project on comparison between different broking firms

8/22/2019 project on comparison between different broking firms

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PROJECT REPORT

ON

COMPARITIVE ANALYSIS OF SHAREKHANWITH OTHER BROKERAGE COMPANIES.

FOR

SHAREKHAN LIMITED

Under the supervision ofANIL SHARMA (Assistant Manager)

SUBMMITED BY:- SUBMMITED TO:-

Deepak Kumar Singh Prof. CHAND TANDON

Roll No.:- C-16


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pg. 2

SUMMER INTERNSHIP REPORT

ON

COMPAPARITIVE ANALYSIS OF SHAREKHAN

WITH OTHER BROKING COMPANIES.

FOR

SHAREKHAN LIMITED

BY

DEEPAK KUMAR SINGH

ROLL NO.:- C-16

In partial fulfillment for the award of the degree of

Post Graduate Diploma in Business Management

2012-2014

NEW DELHI INSTITUTION OF MANAGEMENTF-13, OKHLA INDUSTRIAL AREA

NEW DELHI 110020


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pg. 3

ACKNOWLEDGEMENT

I express my heartliest and sincere thanks to Mr. Anil Sharma

(Company Guide), Prof. Chand Tandon (faculty guide) and all my

teachers who provided me their valuable time and information. This

summer internship project would not have been possible without theirvaluable support and guidance. Their continuous support, affectionate

encouragement and patience have greatly eased my burden and made this

project possible.

It was a great opportunity for me to work with Sharekhan,

pioneers in the field of online trading and the retail broking arm ofSSKI

Investors Pvt. Ltd. I am indebted to all staff members of Sharekhan Ltd.

for their valuable support and co-operation during the entire tenure of thisproject. Not to forget, all those who kept our spirits surging and helped me

in delivering my best.

Last but most important I thank God Almighty who guided me

and bestowed me with the wisdom and an opportunity to carry out the

project.


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pg. 4

DECLARATION

I, Deepak Kumar Singh ofNew Delhi Institution Of Management

bearing Roll No-C-16 (2012-2014) declare that every part of the project

report on COMPARITIVE ANALYSIS OF SHAREKHAN WITH

OTHER BROKERAGE COMPANIES that I have submitted is

original.

I was in regular contact with the nominated guide Prof. Chand

Tandon and discussed the project 5 times.

Date of Project Submission:

Facultys Comments:


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pg. 5

EXECUTIVE SUMMARY

We all know that stock market is the place where we deal in buying and

selling of shares, debentures, bonds, etc. The business of stock market is

totally handled by the brokers or agents.

The word "market" denotes both the primary market and the secondary

market. The primary market refers to the market where securities are

created, while the secondary market is one in which they are traded

among investors. The securities market is also known as secondary

market and its instruments are shares, bonds, debentures, etc. The

market is regulated by SEBI and brokers play an important role in share

market. They are the members of stock exchanges. These are the persons

who buy, sell or deal in securities.

The main aim of the project is to have a practical knowledge about sharemarket and have profound understanding of the products like Demat

account, portfolio management services, mutual funds and IPOs.

Nowadays investment has become a very important part of income

saving and Sharekhan as a broking firm provides you with different

products like equity, commodity, currency, bonds, IPO, etc where you

can invest and expect higher returns as compared to other investments.

There has been growing competition between the brokerage firms since

last decade and it has become difficult for investors to choose the best

out of them.


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pg. 6

TABLE OF CONTENTSSL NO. PAGE

1.Objective 72.Methodology 83.Introduction To Stock Exchange 9-154.Company Profile 165.Introduction To Sharekhan Ltd. 17-246.Products of Sharekhan 24-297.Organization Structure 308.Requirements for Opening DP Account 319.Competitors 32-5610.SWOT Analysis 56-5711.Research Methodology 5812.Analysis of Questionnaire 59-6313.Findings and Limitations 6414.Conclusion 6515.Bibliography 66


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pg. 7

OBJECTIVE OF THIS REPORT

To have knowledge about share market and have profoundunderstanding of the products like Demat account, portfolio

management services, mutual funds and IPOs.

To learn some basics of technical analysis.

To study the pattern of research service used by Sharekhan(telephonic and direct survey) to find clients.

To analyze whether the clients of Sharekhan are satisfied with itsresearch service or not.

The broad objective of the project is to make clients and let themknow about the different services offered by Sharekhan. Also to

convince them about how Sharekhan services outscore their rivalsand how in future they will be benefitted from the services offered by

Sharekhan.


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pg. 8

METHODOLOGY

Methodology is a system of broad principles or rules from which

specific methods or procedures may be derived to interpret or solve

different problems within the scope of a particular discipline.

A methodology for a project is a combination of step by step methodsand techniques for successful planning and delivery of projects. It is a

scientifically proven disciplined approach to project planning,

development and implementation. It controls the entire project

management process to assure the success for current technologies and

business goals.

We can collect data for project in two ways:-

a)Primary sourceb)Secondary source

I have used both the methods to make this project. For primary data,

firstly questionnaire was made and was filled by customers, then

analysis of this feedback has been done. Further we made telephone

calls to the customers in order to know their preference.

Secondary data has been collected from internet, magazines, journals,

books, etc.


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pg. 9

STOCK EXCHANGE IN INDIA

A stock market is a public market for the trading of company stock

and derivatives at an agreed price; these are securities listed on a

stock exchange as well as those only traded privately.

A stock exchange (formerly a securities exchange) is a corporation or

mutual organization which provides trading facilities for stock

brokers and traders, to trade stocks and other securities. Stock

exchanges also provide facilities for the issue and redemption of

securities as well as other financial instruments and capital events

including the payment of income and dividends. The securities tradedon a stock exchange include: shares issued by companies, unit trusts,

derivatives, pooled investment and bonds.

