

Internet in the publishing world has brought a revolution in the Printing Industry. Remote

Distribution of Data and Variable Data Printing has been possible by the use of Internet.

The special ability of Internet of distributing large quantities of data to diverse locations

bridged the gaps of Printing Industry. Earlier, almost all printing work was used to be

done through press. But, in today's world of technological advancement, many printing

work is done from customer's home printer.

Internet publications have opened a new horizon for printing industry. The Publishing

Companies are realizing that it is better to distribute data through Internet in the first

step and to print them in the second step. This is because if they carry out the traditional

process of firstly printing and then distributing then it may generate much more costs.

So, in this context, the biggest challenge faced by the companies which operate through

Printing Press is of lowering costs

Technology:

The pressure of lowering costs has risen more because of the recent technological

advancements which have invented the concept of e-commerce. E-Commerce has

lowered administration costs and the proofing time. To keep pace with these emerging

technologies, the Printing Industry has now concentrated on Digital Printing. But this

advent of technology in the field of printing is killing the Cottage Print Industry.

According to survey, the number of companies in the cottage print industry is going to


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decline sharply within 2010. But as a whole we can say that Printing Industry has

already ridden a growth wave through technological innovations and further growth can

come only through new innovations and high level of productivity.

Growth:

Printing Industry Growth is an outcome of different actions and reactions which took

place in past few decades all over the world. In most of the cases, growth of any

industry is driven by the increase in demand. The Printing Industry is no exception. The

Growth of Printing Industry has taken place due to rising demands for printed products.

Now if we want to find the reason behind this increase in demand we will find several

factors. Among these, the main factors are Overall Economic Growth, Population

Growth, Increasing Advertising Expenditures and the Advent of Internet.

If we go through detailed analysis, we will find that there have been some key changes

in the Printing Industry in the last two decades. To understand the Printing Industry

Growth we need to discuss these changes in details.

The main changes which contributed significantly to Printing Industry

Growth are the following:

Desktop Publishing-This introduced Typographic Print put in place of traditional

Typewritten Print out.

Personalization of Data-This introduced use of specific data to generate printed

items. This was possible due to increasing use of personal computers and personal

printers.

Digital Printing-This introduced Toner based and Inkjet based technology. Digital

Printing also holds Variable Data Printing Capacity.


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E-Commerce-E-Commerce has given the relationship between buyers and sellers a

new dimension. E-Commerce or E-Business has strengthened the business

communications and has contributed significantly to Printing Industry Sales.

Use of Color-In the past decades most of the printing work was done in Black and

White. But, in the present era use of color has risen tremendously in the print medium.

Newspapers, Magazines, Catalogs Printers have shifted to color reproduction.

Distributed Production- The production process has changed immensely. From the

Press Centric Production the Printing Industry is slowly moving to Printer Centric

Production.

The journey of Print Media:

59 BC Caesar orders the publication of events in Rome

748 First hand written newspapers - China

1440 Guttenberg develops wooden printing press

1502 First mass produced news report Zeitung

1653 First double column paper Oxford Gazette

1702 First daily newspaper Daily Courant

1731 First magazine published Gentlemens Magazine -Scotland

1833 The Penny Press - $.01 newspapers

1845 Paperbacks appear in America


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1880 First photographs in newspapers

1909 Conde Nast buys Vogue, and transforms it into a photo fashion monthly for up

market women

1.2 : Indian Printing Industry:

India is one of the fastest growing print media markets in the world. In 2001-06, the

Indian print industry grew at an 8.8% CAGR, against 13.5% growth for most other

markets globally over 200106. Going forward, we expect strong economic growth,

rising incomes and rising literacy levels to accelerate Indias print media industry

growth. . India is one of the few markets in the world where newspaper readership is

growing, driven by rising income levels and increasing literacy. In addition, there is a

literate population of about 300m who do not read newspapers, which provides for

opportunity of growth in readership.

While print may be losing out to television and the Internet in other countries, in India

the print media industry (including newspaper and magazine publishing) is buoyant and

is expected to grow at a 13 percent cumulative annual growth rate over the next five

years. With readership (222 million adult readers) growing at a fast pace, the industry is

estimated to almost double from its current size of US$ 3.2 billion to US$ 5.80 billion by

2011. This growth is being attributed to two distinct factors; Indian government

liberalizing laws pertaining to foreign investment in Indian publishing companies and the

Indian economys fast growth in English-educated middle-class citizens with increased

disposable incomes.


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Global media companies are now eyeing the Indian market and are actively seeking

entry through collaborations and joint ventures. A number of Indian versions of

international publications (franchises of the original) have entered the Indian market,

including Elle, Cosmopolitan, Scientific American, Good Housekeeping and Maxim.

Growth in Indias print and publishing sector is assured in the years to come due to the

growth in the literacy levels in both urban and rural India. Laws to protect intellectual

property (IP) rights are also now in place in India. Although enforcement of the laws atlocal levels needs drastic improvements, IP theft in India is much lower as compared to

other emerging markets. Consequently, interested American publishers should consider

entering the Indian market.

Strong growth Indian print media grew at a CAGR of 8.8% over the last five years,

ahead of the 1-3% growth for most markets globally. We expect Indian print media

growth to accelerate to a CAGR of 14.8% over FY06-11E on a strong macro

environment, rising incomes, improving literacy and media penetration.

Advertisers turning to smaller towns

Rising affluence in non-metro cities is driving advertisers to increasingly allocate higher

budgets to non-metro/regional newspapers. Advertising rates for regional papers, which

have been at a steep discount to metro (typically English) newspapers, have now

started to catch up.

Mismatch between circulation & advertising share: Hindi and regional

languages have a 25% share each in the Indian advertising revenue pie,


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despite their clear leadership in circulation and readership. English

newspapers command higher advertising yields and more than a 50% share of the

advertising pie. We believe this mismatch will eventually narrow as highgrowth

industries such as financial services, retail, real estate, etc, increasingly use print to

target Tier II and Tier III cities for growth through focused, cost effective advertising.

Faster print media growth in non-metro towns: Non-metro and smaller towns are

subject to stronger growth in print media compared to the larger metro

cities. This, however, is changing. Based on our estimates and using local

language newspapers as a proxy for non-metro advertising, the share of

advertising for local language newspapers has increased to 45%, from about

30% about seven years back.

Market Demand:

The vibrant Indian print industry, comprised of newspaper and magazine publishing,

generates a turnover of around US$ 3.20 billion annually and ranks third in the world in

number of English publications per year (after the United States and United Kingdom).

According to estimates in a report published by the Federation of Indian Chambers of

Commerce & Industry (FICCI) and PricewaterhouseCoopers, this industry is projected

to grow from its present size to around US$ 5.80 billion by 2011. Lower cover prices,

spreading literacy and rising incomes have translated into rapidly growing newspaper

and magazine sales. Including several new publications released in recent years, both

the newspaper and magazine industries are expected to show a healthy growth rate as

provided in the table below.


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Newspaper Magazine Total print media

Reach (# of readers) 204 million 68 million 222 million

Size current (2006) in US$ 2.79 billion 0.32 billion 3.20 billion

Size estimated (2011) inUS$

5.04 billion 0.76 billion 5.80 billion

Leading print media players are enjoying revenue growth of between 20 and 30 percent,

contrary to the worldwide trend of print losing to television and the Internet. Print

continues to dominate advertising revenue in India. Its market share is almost 50

percent, which amounts to US$ 1.95 billion.

