Project on Nirma Ltd (Umang)

8/3/2019 Project on Nirma Ltd (Umang)

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NIRMA LTD. V.M.P.C.M.S.

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1.1 Name of the Company NIRMA LIMITED

1.2 Location Block No.16/B,

Ahmedabad-Mehsana Highway,P.O Mandali, Dist. Mehsana,

Gujarat,

PIN: 382732

1.3 Mission & Vision

Offer better quality products and services that maximize value to the Customer.

1.4 Type of the Company

Nirma company is public limited Company under Section 43-A of the Companies Act.

1.5 Type of the Industry

Nirma ltd is large scale industry.

1.6 Main Business

Manufacturing and selling of soap and detergent

1.7 Registered Office Nirma House,

Ashram Road,

Ahmadabad- 380009


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1.8 Board of Directors

1. Dr. Karasanbhai K. Patel2. Shri Shrenikbhai K. Limbachiya3. Shri Manubhai R. Shah4. Shri Rajendra D. Shah5. Shri Atuyaprasad Sarvan6. Shri Rakesh K. Patel7. Shri Hiren K. Patel8. Shri Chinubhai R. Shah9. Kaushikbhai N. Patel10.Shri Kalshibhai N. Patel

1.9 Head of the Department

Mr. Bhanubhai Patel Factory Manager

Mr. C.M. Shah Head of department

Mr. Mahendrabhai Patel Senior Manager

Mr. Jitendra Modi Personnel Manager

Mr. Maheshbhai Patel Shift In charge

Mr. Jayantibhai Patel Accountant

Mr. Arvindbhai Patel Dispatch Managers

1.10 Auditors Mr. Himanshu Shah,

C.A, Ahmedabad

1.11 Banker Bank of Baroda


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1.12 Business Philosophy

Nirma is a customer-focused company committed to consistently offer better quality

products and services that maximize value to the customer.

This customer-centric philosophy has been well emphasized at Nirma through:

Continuously exploring & developing new products & processes. Laying emphasis on cost effectiveness. Maintaining effective Quality Management System. Complying with safety, environment and social obligations. Imparting training to all involved on a continuous basis. Teamwork and active participation all around

Demonstrating belongingness and exemplary behavior towards organization, its goals and

objectives

Nirma is a phenomenon and synonymous with Value for Money. The brand transcends

the specific dynamic of any particular product category, which is best captured in its

above mission statement - a statement of sustained innovation, an unceasing effort to

deliver better value to consumers, through better product quality.

1.13 Special Award

Nirma was awarded Excellence award for Best Advertisement of the year at FMCGawards 2003.

It won Most Popular Brand in detergent powdereconomy category at FMCG awards2003.

It is 9th largest FMCG brand of the country according to AC Nielsen Retail Audit-BrandEquity in 2004


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2.1 History

In 1969, Dr. Karsanbhai Patel, a chemist at the Gujarat Government's Department of Mining

and Geology manufactured phosphate free Synthetic Detergent Powder, and started selling it

locally. The new yellow powder was priced at Rs. 3.50 per kg, at a time when HLL's Surf was

priced at Rs 15. Soon, there was a huge demand for Nirma in Rappur (Gujarat), Patel's

hometown. He started packing the formulation in a 10x10ft room in his house. Patel named the

powder as Nirma, after his daughter Nirupama. Patel was able to sell about 15-20 packets a day

on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder had

become one of the most popular, household detergents in many parts of the country.

By 1999, Nirma was a major consumer brand offering a range of detergents, soaps and

personal care products. In keeping with its philosophy of providing quality products at the best

possible prices, Nirma brought in the latest technology for its manufacturing facilities at six

locations in India. Nirma's success in the highly competitive soap and detergent market was

attributed to its brand promotion efforts, which was complemented by its distribution, reach and

market penetration. Nirma's network consisted of about 400 distributors and over 2 million

retail outlets across the country. This huge network enabled Nirma to make its products

available to the smallest village.


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2.2 Social Responsibility

Nirma's vision visualizes itself as a vibrant, pro-active and widely admired, ethical corporate

citizen. Nirma believes that exemplary achievements on the business points are not enough in the

making of a good corporate citizen. In fulfillment of this role as a responsible part of the society

and environment in which one operates, Nirma has undertaken a host of activities in the

educational and social development areas.