Bombay Stock Exchange National Stock Exchange Regional Stock Exchange

The emergence of stock market can be traced back to 1830. InBombay, business passed in the shares of banks like the commercial

bank, the chartered mercantile bank, the chartered bank, the oriental

bank and the old bank of Bombay and shares of cotton presses. In

Kolkata, Englishman reported the quotations of 4%, 5%, and 6%

loans of East India Company as well as the shares of the bank of

Bengal in 1836. This list was a further broadened in 1839 when the

Calcutta newspaper printed the quotations of banks like union bank

and Agra bank. It also quoted the prices of business ventures like the

Bengal bonded warehouse, the Docking Company and the storm tug

company.


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pg. 10

Between 1840 and 1850, only half a dozen existed for the limited

business. But during the share mania of 1860 -65, the number of

brokers increased considerably. By 1860, the number of brokers was

about 60 and during the exciting period of the American Civil warbrought disillusionment and many failures and the brokers decreased

in number and prosperity. It was in those troublesome times between

1868 and 1875 that brokers organized an informal association and

finally as recited in the Indenture constituting the Articles of

Association of the Exchange. On orabout 9th

day of july,1875, a few

native brokers doing brokerage business in shares and stocks resolved

upon forming in Bombay an association for protecting the character,

status and interest of native share and stock brokers and providing a

hall or building for the use of the members of such association.

The entrance fee for new member was Rs.1 and there were 318

members on the list, when the exchange was constituted. The

numbers of members increased to 333 in 1896 362 in 1916 and 478 in

1920 and the entrance fee was raised to Rs.5 in 1877, Rs.1000 in

1896, Rs.2500 in1916 and Rs.48000 in 1920. At present there 23recognized stock exchanges with about 9000 stock brokers.

Organization structure of stock exchange varies.

14 stock exchanges are organized as public limited companies, 6 as

companies limited by guarantee and 3 are non-profit voluntary

organization. Of the total of 23, only 9 stock exchanges have been

permanent recognition. Others have to seek recognition on annual

basis. These exchange do not work of its own, rather, these are run by

some persons and with the help of some persons and institution. All

these are down as functionaries on stock exchange.


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pg. 11

These are

1.Stockbrokers2.Sub-broker3.Market makers4.Portfolio consultants, etc

1.StockbrokersStock brokers are the members of stock exchanges. These are the

persons who buy, sell or deal in securities. A certificate of registration

from SEBI is mandatory to act as a broker. SEBI can impose certain

conditions while granting the certificate of registrations. It isobligatory for the person to abide by the rules regulations and the

buy-law. Stock brokers are commission broker, floor broker,

arbitrageur etc.

2.Sub-brokerA sub-broker acts as agent of stock broker. He is not a

member of a stock exchange. He assists the investors in buying,

selling or dealing in securities through stockbroker. The broker andsub-broker should enter into an agreement in which obligations of

both should be specified. Sub-broker must be registered SEBI for a

dealing in securities. For getting registered with SEBI, he must fulfill

certain rules and regulation.

3.Market makersMarket maker is a designated specialist in the specified

securities. They make both bid and offer at the same time. A market

maker has to abide by laws, rules and regulation of the concerned

stock exchange.


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pg. 12

4.Portfolio consultantsA combination of securities such as stocks, bonds and

money market instruments is collectively called as portfolio. The

portfolio consultants are the persons, firms or companies who advice,direct or undertake the management or administration of securities or

funds on behalf of their clients.

At present there are 23 recognized stock exchanges in India.

Indian stock exchange allows a member broker to perform following

activities:

Act as an agent Buy and sell securities for his clients and charge

commission for the same

Act as a trader or dealer as a principal Buy and sell on his own account and risk.

BOMBAY STOCK EXCHANGE

The Bombay Stock Exchange is the oldest exchange in Asia. It traces

its history to the 1850s, when four Gujarati and one Parsi stockbroker

gathered under banyan trees in front of Mumbai's Town Hall. The

group eventually moved to Dalal Street in 1874 and in 1875 became

an official organization known as 'The Native Share & Stock Brokers

Association'. In 1956, the BSE became the first stock exchange to be

recognized by the Indian government under the Securities Contracts

Regulation Act. The Bombay Stock Exchange developed the BSE

SENSEX in 1986, giving the BSE a means to measure overall

performance of the exchange. In 2000 the BSE used this index to

open its derivatives market, trading SENSEX futures contracts.


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pg. 13

The development of SENSEX options along with equity derivatives

followed in 2001 and 2002, expanding the BSE's trading platform.

The Bombay Stock Exchange switched to an electronic trading

system in 1995. It took the exchange only fifty days to make thistransition. This automated, screen-based trading platform called BSE

On-line trading (BOLT) currently has a capacity of 8 million orders

per day. The BSE has also introduced the world's first centralized

exchange-based internet trading system, BSEWEBx.co.in to enable

investors anywhere in the world to trade on the BSE platform. The

BSE is currently housed in Phiroze Jeejeebhoy Towers at Dalal

Street, Fort area.