Market Data:

A booming Indian economy, growing need for content and government initiatives that

have opened the sector to foreign investment are factors driving growth in the print

media. With the literate population on the rise, more people in both rural and urban

areas are reading newspapers and magazines. The industry has a potential to grow stilllarger as 360 million people in India are do not subscribe to any publication.

The National Readership Study 2006 (NRS 2006), conducted annually in India by the

National Readership Studies Council, is the largest survey of its kind in the world. One

of the main objectives of this survey is to estimate the readership of publications. The

study covers 535 publications (of which 230 are dailies and 305 are magazines) and

provides a very good view of the readership patterns in India and future trends. Some

key findings of the NRS 2006 follow.


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The reach of the press medium (dailies and magazines combined) has increased from

216 million to 222 million between 2005 and 2006. As a proportion, however, press

reach has stabilized in urban India at 45 percent and in rural India at 19 percent. Dailies

have driven growth in the press medium, with their reach increasing when measured asa proportion of all individuals aged 12 years and above. Magazines have declined in

reach from 9 percent to 8 percent over the last one year. Time spent reading has

increased in urban India (from 41 to 44 minutes daily) and decreased slightly in rural

India (from 36 to 35 minutes daily). Literacy as measured in the NRS 2006 has risen

slightly to 71 percent, giving an additional small boost to publishers. Press (dailies and

magazines combined) added 7 million readers over the last year. Apart from news and

politics, sports is the topic of most interest among readers, and is followed by coverage

of films and television soap operas.

Best Prospects:

As readership increases in India, the demand for foreign publications has expanded as

well. Import statistics for printed books and newspapers for the past two years follow:

Imports $ (in million) % change

2005-2006 372 30

2006-2007 450 21

What makes Indian print market unique?

1. Highly fragmented nature


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Indias print media industry is highly fragmented, with more than 8,500 daily

newspapers published across the country. The print media has a total

readership of around 215m. Vernacular newspapers have the highest

readership, followed by Hindi newspapers (9.2% readership) and English

newspapers (2.7%).

2. Mismatch between advertising & circulation

Regional newspapers are leaders in circulation and readership...

Indian newspapers can be segmented into English and regional (Hindi and

local language newspapers).

...but English newspapers dominate the advertising pie

Despite clear dominance of the circulation and readership charts, regional

newspapers share in the total print industry and specifically advertising pie is

disproportionately low. This skew has traditionally existed as the income level

and purchasing power of a regional language/Hindi newspaper reader is

typically low and hence is not the target of many advertisers. English

newspapers' advertising rates are at a 35-60% premium to local language

newspapers. Industry sources indicate that English newspapers have a 50%

market share of total print advertising and Hindi and local language

newspapers have a 25% share each.

3. Print media in non-metro towns growing faster

Non metro and smaller towns are witnessing stronger growth in print media


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compared to the larger metro cities. Traditionally, large metro cities, which also

tend to have high percentage of English newspaper readership, have

commanded significant advertising rate premium over non-metro newspapers,

owing to superior per capita incomes and higher growth potential.

1.3 Industry Trend : Print Media

The print media industry recorded an impressive growth of 15%, significantly higher

than any other country in the world in the four years spanning 2003-2007.. Magazine

publishing grew at a rate of15%, relatively less when compared to news papers which

grew at 17%. The size of the magazine publishing industry was estimated at Rs 19

billion in 2007, which grew from 16.5 billion in 2006, registering a growth of 15%

Newspaper Magazine

Growth in Avg ads perday

( English)

33% 69%

Language wise share ofNews papers and

Magazines( English)

33% 69%

Media ad Volumes : Top Category

1) Educational Institutes 150 (col*cms in lakhs)

2) properties real estates 67

Media ad volumes : Top Brands

1) IIPM 11 (col*cms in lakhs)

2) Tata sky 9


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Outlook for the 5 year period : 2008-2012

The Indian print media industry is projected to grow by 14% over the next 5 years,

reaching to Rs 281 billion in 2012 from 149 billion in 2007. The advertisement segment

is projected to grow at 16%

1.4: NEWS PAPER:

History:

The Newspaper as we know it today is a product borne of necessity, invention, the

middle class, and democracy, free enterprise and professional standards. Choose the

historical marker to begin the history of newspaper. The first new sheet? The first

newspaper? The first daily newspaper? Pre history newspaper was one-to-one in

nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in

Rome called Acta Diurna [Daily Events], which Julius Caesar ordered posted throughout

the city. The earliest known printed newspaper was in Beijing in 748.

In 1451, Johannes Gutenberg uses a press to print an old German poem, and 2 years

later prints a 42-line Bible, the significance being the mass production of print products,

ushering in an era of newspapers, magazines and books. By 1500, the genesis of a

postal system can be seen in France, while book publishing becomes popular

throughout Europe and the first mill can be found [England].

Zeiung [Newspaper] is a news report published in Germany in 1502, while TreweEnountre becomes the earliest known English-language news sheet in 1513.

Germanys Avisa Relation order Zeitung, in 1609, is the first regularly published

newspaper in Europe. 44 years after the first news paper England, the Oxford / London


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Gazette is considered the first true newspaper. The First North American newspaper,

Public Occurrences both Foreign and Domestic, was published in 1690 in Boston.

The 1700s was a century in which market elements were created that encouraged the

development of daily newspaper: rising literacy, the formation of nation-states, a

developing postal system, the proliferation of urban centres, a rising literacy and

philosophical tradition emphasizing involvements of government, and technologies that

supported news paper production. In short, it was great news century. The first daily

S Courant in London, 1702. In 174, he daily Advertiser in London uses the first fourcolumn format. Frances first daily newspaper appears in 1777, Journal de Paris, while

the first United States daily was the Pennsylvania Packet in 1784. The rise of the middle

class transformed newspapers in the 1880s. A penny buys a New York newspaper in

1883, opening of the first mass market for newspaper. In 1847, the telegraph is used as

a business tool, transforming for-away stories. In 1873, an illustrated daily newspaper

can be seen in New York. In 1878 the first full page newspaper advertisements appear,

and in 1880 he first photographs are seen in newspaper, using halftones.

With the basic technology ground work for the modern newspaper in place by the late

19th century, the story of the newspapers in the 20 th century was about professional

development and adaptation to changing consumer and media markets. The story also

involved an evolving business model that rode an ever growing wave of mass market

advertising. Increased profitability and higher revenues attracted publicity owned

corporations interested in buying newspapers from descendents of company founders,while simultaneously exposing newspapers to the whims of cash and profit hungry stock

markets.


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By 2000, newspapers were juggling priorities: fragmentation of news consumption,

fragmentation of advertising investments, the advantages of being a mass medium,

balancing the wants of the market place with the companys duty to provide the needs

of the market place, a journalize backlash changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution, increasing profit pressure

surrounding the core product, and extension of the companys core brand into other

profit centres.

1.5: MAGAZINE

Definition of magazine:

A magazine is a periodical publication containing a variety of articles on various

subjects. Magazines are typically published weekly, biweekly, monthly, or quarterly, with

a date on the cover that is in advance of the date it is actually published. They are often

printed in color on coated paper.

