PROJECT ON CONSUMER AWARENES
BY: - SUMEDH HEDAOOCLASS: - XI B ROLL NO. : - 19
IntroductionTHE PROCESS of development along with the expanding
globalization and liberalization process has increased the number
of consumer related issues. Consumer protection has earned an
important place in the political, economic and social agendas of
many nations. In India, the Government has taken many steps
including legislative, to protect consumers. Consumers get
exploited in the market. They respond to advertisements and buy
goods. Generally advertisements do not give all the information
that a consumer needs to know or wants to know about a product.
Consumer awareness is making the consumer aware of His/hers rights.
Consumer awareness is a marketing term. It means that consumers
note or are aware of products or services, its characteristics and
the other marketing P's (place to buy, price, and promotion). With
the growth of private sector there is a greater need for discipline
and regulation of the market. Consumers must be aware of the sale
and purchase of goods, the health and security aspects also.
Ensuring the safety of food items sold in the market is essential
these days.The consumer movement in India is as old as trade and
commerce. Even in Kautilyas Arthashastra, there are references to
the concept of consumer protection against exploitation by the
trade and industry with respect to quality, short weight and
measurement, adulteration etc. Till recently, there was no
organized and systematic movement for safeguarding the interests of
consumers.
The ordinary citizen today depends on products, design and
construction of which he or she may not understand. In this
situation, reassurance is an over-riding need; reassurance that the
product is reliable and will meet the expectations of the consumers
in terms of performance, safety, durability etc.
QUESTIONNAIREName:
__________________________________________________________Address:_______________________________________________________________________________________________________________________________________________________________________________________Gender:
________________________ Occupation:
___________________________________Age:___________________________
Phone NO.____________________________________
The Questionnaire on Consumer Awareness
QuestionResponse
1. Do you examine the expiry date of the food items and
medicines when you buy them?(YES) (NO)
2. Have you ever cross checked the weights of the products
mentioned on the item?(YES) (NO)
3. Are you aware that the product you buy should be a certified
product like ISI, AGMARK, ISO-9002?(YES) (NO)
4. Do you check MRP, Manufacturing Date and Expiry Date while
buying a product?(YES) (NO)
5. Do you confirm the availability of the product at Fair Price
Shops?(YES) (NO)
6. Are you aware of consumer courts to protect your rights?(YES)
(NO)
7. Have you ever come across adulteration in foodstuffs(YES)
(NO)
8. If yes, did you complain to?(SHOPKEEPRER) (MAIN
SUPPLIER)(DONT COMPLAI))
9. Was your complaint to the supplier/shopkeeper attended by him
to your satisfaction?(YES) (NO)
10. Do you insist on Cash Memo at the time of purchase to ensure
genuine purchase and tax revenue to the Government?(YES) (NO)