NATIONAL STOCK EXCHANGE

The National Stock Exchange of Independent India was set up by

Government of India on the recommendation of Pherwani Committee

in 1991. Promoted by leading financial institutions essentially led by

IDBI at the behest of the Government of India, it was incorporated inNovember 1992 as a tax-paying company. In April 1993, it was

recognized as a stock exchange under the Securities Contracts

(Regulation) Act, 1956. NSE commenced operations in the Wholesale

Debt Market (WDM) segment in June 1994. The Capital market

(Equities) segment of the NSE commenced operations in November

1994, while operations in the Derivatives segment commenced in June

2000. The National Stock Exchange is stock exchange located atMumbai, India. It is the 11th largest stock exchange in the world by

market capitalization and largest in India by daily turnover and

number of trades, for both equities and derivative trading. NSE has a

market capitalization of around US$1 trillion and over 1,652 listings

as of July 2012.
http://en.wikipedia.org/wiki/Phiroze_Jeejeebhoy_Towershttp://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Fort_%28Mumbai_precinct%29http://en.wikipedia.org/wiki/Fort_%28Mumbai_precinct%29https://en.wikipedia.org/wiki/Government_of_Indiahttps://en.wikipedia.org/wiki/Financial_institutionshttps://en.wikipedia.org/wiki/Industrial_Development_Bank_of_Indiahttps://en.wikipedia.org/wiki/Government_of_Indiahttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Debt_Market&action=edit&redlink=1https://en.wikipedia.org/wiki/Capital_markethttps://en.wikipedia.org/wiki/Stockhttps://en.wikipedia.org/wiki/Derivativehttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/List_of_stock_exchangeshttps://en.wikipedia.org/wiki/Market_capitalisationhttps://en.wikipedia.org/wiki/1000000000000_%28number%29https://en.wikipedia.org/wiki/1000000000000_%28number%29https://en.wikipedia.org/wiki/Market_capitalisationhttps://en.wikipedia.org/wiki/List_of_stock_exchangeshttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/Mumbaihttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Derivativehttps://en.wikipedia.org/wiki/Stockhttps://en.wikipedia.org/wiki/Capital_markethttps://en.wikipedia.org/w/index.php?title=Debt_Market&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Securities_Contracts_%28Regulation%29_Act&action=edit&redlink=1https://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Government_of_Indiahttps://en.wikipedia.org/wiki/Industrial_Development_Bank_of_Indiahttps://en.wikipedia.org/wiki/Financial_institutionshttps://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Fort_%28Mumbai_precinct%29http://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Dalal_Streethttp://en.wikipedia.org/wiki/Phiroze_Jeejeebhoy_Towers


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pg. 14

The NSE's key index is the S&P CNX Nifty, known as the NSE

NIFTY (National Stock Exchange fifty), an index of fifty major

stocks weighted by market capitalization.NSE is mutually owned by a

set of leading financial institutions, banks, insurance companies andother financial intermediaries in India but its ownership and

management operate as separate entities. It is the second fastest

growing stock exchange in the world with a recorded growth of

16.6%.

Trading at NSE

Fully automated screen-based trading mechanism. Strictly follows the principle of an order driven market. Trading members are linked through a communication network. This network allows them to execute trade from their offices. The prices at which the buyer and seller are willing to transact

will appear on the screen.

When the prices match the transaction will be completed. A confirmation slip will be printed at the office of the trading

member.

Advantages of trading at NSE

Integrated network for trading in stock market of India. Fully automated screen-based trading system that provides

higher degree of transparency.

Investors can transact from any part of the country at uniformprices.

Greater functional efficiency supported by totally computerizednetwork.
https://en.wikipedia.org/wiki/S%26P_CNX_Niftyhttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/S%26P_CNX_Nifty


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pg. 15

MCX Stock Exchange

MCX Stock Exchange Limited (MCX-SX), Indias new stock exchange,is recognized by Securities and Exchange Board of India under Section 4of Securities Contracts (Regulation) Act, 1956. The Exchange wasnotified as a recognized stock exchange under Section 2(39) of the

Companies Act, 1956 by the Govt. of India on December 21, 2012. Inline with global best practices and regulatory requirements, clearing andsettlement of trades done on the Exchange is conducted through aseparate clearing corporation MCX-SX Clearing Corporation Ltd.(MCX-SX CCL).

MCX-SX commenced operations in Currency Derivatives (CD) segmenton October 7, 2008 under the regulatory framework of SEBI andReserve Bank of India (RBI). MCX-SX commenced trading in CapitalMarket (Equity Cash) and Futures & Options (Equity Derivatives)Segments with effect from February 11, 2013 and started SX40 indexfutures and options on May 15, 2013.

List of Stock Exchanges In India

Bombay Stock ExchangeNational Stock ExchangeAhmedabad Stock ExchangeBangalore Stock ExchangeBhubaneshwar Stock ExchangeCalcutta Stock ExchangeCochin Stock ExchangeCoimbatore Stock Exchange

Delhi Stock ExchangeGuwahati Stock ExchangeHyderabad Stock ExchangeJaipur Stock ExchangeLudhiana Stock Exchange

Madhya Pradesh Stock ExchangeMadras Stock ExchangeMagadh Stock ExchangeMangalore Stock ExchangeMeerut Stock ExchangeOTC Exchange Of IndiaPune Stock ExchangeSaurashtra Kutch Stock

ExchangeUttar Pradesh Stock ExchangeVadodara Stock Exchange


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pg. 16

PROFILE OF THE COMPANY

Name of the company

Year of Establishment

Headquarter

Nature of Business

Services

Number of Employees

Website

Slogan

Vision

Mission

Sharekhan in fact

Sharekhan Ltd.

1922

Sharekhan SSKI A-206 Phoenix

House, Phoenix Mills Compound

Lower Parel, Mumbai,

Maharashtra.

