project on customer perception towards the 3G mobile

Aryans Institute of Management & Technology


ACKNOWLEDGEMENT

This project would not have came into existence without the guidance and support

of my Teacher Ms. Swati Singla who was there to help me and guide me at every

day.

I would like to extend my gratitude towards the respondent who gave their

precious time to fill my questionnaires. At last I would like to thank my family

member and my friends.

Vikash Kumar Rattan Singh

(80911320038) (80911320029)


Introduction


Introduction

Mobile users today want their handsets to be converged devices handling multiple

functions, entertainment being the most important among them. They want their

mobile to be fully loaded with top-end features, but they want all that at affordable

costs. Integrated digital camera, music player and stereo FM radio are the three

main features which would drive users towards upgrading their handsets.

These features are available in mid range and high-end handsets so far, and the

common user now demands these features in ordinary handsets which can be

affordable. On the other hand, MMS has failed to catch the fancy of the masses due

to its high costs of transmission over the networks and relatively cheaper alternate

modes of downloading videos available through Internet. Other features like

Games, Calculator, Reminders/Scheduler/Organizer, Polyphonic ringtones etc have

become hygiene features and are a must for any handset. None of these features is

a differentiator anymore. Apart from Integrated Camera, Music player and Stereo

FM radio, a Speaker phone is another feature that emerges as the driver for

replacing the current handset. This feature can be a most cost effective

differentiating feature for the low end phones.

Most handset vendors have been bringing out new models at fairly regular

intervals. The maximum activity takes place at the high end, where the launch of a

newer model makes the older model cheaper, shifting it to the mid segment. The

handset vendors need to address these expectations of the mass market to be able

to entice them towards their products.


3G

is the Third Generation of mobile phone standards and technology, superseding

2.5G. It is based on the International Telecommunication Union (ITU) family of

standards under the IMT-2000. 3G networks enable network operators to offer

users a wider range of more advanced services while achieving greater network

capacity through improved spectral efficiency. Services include wide-area wireless

voice telephony, video calls, and broadband wireless data, all in a mobile

environment. Additional features also include HSPA data transmission capabilities

able to deliver speeds up to 14.4Mbit/s on the downlink and 5.8Mbit/s on the

uplink. Unlike IEEE 802.11 (common names Wi-Fi or WLAN) networks, 3G

networks are wide area cellular telephone networks which evolved to incorporate

high-speed internet access and video telephony. IEEE 802.11 networks are short

range, high-bandwidth networks primarily developed for data. 3G technologies

enable network operators to offer users a wider range of more advanced services

while achieving greater network capacity through improved spectral efficiency.


Mobile Introductiion


Apple i-Phone

This was the most awaited phone in the Indian market. It is now here, but not

before it became famous throughout the rest of the world. Renowned for its chic

design and easy-to-use functions the iPhone has tremendous features such as its

wide and clear screen, iPod, internet capability with classic web browser, GPS

mapping, and last but not lease, a phone.

Apple iPhone is being offered in the USA for the price of $199, so the awaiting

buyers in India expected the same price. Unfortunately, that is not what happened.

To grab hold of this hot item, you will have to shell out Rs.31,000 for the 8GB and

Rs. 36,100 for the 16GB. If you want to pick up more than one, you may consider

flying overseas to make your purchase. Even with airfare included, you may just

save a few rupees!


HTC Diamond Touch

This is the most talked about phone among the corporate and business people of

India. Loaded with tons of great features, it is one of the slimmest phones in the

touch category. It boasts of the most famous business platform out there Windows

Mobile. This slim trim companion comes with Windows Mobile 6.1 Professional,

it weighs a mere 110 g (with the battery), it is GPS enabled, has a 2.8-inch touch

screen, 4GB internal usage, and will even tell you the weather reports with HTC

Weather. No, an umbrella is not included. So if you are not mobile savvy but care

about the Windows Mobile Platform and the business related apps then go for HTC

Diamond Touch. This one truly is a diamond in the rough!


NOKIA N96,95,

Finally it’s time to talk about one of the most famous brands on the planet, Nokia.

Nokia N96 is great improvement on the already excellent N95. People are no

longer calling it a mobile but rather, a new multimedia computer as it has virtually

everything a computer should have.

Easily accessing internet videos is a highlight of this sophisticated phone. In select

markets, the integrated DVB-H receiver offers live broadcast TV with an

automatically updating program guide. It also boasts of a 5 megapixel camera,

GPS, Bluetooth wireless technology, WLAN, and a DVB-H Receiver.