Realizing the significant role of education - especially technical and managerial in socio-

economic development of the nation, Nirma played a vital role by establishing the Nirma

Education & Research Foundation (NERF) in 1994. Recently, this Foundation has been

awarded University status. This status gives way to shape up and expand into a body providing

education in other courses like medicine, nursing, biotechnology, etc. along with the existing

courses under a single roof of Nirma University. Today, this state-of-the art academic

infrastructure runs various institution bodies such as institute of technology, institute of

management, institute of pharmaceutical science and institute of diploma engineering These all

institutions are located in a disciplined, serene and pleasant environment. The campus blends

beautifully with the green landscaping, aesthetic elegance of arches and the vibrant pursuit of

knowledge by the young aspirants. The environment gives full scope for group activities, which

are plenty, as also to individual pursuits for development on preferred tracks.


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2.3 Manufacturing and Production Department

As company more quantity of products their requirement is high in market. To fulfill higher

quantity need of the product of the company has to plan.

About Raw Material

Nirma limited uses different raw material of from producing different product.

Nirma limited select supplier of raw material are depend upon four based

FATTY ACID SULFURIC ACID

ALPHA OLIPIN SULPHAR CASUTIC SODA

Name of the Products:

Bathing Soap Detergent Cake Industrial Product Other Product

Nirma Beauty Soap Nirma Popular Detergent

Cake

Nirma Beauty

Shampoo

Linear Alkyl

Benzene

Nirma Premium Soap Nirma Detergent Cake Nirma Shikakai Sulphuric Acid

Nirma Lime Fresh

Soap

Super Nirma Detergent

Cake

Nirma Toothpaste Glycerin

Nirma Rose Nima Blue Detergent

Cake

Iodized Nirma Free

Flow Slat

Fatty Acid

Nima Sandal Nima Green Detergent

Cake

Soda Ace

Nima Winner Nima Bartan Bar Lab

Nima

Nima Herbalina

Nima Lin

Nima Jasmine


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Production Speed

Per day 400 tone

Per hours 16.66 tone

Maximum Speed Per Minute 550 soap

Minimum Speed Per Minute 500 soap

Technology Support

Soda ace Vacuum Salt and Solar Works Design:

Technical KnowhowM/s Akazo Nobel, Netherland

Detailed Engineering- M/s Jacobs H & G, Bombay

Fatty Acid Plant: C.B.M, Italy

Toilet Soap Plan: Binacchi & Company, Italy

Major Equipments

Boilers Lurgi Lentjes Energy Technique, IJT

Steam Turbines Toyo Benki, BHEL

CO2 Compressors ManGHz

Lime Kilns FFE Minerals, IPZ

Cabonation Towers CAS, ISGECS


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2.4 Marketing Department

Structure of Marketing Department

CHAIRMAN

MARKETING DIRECTOR

ASSISTANT MARKETING MANAGER

SALES OFFICER

DISTRIBUTORS

Market Segmentation-

Market segmentation is the process of dividing the total market for goods or service to several

smaller groups.

The company is segmenting the market on four bases.

Geographic. Demographic. Psychographic. Behavioral based.


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At Nirma market segmentation had done on the basis of Demographic segmentation factors such

as states regions, cities or neighborhoods. The company is selling its product in all over the

India.

Distribution Channel of NIRMA

COMPANY

WHOLE SALLERS

DEALERS

SUBDEALERS

RETAILERS

CUSTOMERS or CONSUMERS

Advertisement

Print Media Electrical Media

Poster & Benner Television

BillBoards And Hoardings Radio

Internet


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2.5 Finance Department

Structure of Finance Department

CHAIRMAN

FINANCE DIRECTOR

FINANCE MANAGER

ASST. FINANCE MANAGER

ACCOUNTANT

CLEARK

General Information

Finance

The Company believes in moderate gearing and maintains external debt at levels can be serviced

from operating cash flows. Sustained cash flows from core operations over the years have helped

the Company in resorting to short-term borrowings to fund its Capex plans.


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Business Overview

Fiscal year 2011 in general was showing overall mixed growth indicators. Inflation was in the

headline exhibiting Strong persistence in 2010-11. It reflected both supply shocks and gradual

generalization of price pressures. Real GDP growth in 2010-11 reverted to near trend growthrate, following two successive years of below trend growth.

Consolidated Operating Result

The year under review continued to be satisfactory for your Company, considering the present

scenario. Your Company consistently maintained moderate growth on net sales which on

consolidated basis stood at Rs.4751.31 Cr. compared to Rs. 4620.38 Cr. in the previous year. The

consolidated revenue mainly derived From Soaps and Surfactants, Processed Minerals and

pharmacy. Your Company achieved Earnings before Interest, Taxes, Depreciation and

Amortization (EBITDA) of Rs. 546.25 Cr., declined by 25.08% from Rs. 729.12 Cr. of the

previous years. The Net Profit on consolidated basis stood at Rs. 94.92 Cr.

