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SUMMER INTERNSHIPPROJECT REPORT
ON
“A Comparative Study of Datacard Providers of Different Teleservices
Companies”Submitted in Partial Fulfillment for the Award of
Master of Business Administration
UNDER THE GUIDANCE OF: SUBMITTED BY
Dr. Prabhat Srivastava (Director-SBM) Dr. Dr.Mamta Singh MONU KUMAR (HOD-SBM) (MBA-2012-2014)Dr.Nusrat Khan (Associate Professor-SBM)
Noida International UniversitySchool of Business Management
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DECLARATION FORM
We hereby declare that the Summer Internship Project Work entitled, A comparative Study of Datacard Providers of different teleservices companies, submitted by us, for the partial fulfillment of the Master of Business Administration (MBA) to School of Business Management, Noida International University is our own original work and has not been submitted earlier to any other Institution for the fulfillment of the requirement for any course of study. We also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by us.
Place : Gr. Noida
Date : 15/6/2013
Name of Students:
MONU KUMAR
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ACKNOWLEDGEMENT
We take immense pleasure in completing this project. The project “A Comparative Study of Datacard Providers of Different Teleservices Companies” has been full of learning. We would like to give my sincere thanks to a host of friends and the teachers who, through their guidance, enthusiasm and counseling helped us enormously. As think there will be always need of improvement. A part from this, we hope this study paper would stimulate the need of thinking and discussion on the topics like this one.
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TABLE OF CONTENTSS. NO
CONTENTS PAGE NO
1. Executive Summery 52. Objectives of the Project 7
3. Scope of the Study 8
4. Limitation of the Study 9
5. Introduction of Data Card 10
6. Methodology of the Study 11
7. Profile of Data Card Service Providers1. Tata Communication Ltd.2. Vodafone Group Plc.3. MTS4. Reliance Communication Ltd.5. Bharti Airtel Ltd.
13
8. Company’s Data Card Tariff Plans1. Tata2. Vodafone3. MTS4. Reliance5. Airtel
20
9. Analysis result of Data Card Tariff Plans 25
10. Data Analysis of Individual Customers 26
11. SWOT Analysis 32
12. Conclusion 33
13. Bibliography 34
14. Questionnaire 35
EXECUTIVE SUMMERY4 | P a g e
The telecom industry may be one bright spot in a troubled world economy. While
global growth is forecast by The Conference Board to grow at about 3% annually
from 2012 to 2016, worldwide telecommunications services revenue is projected
to increase from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined
average growth rate of 5.3%, according to a news release announcing a new
market research report by The Insight Research Corporation.
Demand from consumers and businesses for wireless services is reportedly fueling
that industry revenue growth. Geographically, Asia and other emerging markets
will boost wireless revenues by 64%, while wire line revenues are expected to
show only modest growth.
Most of the growth in both the wireless and wire line sectors is expected to come
from broadband services, with wireless 3G and 4G broadband services forecast to
grow at a compounded rate of 24% from 2012 to 2017. Over the same period,
wire line broadband services are predicted to grow at a compounded rate of 13%.
Congruent with the report’s information that Asia and emerging markets will be
important for telecom growth, The Conference Board projects that overall gross
domestic product (GDP) growth between 2012 and 2016 will be 7% in China, 6.4%
in India, and 4.1% in “other developing Asia.”
“Despite global economic uncertainty, the telecommunications industry is
showing strong revenue growth, which is being driven by consumer Internet
usage and business mobility solutions. These are enabling new applications,” said
Fran Caulfield, Research Director for Insight Research.
As the telecom services sector projects growth, so too are mobile phone
manufacturers readying next-generation products to drive sales.
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OBJECTIVES OF THE PROJECT
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To know about customers various need for the purpose of internet
service.
To study consumer buying behavior of datacard.
To study what influences consumers buying processes for the internet
Datacard.
SCOPE OF THE STUDY
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Here the scope of our study is focuses on existing marketing condition of Data
Card’s business & here my studies entire view were taken on primary data
collection from different retailers of telecom sector on the basis of
questionnaires and my studies secondary data was taken from marketing
books, internet sources like company website, company’s past record.
However we have done the entire studies on different retailers shop’s in Delhi
as well as nearer to Noida (Uttar Pradesh) location.
LIMITATION OF THE STUDY
Here study is limited to Delhi & NCR.