BlackBerry Storm 9500

The highly anticipated BlackBerry Storm 9500 today made its first official

appearance, popping up on German Vodafone web site. Images and specs of the

first touchscreen RIM-manufactured device have been floating around the net for

what seems like ages but it hasn’t yet been officially announced. If all the rumored

features are confirmed when the device actually sees daylight then the Apple

iPhone 3G might be up for quite a challenge. The specifications of the BlackBerry

Storm 9500 that are already known include a 3.3” touchscreen with a resolution of

360 x 480 pixels. The tri-band 3G with HSDPA and the quad-band GSM support

makes it capable of global roaming. The Storm 9500 is running on a 624 MHz

CPU and has 192 MB of RAM and utilizes a new version of the BlackBerry OS,

optimized for touchscreen input.


Samsung i8510 INNOV8

It is an imaging powerhouse, with its 8 megapixel autofocus camera that offers

image stabilization and blink, smile, and face detection, for perfect photos. The

camera also features the ability to take panoramic photographs, and uses the

handset's built-in GPS receiver to geotag photos with location information. The

i8510 INNOV8 is capable of recording QVGA video at up to 120 frames per

second and VGA-resolution video at up to 30 frames per second, with a full video

editing suite on board.

Music is not forgotten on this workhorse, with a built-in FM radio, 3D surround

sound, and a standard 3.5mm audio port. The i8510 INNOV8 offers 16GB of built-

in memory in addition to a microSD card slot for even more storage options.

Bluetooth 2.0 with A2DP support for stereo headsets makes wireless music

possible also.


Sony Ericsson XPERIA X1

This phone is based on the Windows Mobile 6.1 Operating System which means it

has a full suite of applications to offer to the user. The Sony Ericsson Xperia X1 is

promoted by the company as offering a convergence of communication features

and entertainment features; this convergence is exactly what people are seeking

from a smart-phone in today’s highly mobile world and allows this new lineup of

phones to compete in the global marketplace.

What is really impressive about the Sony Ericsson Xperia X1 is the fact that this

phone excels in so many different areas. Some phones really do well only as a

niche phone but very few phones really meet all of the diverse needs of a single

user.


The Sony Ericsson Xperia X1 manages to achieve this rarely-met goal. It has great

Internet and communication services as well as a plethora of entertainment options.

It has a built-in camera and other great standard features expected of today’s advanced phones.

And it really stands out in the area of design. Combined together, these features make this mobile

phone a truly well-rounded cutting-edge phone intended for the smart-phone fan who wants to

have it all.


Review of Literature


There are many articles being published about iPhone being launched in

India. The iPhone is being compared with the handsets from other

manufactures like Nokia, Samsung, Sony Ericsson etc.

One of the articles which came in August edition of Digit Magazine titled

as A Taste of What’s To Come by Mr. Michael Brown, has compared

iPhone with Nokia’s N96,N95 and Sony Ericsson XPERIA X1.In this article

Mr. Brown has compared different attributes of iPhone with its major

competitors.

Also according to an article came on 19 Aug, 2008 in Economic Times

titled Nokia intercepts iPhone with high-end handset, states that the major

rivals of iPhone are coming up with the superior products to outsmart the

iPhone. There are certain loopholes in iPhone such as lack of massage

forwarding facility, 2 Mega pixel camera with no video recording, Bluetooth

can be used only for handsfree, No Cut Copy Paste option, and can only be

used with specified operator. With the latest technology, great features and

state in art design, the competitors are ready to give iPhone the run for their

money.


As reported by TRAI, the mobile telephony sector has almost touched a subscriber

base of 43 million marks (GSM 33.6 million & CDMA 9.4 million) at the end of

quarter ending 30th September 2006. The mobile subscribers’ base stood at almost

43 million as against 37.8 million for the quarter ending 30th June 2006, adding

around 5.24 million subscribers in one quarter. Riding on a wave of increasing

growth, mobile telephony in India is expected to rise to a consumer base of over

120 million by 2008, making the telecommunication sector one of the most

lucrative markets for global mobile phone manufacturers & cell phone providers.


