PROJECT ON T-SHIRT

GROUP MEMBERS: Abhay MishraAbhinay GuptaApranta GoswamiJaideep GuptaPrashant BorborahRajesh kr. YadavRajkamal DasRuben Chaudhury

Introduction

Our T-shirt very proudly represents the youth of International Management Centre. We believe that T-shirts are a powerful medium of Self expression where consumers wear what they stand for. Therefore we have made our T-shirt in such a way that the attitude of the students as well as the Institute gets expressed with the T-shirt.

The OCTOMEROUS Group

Meaning- “Pertaining to Eight” as we are a group of eight members.

VISION: Establishing the Brand Name in the market. Supplying Best quality products at

affordable prices. Satisfying the customer as according to their

wants.

“We Provide What You Want”

The OCTOMEROUS Group

Mission: Run the business in profits in order to

expand the business for establishing the Brand Name “Octomerous”.

Capturing the target markets and providing them with quality products.

Objectives: Providing customers with quality

customized products as per their need at affordable prices.

The 4 P’s of Marketing

The strategy for the production and selling of our T-Shirt has been designed as according to the 4 P’s of Marketing i.e.

Product Price Place Promotion

PRODUCT

Our product is a T-shirt for the B-school, International Management Centre which will be produced by TANTRA, The Indian Cult T-Shirt Brand, as per the order placed by our group on behalf of the Institute.

Tantra is ‘India-on-a-t-shirt’. The brand captures exclusively the essence of our 5000 year old culture. It’s past, present and future. In a sense it represents the life ‘n’ times of this subcontinent, or, the ‘brown’ race. The content and theme under the Tantra label thus revolve around ideas and things that are native to this land.

ABOUT THE BRAND

The quality of the cotton (‘super combed’ cotton )

Concentrates on the weight or thickness of the fabric.

Closely monitors the knitting and dyeing. All Tantra merchandise is made

exclusively in 100% cotton .

WHY TANTRA?

Men's / Adults Basic crew neck T-shirts, 20s super combed yarn, single jersey, peroxide white bleaching, steam calendering, plastisol chest printing, 100% cotton, balloon padding, compacting, overall flat lock stitching.  

Women Basic round neck (with piping), 25s super combed yarn, Single Jersey, Peroxide white bleaching, Steam Calendering, Overall flat lock stitching, 100% cotton , Balloon Padding, Compacting, Plastisol chest printing.

Tantra Tees specifications

Front side

Back side

PRICING

We believe “Quality at Affordable Prices”.

The Pricing of our product is done in such a way that although it is a branded product, the price is quite reasonable.

The price of our T-Shirt is Rs.349 only which is quite reasonable for an IMC student.

Budget of the T-Shirt (per Unit)

PARTICULARS (Per Unit) AMOUNT (Rs.)

T-Shirt Cost 290.00

Transportation Cost 3.34

Advertising Cost 8.11

Total Cost 301.45

Profit 47.55

Selling Price 349.00

PARTICULARS (TOTAL) AMOUNT (Rs.)

T-Shirt Cost 130500

Transportation Cost 1500

Advertising Cost 3650

Total Cost 135650

Profit 21400

Selling Price 157050

Budget of the T-Shirt (Total)

Place

TARGET CUSTOMERS Students of International

Management Centre. The Faculty Members of

International Management Centre. The product has been designed

keeping in mind the taste and preferences of the Target Customers and also the Institute.

Promotion

The Brand “TANTRA” which is used for the IMC T-Shirt is an established and reputed brand which is very popular especially among the Youth.

So an extensive promotion campaign is not required regarding the brand name. But for the customized T-Shirt which would be introduced in the Institute, the following promotional methods are used.

Advertisement of T-shirt

Pamphlets. Handouts. Free distribution of Wrist

Bands. Through IMC community in

Orkut. Free SMS from Ways to

SMS.

For the first time ……

Exclusively for IMC students

Contact us @ 09654016561, 09899876934, 09015690760

Free distribution of Wrist Bands

Wrist Band The wrist band which would be distributed

is The “LIVESTRONG” rubber band with the words “International Management Centre” imprinted on it.

The cost of the band is Rs.5 each. It will be provided by: Shop no. 105 Gold star Wholesalers and Suppliers Palika Bazaar , C.P. New Delhi- 110001

ADVERTISEMENT EXPENSES

PARTICULARS UNIT TOTAL (Rs.)

Pamphlets Rs.10 * 20ps 200

Hand-outs Re.1 * 500ps 500

Banner Rs.700 * 1ps 700

Wrist Bands Rs.5 * 450ps 2250

TOTAL EXPENSES 3650

Why do we think that consumers would prefer our Brand?

Branded Product Comfort Superior Quality Material Suits the taste of youth Reasonable Price

THANK YOU