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Respondents are busy in nature in their own Business for this few
retailers as well as people were not cooperate to me to answer my
questionnaires.
People don’t want to share their E-mail or contact number because of
their social security.
INTRODUCTION OF DATA CARD
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A mobile broadband modem, also known as a connect card or data card, is a type of modem that allows a laptop, a personal computer or a router to receive Internet access via a mobile broadband connection instead of using telephone or cable television lines. A mobile Internet user can connect using a wireless modem to a wireless Internet Service Provider (ISP) to get Internet access.
METHODOLOGY OF THE STUDY
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Research Methodology :
To define any research problem & give a suitable Solution
for any research, a sound research plan is inevitable. Research
Methodology underlines the objective of determining various facts.
Research Design:
The research Design for the purpose of the study is
analytical in nature. The main purpose of analytical research includes
survey & in-depth analysis of variables. The research plan calls for
gathering primary data & secondary data. The sampling method
adopted for the present study is simple sampling.
Methods of Data Collection:
In this project our research is fully depend on the collection of data are
of two types
Primary Data Collection.
Secondary Data Collection.
1. Primary Data Collection.
In our research the primary data collection was mainly done through
the questionnaires to Retailer, & questionnaires to customer. We meet
the respondents personally & request to answer our questions for the
requirement of our study.
2. Secondary Data Collection.
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We collect my secondary data from different sources. I.e. from Philip
Kotler’s Marketing Management Book, Company annual report.
Research Instruments:
The instruments adopted for the primary data collection is through
“Questionnaires”. Through the questionnaire the feedback of the
customers are taken.
Sampling Plan
Sampling plan including sampling unit used in the survey. It also
includes the sampling size & procedure used for the survey.
Sampling unit:
Retailer shops and Final customers in Delhi & NCR
Sampling Size:
The sample was selected based upon simple random sampling. For the
purpose of our study we had take numbers of sample.
Contact Method:
The researcher selected direct contact method because there is no scope
of contacting the customer through telephone or direct mail.
Analysis of Data:
Data’s are analyzed only the basis of questionnaires during the
Market Research period of Data card.
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PROFILE OF DATA CARD SERVICE PROVIDERS
1. TATA COMMUNICATION LIMITED
2. VODAFONE
3. MTS
4. RELIANCE COMMUNICATION LTD
5. BHARTI AIRTEL LIMITED
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Type Public
Traded as BSE: 500483
NSE: TATACOMM
NYSE: TCL
Industry Telecommunications
Founded 1986
Founder(s) Indian Government
Headquarters Mumbai, Maharashtra, India
Key people Vinod Kumar (CEO & MD)
Revenue US$2.6 billion (2011)
Operating income US$182 million (2011)
Employees 7700 (2010)
Parent Tata Group
Website www.tatacommunications.com
1. Tata Communications Limited
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2.Vodafone Group plc.
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Type Public limited company
Traded as LSE: VOD NASDAQ: VOD
Industry Telecommunications
Predecessor(s) Racal Telecom (1983 to 1991)
Founded 1991 (1991)
Headquarters London, United Kingdom (Head office)
Area served Worldwide
Key people Gerard Kleisterlee (Chairman)
Vittorio Colao (CEO)
Products Fixed line and mobile telephony, Internet services, digital television
Revenue £46.417 billion (2012)
Operating income £11.187 billion (2012)
Profit £6.957 billion (2012)
Total assets £139.57 billion (2012)
Total equity £76.935 billion (2012)
Employees 86,373 (2012)
Website www.vodafone.com
3. MTS
MTS DATA CARD
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Logo of Sistema, MTS's parent company
Type Private
Industry Telecommunications
Founded December 2008
Headquarters New Delhi, India
Products Mobile telephony
Wireless broadband
Parent Sistema (56.68%)
Shyam Group (23.98%)
Russian government (17.14%)