Consumers’ Satisfaction Analysis by TRAI

The study assesses the satisfaction level of consumers encompassing quality of

technical service, quality and operational aspects of gadgets; and social /

psychological costs due to unsolicited promotional calls/SMSs etc. The analysis in

this report throws light on the consumption behavior of the mobile phone users in

Delhi and covers the aspects like usage pattern of the mobile phone services,

assessment of the level of satisfaction, preference for various attributes and

functionalities of gadgets etc. Apart from this I also referred literature about

consumer purchasing decision in high involvement product like mobile phones.

This provided me knowledge about how information search takes place in this

category and what are the important attributes that customer look for while buying

such a product.


OBJECTIVE


Objective & need of Study

To explore the perception of the customer towards 3G phone, HTC

Diamond, Samsung F490, Sony Xperia x1, Black berry thunder, and Nokia

N95 and to do a comparative study of these mobile handsets in India.

To find out the customer perception towards the 3G phones and will try to

find the important features which the customer prefers in the handset.

Do the comparative study of i-phone with its competitors.

This research is being conducted as to know about the 3G mobile whether

the expectations are being fulfilled or not on the customer .

Customer are satisfy or not from the 3G mobile or simple mobile.


Research Methodology


Research Methodology

There are nearly 120 million consumers of mobile handsets making the

telecommunication sector one of the most lucrative markets for global mobile phone

manufacturers & cell phone providers. For this research I have taken a random sample of

100 mobile phone users in Different parts of India. The methodology to conduct the study

was composed of different tasks as follows:

Sampling Area

The sample chosen is finite comprising of people from different

major areas of the city. Students or professionals were chosen

from colleges and other institutes and general public from a few

areas of the city.

Empirical Research - Sampling

A survey of 100 sampled respondents was conducted online as well as offline.

There were 80 online responses while the remaining respondents were contacted

offline. These online and offline surveys were conducted between 5 th February

2010 and 1 5th March 2010.


Information Needed

Market share and relative positioning of different brands

Opinions about attributes of ideal mobile phone

Satisfaction level of mobile users

Most important drivers of buying

Barriers to switching from a one range to other

Triggers that lead to a need for replacing existing phone .

Sampling Data

Target Population: Men and women all the age group.

Sampling frame: High End Customer from all over India

Sampling Technique: Convenience sampling.

Sample Size: 100

Data analysis techniques :-

Primary

Secondary


Limitations of the study


Limitations of the study

Out of the 120 million users of mobile phones, only a sample of 100 mobile

phones users where taken for the study, so result of the study may vary from

the actual.

Since questionnaire where used for collecting the primary data, so there are

chances that the given data may vary from the actual, which can lead to

wrong results.

Due to the limitation of time, there were some of the factors, which were

not considered in the study.


Data Analysis technique


Analysis

Different company’s mobile handset which people generally use.

BRANDS Frequency PERCENT

NOKIA 47 29.4

SONY ERICSSON 15 9.4

SAMSUNG 26 16.3

HTC 10 16.0

BLACK BERRY 11 6.9

MOTOROLA 13 8.1

OTHER 19 11.9

TOTAL 160 100


Interpretation: This question was asked to determine the mobile company

whose handsets are mainly used by the high level officers and the executives, and

the result showed that nearly 47% uses Nokia handsets, with 15%,26%,11% and

19% uses Sony Ericsson, Samsung ,Blackberry and others mobiles.

Time from which mobile users have been using their mobile

handset.

TIME FREQUENCY PERCENT

LESS THEN 1 YEAR 39 24.4

1-2 YEAR 35 21.9

2-3 YEAR 50 31.3

MORE THEN 3YEAR 36 22.5

TOTAL 160 10.2

Interpretation: This question was asked to the different users of mobile phones to

know from how long they have been using their handsets. In this era of hyper


competitions and changing technology, a user using a mobile phone from more

than a year, may think of changing it or upgrading it to a new one. The result of

this question showed that nearly 39% users where using their handset from less

than a year ,between 1-2 year 35%, 50% in 2-3 year and more then 36% user.

. The performance of various mobile handsets according to their users.

PERFORMANCE FREQUENCY PERCENT

VERY POOR 4 2.5

POOR 10 6.3

AVERAGE 65 40.6

GOOD 47 29.4

VERY GOOD 34 21.3

TOTAL 160 100.0

Interpretation: This question was asked to the customers as to know whether or

not they are happy with the performance of their mobile handsets, as the users who

are not happy with the performance of their handset may go for a new handset and


the result showed that nearly 65% people where happy with the performance, but

the rest 35% where either unhappy or where just satisfied with the performance of

their handsets. Thus we can say that the users may switch to a new phone if they

find some attractive features in the new handset.