Standalone Operating Result

On Standalone basis, the net sale was increased to Rs. 3246.65 Cr. from Rs. 3117.95 Cr. of the

previous years. The EBITDA has declined to Rs. 436.20 Cr. from Rs. 604.59 Cr. as compared to

the previous year.

The net profit was at Rs. 74.04 Cr. during the year under review compared to Rs. 237.94 Cr. of

the previous years. The reduction in the net profit was mainly on account of increase in the cost

of power & fuel, raw materials, higher depreciation and employee cost.


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2.6 Human Resources Department

Present Management

The central principle of the personal department and Nirma Ltd is that man power is a heart, so

management provides proper satisfaction. There is an approach with the employees.

Shifts

The company is having three shifts at Mandali.

1. 8:00 a.m. To 4:00 p.m.2. 4:00 p.m. To 12:00 p.m.3. 12:00 p.m. To 8:00 a.m.Total Workforce

Total 4500

Technical 1300

Drivers and Cleaners 200

Others 3000

Male 3000

Female 1500

Recruitment

Internal Recruitment External Recruitment

Internal Organization Advertisement in News Paper

Relatives or Friends Causal Callers

Employee Recommendation Labor Contractor

Manpower at Factory Gate Campus Recruitment


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Selection

(a) Written Test

(b) Prelim Interview

(c) Followup Interviews

(d) Final Interview and Selection

Facility of the Employee

> Medical Facility

> Insurance

> Residential


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3.1Introduction of Production DepartmentProduction department refers to the volume, value or quality of the goods and services produce

in given period by worker plant firm or economy. It is the sum of result achieved by various

factor used together. Thereof in other words it could be said that production is process of

transferring row material or purchased components into finished product for sales.

Production is process by which goods and services are created

To cover higher market share higher production means creation of utilization & covers all the

activity of the procurement allocation & utilization of resources.

To produce senior of commodity which satisfy needs and requirement of customer process step

by process to covert raw material in to finishedproduct in other it is called as Production.

As company produces more quantity of the products their requirement is very high in the market.

To fulfill higher quantity needs of the product of the customer company has to plan.


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3.2 Staff Detail of Production Department

Total 3000

Technical 500

Workers 2000

Male 1200

Female 800

Other 500


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3.3 Organizational Structure of Production Department

CHAIRMAN

MANAGING DIRECTOR

PECIDENT OF PRODUCTION

FACTORY MANAGER

TECHNICAL WORK FORCE

WORKERS


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3.4 List of the Products in Detail

Bathing Soap Detergent Cake Industrial Product Other ProductNirma Beauty soap Nirma Popular

Detergent Cake

Nirma Beauty Shampoo Linear Alkyl Benzene

Nirma Premium Soap Nirma Detergent Cake Nirma Shikakai Sulphuric Acid

Nirma Lime Fresh

Soap

Super Nirma Detergent

Cake

Nirma Toothpaste Glycerin

Nirma Rose Nima Blue Detergent

Cake

Iodized Nirma Free

Flow Slat

Fatty Acid

Nima Sandal Nima Green Getergent

Cake

Soda As

Nima Winner Nima Bartan Bar Lab

Nima Nima Clean

Nima Herbalina

Nima Lin

Nima Jasmine

Nima Rose


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3.5 Product Explanation in Detail

Nirma Lime Fresh Soap:

This product had created a sensational marketing history in the Indian Toilet soaps market, when

it was launched in 1997. Seventeen million packs of Nirma Lime Fresh soap were sold in the

very first month of its soft launch. Packed in a poly coated 75 gm carton, which is printed on the

worlds best Cerotic 8-colour printing machine, this soap is available in green color. With a lime

aroma that tingles in ones sensory buds for a long time, this soap contains 80% TFM. The

product launch of Nirma Lime Fresh had been extremely successful, being ranked as the Seventh

Most Successful Brand Launch for the year 1998, as ranked by the Business Standard Marketing

Derby, 1998. (as featured in The Strategist Quarterly, July-September 1998).

Nima Rose:

Nima Bartan Bar also addresses the emerging market of scouring bars. It is being offered in 200g

and 400g pack sizes. From initial launch days, it has got huge market success and consistently

performing well.