Website www.mtsindia.com
4. Reliance Communications Ltd .
5. Bharti Airtel Limited17 | P a g e
Type Public NSE: RCOM, BSE: 532712
Industry Telecommunications
Founded 2004
Founder(s) Anil Ambani
Headquarter Mumbai, India
Area served India
Key people Anil Ambani (President)
Products Telecommunications
Revenue 11110 crore (US$2.0 billion) (2012)
Net income 156 crore (US$29 million) (2012)
Total assets 80395 crore (US$15 billion) (2011)
Employees 28,065 (2010)
Parent Reliance Group
Subsidiaries Reliance Globalcom Limited
Reliance Big TV Limited
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Type Public
Traded as BSE: 532454
NSE: BHARTIARTL
BSE SENSEX Constituent
Industry Telecommunications
Founded New Delhi, NCT, India
Founder(s) Sunil Bharti Mittal
Headquarters New Delhi, NCT, India
Area served South Asia, Africa and the Channel Islands
Key people Sunil Bharti Mittal (Chairman and MD)
Products Fixed line and mobile telephony, broadband and fixed-line internet services, digital television and IPTV
Revenue 419.31 billion (2012)
Operating income 137.58 billion (2012)
Profit 053700 million (2012)
Total assets 635.59 billion (2012)
Total equity 18.98 billion (2012)
Employees 21,299 (2012)
Parent Bharti Enterprises (52.7%)
COMPANY’S DATA CARD TARIFF PLANS
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Total equity 18.98 billion (2012)
Employees 21,299 (2012)
Parent Bharti Enterprises (52.7%)
1. Tata Photon
MRP (Rs.) DATA BENEFIT
VALIDITY Post Free Usage with Validity left
355 1.5GB 4 Weeks 10p/10Kb
755 3GB*Unl. 4 Weeks 10p/10Kb
1005 6GB*Unl. 4 Weeks 10p/10Kb
1500 9GB 90 Days 10p/10Kb
*Unl indicate Unlimited Usage of data
2. Vodafone
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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left
249 1GB 4 Weeks
655 3GB 4 Weeks
855 5GB 4 Weeks
1255 10GB 4 Weeks
3. MTS
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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left
248 1GB 21 Days
498 3 GB 25 Days
798 6 GB 30 Days
999 12 GB*Unlimited 30 Days
4. Reliance
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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left
255 1 GB 30 DAYS
650 3 GB 30 DAYS
800 5 GB*UNLIMITED 30 DAYS
1099 10 GB*UNLIMITED 30 DAYS
5.Airtel
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MRP (Rs.) DATA BENEFIT Post Free Usage with Validity left
255 1 GB 4 Weeks
655 3 GB*UNLIMITED 30 DAYS
955 6 GB*UNLIMITED 30 DAYS
1255 9 GB*UNLIMITED 30 DAYS
ANALYS DATA CARD TARIFF PLAN
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1) Billing which is reflecting revenues and making sure the ‘survival
of the fittest’. Rs.0.10pec/10kb or Rs.1.00/per 1Mb.
2) Charges depend on Speed of the 2G & 3G service.
3) There is no difference on charges, company’s use same method
for making a plan.
4) In Unlimited plan’s company’s reduces the speed of the service
rather than the price.
5) Reducing the speed company’s increase the Validity of service.
6) Customer’s mainly prefer Unlimited plan.
DATA ANALYSIS OF INDIVIDUAL CUSTOMERS
1. Age group of individual customer.25 | P a g e
Age Group Total No. of Individual Customer No. of
customer
%
1 15-20 50 5 10
2 20-25 50 7 14
3 25-30 50 12 24
4 30-35 50 15 30
5 35-40 50 11 22
10%
14%
24%
30%
22%15-20 20-25 25-30 30-35 35-40
2. What is your income and total house hold income?
Income of Individual and House Hold Income
Total No. Of Customers
No. of Individual Customer
% of Individual and House Hold Income
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1 < 2 lacks 50 18 36
2 2 lacs>=5 lacs 50 16 32
3 > 5 lacs 50 16 32
36%
32%
32%
Chart Title
< 2 lacs2 lacs>=5 lacs> 5 lacs
3. Which Company’s Data Card are you using?
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Company's Total No. of customer Individual Customers % of use Data card
Airtel 50 16 32
Vodafone 50 18 36
MTS 50 0 0
Reliance 50 4 8
Tata Photon 50 12 24
None 50 0 0
32%
36%
0%8%
24%
0%
AirtelVodafoneMTSRelianceTata PhotonNone
4. Do you use : 2G OR 3G PLANE ?
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Service Total No. of Customer