Magazines usually have articles on popular topics of interest to the general public and

are written at the reading level of most of the population. An academic periodical

featuring scholarly articles written in a more specialist register is usually called a

"journal." "Periodical" is the word usually used to describe magazines, journals,

newspapers, newsletters, and anything else that is published in regular intervals for an

indefinite period of time, but "Serial" is sometimes used, especially in librarianship.

Newsmagazine:

A newsmagazine, sometimes called news magazine, is a usually weekly magazine

featuring articles on current events. News magazines generally go a little more in-depth

into stories than newspapers, trying to give the reader an understanding of the context

surrounding important events, rather than just the facts.

History of magazine:


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The Gentleman's Magazine, first published in 1731, in London, is considered to have

been the first general-interest magazine. Edward Cave, who edited The Gentleman's

Magazine under the pen name "Sylvanus Urban", was the first to use the term

"magazine", on the analogy of a military storehouse of varied materiel, originally derivedfrom the Arabic makazin "storehouses". [1]The oldest consumer magazine still in print is

The Scots Magazine, which was first published in 1739, though multiple changes in

ownership and gaps in publication totaling over 90 years weaken that claim. Lloyd's List

was founded in Edward Lloyds England coffee shop in 1734; it is still published as a

daily business newspaper.

Types of magazines:

Academic journals

Architecture magazines

Art magazines

Automobile magazines

Boating magazines

British Boy's Magazines

Comic books

Computer magazines

Customer magazines

Fantasy fiction magazines

Health and fitness magazines

History magazines

Horror fiction magazines


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http://en.wikipedia.org/wiki/The_Gentleman's_Magazinehttp://en.wikipedia.org/wiki/1731http://en.wikipedia.org/wiki/1731http://en.wikipedia.org/wiki/Edward_Cavehttp://en.wikipedia.org/wiki/Magazine#cite_note-0http://en.wikipedia.org/wiki/Magazine#cite_note-0http://en.wikipedia.org/wiki/The_Scots_Magazinehttp://en.wikipedia.org/wiki/Lloyd's_Listhttp://en.wikipedia.org/wiki/1734http://en.wikipedia.org/wiki/Academic_journalhttp://en.wikipedia.org/wiki/List_of_architecture_magazineshttp://en.wikipedia.org/wiki/Art_magazinehttp://en.wikipedia.org/wiki/Automobile_magazinehttp://en.wikipedia.org/wiki/Boating_magazinehttp://en.wikipedia.org/wiki/British_Boy's_Magazineshttp://en.wikipedia.org/wiki/Comic_bookhttp://en.wikipedia.org/wiki/Computer_magazinehttp://en.wikipedia.org/wiki/Customer_magazinehttp://en.wikipedia.org/wiki/Fantasy_fiction_magazinehttp://en.wikipedia.org/wiki/Health_and_fitness_magazinehttp://en.wikipedia.org/wiki/History_magazineshttp://en.wikipedia.org/wiki/Horror_fiction_magazinehttp://en.wikipedia.org/wiki/The_Gentleman's_Magazinehttp://en.wikipedia.org/wiki/1731http://en.wikipedia.org/wiki/Edward_Cavehttp://en.wikipedia.org/wiki/Magazine#cite_note-0http://en.wikipedia.org/wiki/The_Scots_Magazinehttp://en.wikipedia.org/wiki/Lloyd's_Listhttp://en.wikipedia.org/wiki/1734http://en.wikipedia.org/wiki/Academic_journalhttp://en.wikipedia.org/wiki/List_of_architecture_magazineshttp://en.wikipedia.org/wiki/Art_magazinehttp://en.wikipedia.org/wiki/Automobile_magazinehttp://en.wikipedia.org/wiki/Boating_magazinehttp://en.wikipedia.org/wiki/British_Boy's_Magazineshttp://en.wikipedia.org/wiki/Comic_bookhttp://en.wikipedia.org/wiki/Computer_magazinehttp://en.wikipedia.org/wiki/Customer_magazinehttp://en.wikipedia.org/wiki/Fantasy_fiction_magazinehttp://en.wikipedia.org/wiki/Health_and_fitness_magazinehttp://en.wikipedia.org/wiki/History_magazineshttp://en.wikipedia.org/wiki/Horror_fiction_magazine


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Humor magazines

Literary magazines

Luxury magazines

Men's magazines

Music magazines

News magazines

Online magazines

Part works

Pornographic magazines

Pulp magazines

Railroad magazines

Regional magazines

Satirical magazines

Science fiction magazines

Science magazines and scientific journals

Serials, periodicals and journals

Shelter magazines (home design and decorating)

Student magazines

Teen magazines

Trade journals

Trade magazines

Travel magazine


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http://en.wikipedia.org/wiki/Humor_magazinehttp://en.wikipedia.org/wiki/Literary_magazinehttp://en.wikipedia.org/wiki/Luxury_magazinehttp://en.wikipedia.org/wiki/List_of_men's_magazineshttp://en.wikipedia.org/wiki/Music_magazinehttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/Online_magazinehttp://en.wikipedia.org/wiki/Partworkhttp://en.wikipedia.org/wiki/Pornographic_magazinehttp://en.wikipedia.org/wiki/Pulp_magazinehttp://en.wikipedia.org/wiki/List_of_railroad-related_periodicalshttp://en.wikipedia.org/wiki/Regional_magazinehttp://en.wikipedia.org/wiki/Category:Satirical_magazineshttp://en.wikipedia.org/wiki/Science_fiction_magazinehttp://en.wikipedia.org/wiki/Science_magazinehttp://en.wikipedia.org/wiki/Scientific_journalhttp://en.wikipedia.org/wiki/Category:Periodicalshttp://en.wikipedia.org/wiki/Shelter_magazinehttp://en.wikipedia.org/wiki/Student_magazinehttp://en.wikipedia.org/wiki/Teen_magazinehttp://en.wikipedia.org/wiki/Trade_journalhttp://en.wikipedia.org/wiki/Trade_magazinehttp://en.wikipedia.org/wiki/List_of_travel_magazineshttp://en.wikipedia.org/wiki/Humor_magazinehttp://en.wikipedia.org/wiki/Literary_magazinehttp://en.wikipedia.org/wiki/Luxury_magazinehttp://en.wikipedia.org/wiki/List_of_men's_magazineshttp://en.wikipedia.org/wiki/Music_magazinehttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/Online_magazinehttp://en.wikipedia.org/wiki/Partworkhttp://en.wikipedia.org/wiki/Pornographic_magazinehttp://en.wikipedia.org/wiki/Pulp_magazinehttp://en.wikipedia.org/wiki/List_of_railroad-related_periodicalshttp://en.wikipedia.org/wiki/Regional_magazinehttp://en.wikipedia.org/wiki/Category:Satirical_magazineshttp://en.wikipedia.org/wiki/Science_fiction_magazinehttp://en.wikipedia.org/wiki/Science_magazinehttp://en.wikipedia.org/wiki/Scientific_journalhttp://en.wikipedia.org/wiki/Category:Periodicalshttp://en.wikipedia.org/wiki/Shelter_magazinehttp://en.wikipedia.org/wiki/Student_magazinehttp://en.wikipedia.org/wiki/Teen_magazinehttp://en.wikipedia.org/wiki/Trade_journalhttp://en.wikipedia.org/wiki/Trade_magazinehttp://en.wikipedia.org/wiki/List_of_travel_magazines


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Wildlife magazines

Women's magazines

The top 5 magazines in India (readership), according to NRS 2008,

Name Nos

(000s)

Rank

Saras Salil 7139 1

India Today

English

5150 2

Vanitha 4115 3

Grihashobha

Hindi

3788 4

Kungumum 3698 5

1.6: Threats to the Printing Industry: (news paper and magazines)

Radio

Talk radio allows consumers to listen to views on political,

social, or sports topics. Consumers can interact and voice their opinions on issues.