The remarkable and phenomenal market response received by Nima Rose soap within just two

months of its launch once again proved the merits of Nirmas commitment towards its

consumers. Nima Rose soap has got an exceptionally soft rose fragrance which remains around

body for a long time even after bath. The high TFM content of this product allows a consumer to


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have pleasant bath. This brand had carved a niche in its segment by achieving leadership position

just within two months of its launch. It is available in 100g and 150g pack sizes.

Nima Sandal:

Over the period, Indian toilet soap market has fragmented & has seen emergence of prominent

floral fragrance segments as Sandal, Rose, Jasmine, etc. Nima Sandal is a one of such product in

floral segment. This toilet soap has 80% TFM content, with rich & exotic fragrance. It promises

benefits of Sandal oil & Turmeric powder. It is a premium product from Nima stable and is

available in 100g and 150g packs.


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Super Nirma Washing Powder:

Exploding the means that better quality always demands higher price, Nirma introduced a

spray-dried blue colored washing powder in the premium segment, in 1996. Available in 25g,

500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40

% lesser, thus providing a very attractive value-for-money proposition. This brand, within a

short span of two years, had cornered substantial market share in the premium detergent

segment and continues to perform well.

Super Nirma Detergent Cake:

To meet the growing aspirations of consumers and to offer them value-chain product portfolio,

Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes,

this product, within a short span, convinced the consumers of competitor brands to switch their

loyalty towards Super Nirma detergent cake. With a high detergency value, this product offersquality wash to their consumers.

Super Nirma Detergent Cake was ranked as the fastest Climber for the year 1997-98 in the

detergent cake/ bars category [BUSINESS TODAY, Octobers 22, 1998].


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Nirma Popular Detergent Powder:

To cater to the needs of the specific target audience, Nirma launched a good quality product at a

very affordable price. The objective is to convert the non-users of detergents into users and also

prevent the competitors and local manufacturers to lure away the prospective Nirma consumers

by sub-standard products. This product has created a loyal consumer base of its own and has

established substantial amount of volumes. It is available in pack sizes of 500g and 1000g pack

sizes.

Nirma Popular Detergent Cake:

The positioning of Nirma Popular Detergent Cake is similar to that of Nirma Popular Detergent

Powder. This product is available in 125g and 250g pack sizes, targeted to first-time detergent

cake user segment.


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Nirma Suddh Iodized Salt:

Nirma Suddh Salt, manufactured with state-of-art production facilities, using the vacuum drying

process, is the only salt in the country to be manufactured in an entirely automated plant and is

free from any manual handling, involved at any stage of manufacturing. The fully automated

process helps in controlling each and every parameter so as to sustain the basic characteristics

and quality of the product, with a guarantee of being the best in the quality parameters of iodine

content, free flow nature, saltiness, whiteness and the size of the granules. It is being offered in

an eye-catching and colorful special moisture proof 1 kg pack.

Nirma Clean Dish Wash Bar:

Scouring bar is a potential emerging market in India. By offering Nirma Clean Dish Wash Bar,

Nirma tried to tap this huge market. It is also a one-type of value product to the brand loyal

consumers, catering their distinct needs. This product, like other products from Nirma stable,offers best quality at the most affordable prices. It is available in 300g pack size.

Nima Bartan Bar:

Nima Bartan Bar also addresses the emerging market of scouring bars. It is being offered in

200g and 400g pack sizes. From initial launch days, it has got huge market success and

consistently performing well.


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Inspired by the success of the bar, Nima Bartan Dish wash Powder was also, subsequently soft-

launched, in 1000g pack size.


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3.6 Production Capacity

Production Capacity Tones Per Annum

Light Soda Ace 4, 38,000 TPA

Dense Soda Ace 2, 19,000 TPA

Vacuum Salt 2, 92,000 TPA

Toilet Soap 73,000 TPA

Detergent Powder 73,000 TPA

Pure Water Plant 8, 17,600 TPA

Production Capacity Tones Per Day

Light Soda Ace 1,800 TPD

Dense Soda Ace 600 TPD

Vacuum Salt 800 TPD

Toilet Soap 200 TPD

Detergent Powder 200 TPD

Detergent Cake 300 TPD

Solar Salt 1, 20,000 TPD

Fatty Acid 225 TPD

Pure Water Generation 2240 TPD


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3.7 Plants & Machinery

Plants

R.O water plant

Toilet soap plant Detergent cake plant Washing powder plant Soda ash plant

Machinery

Boiler

Steam Turbine


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B.M Packaging

Mixture

Soap Cutting Machine


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3.8 Raw Material Procurement Process

NIRMA purchase only soda Ash light and soda Ash dense from outside of the India. Means,company import the soda Ash light and soda Ash dense from other country. And other raw

materials are produced in a company.