Service Provider

Depository Services, OnlineServices & Technical Research

Over 4000

www.sharekhan.com

Your Guide To The Financial

Jungle

To be the best retail broking

brand of stock market

To educate and empower the

individual investor to make better

investment decisions through

quality advice. Among top 3 branded retail

service provider

No.1 player in onlinebusiness


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pg. 17

INTRODUCTION OF THE COMPANY

Sharekhan is one of the leading retail brokerage of Citi Venture which isrunning successfully since 1922 in the country.Citibank has 80% shareholding in Share Khan. Earlier it was the retail broking arm of theMumbai based SSKI Group, which has over eight decades of experiencein the stock broking business. Sharekhan offers its customers a widerange of equity related services including trade execution on BSE, NSE,Derivatives, Depository services, online trading, investment advice,mutual funds, online IPOs, etc.

The firms online trading and investment site - www.sharekhan.com

was launched on Feb 8, 2000. The site gives access to superior content

and transaction facility to retail customers across the country. Known for

its jargon-free, investor friendly language and high quality research, the

site has a registered base of over one lakh customers. The number of

trading members currently stands at over 18 Lacs. While online

trading currently accounts for just over 5 per cent of the daily trading in

stocks in India, Sharekhan alone accounts for 65 per cent of thevolumes traded online. On April 17, 2002 Sharekhan launched Speed

Trade, a net-based executable application that emulates the broker

terminals along with host of other information relevant to the Day

Traders. This was for the first time that a net-based trading station of this

caliber was offered to the traders. In the last one year SpeedTrade has

become a de facto standard for the Day Trading community over the net.

Sharekhan has always believed in investing in technology to build itsbusiness. The company has used some of the best-known names in the

IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge

Technologies, Nexgenix, Vignette, Verisign Financial Technology India

Ltd, Spider Software Pvt Ltd. to build its trading engine and content.


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pg. 18

Sharekhans ground network includes over 1950 centres in 500 cities in

India, of which 32 are fully-owned branches . It also has international

presence through its branches in UAE and Oman.

Sharekhan is lead by a highly regarded management team that hasinvested crores of rupees into a world class infrastructure that providesits clients with real time service and 24/7 access to all information andproducts.

Share khan professional network offers real time prices, detailed dataand news, intelligent analytics and electronic trading capabilities right atthe finger tips. This powerful technology is complemented by their

knowledgeable and customer focused relationship managers.

Online share trading is beneficiary for customer as well as for thecompany because in online customers have not to take much pain forinvesting money in the market. All process is done automatically in afew seconds. Companies provide research reports, monthly magazine,etc through internet. These reports help investors for investment insecurities. Online share trading is less time consuming and cheap, soonline trading is much better as compared to offline trading.

SSKI Group

SSKI group comprises institution broking and corporate finance. Theinstitutional broking division caters to the largest domestic and foreigninstitutional investors, telecom and media. SSKI group holds a sizeableportion of the market in each of these segments.

As the forerunner of the investment research in the Indian market, itprovides best research coverage amongst broking houses in India. Itsresearch team is rated as one of the best in the country. It has been votedfour times as the Top Domestic Brokerage House by Asia moneysurvey. SSKI is consistently ranked amongst the top domestic brokeragehouses in India.


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pg. 19

SSKI Group Companies

SSKI Investors Services Ltd. (Sharekhan) S.S. Kantilal Ishwarlal Securities SSKI Corporate Finance I dream Product

About Sharekhan Stock Broking Limited

Sharekhan Pvt. Ltd. is one of the cornerstones of the Sharekhan edifice,

flows freely towards attaining diverse goals of the customer through

varied services. It creates a plethora of opportunities for customers by

opening up investment vistas backed by research based advisory

services. Here growth knows no limit and success recognizes no

boundaries. Helping the customer create waves in his portfolio and

empowering the investor completely is the ultimate goal. The content-

rich and research oriented portal has stood out among its contemporaries

because of its steadfast dedication to offering customers best-of-breed

technology and superior market information. The objective has been to

let customers make informed decisions and to simplify the process of

investing in stocks.

Stock Broking Services

It is an undisputed fact that the stock market is unpedictable and yet

enjoys a high success rate as a wealth management and wealth

accumulation option. The difference between unpredictability and a

safety anchor in the market is provided by in-depth knowledge of marketfunctioning and changing trends, planning with foresight and choosing

risk options with care. This is what we provide in our stock broking

services. We offer services that are beyond just a medium for buying and

selling stocks and shares. Instead we provide services which are multi


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pg. 20

dimensional and multi-focused in their scope. There are several

advantages in utilizing our stock broking services, which are the reasons

why it is one of the best in the country.

We offer trading on a vast platform: National Stock Exchange andBombay Stock Exchange. More importantly, we make trading safe to

the maximum possible extent, by accounting for several risk factors and

planning accordingly. We are assisted in this task by our in depth

research, constant feedback and sound advisory facilities. Our highly

skilled research team comprising of technical analysts as well as

fundamental specialists, secure result-oriented information on market

trends, market analysis and market predictions.

Our stock broking services are widely networked across India, with the

number of our trading terminals providing retail stock broking facilities.

Our services have increasingly offered customer oriented convenience,

which we provide to a spectrum of investors, high networth or

otherwise, with equal dedication and competence.

But true to our spirit, this success is not our final destination, but just aplatform to launch further enhanced quality services to provide you the

latest in convenient, customer friendly stock management.

Over the years we have ensured that the trust of our customers is our

biggest returns. Factors such as success in the Electronic c ustody

business has helped build on our tradition of trust even more.

Consequently our retail client base has expanded very fast.

Our foray into commodities broking has been path breaking and we are

in the process of converting existing traders in commodities into the

more organized mainstream of trading in commodity futures, both as a

risk hedging mechanism.