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Broadcast and Cable Television

24 hour news channels cover stories in depth and break news instantly

Video presentation is more entertaining to the mass society

Internet

News consumers can seek out the stories that interest them

Consumers can interact and voice their opinions on issues


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1.7: Federal publishing policy:

Publishing was hitherto a protected sector. The country has now opened

the doors for international publishing companies to come in with equity

participation in varying degrees. The recently announce policy allows

foreign equity up to 74percent in non news- based publishing companies

in the country. On the news side, it is limited to 24 percent. Local

established publishing companies are restructuring their respective

businesses to accommodate foreign equity investment accordingly.

However, there is no clear policy defined for investment in directory andcustom publishing agencies in India. Directory publishing companies can

safely be 100 percent owned y foreign companies. In case of custom

publishing, since the titles are/ would be owned by Indian companies,

these companies technically would not be subjected to foreign investment

limitations.

Publishing overview:

The News & views publishing sector in India can be broadly classified

along general news dailies, business dailies, general news magazines,

especial interest magazines and B2B (trade) magazines.

The market of general news dailies is dominated by publishing groups like

Times of India, Hindustan Times, The Hindu and Anand Bazar Patrika in


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the countrys for regions of west, north, south and east. The Times of India

and Hindustan Times are engaged in a fierce fight to win the market leader

position in the north.

The India Today group enjoys almost monopolistic position in the general

English news Magazine category, with The Week from the south based

Malayala Manorama group coming a distant second. Except for The week,

the rest all is base in New Delhi- the political capital of the country.

In the non-English news & views publications category, three are several

publications in Hindi, Malayalam, Tamil, Bengali and Gujarati. How ever,

these are broadly confined to the different regions. With a reported 41

percent of Indian govts tax accruals coming from the countrys commercial

capital Mumbai, the major B2B publishing companies understandably are

based in Mumbai

B2B publishing in India is largely unorganized with the major industry and

trade publications being published by small publishers. The major national

publishing companies have forayed into B2B publishing. However, the

smaller and independent publishers still call the shots in there respective

niches.

In B2B category, the notable publishers serving the computer and software

section are cyber media in the north and Jasubhai Media in the west.

Times of India withdrew from this segment after a failure, while Indian

Express group has met with modest success with its weekly title Express

Computer. Apart from being unorganized, another peculiarity is that the

B2B category has virtually no non-English publications. Almost all of B2B


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publishing happens in English. India has a huge non- English h speaking

Trading community. However, there is no major magazine serving there

needs

More over, a majority of the B2B publications severely lack quality of

contents and production. Other categories like special interest, sports,

leisure and lifestyle have still not taken off on a large scale. There are a

handful of successful publications in segments lied women, cricket,

lifestyle & fashion and children.

1.8: International publishers in India:

Over the last few decades, when foreign equity was barred in India

publishing, international publishers signed licensing and content

syndication deals with Indian publishers. This is now equity participation.

Major India publishers are restructuring themselves to accommodate

international publishers, in accordance with the foreign equity laws.

Already, news of financial times taking up equity in the countrys secondlarges business and financial daily- Business Standard publishing

company have been reported.

BBC Magazines has also entered in to an MOU with the Times of India

group for a separate magazine publishing entity.

One existing route that is being explored aggressively now is licensing of

publication. However, a few licensing relationships have gone sour- the

most notable being Frugals licensing of this computer magazine CHIP in

the India markets. While CHIP was off them, the earlier publishing partner


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launched another magazine to fill in the void created by Chips absence.

The re launch of Chip with another publishing partner happened with

expected setbacks in circulation and advertising revenues.

New Delhis India Today group is aggressively pursuing licensing

relationships, having introduced cosmopolitan magazine, amongst

others, in the country. Magazines like LOfficie and Elle are also being

published through the licensing route. Though significant opportunities

exist in the different categories of publishing in India, inter national

publishers will be better off with there own/ independent research and

understanding of the India marketplace.


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1.9: Industry regulation:

Foreign investment in Indian print sector is governed by the Ministry of

Information and Broadcasting (MIB) regulations. The important features of the

regulations:

1. FDI and portfolio investments by FIIs are allowed up to a ceiling of 26% of

the total paid up capital

2. Equity held by the Indian shareholder must be at least 51% of the paid up

capital of the resultant entity

3. Publication of facsimile editions of foreign newspapers by Indian entities

(with and without foreign investment) is allowed provided the entities are

registered and incorporated in India.

FII investments and publishing of foreign newspapers in India were not

permitted until 2005 when laws were relaxed. Foreign papers are imported to

India, but because of the delay in their distribution, their appeal to readers is

limited. Relaxation of government regulation allowing foreign investment and

printing of foreign papers in India should contribute to unit circulation growth.


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CHAPTER 2

COMPANY PROFILE


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Company Profile:

The Students is a part of Shakthi Projects India Pvt Ltd, which is a diversified

group and has 4 different activities (business) under its belt. All the units were

started as partnership firms and later merged under one single name Shakthi

projects India pvt ltd, holding company.

1. Shakthi Industries

2. Comet Educational Solutions

3. Kombra Recruitment Services

4. The Students magazine.

2.1: SHAKTHI INDUSTRIES:

Shakthi industries is a production unit while all the other three are services.

Shakthi industries is a 15 year old company started by K Mahendran in the year

1994 which is into the production of rolling shutter leaves and tension springs.

The unit is in auto complex industrial area, sagar road, shimoga. Majority of the

finished goods are supplied within the district while for the rest they get orders

from neighboring districts. The organization structure is very simple at Shakthi as

there is only 3 levels. They do not follow a hierarchy system and still follow the

traditional industrial practices. They manufacture the best quality shutter leaves

for the lowest cost as they have modern machinery which minimizes wastage

and the processing time. They follow a common SLA with all their vendors. They

are planning to expand their market share and also enter new markets.


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COMET EDUCATIONAL SOLUTIONS:

Comet educational solutions (CES) is a professional training institute which offers

training to students to succeed in various competitive MBA entrance exams and

also involved in soft skills training. CES was started in 2006 in shimoga, its head

office. CES has so far trained 10 batches with very good results. It has started a

new branch in chickmagalore district. The business model of CES is, offering

coaching for various MBA entrance exams for a fixed course period.

They have a market share of 40% and their only competitor is a 8 year old

training institute which has got about 50% of the market share. The rest is shared

by the couple of small players in the market.

CES has so far trained more than 500 students. An indigenously developed

training programme they formulated started bringing in the results. Recognition

followed with more and more students from CES making it into the reputed B-

Schools across the state. They are planning to open new branch in hassan and

several other district head quarters in the state.


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sThe vision of CES is to provide quality coaching for the sub-urban and rural

students to take up various competitive exams at a very low cost.

CES has signed MOU with all the leading colleges in their operational area and

provide coaching to students within their college. All the faculties are guest

lecturers and they also have 2 permanent faculty members.