Company imports soda Ash light and soda Ash dense from following Countries:

Bulgaria Canada China Hong-Cong Kenya Romania Ukraine


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3.9 Storage of Inventory

In Nirma ltd. There are two stores:

Raw Material and Process Chemicals:-

In this store all the raw material like limestone, coal, coke and all the chemical of the process

department are handled. All the material management of these items is handled by raw material

handling department.

General Store Department:-

In this store all the items like consumable items, inflammable items such as petrol, kerosene,

grease, oil etc. all the department like bearing, belt, bolt, screw etc. all the hand tools ofworkshop department like drill ,welding rods etc. furniture items of all the department and all the

items of administration and safety department


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3.10 Production Process

Process of Toilet Soap:

The raw material used in toilet soap is distilled fatty acid & Caustic soda. Distilled fatty acid on

reaction with caustic soda. Gives soap at temperature range from 90 degree C. to 95 degree C.

For making any soap 63% DFA is needed i.e., which there is

Blended CFA + caustic Soda + trim caustic + EDAT

EDAT: Ethylene dim lane Tetra acidic acid

Then mixtures enter in reactor1 DRA & Caustic soda are the basic raw material for producing

soap. Brine is used to increase the hardness and to reduce the viscosity. Water is used asmoisture content. Then mixtures enter in Reactor 2 then it enters in reaction tank after it enters

the feed tank and feed pump. This mixture forms the noodles. And finally by specification and

complete soap is formed

Process of Soda Ace:-

The production of soda Ash involves a number of operations, which have been grouped in to six-

process sections. And seven- service selection. For the right understanding of the process a short

summery is necessary .Soda Ash is produced from the row material salt and limestone, salt ides

solved in water or purified sea water and limestone is converted into lime and carbon dioxide

with the aid of cokes (sec.-200). Using the Solvay process the NaCl salutation is ammoniated

first to facilitate CO2 in the ammoniated brine result in preparation of bicarbonate (sec.-400).

The precipitated bicarbonates are separated from the mother liquor and transform into light soda

Ash by calcinations (sec.-500) the CO2 formed by calcinations is recover into dense soda Ash

densification (sec.- 600),

Process of Synthetic Detergent Powder:-

The separated and slurry is now neutralized with soda Ash and sodium salt of linear alkyl

benzene so obtain standardize by addition of extender and fillers. The yellow color is dissolved


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in water and is added in water and is added in mass to obtain the standard synthetic detergent

powder.

Process of Pure Water Plant:-

Pure water plant support concert sea water into pure water with modern technology and

successful operation capacity to produce 81, 76,000 TPA. Triple effect facility, and firm

evaporation flexibility to only one effect. This Plant gives pure drinking water used in utility.


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3.11 Storage of Finished Goods

In company there is one separate area for storage of finished goods. Finished goods are loaded

on the conveyor belt. And then its move towards the separate area. And from there its loaded

on the trucks.


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3.12 Product Packaging

The packing is done by automatic rotary packer. Each plant having personal rotary packer. In

this finished product entered in one side of this machine, and transfer some mechanical process

to the packaged goods. After the packing of goods, it loaded on conveyor belt, which take it into

the storage room.


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3.13 Distribution Process

Nirma Limited markets its products through its fully owned subsidiary Nirma Consumer Care

Limited (NCCL), which was incepted in 1985. NCCL in turn resells these products in the market

under the umbrella brands NIRMA and NIMA along with extensions.

The distribution strength of Nirma is based on mutually rewarding and satisfying relationship.

Nirma pioneered the concept of flat distribution network. Nirma Consumer Care Limited

operates with two parallel distribution networks. The NIRMA brand is marketed through the first

network, which consists of about 450 exclusive distributors. It is one of the lowest cost FMCG

distribution channels of the country.

Principal Channel [Nirma Products]:

Lowest Cost system in India Speed in distribution FlexibilityThe NIMA range of products is marketed through a parallel marketing network that comprises of

more than 2000 distributors.

