Project: Proposal (Crazy Buzz) MBA

7/31/2019 Project: Proposal (Crazy Buzz) MBA

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CrAzY BuzZ(Event Management & Advertisement)

29/5 US AID PLAZA, BLOCK A, NEAR MCB HEAD OFFICE, BLUE AREA,

ISLAMABAD.

Presents:

Proposal ForGrand FashionShow


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Proposal P a g e | 2

Table of Contents

Executive Summary ................................................................................................ 3

Introduction ............................................................................................................ 4

Mission Statement:

........................................................................................................................... 4

Problem:

........................................................................................................................... 4

Our Objective: .................................................................................................... 4

Purpose:.............................................................................................................. 4Scope ..................................................................................................................... 5

Our Strategy ........................................................................................................... 5

Procedure ............................................................................................................... 6

Finance & Budgeting ............................................................................................ 11

Find Us ................................................................................................................. 14

CrAzY BuZz Pvt. Ltd.Event Management & Advertisement


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Executive Summary

Crazy Buzz presents a unique opportunity for sponsors to reach an affluent,

trendsetting and fashion-conscious market segment by providing a one-of-

a-kind branding and marketing platform.

We are confident that our purposed services will effectively adorers your

need. Our aim to provide young talent to provide a platform that is facing

problems of sponsorships.



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Introduction

Mission Statement:

To provide the best Entertainment in Twin cities

Problem:

On a global scale people are less aware of upcoming new young bands an

models and these youngsters are facing sponsorship problems. Media is notproviding youngsters a platform to enhance their skills.

Our Objective:

We invite you and your Organization to join us as sponsor in holding an

exclusive event, which aims to promote peace Love and unity.

Purpose:

1. Utilize a unique and innovative promotional platform

2. Build brand awareness on a global scale with a trendsetting andupscale audience.

3. Gain valuable insight into the needs and wants of an early-adopting

market segment.

4. Cultivate profitable relationships through direct interaction with

client.

5. Sponsors benefit from extensive press coverage, prominent name

and products placement, promotional efforts, and much more



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Scope

1. We propose a live unplugged performance of the exclusive night.

2. Set will be properly constructed in a paneled and leveled sequence.

3. Grid lighting with effect will be used

4. Surround system will be used with wireless mikes

5. Keeping in mind the audience safety and prevention of any

displeasure, we will be makings special security arrangements under

the supervision of well experienced personal. These would include

security for the premises, entrance and within the audience.

Our Strategy

The Attending Audience includes:

1. VIPs

2. Socialites

3. Brand Managers

4. Upscale consumers stylists

5. Branded stores

6. Buyers and fashion industry executives



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Procedure

1. Auditions:Auditions for new Faces of Rawalpindi/Islamabad,

1. Talent hunt will be conducted and supervise by renowned Celebrities

from fashion industry.

2. We will introduce 15 new faces for Grand Fashion show.

3. Audition will be held in best western Hotel Islamabad.

2. Preparations for the show:

We are going to made the following preparations prior to our show

a) Registration of Models:

We are going to register the models for the event so that only the

registered models will be there at the day of event and no mishap will

occur.



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b) Registration of Live performers:

Registration of live performers will be done so that we will be ensure

about the availability of the performers at the day of the event.

c) Set & Ramp design:

We are going to set the ramp, to avoid mismanagement.

Following are the other arrangements done to avoid mismanagement

and save timings:

1. Seating arrangements

2. Security arrangements

3. Promotional campaign

4. Advertisement

5. Transportation

6. Hall & space registration

7. Printing & press

8. Correspondence with legal depts.

3. Time Management:

Time management is the act or process of planning and exercising

conscious control over the amount of time spent on specific activities,

especially to increase effectiveness, efficiency or productivity. Time

management is a necessity in any project development as it determines the

project completion time and scope. So for the success of our plan we are

going to manage the time in the following way:



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S

R.Activity

Duratio

nStart End

1 Fashion Show 2 hrs 07:30PM 09:30PM

2 LivePerformance

1 hr 09:30PM 10:30PM

3 Dinner 30 mints 10:30PM 11:00PM

4. Proposed venue:

Our venue is going to be the most secure and posh for our

privileged Audience, We are looking to avoid all those venues where

security and over crowd are concern. In closed environment such as

hotel private farm house will be ideal for such event.