The following are the guiding principles they follow at CES. All of them at CES

consider these principles as supreme. They try to observe these principles both

in letter and in spirit at all times.

Provide highest quality education to students.

Give students more than what we promise them.

Charge very reasonable fees for all courses - without compromising on the

quality of inputs that we give.

Act in the best interests of students at all times.


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KOMBRA RECRUITMENT SERVICES :

find where you should be!

KRS is a 2 year old organization incorporated in the year June 2007, comprising

of 2 entities with multi site presence, focused to provide dedicated smart

solutions in the space of IT and BPO domains. They are a strong team of 60

people and still growing. They represent a team of bright experienced

professionals moving towards a common goal of achieving excellence and

beyond.

The range of solutions spans across fields such as Banking, Insurance,

Healthcare, IT enabled services, Biotechnology and Hospitality management.

The gamut of services include Strategic Consulting, Outsourcing and Program

Management, Business Process Outsourcing (BPO). They provide innovative,

time-bound solutions to their Customers. They proudly represent SEI CMMLevel 3 to 5 companies and have addressed smart staffing solutions to majority

of the blue chip companies. Their Customers include some of the most prominent

players in the industry. Customer Service and Continuous Support are key to

their success

Today, outsourcing is widely recognized as a strategic tool for success. Focusing

on core strengths and outsourcing peripheral activities can result in increased

efficiencies, increased productivity, and reduced costs.


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KRS helps organizations manage people, processes and technology to deliver

and sustain value. Through our solutions delivery centers and the relationships

with our solutions partners, we offer a comprehensive solution that addresses

most outsourcing challenges today. The consulting services to support the

Corporate Information Factory Infrastructure Development and Program

Management are delineated below.

Start-up Planning

Scope Definition and Project Planning

Team Participation and Mentoring

These services can be applied to the entire Corporate Information Factory or just

to the data warehouse, operational data store or data mart.

Start-up Planning

Many times, a company simply does not know where and how to get started with

its strategic decision-support project. It may be faced with questions such as:

"What is the problem we are trying to answer?"

"How do I get the buy-in needed to support my project?"

"What is the priority of the possible projects or problems?"

"What is a reasonable scope?"

KRS offers a one-day facilitated session to help enterprises struggling with these

and other fundamental questions. Our facilitators are trained to draw out the

answers to these difficult questions, synthesize conflicting inputs, and derive the

steps needed to go forward. From the session output, the Information

Technology manager can proceed with confidence to the next steps in the data

warehouse project. In addition to the above session, the consultant can provide

the data warehouse project manager with a Scope Document template and

explain each of the document sections to the data warehouse manager.


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Major Deliverables

Knowledge transfer

Data Warehouse Start-up Report

Employee Assessment & Selection:

They provide a wide array of assessments to validate candidate skills and

ensure a good fit between the client and the employee, which leads to higher

employee retention rates. The recruitment process has become increasingly time

consuming as employers are inundated with job applicants who come to them

through online job boards and recruitment agencies. It enables the Human

Resources department to focus on other, more strategic priorities, knowing that

they can rely on us to find the right people.

We find the right people to help you increase flexibility and maximize

performance; individuals, teams full-time and part-time, permanent or temporary

staff. Quickly and when you need them fitting in your organization's structure and

culture. they can provide short or long-term support giving customers the

flexibility of staffing up or down as the business demands


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Training

They offer a wide choice of training and development solutions that help your

employees, to improve their skills that will help them to succeed in the dynamic

work environments. Growing your talent pool in an environment of increasing

mobility requires a change in traditional mindsets around retention, loyalty and

investment in career development. They offer ready access to training and a

new approach to measuring and managing talent at all levels. As the skills

required in today's working world change faster then ever before, people need

quick and easy access to training, when and where they need it.


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THE STUDENTS

Introduction:

The students is a social magazine, dedicated to the exchange of information

between students with an interest in just about anything. The magazine has

motivational messages and covers topics that focus on college, career, finance,

health, lifestyle and fashion. The students is the right place for students who are

looking for fun and interesting material to help through their college life.

Most of the sections are entirely dedicated to students as they believe that

communication between the members of the young generation is essential for

their further professional development. One can express their opinions, share

their experiences and help to build a community that will result in a constructive

exchange of knowledge. Students are welcome to participate and they can find

several interactive ways to do it here.

The Students is one of its kind magazine where the focus is to connect and

unite the student fraternity and be their voice, give them a right platform to realize

their dreams, build a wide and powerful network which would help them to reach

their goals.

VISION:

Our vision for this magazine is our desire to help the students and create a

platform for them to hone their skills. Our Magazine is a tool designed to inform

and unite Students from all over the place and thus bringing to light the zest and

vibrancy they possess.


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Reason for Shakthi projects India pvt ltd to enter magazineindustry ( print medium)

Market Entry:

The entertainment and media industry has benefited significantly from Indias

liberal investment regimes. The print medium, in particular, has become one of

the favorite segments for overseas investors with maximum overseas investment

within this industry. Joint ventures and licensing of titles from international

publishers are daily coming to the newsstands and local publishers are also

talking to each other to start joint publications.

In this industry, 100 percent foreign direct investment (FDI) is now allowed for

non-news publications and 26 percent FDI is allowed for news publications. India

now permits the printing of facsimile editions of foreign journals. This policy is

helping journals save on the cost of distribution while effectively servicing the

Indian market.

Over the last year, in order to cater to evolving reader interest, the Indian

newspaper and magazine industry has seen several cooperative efforts with

foreign publishers as follows:


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Overseas publication Indian partner

Financial Times (U.K.) Business Standard

Haymarket Publishing (U.K.) for

Autocar

Sorabjee Communications

Maxim (U.K.) Media Transasia (license agreement)

Reed Business Information (51:49

joint venture)

Infomedia India (formerly Tata

Infomedia)

Independent News and Media

(Ireland)

Jagran Prakashan (26 percent owned

by overseas partner

Newsweek Outlook Group (for facsimile edition)


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In addition, several other specialty magazines with international collaborations

have or will be launched in India, as follows:

Marie Claire magazine was launched in partnership with the Outlook

Group.

Info media India launched UKs gadgets magazine T3 under a licensing

agreement.

Wolters Kluwer announced its plans to get into the business of printing

and publishing scientific journals and magazines in India.

UK based publishing company Parragon formed a joint venture in India for

launching 250 books ranging from childrens to reference books.

The Conde Nast group of the United States has decided to bring its two

best known magazines, Vogue and Glamour, to India through a 100

percent subsidiary.

The Time Warner group-owned Fortune announced its plans for

o publishing in India

Cambridge University Press acquired 51 percent of Foundation Books

Private Limited

Another major deal took place in 2006 when Warburg Pincus, through its affiliateCliffrose Investment, bought into in a local publishing house Dainik Bhaskar.


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2.5: Growth opportunities:

Low advertising penetration in India:

Indian media is under-penetrated compared with the developed markets. Total

advertising spend in India is only 0.34% of GDP, vs. 0.8% in Japan, 0.6% in

Singapore and 1.3% in the US. Even developing markets, such as China

(0.5%) and Malaysia (0.9%) have higher advertising-to-GDP ratios than India.

Low advertising penetration, coupled with strong GDP growth and rising

consumerism, are likely to drive strong growth for advertising in India.