Parallel Channel [Nima Products]:

Wider Reach Speedy Market Intelligence Competitive edge & Better focus Complementing Principal Channel

All NIRMA and NIMA range of products have a retail reach of over two million retail outlets

and more than 40 million loyal consumers spread all over the country. The Company has been

successful in establishing an extremely good urban as well as rural presence through the two

distribution channels. The distribution channels have played a significant role in making Nirma

a household name. The efficient network has made Nirma Washing Powder and Nirma

Detergent Cake, the brands with highest penetration in the respective product categories in the


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market. The network is well equipped to meet the demands of the loyal consumers of the

Company across the country.

The robust network ensures the availability of various products at different retail outlets across

the nation. The Distribution channel is geared up to enhance trade relations, build up the

retailer base by providing various benefits and incentives, organize and implement different

activities to generate sales and manage numerous other programmes, schemes and activities

concentrated towards business development.

Distribution Channel

COMPANY

WHOLE SELLER

DEALERS

SUB-DEALERS

RETAILERS

CONSUMER OR CUSTOMER


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3.14 Quality Control

Factory is located at Mandali near Mehsana. In this factory Nirma can produce a detergent

powder & detergent cake. Nirma can also produce Nirma suddh iodized free flow salt at Baroda

plant. Nirma have also different plant at a different place but Mandali plant is a biggest and

because of this Mandali plant produces all type of product.

All these factories are located at strategic locations, so as ensure a constant output & easy

distribution.

Each factory has state of the ant machinery with automatic printing & packaging facilities.

All Nirmas products are manufactured under the most hygienic condition, great care is exercised

in the selection & quality control of raw materials, packaging materials & rigid quality standards

are ensured at every stage of the manufacturing process. Every batch of products is thoroughly

checked by experts staff using the most modern equipment.


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3.15 Quality Assurance

Nirma Company ensures that they meet consumers expectation and win their confidence with

superior quality. BETTER PRODUCTS, BETTER VALUSE, BETTER LIVING.

Company Ensure

Total commitment for customer satisfaction and continue to fulfill their requirement by ensuring

quality at all level.

Manufacturing and supplying consistent quality of product to customer by follow up of right first

time.


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3.16 Research and Development

The Company has established a well equipped R & D Laboratory and quality control laboratory

with number of sophisticated instruments for testing and analysis.

In Soda Ash plant, in order to have process checks, required ON-LINE instruments / analysis

has been installed and established process Laboratory and R & D Laboratory have been set up.

Both the Laboratories are fully equipped with all required instruments. Solid, Liquid and gaseous

effluent monitoring and equipments are established in Laboratory and effluent prior to discharge

is monitored on regular basis. A detailed technical study of mixing of clear liquor of effluents of

Soda Ash with Solar Salt of Brine was carried out. The Company has succeeded after 3 years of

research. There will be recovery of approx. 1.5 lakh tones per annum of Salt & approx. 1.0 lakh

tones of Gypsum. For validation, the company has engaged M/s. Sri ram Institute. Further, this

has helped in achieving zero liquid effluents discharge status. At LAB plant, the Company has

well-established R&D facilities with sophisticated instruments. The R&D activities have enabled

us to produce LAB of better quality, which is meeting with the global requirements of LAB as

per the international customers requirements. The same has been achieved with the same set up

of plant equipment and machinery with minor modification.


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Strengths

The firm has strong position in foreign countries like Pakistan, Bangladesh etc. 0High brand extension potentiality. The company is located on national highway.

Weakness

Lack of some professional management. Workers internal forces. Disputes between employees The firm can use some dangers chemicals on every production place, so the possibility of

accident.

Opportunity

Growing rural market. Constant improvement in consumption of product like detergent powder,detergent cake due to case in population & urbanization.

Currently Nirma has less detergent cake market so it can capture detergent cake market verylargely.

Threats

High competition from local as well as multinational firms.


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In terms of timely delivery NIRMA prefer most of the dealers because it has own company

depot. As a result timely delivery is possible.

In spontaneously all the consumer knows about the NIRMA. With it there other companies like;

wheel, Ghadi, Arial, etc.

It was great to see the plant and machinery operating automatically. The management and

working environment of this unit is favorable.

In the category of top of mind NIRMA got the rank in top five in detergent production

companies.

Company should increase its production strength because there is more demand in the market for

NIRMAs soap and detergent.


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I have referred following things for complete of my project:

For the Financial Data:

The booklets of the company

For Other Information:

The website:WWW.NIRMA.CO.IN
http://www.nirma.co.in/http://www.nirma.co.in/http://www.nirma.co.in/http://www.nirma.co.in/

Documents

Project on Nirma Ltd (Umang)