Below are suggested venues

Marriott

Serena

Best Western

5. Advertising:



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We plan to advertise massively through the following

A. Print Media :

a) Venus advertising:

Our sponsors will have unique opportunity to make a presentation in

terms of displaying their banners at the arena

b) Banners:

Horizontal and vertical each of two different sizes, placed throughout

Islamabad and Rawalpindi Key locations.

c) Posters :

A3 size (1000 posters) places at all commercial areas

d) Panels:

6x4 size (6panels) place in all major ticket corners

e) Buntings:

Whole arena will be decorated with (3000) buntings

f) Tickets:

A A4 size tickets will have ample space for sponsors Logo.

g) Place AD:

In the news one Sunday before Execution of Event

h) Full page AD in Instep & Mag magazine

B. Electronic Media

i) TV/Radio

j) Since this Exclusive event promises to be the one of a kind in twin

city, so it will be covered by

k) Renowned TV channels



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6. Sponsorship Benefits:

How can you benefit from this?

a. To support quality performing artist in Islamabad and promote

healthy entertainment for the youth.

b. To let the community know that you are an active corporate citizen

willing to Promote peace, harmony, cultural heritage in our society.

c. To gain viewer -ship through a major media event being covered by

major TV Channels and print media

How can you substantiate with your stake holders?

a. Your organization will be well known and identified as a partner for

the continuation of

b. Performing art and Culture in our country.

c. Awareness among masses.



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d. Heavy projection of your Brand.

e. Addition of valuable customers in RWP-ISB

Finance & Budgeting

Sponsorship Packages:



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1. PACKAGE A PLATINUM:

SUPREME SPONSORS:

LOGO on Banners

LOGO on Posters

LOGO on Tickets

LOGO on Back drops

LOGO on Panels

LOGO on Buntings

Company banners inside the arena

50 Complimentary Executive Passes

RS. 10,00,000/=

2. PACKAGE B GOLDEN:

CO- SPONSORS:

LOGO on Banners

LOGO on Posters

LOGO on Tickets

LOGO on Buntings


RS. 6,00,000/=

3. PACKAGE C SILVER:

PARTIAL SPONSORS:



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LOGO on Banners

LOGO on Posters

LOGO on Tickets

LOGO on Buntings


Rs. 4,00,000/=

4. PACKAGE D BRONX:

SUPPORTERS:

LOGO on Banners

LOGO on Posters

LOGO on Tickets

LOGO on Buntings

Rs. 2,50,000/=



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Find Us

Sponsors will have the opportunity to market themselves with a share

in available advertising space in all mentioned .Wherever the fashion

Show gets publicity, the sponsors will as well.

This will be the heavily advertise event and we will be glad if you

come forward to play your part in promoting lively side of Pakistan.

For further Detail and information please contact:

Asjid Reehan Farooq

Marketing Manager

Voice: 0336-5376459

Crazy buzz [email protected]

Ahsan Hameed

Advertising Manager

Voice: 0343-5339424


Muneeb Irshad

Public Relationship OfficerVoice: 0344-5080374


mailto:[email protected]:[email protected]:[email protected]:[email protected]


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ASSIGNMENTof

BUSINESS COMMUNICATION

Class: MBA 1-B (evening)

Submitted to: Sir Faisal Hameed

Submitted by: GroupCrAzY BuZz

Group Members include:

1. Asjid Rehan

2. Ahsan Hameed



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3. Muneeb Irshad

4. Asad Hussain

5. Yasir Shareef

Date: 18th June, 2012

CrAzY BuZz Pvt. Ltd.d i

Documents

Project: Proposal (Crazy Buzz) MBA