More press offerings

Many Indian publishers are trying to increase their press offerings. Jagran

Prakashan has started two new newspaper formats: I-Next and City Plus, and

has expanded geographically in last two-three years to other Hindi-speaking

areas. Deccan Chronicle is trying to gain a stronghold in south India. It entered

the Chennai market in March 2005 and is planning entry in Bangalore in early

2008. We believe, increasing press offerings is a good move since these

opportunities leverage these companies publishing experience, existing

advertiser relationships, and established distribution networks. Also, more

publications can help woo regional or national advertisers and act as a defense

against competing press.


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Alternative media

As advertisers look for more ad-spend efficiency and seek out more effective

ways of reaching their target audience, we expect the significance of alternative

media to increase. We believe there is a lot of opportunity for publishers in

alternative media such as out-of-home and events management, which will

enable them to leverage their existing relationships with advertisers and grab a

greater share of the advertising pie.

Indias out-of-home advertising (OOH) market at Rs10b is highly unorganized

and fragmented due to lack of regulation. It is dominated by small local

players, which typically directly market these sites to advertisers. Though the

market size of OOH advertising in India at Rs10b is small, it stands at 6% of

the total advertising spend in India, which compares favorably with global

standards. Globally, OOH advertising spend is 5% of total advertising.

According to FICCI PWC forecasts, OOH advertising is set to grow at a CAGR of

16.5% till 2011E. The live entertainment industry/events management industry is

worth Rs9.4b and is expected to grow at a CAGR of 18.6% to Rs22b from 2006-

11. Corporate events form a significant portion of the events management

industry.


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2.6: Print market growth drivers:

1. Rising incomes and improving literacy

There is a direct link between literacy and income levels, especially in

marketslike India. People reading newspapers are literate, which means a

highercorrelation with higher income levels. This is an attractive target

audiencesegment for virtually all advertisers. Also, in lower income segments

print-media penetration is still low, and rising incomes and literacy rates are likely

to drive growth of the countrys print media. The industry estimates 300m

literates in India still do not read newspapers, presenting a growth opportunity for

publishers.

2. Emergence of new categories as big advertisers

High growth industries such as real estate, automobiles, financial services

andretail chains are becoming increasingly dependent on print media to

reachtarget audiences. This is based on its cost effectiveness, longer retention

and broad base.

3. Migration to color advertising

Emergence of new fast growing industries like retail, real estate,

financialservices, etc, and availability of good quality newsprint and augmentation

of color printing capacities by some of the large publishers has led to an

increasein demand for color advertising. Color advertising rates are typically at a

30-50% premium over black & white ad-rates. A migration towards increased

color advertising not only improves adyields and profitability for publishers, but


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also bodes well for the print industry as a whole as it expands the total revenue

pie. The companies that we are focusing on in this report, Jagran Prakashan and

Deccan Chronicle already report a higher share of ad-revenues coming

fromcolor. Color ads contribute to 33% and 37% of Jagran and DCHL's

advertising space, respectively.

4. Print has 47% share of advertising pie

Over the last decade, increasing penetration of cable and satellite TV has shifted

market share from newspaper advertising towards broadcasting. Thistrend,

however, seems to have stabilized over the last few years. Strong growth insectors such as retail, real estate, telecoms, and financial services has led

companies to target penetration in Tier II Tier III cities. In these markets, local

print advertising is an effective means of communication, with

positiveimplications for print sector growth

2.7: Market Issues & Obstacles:

The Copyright Act 1957 governs copyright protection in India. The basic features

of this Act are in harmony with the provisions of the two international conventions

on copyrights: the Berne Convention (1886) and the Universal Copyright

Convention (1952). India has been a member of both of these conventions since

its independence in 1947.

The Act has undergone three important changes since its enactment in 1957.The Act was substantially amended in 1983 and 1984 and its provisions were

updated to keep in step with the technological developments and to afford

effective protection of the publishers rights. The main thrust of the 1983

amendment was to take advantage of concessions for instructional purposes


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provided in the revised Paris Text of the Berne Convention and the Universal

Copyright Convention in favor of the developing countries. In 1984, the Act was

amended with the specific purpose of enhancing penalties for infringement of

copyrights in order to combat large-scale piracy of copyright protected works. In

1987, the Indian Government set up a working group to study the provisions,

keeping in view the developments in communication technology. The group also

had the mandate to examine why the stringent anti-piracy provisions

incorporated in 1984 amending Act had not worked effectively. They developed a

comprehensive bill enacted as the Copyright (Amendment) Act, 1994 that came

into force in May 1995.

The Act provides: (1) A statement of works which will enjoy the protection of thelaw; (2) a definition of the person who shall enjoy such protection; (3) a statement

of the nature and the extent of protection; (4) assignment of the copyright; (5)

legal remedies available to a copyright owner for enforcing his rights; (6) a list of

exceptions outside the purview of copyright; and (7) statutory arbitration in cases

of dispute.

For legal remedies, the Act provides a dual course of legal options to the

aggrieved party: (1) through the Registrar of Copyrights and the CopyrightsBoard and (2) through the courts. A person whose copyright is violated can

institute necessary civil and criminal proceedings in the appropriate court in India.

Although laws to protect intellectual property (IP) rights are also now in place in

India enforcement of these laws at local levels needs drastic improvements. In

addition to the protection provided by the law, publishers have also started taking

their own steps to protect their IP. A recent example is Penguin Books India

(publishers of the Harry Potter series) who have hired a legal team to prevent

piracy of their new books. Vigilance cells were set up around the country to

ensure immediate action, should a case of piracy be reported. In addition, the


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services of leading intellectual piracy investigators have been retained to keep a

watch on known offenders and pirate business locations.

www.thestudentsmag.com


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THE STUDENTS PROFILE

3.1: Introduction:

The students is a social magazine, dedicated to the exchange of

information between students with an interest in just about

anything. The magazine has motivational messages and covers

topics that focus on college, career, finance, health, lifestyle and

fashion. The students is the right place for students who are

looking for fun and interesting material to help through their

college life.

Most of the sections are entirely dedicated to students as they

believe that communication between the members of the young

generation is essential for their further professional development.

One can express their opinions, share their experiences and help

to build a community that will result in a constructive exchange

of knowledge. Students are welcome to participate and they can

find several interactive ways to do it here.


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The Students is one of its kind magazine where the focus is to

connect and unite the student fraternity and be their voice, give

them a right platform to realize their dreams, build a wide and

powerful network which would help them to reach their goals.

VISION:

Our vision for this magazine is our desire to help the students andcreate a platform for them to hone their skills. Our Magazine is atool designed to inform and unite Students from all over the place

and thus bringing to light the zest and vibrancy they possess.

Origin:

Two brothers by name Sumith and Sujith came out with the concept of an

exclusive student magazine which would act as the voice of student fraternity

and help students bringing to light the zest and vibrancy they posess. They

named their new product as The Students

The Company was incorporated on April 2009 under the Indian Companies Act,

1956 and has its Registered Office at , BTM II Stage, Bangalore- 76. The

Company a part of Shakthi project India pvt ltd which is owned and managed by

Mr.K. Mahendran

The group has analyzed the ever-changing perception of customers and is

striving sincerely to provide value to its readers. Hence along with core

competence it satisfies the needs of its readers with innovative layouts, designs,and useful supplement news in its publications.