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pg. 21

In the future, our focus wil be on the emerging businesses and to meet

this objective, we have enhanced our manpower and revitalised our

knowledge base with focus on futures and options as well as

commodities business.Depository Participants

The onset of the technology revolution in financial services industrysaw

the emegence of Sharekhan as an electronic custodian registered with

National Securities Depository Ltd. (NSDL) and Central Depository

Services Ltd. (CDSL). Sharekhan set standards enabling further comfort

to the investor by promoting paperless trading across the country and

emerged as the top 3 depository participants in the country in terms of

customer serviced.

Offering a wide trading platform with a dual membership at both NSDL

and CDSL, we are a powerful medium for trading and settlement of

demateralized shares. We have established live internet access to

accounts and an easier transaction process in order to offer more

convenience to individual and corporate investors. A team ofprofesstional and latest technological expertise allocated exclusively to

our Demat division including technological enhancements make our

response time quick and our delivery impeccable. A wide national

network makes our efficiencies accessible to all.

Distibution of Financial Products

The paradigm shift from pure selling to knowledge based selling drives

the business today. With our portfolio offerings, we occupy all segments

in the retail financial services industry. Around 1800 team of highly

qualified and dedicated professional background are committed to

maintaining high levels of client service delivery. This has propelled us

to a position among the top distributors for equity and debt issue with an


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pg. 22

estimated market share of around 20% in terms of applications

mobilized, besides being established as the leading procurer in all public

issues.

To further tap the immense growth in the capital markets we enhancedthe scope of our retail brand Sharekhan-thereby providing planning and

advisory services to the mass affluent. Here we understand the customer

needs and lifestyle in the context of present earnings and provide

adequate advisory services that will necessarily help in creating wealth.

Judicious planning that is customized to meet the future needs of the

customer deliver a service that is exemplary. The edge that we have over

competitiors is our portfolio of offerings and our professional expertise.The investment planning for each customer is done with an unbiased

attitude so that the service is truly customized.

Our monthly magazine, provides up-dated market information on market

trends, investment options, opinions, etc. Thus empowering the investor

to base every financial move on rational thought and prudent analysis

and embark on the path to wealth creation.

Private Client Group

This specialized division was set up to cater to the high net worth

individuals and institutional clients, keeping in mind that they require a

different kind of financial planning and management that will augment

not just existing finances but their life cycle as well. Here we follow a

hard-nosed business approach with the soft touch of dedicated customer

care and personalized attention.

For this purpose we offer a comprehensive and personalized service that

encompasses planning and protection of finances, planning of business

needs and retirement needs and a host of other services, all provided on

a one-to-one basis.


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pg. 23

Our research reports have been widely appreciated by this segment. The

delivery and support modules have been fine tuned by giving our clients

access to online portfolio information, constant updates on their

portfolios as well as value added advice on portfolio churning, sectorswitches, etc. The investment recomendations given by our research

team in the cash market have enjoyed a high success rate.

The various services provided by Sharekhan Ltd. Are as follows :

Demateralization of shares Transferring of shares Equity, Commodity & Currency Trading Platform (Online/Offline) Mutual fund services Depository services Portfolio Management

Serving all customer profiles


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pg. 24

First Step For those investing in the stock market for the first time

ClassicAccount

For those who transact occasionally

Speed Trade For those who transact actively in the market

PlatinumCircle

For those looking for personalized and exclusiveinvestment and portfolio management services

PRODUCTS OFFERED BY SHAREKHAN

CLASSIC ACCOUNT

This is an user-friendly product which allows the client to trade throughwebsite www.sharekhan.com and is suitable for the retail investors whois risk-averse and hence prefers to invest in stocks or who do not tradetoo frequently.

Features

Online trading account for investing in equity and derivative viawww.sharekhan.com

Live terminal and single terminal for NSE, BSE and MCX.

Integration of Online trading, Saving Bank and Demat account.

Instant cash transfer facility against purchase and sales of shares.

Competitive transaction charges.

Instant order and trade confirmation by E-mail.

Streaming quotes (Cash & Derivatives)


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pg. 25

Personalized market watch

Single screen interface for cash, derivatives and more.

Provision to enter trigger price, stop loss and view the same onlinein market watch.

TRADE TIGER

Trade Tiger is an internet-based software application that enables you tobuy and sell the securities in an instant. It is ideal for active traders and

jobbers who transact frequently during days session to capitalize onintraday price movement.

Features

Instant order execution and confirmation.

Single screen trading terminal for NSE, BSE and MCX.

Technical studies.

Multiple charting.

Real time streaming quotes, tic-by-tic chart.

Market summary.

Hot keys similar to brokers terminal.

Alerts and reminders.

Back up facilities to place trades on direct phone lines.

Live market debts.


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pg. 26

DIAL- N-TRADE

Dial-n-trade facility enables you to place orders for buying and sellingshares through your telephone. All you have to do is dial one of our

dedicated numbers 1800-22-7050 or 30307600 or 1800-270-7050 enteryour TPIN number (which is provided at the time of opening youraccount) and on the authentication youll be directed to a tele-brokerwho will buy and sell shares for you.

Features

Simple and secure interactive voice response based system forauthentication.

No waiting time. Enter your TPIN to be transferred to our tele-brokers.

You also get the trusted, professional advice of our tele-brokers.

After hours order placement facility between 8.30a.m and 9.00a.m.

Reliable service, wherever you are.

IPO ONLINE

Customers can apply to all the forthcoming IPOs online. This is quitehassle-free, paperless and time saving. Simply allocate fund to IPOaccount, apply for the IPO and the company takes care of every investor.It also provides daily tips to customer if they wish and a nominal fee willbe charged.

