When Indiana-based design firm Interior Image Group (IIG)
was chosen to revamp the tired and outdated Hilton Hotel
in San Bernardino, CA, they looked no further than the
landscape’s breathtaking mountain range and famous hot
springs for color and texture inspiration.
Hotel management company DKN Hotels in Irvine, CA
tasked IIG with creating a boutique hotel aesthetic while
maintaining Hilton DoubleTree design standards. The end
result: a property overhaul that blends indoors and
outdoors, appealing to both business and leisure travelers.
Shaw Hospitality Group custom carpets from the Design
Journey: Cloth & Stone collection are key underlying
design components in the remodel, from the entry lounge
and business center to the corridors and guest rooms.
“We had a specific design aesthetic we were trying to
achieve with this project, and Shaw Hospitality Group had
the patterns to match it. We were striving for organic,
contemporary patterns that would wear bright colors well
and the Design Journey collection exemplified it perfectly,”
said Patti Tritschler, IIG President. “The patterns provided
a great design base, and we merely customized these to
change the construction, width and scale. “
The hotel blurs the lines between work and pleasure,
allowing guests to escape from their hectic lives and
indulge in gourmet experiences, vibrant nightlife, relaxing
pool outings and all that San Bernardino has to offer.
Since completion of the hotel design and official DoubleTree
branded opening, the property has seen a 52 percent increase
in room occupancy and an 18 percent increase in the average
daily room rate, demonstrating how a successful hotel
renovation benefits hotel ownership and the guest experience.
"The project turned out beautifully. The modern, fresh patterns and the ease of the custom carpet design tool,
Foundry, ultimately drew us to Shaw Hospitality Group," said Interior Image Group president Patti Tritschler.
"The custom carpet design process was seamless. With Foundry, you're able to quickly see color and scale
change online which is a great visualization tool for designers."
on the floor: custom Design Journey: Cloth & Stone on the floor: custom tufted carpet