3.2: Business Model:


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Publication of students magazine catering to all sections of youth interests.

Business model of our magazine would follow the lines ofsubscription model,

where a customer must pay a subscription price to have access to the

product/service. Thus, a one-time sale of a product can become a recurring sale

and can build brand loyalty.

For our website (www.thestudentsmag.com) we follow a freemium model

where we provide content for free, but restrict access to premium features (for

example, archives) to paying subscribers and also attract advertisers

3.4: Market Potential for the Product:

There are about 1400+ registered magazines in India ( source RNI ) but, our

magazine, The Students is perhaps the first one which is exclusively meant for

students, and in its true sense is a magazine By the students For the students

and Of the students

An overview of Bangalores Student market:

Course Seats per year

( Minimum)

Course period Total No of

Students

( Approx)

Engineering : 35000 per year 35000 x 4 1,30,000

MBA 15000 per year 15000 x 2 30.000

Medical 2000 per year 2000 x 5 10,000

Technical * 20000 per year 20000 x 3 60,000

Management 5000 per year 5000 x 3 15000


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Others* 5000 per year 5000 x 2 10000

Exec and Distance 10000

TOTAL 2,65,000

3.4: MANAGEMENT PRINCIPLES:

To lead and operate an organization successfully, it is necessary to direct and

control it in a systematic and transparent manner. The success can result fro

implementing and maintaining a management system that is designed to

continually improve the performance while addressing the needs of all the

interested parties.

Eight Quality Management Principles have been identified by The Students

publications that can be used by the Top Management in order to lead the

organization towards improved performance.

1) Customer Focus

The Students depend on their customers and therefore should

understand current and future customer needs, should meet customer

requirements and strive to exceed customer expectations (Customer

delight)

2) LeadershipLeaders establish unity of purpose and direction of the organization. They

should create and maintain the internal environment in which people can

become fully involved in the achievement of organization objectives.


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3) Improvement of People

People at all levels are the essence of an organization and their full

involvement enables their abilities to be used for the organizations

benefit.

4) Process approach

A desire result is achieved more efficiently when activities and related are

managed as a process.

5) System approach to Management

Identifying, Understanding and Managing inter-related processes as a

system contributes to the organizations effectiveness and efficiency in

achieving its objectives.

6) Continuous Improvement

Continuous improvement of organizations overall performance should be

a permanent objective of the organization.

7) Factual approach to decision making

Effective decisions are based on the analysis of data and information.

8) Mutually beneficial supplier relationships

An Organization and its suppliers are interdependent and a mutually

beneficial relationship enhances the ability of both to create value.


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3.5: ORGANIZATIONAL STRUCTURE


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49

Board of

Directors

CEO COOEditor in

chief

Marketing

executive

(Ads)

CRM

Technical

Head

Executive

Subscription

Student

Jockey

Free LancersReporters Sub Editors

reporters

SPOCs

Coach

Sales

Division


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50

Production

Department

Photo Scan Advertisement Internal AgencyNews Sources

Editor

Print

Packing

Delivery sub

point

vendors

End user


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3.6: ADVERTISEMENT DEPARTMENT:

Introduction:

Scheduling the advertisements to be published is computerized using

software package which was earlier been done manually. This package

takes Care of all the major aspects of advertisement scheduling. The

objective of this system is to register all the release orders and to capture all

necessary data for advertisement billing, reports and other information

system.

Rules and Regulations:

Advertisements must comply with :

a) Our Code of Standards

b) State Laws

c) The Rules as stipulated in the Code of the Indian Newspaper Society.

We stand indemnified against claims arising directly or indirectly from

the publication or non-publication of an advertisement.

We endeavor to publish advertisements on schedule; but the dates ofpublication cannot be guaranteed.

We reserve the right to advance or postpone the date of release by a

week either way albeit after prior intimation.

We may at our sole discretion edit, classify, reject and choose to omit,

suspend or change the position of any advertisement.

Advertisements are accepted in good faith, but we cannot accept

responsibility for their veracity, delay, error, omission in publication,

forwarding replies and shrinkage in production etc.


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We reserve the right to revise rates and terms without issuing prior

notice. In the event of any national, state or local levies being imposed on

printing materials, such taxes will be payable by the advertiser.

Release orders received at incorrect rates will be booked at the

applicable tariff in force.

Irrespective of the rates mentioned in the release order, the rates

applicable to the category of ad released would be charged and payable.

All release orders must be accompanied by advertisement materials

before the deadline as specified under material specification in the rate

card. If in exceptional situations a confirmation is required, on the basis of

a letter or release order without accompanying material, the agency/clientwill have to boldly inscribe the legend, 'RATE CATEGORY AS

DETERMINED BY YOU IS ACCEPTABLE', on both the letter and R.O.

Rate as applicable on the insertion date will apply irrespective of the

date of booking.

All ads falling in a package should be placed through a single release

order.

Written instructions for cancellation of B&W ads must be received

within the following time span:

Publication / PositionTime Span for Cancellation

Local Editions Other Editions

Magazines 2 weeks ---

In all release orders, insertions having multiple publications/editions

should be consumed within the time specified.


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Advanced bookings for solus position advertisements need to be

reconfirmed by the agency at least 4 days prior to the deadline for the

publication. Failure to do so authorizes us to cancel the booking.

These conditions are over and above any specific agreement that may

be set forth between our Space Marketing Department and the

advertisers.

Overseas recruitment agents should disclose their recruitment license

number in the material.

We charge 25% extra on display rates for political and election ads.

For financial ad packages where financial rates are not mentioned the

corresponding display rate plus 25% will be applicable.

25% less on financial rates for audited/ UN audited financial results,

Chairmans speech, and allotment of issue, prospects, balance sheet,

issues opens/closes and curtain raiser ads.

Advertisers submitting their material in a CD (compact disc) must

ensure that the CD does not contain any other material other than what is

relevant for the publishing of the advertisement. Material submitted in

floppy will not be accepted.

Advertisers must enclose a printout of the material when it is submitted

in a digital format. For a colour material colour printout has to be provided.


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3.7: QUALITY

Responsibility:

Quality is not just the responsibility of one person in the organization. Everyone

involved directly or indirectly in the production of an item or in the performance of

a service is responsible.

The primary responsibility of the quality Department is to have in place the formal

system that continually surveys the effectiveness of the quality Philosophy of the

company. The Quality team thus audits the various departments and assists

them in meeting their responsibility for producing a quality product.

Role:

1) Defect Prevention

a. By Setting Standard

Standards are set as per certain Quality systems . The same is

made available in Quality manuals.

b. Ensuring Adherence of the Standard

Periodical audit of the system standard will be conducted to check

the compliance of the standard.

c. Corrective and Preventive action

Every complaint will be thoroughly investigated by quality

department and its origin and reason. Necessary corrective and


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preventive action will be taken in consultation with the concerned

departments.

2) Defect Detection

a. By gathering data constantly on occurrence of defect.

b. Every job will undergo thorough inspection as per the inspection plan set

at each stage of operation and recorded if defect is observed.

c. Defect seen on the copies received from centres will be sent back to the

centres after Quality monitoring duly mentioning defects and corrective

action required.

d. Monthly Reports will be generated to understand the status and

performance of the center as regards to quality.


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HUMAN RESOURCE DEPARTMENT

3.8: HR POLICIES OF THE COMPANY

The Students work place attracts, energizes and retains the finest talent. The

company,

Continuously strive towards working with a multifaceted and talented

workforce that will bring different perspectives to the table.