MUTUAL FUND ONLINE

Investors can apply to mutual funds of Reliance, Franklin TempletonInvestments, ICICI Prudential, SBI, Birla, Sundaram, HDFC, Tata, etc.


27/66

pg. 27

REASONS TO CHOOSE SHAREKHAN LIMITED

We all know that it is No.1 registrar in IPOs and every tenth investor is

from Sharekhan.It has a strong base in Indian market.

A client base of nearly 800 blue chip corporates, managing over 2 crore

accounts. Sharekhan stock brokers ltd. Member of National Stock

Exchange and Bombay Stock Exchange ranks among the top 3 stock

brokers in India. With over 18,00,000 customers, it ranks among top 3

depository participant in India.

There are various reasons to choose this company are :

Experience

SSKI has more than eight decades of trust and credibility in the Indian

stock market. In the Asia Money broker's poll held , SSKI won the

'India's best broking house for 2004' award. Ever since it launched

Sharekhan as its retail broking division in February 2000, it has been

providing institutuonal-level research and broking services to individual

invcestors.

Technology

With their online trading account you can buy and sell shares in an

instant from any PC with an internet connection. You will get access to

our powerful online trading tools that will help you take complete

control over your investment in shares.

Accessibility

Sharekhan provides advice, education, tools & execution services for

investors. These services are accessible through our centres across the

country (Over 1950 locations in 500 cities) over the internet (through the

website www.sharekhan.com) as well as over the Voice Tool.


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pg. 28

Knowledge

In a business where the right information at the right time can translate

into direct profits, you get access to a wide range of information on our

content-rich portal, sharekhan. You will also get a useful set ofknowledge-based tools that will empower you to take informed

decisions.

Convenience

You can call their Dial-N-Trade number to get investment adviceand execute your transactions. They have a dedicated call-centre toprovide this service via a Toll Free Number1800-22-7500 & 1800-22-7050 from anywhere in India.

Customer Service

Their customer service team will assist you for any help that you need

relating to transactions, billing, demat and other queries. Our customer

service can be contracted via a toll-free number, email or live chat on

www.sharekhan.com.

Investment Advice

Sharekhan has dedicated research teams of more than 30 people for

fundamental and technical researchs. Our analysts constantly track the

pulse of the market and provide timely investment advice to you in the

form of daily research emails, online chat, printed reports and SMS onyour mobile phone.


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pg. 29

Benefits

Free Depository A/c

Instant Cash Transfer

Multiple Bank Option

Secure Order by Voice Tool Dial-n-Trade.

Automated Portfolio to keep track of the value of your actual purchases.

24x7 Voice Tool acess to your trading account.

Personalised Price and Account alerts delivered instantly to your CellPhone & E-mail address.

Live chat facility with Relationship Manager on Yahoo Messenger.

After hours order placement facility between 8.30a.m and 9.00a.m.

Special Personal Inbox for order and trade confirmations.

On-line Customer Service via Web Chat.

Buy and Sell even single share

Anytime Ordering.


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pg. 30

ORGANIZATION STRUCTURE OF

SHAREKHAN

DIRECTOR

Jaydeep Aurora

DIRECTOR

Tarun Shah

DIRECTOR

Shankar V

Online Business HeadKalyanraman

AVP- Mumbai OnlineSanjay Batale

Team Manager

Assistant Manager

Sales Executive

Trainees


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pg. 31

REQUIREMENTS FOR OPENING

ONLINE ACCOUNT

Sharekhan depository services Dematerialization and trading in Dematmode is safer and faster alternative to the physical existence ofsecurities. Demat as a parallel solution offers freedom from delays,thefts, forgeries, settlement risk and paperwork. This system worksthrough depository participant (DP) who offers Demat services and thesecurities are held in electronic form for the investor directly by thedepository.

Sharekhan depository services offers dematerialization services to the

individual and corporate investors. We have a team of professionals andthe latest technology expertise dedicated exclusively to our Dematdepartment, apart from a national network of franchise making ourservice quick, convenient and efficient.

OPENING A DP ACCOUNT WITH SHAREKHAN

You can open a DP account, either through a Sharekhan branch orthrough Sharekhan franchise centre.

There is no fee for opening DP account with Sharekhan. Howevera nominal deposit (refundable) is charged towards the servicewhich will be adjusted against the future billings.

DOCUMENTS REQUIRED TO OPEN DEMAT ACCOUNT

All investors have to submit their proof of identity and proof of addressalong with prescribed opening form.

1.Proof of identity: You can submit a copy of passport, voter IDcard, driving license, Pan Card with photograph.

2.Proof of address: You can submit a copy of passport, voter IDcard, driving license, Pan Card with photograph, ration card orbank passbook.

3.Passport size photograph: Two Passport size photograph.


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pg. 32

COMPETITORS OF SHAREKHAN

Majors competitors of Sharekhan are as follows:

1. ICICI Direct2. India Bulls3. India Infoline4.Angel Broking5.Religare

Introduction To ICICI Direct

ICICI Direct is an online trading and investment platform on ICICISecurities, the largest stock broker firm in India providing a wide rangeof investment options to the retail and institutional customers. ICICISecurities is part of ICICI Group, India's top financial service provideroffering banking and other financial services.

ICICI Securities (I-Sec) is the top equity house in India with over 20lakh customers. ICICIDirect.com is the flagship website of I-Sec. Thiswebsite was the first online trading platform launched in India to providebrowser based equity, commodity and currency trading; all under onelogin.

ICICIdirect.com is the official website which provides options to investin over 20 financial products including Equity, Derivatives, CurrencyFutures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services,

New Pension Systems and Insurance.