Service use by Individual Customer
% of uses service
2G 50 22 44
3G 50 24 48
other 50 4 8
2G3G
other
0
10
20
30
40
50
60
70
80
90
% of uses serviceservice use by individual customertotal no of customer
5. Which Plan do you use?
Service use in a Total No. of Individual Service use by Individual % of user
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month Customer Customer
1 GB 50 20 40
Unlimited 50 24 48
other 50 6 12
40%
48%
12%
1 GBUnlimitedother
6. How much on an average do you spend every month on datacard services?
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Avrage amount spendin per month
Total no. of Customer
No. of user % Users
<1000 50 14 28
>1000 to <500 50 14 28
>500 50 22 44
28%
28%
44%
< 1000 >1000 to < 500 >500
SWOT ANALYSIS
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Company Name
Strength Weakness Opportunities Threats
Tata Communication
1.Market Share.2. Pan India Footprint.
.
1.Price competition from BSNL & MTNL 2. Loosing Lead on Technical expertise.
1. Growth of Mobile Phone Users.2. Untapped Rural Market.3. 3G & 4G services.
1. Market Maturity telephony segment.2. Govt. Policy.
Vodafone 1. FDI Investment
2. Share in Airtel (4.4%)
1. After sales service.2. infrastructure
1. Increase its Market share.2. 3G &4G services.
1. Outdated Infrastructure.
MTS 1. Promoters.2. Royal Customer’s.
1.Management2. Less promotion3.Less Awareness
1. Increasing the demands of Customer’s.2. 3G & 4G services.
1.Sharp decline in demand
2.Not able to sustain in competitive world
Reliance Communication
1. People Trust.2. Customer Care.
1. Telecom Equipment Import.
1. Growing Market.2.Value Added Services (VAS)3. 3G & 4G services.
1.Telecommunication Policies.2.Delcining ARPU (Average Revenue Per User)
BhartiAirtel 1. Largest Wireless Network.2. Customer Potential.
1.Late adopter of New Technology.
1. High return on Investment.2. Lower Capital Expenditure.3. 3G & 4G services.
1. Market Regulated by Government.
CONCLUSION
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In this changing landscape, the winners will be those companies that understand consumer’s needs, focusing on usability and actually giving control back to the users. The losers will be the ones that focus on mainly technical products differentiation that the majority of consumers will not understand and therefore not use.
1. The study revealed that there are FIVE major Private
telecommunication company’s in india.
2. The average monthly bill of a user who use data card is more then
Rs.500 (which indicate that customer’s purchase Unlimited plan
rather then others.
3. Study indicate that users belongs to Age Group 30-35 use Data
Card services more in compare of others.
4. Customer’s whoese income is less then 2 lacs is use data card
services in compareing of others.
5. Study shows that 3G services is popular among customers.
6. The study indicate the behaviour of customer’s when they are
purchaseing a Data Card or it’s plan. Customer’s prefer Unlimited
plan more because of its validity.
7. Company’s make the plan based on the speed of the serrvice and
the transfer of data ( Rs.0.10/10Kb and Rs.1.00/1Mb).
BIBLIOGRAPHY
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1. www.trai.gov.in2. www.indianbusiness.nic.in 3. www.techcircle.vccircle.coom 4. www.ibef.org 5. www.iami.in 6. www.Vodafone.com 7. www.airtel.in 8. www.rcom.co.in 9. www.tatacommunication.com
www.mtsindia.com
ANNEXURE
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QUESTIONNAIRE
Name: …………………………………..
Place: ……………………………………
Email: ……………………………………
1. Age group
a) 15-20 b) 20=25
c) 25-30 d) 30 -35
e) 35-40
2. What is your total household income?
a) < 2 laces b)2 laces>=5 lacesb) > 5 laces
3. Which company’s data card are you using?
a) Airtel b) Vodafone
c) MTS d) Reliance
e) Tata Photon
4. Do you use:
a) 2G b) 3G
c) other (n pls. specify
5. Which plan do you use?
……………………………………………………………
6. How much on an average do you spend every month on data card service?
Rs………………………………..
7. Which company’s data card are you using?
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a) Airtel b) Vodafone c) MTS D) Reliance e) Tata f) None
8. What is the purpose of using datacard?
a) Personal purpose b) Professional
c) Work from home d) just browsing internet
e)Business f) other
9. Which service of datacard are you using?
a) Prepaid b) Post paid
10. Total Number of approximate monthly usage Hours :
-----------------------------------------
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