Awareness about the availability of 3G mobile handsets in India.

AWARE FREQUENCYPERCENT

YES 105 65.6

NO 55 34.4

TOTAL 160 100.0

Interpretation: The answer to this question which I was expecting was all the

users saying yes to it, but the result showed that still nearly 34% of the executives

where unaware of availability of 3G handsets in India, and this shows that the


manufacturers of the 3G handsets need to advertise about the features of their

handsets, specially the advantages of using a 3G handset over a 2G handset.

Are the mobile users having any plans of changing their mobile handset

to a new 3G mobile handset?

CHANGE MOBILE FREQUENCYPERCENT

YES 89 55.625

NO 71 44.375

TOTAL 160 100

Interpretation: The answer to this question will tell us whether the mobile users

are ready to buy the new 3G handsets that are available in the market, and the

results showed that nearly 44% of the mobile users where thinking to change their


handsets. It is a good number of users who where ready to go for buying a new

handset. The users who are telling no to this question i.e. nearly 56% may be

already a 3G handset user or it can also be possible that he would have recently

purchased a new handset.

The 3G handset which mobile phone users would

you like to go for.BRAND PERCENT FREQUENCYNOKIA 21.875 35SONY ERICSSON 8.75 14SAMSUNG 16.875 27HTC 9.375 15BLACK BERRY 11.25 18MOTOROLA 9.375 15APPLE 16.25 26OTHER 6.25 10TOTAL 100 160


Interpretation: This question was asked to know that if the mobile phone users think of going

for a new 3G handset then which are the mobile handset they want to go for. The result shows that

nearly 8% of the customer would like to go Sony Ericsson, 16% would like to buy the Apple i-phone,

11% would like to go for Blackberry, and rest 21% can go for either Nokia, HTC or Samsung. This

also shows that the users are very much aware of the quality of the handsets provided by Sony

Ericsson, Apple and Blackberry. The other companies need to rework their strategy as to make

consumers aware about their offering.

The budget of various mobile phones users

for a new 3G mobile handset

BUDGET FREQUENCY PERCENT

LESS THEN Rs 15,000 43 26.875

Rs 15,000-25,000 69 43.125

Rs 25,000-35,000 29 18.125

MORE THEN Rs 35,000 19 11.875

TOTAL 160 100


Interpretation: From this question we can interpret that how much a mobile phone user is ready

to invest on purchasing a new handset. The result shows that on maximum number of users are ready

to invest in between Rs15,000-25,000. This gives the mobile handset manufacturers a hint that the

customers are ready to give money for a premium quality product.

The main driver behind the selection of a new 3G handsets.

WISH & REASON FREQUENCY PERCENT

CRRRENT HANDSET IS OUTDATED 43 26.875

POOR BATTERY LIFE 64 43.125

LACK OF STORAGE MEMORY 29 18.125

JUST FOR CHANGE 19 11.875

OTHER 5 3.125

TOTAL 160 100


Interpretation: This question was asked to explore the reason why mobile phone users are ready

to upgrade their handsets and the reason which I found was that nearly 43% of the users where

unhappy with the battery backup of their mobile handset and thus wanted to change it. The other

reasons where that 27% users where thinking that their handset was outdated, 18% think that didn’t

had enough memory space and 12% just wanted to change their handsets. Thus the manufacturers

should be making their handsets with a good battery backup and with large storage memory.

Type of Screens which mobile users would like to prefer.

SCREEN FREQUENCYPERCENT

REGULAR 49 30.625

TOUCHSCREEN 85 53.125

DUAL SCREEN 26 16.25

TOTAL 160 100


Interpretation: Many people prefer a Regular screen in their handset, some prefer

to have a delicate touch screen and for some user it doesn’t matter much. This

question was asked to know the preference of the users in term of the type of

screen they want and the result shows that 31% want to have a regular screen, 53%

prefers touch screen and or 16% dual screen, it doesn’t matter much of their

concern. The reason for mobile phone users to prefer the regular screen over touch

may be the delicateness of the touch screen.

How the mobile users came to about the existence of 3G mobile handsets.

KNOW PRODUCTS FREQUENCY PERCENT

THE INTERNET 40 25

PROMOTIONAL EMAIL 25 15.625

MARKETING EVENT 35 21.875

SALES COMPAIGN 60 37.5

TOTAL 160 100


Interpretation: The reason behind asking this question is to know about the

most effective way for creating awareness of the availability of 3G handsets. And

the analysis shows that the most effective way of creating awareness is through the

internet followed with the marketing events that are organized by various handset

manufacturers to promote their product, and also the promotional Emails sent by

these companies to different users of the mobile phones.

