Project Proposals

Professional Exploration SeminarNatalie Bett

Introduction

Two Project Proposals

Statement of Intent

Project Definition

Pros & Cons

Case Studies

Bibliography

Project Proposal: 1

Topic: Movie Poster Series

Intent: My goal is to expand my portfolio to better my chances of being an Art Director. This project will allow me to develop illustration and visual communication skills.

Project 1: Movie Poster Series

Description: My desire is to create a series of three or four posters of movies done by Johnny Depp. i.e Sweeny Todd, Alice in Wonderland: Through the Looking Glass, Pirates of the Caribbean: At World’s End and Hugo or Corpse Bride.

Goals:- To learn and broaden my illustration skills.

- To learn and understand visual hierarchy and typography.

- Possibly explore with digital painting.

Budget: There are no anticipated costs for this project.

Pros & Cons

Pros: Create an opportunity to improve my illustration skills which are necessary in the design world.

- Develop an eye for visual and typographic hierarchy.

- Have a personal set of beautiful Johnny Depp movies.

Cons: The subject of the series may not be everyone’s taste.

- Requires practice in drawing.

Risk & Challenges: Difficulties with Illustration. I may change the subject of the series.

Project 1 ProposalCase Study: 1

Case Study: 1

James White: http://blog.signalnoise.com, http://cargocollective.com/signalnoise.

James White is an incredible Illustrator. I found his website during my research and I enjoy his work . I especially like his Drive poster for the movie acted by Ryan Gosling. The movie is absolutely boring but the way he portrays Ryan’s character with vibrant colors, loose brush strokes and line work makes you want to watch the movie or watch it again.

Project 1 ProposalCase Study: 2

Case Study: 2

Olly Moss: http://ollymoss.com

Olly Moss is an Illustrator based in UK. He is well known for his use of silhouettes, beautiful figure and ground shapes. One of his famous posters is the one he designed for Thor. This particular poster has a few elements similar to the style of Saul Bass’ movie posters. Moss’ has created posters which include Dark Night Rises, Spirited Away and more.

Project 1:Bibliographies

- Derry, J. (2014). Digital Painting Fundamentals (Video File.) Video posted to http://www.digitaltutors.com/software/Photoshop-Digital-Painting-tutorials

- White, J. (2014). In Depth: Alternative Movie Poster for Jaws (Video File.) Video posted to http://www.lynda.com/Design-Color-tutorials/depth-Alternative-movie-poster-Jaws/139716/156500-4.html

- 30 Brilliant and Beautiful Movie Poster Design Examples for Inspiration. Retrieved February 9, 2015, from http://webneel.com/30-brilliant-and-beautiful-movie-poster-design-examples-your-inspiration

- Webster, A. (2014). The Artist Behind Hollywood’s most Beautiful Movie Posters. Retrieved from, http://www.theverge.com/2014/8/8/5979879/john-alvin-movie-posters.

- Wardner, P. Learning the Art of Communicating Effectively through Posters. Retrieved from, http://www.academia.edu/1746321/Learning_the_art_of_communicating_effectively_through_posters.

- Natarajan, A. (2006). The Art of Making Good Posters. Retrieved from, http://static1.squarespace.com/static/54b95122e4b0ad6fb5e1c988/t/54bb21e5e4b06f2c55f1f5db/1421550053300/art-of-making-good-posters.pdf.

Project Proposal: 2

• Topic: Creating a Fair Trade Maasai Market Campaign that will promote fair pricing for the Maasai goods.

• The Maasai Market sells handcrafted African artifacts designed by people from different cultures. The Market is often opened several days a week in different locations in Nairobi.

Project Proposal: 2

Intent: The purpose of this project is to create ads as well as a good packaging solution that will cater to the needs of the Maasai artisans. This project will allow me to develop sound conceptual skills. It will also be a great opportunity to explore in the field of Package Design.

Goal: Create Campaign ads that will create awareness of the Maasai Market and promote fair pricing for the Maasai goods. The second goal is to create a packaging solution that will strengthen their jewelry products.

Pros & Cons

Pros:

Develop conceptual skills.

Learn and explore Package Design.

Help create fair prices for the artisans.

Get to create Brand Identity to go with Package Design.

Cons:

New to both advertising and Package Design.

Project 2: Risks & Challenges

Getting original images for this project.

Will I effectively communicate the need for fair pricing?.

Time

Sacred Ground Organic Trade Project 2 Case Study 1

Project 2 Case Study:1

Sacred Ground Organic Fair Trade Campaign.

http://adsoftheworld.com/media/print/sacred_grounds_organic_fair_trade_coffee_lawnmower

Sacred Ground pride themselves in selling 100% Arabica coffee beans. In link above, they chose to create typographic ads that use the concept of guilt to draw your attention to assist the coffee growers in Australia.

Oxfam Campaign AdsProject 2 Case Study:2

Project 2 Case Study:2

Oxfam is a global organization that works to help fight against poverty and injustice. They created a series of ads that had messages such as “ DUMP POVERTY NOT MILK”, “DUMP GREED NOT COCOA.” The aim of the campaign is urge people to support their local farmers. (promote fair trade)

http://theinspirationroom.com/daily/2007/make-trade-fair/

http://katearnshaw.com/125841/1245484/advertising-design/oxfam-america

Project Proposal 2: Bibliographies

The Maasai Brand Going Beyond the Beadwork. (2009, Autumn). New African Woman, , 46-47. Retrieved from http://search.proquest.com/docview/633294303?accountid=14971

Smallish, C. (2014). Designing A Print Ad. ( Video File). Video posted to http://www.lynda.com/Design-Page-Layout-tutorials/Designing-Print-Ad/155264-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:creating%2Bprint%2Bads%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Conrad, B. The Qualities of a Good Advertisement. Retrieved from, http://smallbusiness.chron.com/qualities-good-advertisement-26099.html

Project Proposal 2: Bibliographies

Johnson, J. (2011). Effective Package Design Does More Than Look Good on The Shelf. Retrieved from, http://designshack.net/articles/graphics/effective-package-design-does-more-than-look-good-on-the-shelf/

KICKSTARTER, https://www.kickstarter.com/projects/1364737491/fair-trade-maasai-jewelry-raven-lily (accessed February 9,2015)

Beads of Esiteti, http://beadsofesiteti.com/symbolism-of-maasai-jewelry/ (accessed February 9, 2015)