ICICI direct also provide current stock market information whichincludes stock prices, news, market research reports, stocks tips, events,IPO News and company results. Its 'Centre for Financial Learning'initiative offers number of online and classroom programs for investors.


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pg. 33

The 3-in-1 account, which includes ICICI Bank Account, ICICI DirectTrading Account and ICICI Demat Account, is the best offering forretail investors in India as it provides easiest way to invest in stockmarket and other financial instruments. The customers can visit any of

the over 1500 ICICI Bank branches to get help on financial productswhich are sold through ICICI direct.

Comparison of ICICI Direct with Sharekhan

The side-by-side comparison of ICICI Securities Pvt Ltd. and Sharekhan

stock brokers in India.

Type of

BrokerFull Service Broker Full Service Broker

Supported

Exchange BSE, NSE, MCX

BSE, NSE, MCX, NCDEX,

NSEL

Account

Type

3-in-1 Account (I-SecurePlan)

Classic Account

Stock Broker Fees / Charges

ICICI Direct Sharekhan

Trading Account

Opening FeesRs 975 NIL

Trading AccountAMC

NIL NIL

Demat Account

Opening FeesNIL 750

DematAccountAMC Rs 450 Rs 400
http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/icicidirect/1/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/icicidirect/1/


34/66

pg. 34

Trading Brokerage Charges


CM Segment - Cash

Delivery

0.55% 0.50%

CM Segment - Cash

Intraday0.275% 0.10%

F&O Segment -

Futures0.05% - 0.03% 0.10%

F&O Segment -

OptionsRs 95 - Rs 65 per lot 2.5% or Rs 100 per lot

whichever is higher

Minimum

Brokerage ChargesRs 25 10p per share

Share Broker

Features


3 in 1 Account

Mobile Trading

Charting

After Trading Hour

Orders

SMS Alerts

Online Demo

Online Portfolio


35/66

pg. 35


Stock / Equity

CommodityCurrency

Initial Public Offers

Mutual Funds

Bond / NCD

Debt

Other Investment

Options

General Insurance, LifeInsurance

Customer Service Offered


24/7 Customer

Service

Email Support

Online Live ChatPhone Support

Toll Free Number

Through Branches

Research / Tips / Reports

Published

ICICI Direct SharekhanDaily Market

Report

Free Tips

Quarterly Result


36/66

pg. 36

Pros, Cons and Other

Review Comments


Pros

Offers 3-in-1account whichmakes stockmarket investmentvery easy forcasual investors.

Wide range ofinvestment optionsavailable under oneportal.

Provides a lowbandwidth websitewhich works wellwhere internetconnection is slow.

It has a strongnetwork of over1950 branchesacross India.

The fund transferfrom and to thetrading account isfree.

The share transferfrom and to the DPaccount is freewhen trading fromSharekhan tradingaccount.

The 'Trade Tiger' isthe most populartrading terminal in

India.

Cons

ICICI Securitycharges highbrokerage incomparison toother brokers.

Poor performanceof website isreported in peakhours.

Sharekhan doesntoffer 3-in-1account as itdoesnt offer

banking services. Sharekhan

brokerage is highin comparison tothe discount.


37/66

pg. 37

INTRODUCTION TO INDIA BULLS

Indiabulls Securities (ISL) is the India-based Stock Broker. ISL is partof Indiabulls Group, a leading business house in India with businessesspread across many sectors including Infrastructure, Power, Real Estateand Financial Services.

Indiabulls Securities provides integrated capital market related servicesin India including Stock Broking, Equity Research, DepositoryServices, IPO Investment, Commodities Trading and Trading inCurrency Derivatives.

Indiabulls offers these services through its popular online tradingplatform (Power Indiabulls) and also though a wide network ofbranches and sub brokers.

The Indiabulls Online Trading Platform, Power Indiabulls (PIB) isdesktop trading application designed and developed in-house by ISL. It'sa fully integrated user friendly trading application.

Indiabulls also provides a Mobile Trading Platform 'Mobile Power

Indiabulls (MPIB)'. MIPB is among the best mobile trading applicationavailable to Indian Stock Market Investors. The MIPB offers LiveMarket Watch, Facility to Buy & Sell Stocks, View Reports andMessages on variety of smart phones.

Comparison of Sharekhan with Indiabulls

The side-by-side comparison of Sharekhan and Indiabulls is given

below:-


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pg. 38

Type of Broker Full Service Broker Full Service Broker

Supported

Exchange

BSE, NSE, MCX, NCDEX,NSEL

BSE, NSE, MCX

Account Type Classic Account Power Indiabulls


Sharekhan Indiabulls SecuritiesTrading Account

Opening FeesNIL Rs 950

Trading Account

AMCNIL NIL

Demat Account


Demat Account

AMC Rs 400 Rs 450


Sharekhan Indiabulls Securities

CM Segment - Cash

Delivery0.50% 0.40%

CM Segment - Cash

Intraday

0.10% 0.04%

F&O Segment -

Futures0.10% 0.04%

F&O Segment -

Options

2.5% or Rs 100 per lotwhichever is higher

http://www.chittorgarh.com/stockbroker/indiabulls/3/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/indiabulls/3/http://www.chittorgarh.com/stockbroker/sharekhan/2/


39/66

pg. 39


Mobile Trading

Charting

After Trading

Hour Orders

SMS Alerts

Online DemoOnline Portfolio

Investment Options Available


Stock / Equity

Commodity

CurrencyInitial Public Offers(IPO)

Mutual Funds

Bond / NCD

Debt

Customer Service OfferedSharekhan Indiabulls Securities

Email Support

Online Live Chat

Phone Support

Minimum

Brokerage Charges10 paise per share 4 paisa per share

Share Broker

Features


40/66

pg. 40

Toll Free Number

Through Branches


Published


Daily Market

Report

Free Tips

Quarterly Result

AnalysisNews Alerts

Pros and Cons


Pros



The share transferfrom and to the DPaccount is freewhen trading fromSharekhan trading

Indiabulls has goodnetwork ofbranches acrossIndia.