How much the attributes below affects the decision of choosing a

particular mobile Handset

ATTRIBUTESVERY POOR POOR AVERAGE GOOD

VERY GOOD TOTAL

Signal Reception & Voice Clarity 0 2 65 45 48 160

USB Compatibility 0 1 78 59 22 160Synchronization with Computer 0 0 56 45 59 160Browsers (GPRS,HSCSD,EDGE,) 0 0 45 49 66 160


Keypad Type (Regular, QWERTY) 0 0 45 55 60 160Battery Life(Talk Time & Standby) 0 0 38 53 69 160

Camera Resolution 0 0 27 55 78 160

MP3 Player 0 0 23 50 87 160

Availability of Bluetooth 0 0 21 68 77 166

Touch Screen 0 0 33 82 45 160

Price 0 0 89 35 36 160

Overall Look 0 0 13 54 93 160


Interpretation: This question was asked to know how the various attributes of a

mobile phone affects the decision of the customer for choosing a particular mobile

handset. Just looking at this graph we can say that the factors like Synchronization

with Computer, Battery Life (Talk Time & Standby), Camera Resolution.

Availability of Bluetooth, Screen Resolution, Touch Screen, and Overall Look

pays a very important role. Further factor analysis and reliability test has been

performed to confirm percentage by which these factors affects the decision of the

customer.


Conclusion


Riding on a wave of increasing growth, the mobile telephony in India is expected to rise to a consumer base of over 120 million by 2008, making the telecommunication sector one of the most lucrative markets for global mobile phone manufacturers & cell phone providers. The mobile phone manufacturers need to be more specific about what features customer want in their handsets. The features such as

Synchronization with Computer

Battery Life (Talk Time & Standby)

Camera Resolution

Availability of Bluetooth

Screen Resolution

Touch Screen

Overall Look

Storage Memory and

Price


According to the research customers consider the above mentioned features above

the other features of the phone and hence the manufactures should give more stress

on making these features better. In terms of choice, it has never been so good for

the consumer. Last year saw several new models being launched. As per rough

estimates, Nokia launched 33 models; Motorola launched 18 models and Sony

Ericsson 17 models. The remaining players launched close to 53 models.

Now even Apple has also launched its i-phone in Indian market but after analyzing

the factor on which the buying decision of Indian customer depends I can say that

i-phone has to face a tough competition to succeed in the Indian market especially

due to the lack of some important features like absence of video recording facility,

autofocus, Bluetooth can’t be used for file transfer, absence of message forwarding

facility etc. and with its competitors coming up with the phone like XPERIA,

Innov8, HTC Diamond, Blackberry Strom, its really going to be a tough time for i-

phone to survive in Indian market.


Summary


The report begins with the changing perception of mobile phone buyers. Earlier

mobile was used mainly for voice communication but as the time progressed

buyers started people started using mobile phones for messaging purpose. This

time was known as the 1st generation of mobile phone. Time changed and the

buyers where again looking for some more features in their mobile phones and the

manufactures too where busy in the their R&D to come out with innovative

features, it was the beginning of 2nd generation of mobile phone, when mobile

phones with Camera and MP3 players were introduced. And now we are in the 3rd

generation of mobile phone were we can send Emails, Pictures, Video etc from one

phone to other. This report mainly focuses on the 3rd generation of mobile phone, I

have tried to analysis the features which the customer gives more emphasis when

he/she goes to buy the handset. The result what I got from this research was that

customer nearly 80% of the customer look for the features like Synchronization

with Computer, Battery Life (Talk Time & Standby), Camera Resolution.

Availability of Bluetooth, Screen Resolution, Touch Screen, and Overall Look was

taken into consideration by nearly 74% of the buyers, while 78% of the buyers

prefer to have a Storage Memory and competitive Price. There are other features

also which is considered by the customers but relative to the features mentioned

above they are of less importance.


In the 2nd half of the research I have tried to compare the feature of the most

awaited phone in the Indian market, iPhone from Apple with its major competitors

like Sony, Nokia, Samsung, Blackberry and HTC. As soon as i- phone was

launched in the Indian market, its competitors came into the market with the

superior 3G phone to attract the customer. After comparing the features of these

phones on the basis of the attributes that are consider more when a buyer goes to

buy a handset and also after going through different article about i-phone, I came

to the conclusion that Apple iPhone is going to have really a tough time in Indian

market, as it lacks the features which the Indian customer are very fond of.