Provide an even-handed opportunity for individual development and

advancement based on merit.

Attract, develop and retain versatile achievers, regardless of their

nationality, and provide them with the resources to bring out the best in

them.

Involve employees and their families in developing a network of talented

people for creative work and a long-term relationship.

Build an organization that is continuously learning and changing to suit the

dynamic business environment.

Develop and nurture leaders who shall bring out the best in themselves

and their teams.


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Promote the spirit of teamwork in the workplace - innovation is a process

that needs the contribution of many.

Working Environment:-

The Students work environment values creativity. They believe in teamwork,

delegation of responsibility, competitive challenges and growth. As they grow,

they make it a point to celebrate their successes, large and small, with theirpeople, who have made these successes possible.

Man Power Forecasting:

Recruitment:

It is the process of finding and attracting capable applicants for employment. The

process begins when new recruits are sought and ends when their applicants

from which new employees are selected. Purpose of the recruitment is to build a

pool of applicants. Recruitment represents the first contact a company makes

with potential employees.

For recruitment the company prefers both internal and external sources of

recruitment. But mostly the company prefers to have external sources that too at

the executives, trainees etc. as these are entry level for the company .So they

cant go for internal. The external sources which are followed by the company

Advertisement, Campus recruitments, and walk INS .The major internal sources

include promotion of employees, employee referrals, and previous applicants. At

the lower level external source is preferred.


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The main reasons for the preference of external sources are that the company

will have the benefit of new skills, new talents and new experiences. The

company frequently recruits people at lower levels and rest most of them

depends on the vacancy of the company. The qualification for recruitment differs

with the post. The company prefers students wit or without MBA.

Selection:

Selection is the process of picking individuals with requisite qualifications and

competence to fill jobs in the organization.

The selection process commence with preliminary interview followed by a test

i.e., aptitude test and if the applicant successfully qualifies in that test, he will

have a final interview. The interview method the company usually uses is panel

interview. Then if the applicant gets selected he will be given the appointment

letter.

Orientation:

It is designed to provide a new employee with the information he or she needs to

function comfortably and effectively in the organization.

The Students believe very much in induction program. As soon as employee

joins the company he is given the general information about the company and its

product profile and the daily work he has to do. In orientation program they are

told about the physical facilities, company policies, rules, pay scale and other

benefits, which he is going to derive out of the company. Then the major thing is

introduction of the employee to his trainer, co-worker, co trainees and his

superiors. Then the employee is told about overview of job, job objective and to

which other jobs he is related to i.e. in which other things he can involve.


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The company organizes 3 months product based induction for all employees.

The students has a very friendly working environment. the students believes

in teamwork, delegation of responsibility, competency challenge and growth.

Training and Development:

Training refers to the imparting of specific skills, abilities and knowledge to an

employee. All the employees joining the company will have to undergo training.

The duration differs according to posts. Training is compulsory for all new

employees. The old employees also have some training programs conducted in

different fields. If some employees lack in some field he is given a special

training. The methods used by the company are: Initially mix of classroom and on

the job training i.e. for all the new employees. Later on role-plays, case studies,

lecture, business games, etc.

Employee Development:

A motivated employee is a creative one. With this in mind, the students invests

significant resources in employee development and in providing a constructive

work environment, which is key to enhancing employee contribution.

LDP - The Leadership Development Programme

The Leadership Development Programme (LDP) is a part of the students talent

management programme. The Companys top executives are part of this

process, which involves workshops on company strategy and values, 360-degree

feedback and development of skills. Every individual in the Leadership Group

prepares his/her Individual Development Plan (IDP), which is discussed with the


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CEO and the COO. Based on the IDP, structured development programmes are

charted out including training, job rotation and special projects. The programme

also includes formal methods of assessing leadership competencies and

providing career growth for senior executives.

MDP - Management Development Programme

The Management Development Programme (MDP) is also part of the talent

management initiative. An annual programme, it helps identify leaders. MDP

creates a pool of talented employees who are high performers in their present

position and also have the potential to handle challenges and greater

responsibility. MDP creates a career path for promising executives by offering

options for growth and development, besides opportunities for moving up the

corporate ladder.

Performance Appraisal:

It is the systematic evaluation of the individual with respect to his or her

performance on the job and his or her potential for development.

The company gives very high importance to Performance Appraisal. For

performing appraisal the basis on what they are going to be appraised is

previously informed as the employee and boss both the goals to be achieved and

the parameters on which they will be evaluated. Some of the parameters on

which they evaluate the employee are: attitude towards work, quality of work,imitativeness, and performance against set targets.

Remuneration:


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Compensation is fixed for the employee on the basis of, both experience and

knowledge. But much importance is given to knowledge of the employees to fix

remuneration. More qualified will be paid more in the initial stages i.e. MBA

qualified employee paid more than other graduates and later on after experience

in the field the remuneration is fixed on the basis of performance.

Incentive and bonus are given to employees that are performance based it is

called Payments by Result

Benefits and Services:

The benefits and services which the company provides are medical allowance,

leave encashment, LTC (Leave Travelling Concession), insurance, loans and

trophies, certificates and letters of appreciation are awarded to the outstanding

employees. Employees are encouraged for studies i.e. education as continuous

learning is must in this competitive world. For the higher-level authorities they

provide bonus which is based on performance and stock options (ESOPs) etc.


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3.9: SWOT ANALYSIS

STRENGTH

1. One of its kind product.

2. Exclusive magazine for students

3. No competitors

4. Young, Aggressive and Spirited team

WEAKNESS

1. Low Promotional Methods adopted

2. Lack of experience

THREATS

1. Open for new and Big players

2. Rapid changes in market expectation.

3. Rapid duplication strategies by competitors

OPPURTUNITIES

1. Has got a very response in the market and can exploit

the market to a greater extent.

2. Can introduce the product to many other territories.


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PRODUCT PROFILE:


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www.thestudentsmag.com

3.1(a): Product Profile: The Students

The Students is a monthly social magazine, dedicated to the exchange of

information between students with an interest in just about anything! The

magazine has motivating messages and covers topics that focus on college,

career, finance, health, lifestyle, fashion.If you're looking for fun and interesting

material to help you through your college life, you've come to the right place.

Most of the sections are entirely dedicated to students as we believe

communication between the members of the young generation is essential for

their further professional development. One can express their opinions,

share theur experiences, and help to build a community that will result in a

constructive exchange of knowledge. Students are welcome to participate

actively as they can find several interactive ways to do it here!

USP:

By the students, for the students and of the students.

No middlemen ( Direct sales )

Information plus Entertainment

Description:

A type of periodical that is financed by advertising, subscriptions and newsstand

sales.

Bound publications with a soft cover


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Higher quality and longevity than newspapers

Printed in full color on coated paper

Segmented into two categories Information and Entertainmen

3.2(b): Magazine Contents:

Campus Bulletin

Shout Box

Entrepreneur Interview: Young Gun

Celebrity Interview

Politician Interview: Netabol

Khel-mail

MBA News

Finance News

Fashion & Trends: The Big F

FT Your guide to the rules of love

Welcome abroad

Beauty secrets

college gossips-

student model-

calendar of events

jokes

3 min chef-puzzles-

gender wars-


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Documents

Project report on printing industry