Bibliography


Magazines

Digit

Edition: August 2008

PC Quest

Edition: July 2008 Websites

www.idcindia.com

www.india-cellular.com

www.trai.gov.in

www.wikipedia.org

www.gsmarena.com/htc_touch_diamond-2368.php

www.gsmarena.com/sony_ericsson_xperia_x1-2246.php

www.gsmarena.com/apple_iphone_3g-2424.php

www.gsmarena.com/samsung_i8510_innov8-2471.php

www.gsmarena.com/nokia_n96-2253.php

www.gsmarena.com/blackberry_storm_9500-2534.php


Questionnaire

Objective: A research analysis to explore the perception of customer towards 3G mobile

handsets available in market. Dear Respondent, This questionnaire has been designed to study the

factor that affects the customer’s choice while selecting a 3G mobile handset. I will be highly


thankful to you if you could spare your valuable time to respond to the following questions. Your

views are valuable and the information disclosed will be kept confidential and would be used only

for the purpose of concerned study.

Tick () your choice

1. Name:___________________________

2. Gender

a) Male ( ) b) Female ( )

3. Occupation

a) Business ( ) b) Government Service ( ) c) Professional ( ) d) Student ( )

If any other, Please Specify__________________________

4. Age

a) Less than 20 years ( ) b) 20 – 40 years ( )

c) 40 – 60 years ( ) d) More than 60 years ( )

6. Email Id: _________________________________

5.Do you use a Mobile Phone ?

a) Yes ( ) b) No ( )

6. Which company’s mobile handset do you use?

(You can choose more than one choice)


a) Nokia ( ) b) Sony Ericsson ( ) c) Samsung ( )

d) HTC ( ) e) Blackberry ( ) f) Motorola ( )

If any other, please list the name__________________

7. For how long you have been using your mobile handset?

a) Less than 1 year ( ) b) 1 – 2 years ( )

c) 2 – 3 years ( ) d) More than 3 years ( )

8. Rate the performance of your mobile handset

Very poor Poor Average Good Very Good

( ) ( ) ( ) ( ) ( )

9. Are you aware of availability of 3G mobile handsets in India?

a) Yes ( ) b) No ( )

10. Do you have any plans of changing your mobile handset to a new 3G mobile

handset ?

a) Yes ( ) b) No ( )

(If your answer is No, Skip Question No. 7)

11. Which of the following 3G handset would you like to go for?

a) Nokia ( )


b) Sony Ericsson ( )

c) Samsung ( )

d) HTC ( )

e) Blackberry ( )

f) Motorola ( )

g) Apple ( )

If any other, please list the name__________________

12. What can be your budget for a 3G mobile handset

a) Less than Rs. 15,000 ( ) b) Rs. ,15000 – Rs. 25,000 ( )

c) Rs. 25,000 – Rs. 35,000 ( ) d) more then Rs-35,000

13. What will be one of the main drivers behind the selection of a 3G handset ?

a) Current Handset is outdated ( ) b) Poor Battery life ( )

c) Lack of Storage Memory ( ) d) Just For a Change ( )

If any other reason, Please Mention; ______________________________

14. How will you rate the attributes below that affect your decision for Choosing a

particular mobile Handset ?

(1 for least preferred, 5 for most preferred)

a) Signal Reception & Voice Clarity ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )


b) Storage Memory ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

c) USB Compatibility ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

d) Synchronization with Computer ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

e) Browsers (GPRS,HSCSD,EDGE,) ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

f) Keypad Type (Regular, QWERTY) ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

g) Battery Life(Talk Time & Standby) ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

h) Camera Resolution ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

i) MP3 Player ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

j) Availability of Bluetooth ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

k) Screen Resolution ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

l) Touch Screen ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

m) Price ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

n) Overall Look ( 1 ) ( 2 ) ( 3 ) ( 4 ) ( 5 )

15. Which type of Screen do you prefer?

a) Regular ( ) b) Touch Screen ( ) c) Dual Screen ( )

16. From where did you came to about the 3G mobile handsets .

a) The internet ( ) b) Promotional Emails ( )

c) Marketing Events ( ) d) Sales Campaign ( )

Documents

project on customer perception towards the 3G mobile