Brokerage isnegotiable and canbe reduced up to50-60%.

10 times exposurefor intraday trades.

Indiabulls providestrading platformswhich are easy to


41/66

pg. 41

account. The 'Trade Tiger' is

the most populartrading terminal in

India.

use, rich in featuresand to suitedifferent customerneeds.

Cons



brokerage is highin comparison to

the discountbrokers.

Sharekhan chargesRs 400 as AMC forDemat accountfrom 2

ndyear.

Power IndiabullsTrading Terminalcost Rs 750 onetime change.

There are nostandard rates, feesor brokeragepublished onwebsite. Youshould be very

careful with hiddencharges.

No centralizedsupport or salesteam. Business isdone throughbranches and sub-brokers.

Indiabulls doesn'tprovide 3-in-1account.


42/66

pg. 42

INTRODUCTION TO INDIAINFOLINE (IIFL)

IIFL was incorporated in 1995; India Infoline (IIFL) is the brokeragefirm of India Infoline Group, a fastest growing financial servicessolution provider in India. India Infoline is listed on BSE (532636) andNSE (INDIAINFO) for securities trading.

IIFL offers trading platform and research-based advice for entire rangeof financial products including Stocks, Derivatives, Commodities,

Insurance, FD's, Loans, Bonds etc.

Equity / Commodity Broking and Research are the key offering of IndiaInfoline. IIFL has a wide network of 4000+ branches spread over 900+cities across India (as of Dec 2012). IIFL is very popular among retailinvestors and traders as their branches are spread all over India.

In Oct 2012, IIFL reported the average daily turnover of Rs 4,355 cr inequity and Rs 2,254 Cr in commodities.

IIFL won the 'Best Broker with Global Presence' award at the BSE IPF D&B Equity Broking Awards 2012. IIFL has presence through itssubsidiaries in Colombo, Dubai, New York, Mauritius, London,Singapore and Hong Kong.

Comparison of IndiaInfoline(IIFL) with Sharekhan

The side-by-side comparison of ICICI Securities Pvt Ltd. and Sharekhan

Ltd. is given below:-


43/66

pg. 43

Type of

BrokerFull Service Broker Full Service Broker

Supported

Exchange

BSE, NSE, MCX,NCDEX, NSEL

NSE, BSE, MCX,NCDEX

Account Type Classic Account Standard Account


Sharekhan India Infoline (IIFL)

Trading Account

Opening FeesNIL Rs 750

Trading AccountAMC

NIL

Demat Account

Opening FeesRs 750 Rs 555

Demat Account

AMCRs 400 Rs 300

Trading Brokerage ChargesSharekhan India Infoline (IIFL)

CM Segment - Cash

Delivery0.50% 0.50%

CM Segment - Cash

Intraday0.10% 0.05%
http://www.chittorgarh.com/stockbroker/5paisa/4/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/5paisa/4/http://www.chittorgarh.com/stockbroker/sharekhan/2/


44/66

pg. 44

F&O Segment -

Futures0.10% 0.05%

F&O Segment -Options


1% of Premium or Rs100 per lot whicheveris high

Minimum

Brokerage Charges10 paise per share Rs 0.05 per share

Share Broker

Features


3 in 1 Account

Mobile Trading

Charting

After Trading

Hour Orders

SMS AlertsOnline Demo

Online Portfolio



Stock / Equity

CommodityCurrency


Mutual Funds

Bond / NCD


45/66

pg. 45



Email Support

Online Live Chat

Phone Support

Toll Free Number


PublishedSharekhan India Infoline (IIFL)

Daily Market

Report

Free Tips

Quarterly Result

Analysis

News Alerts


Pros

It has a strongnetwork of over1950 branches

across India. The fund transfer

from and to thetrading account isfree.

The share transfer

4000+ branches in900+ cities makethem your

neighborhoodbroker.

Being a full servicebroker, they offerwide range offinancial products


46/66

pg. 46

from and to the DPaccount is freewhen trading fromSharekhan trading

account. The 'Trade Tiger' is

the most populartrading terminal inIndia.

and services.

IIFL offersSystematicInvestment Plan in

Equity, Commodityand Mutual Fund.

India Infoline Ltdis a publicly tradedcompany listed atBSE and NSE.

Cons



brokerage is highin comparison tothe discountbrokers.

Sharekhan chargesRs 400 as AMCfor Demat account

from 2nd

year.

1.SMS alerts atadditional Rs 249per month

2.Demat debitcharges is 0.05%

(Minimum Rs 15 -Maximum Rs 100)per debittransaction. Dematcredit charges isNIL.

3.India Infolinedoesn't provide 3-

in-1 account.


47/66

pg. 47

INTRODUCTION TO ANGEL BROKING

Angel Group has emerged as one of the top 3 retail broking houses inIndia. Incorporated in 1987, it has memberships on BSE, NSE and thetwo leading commodity exchanges in India i.e. NCDEX & MCX. Angelis also registered as a depository participant with CDSL.

Angel's retail stock broking house offering a gamut of retail centricservices.

E-broking Investment Advisory Portfolio Management Services Wealth Management Services Commodities Trading

Comparison of Sharekhan with Angel Broking

The side-by-side comparison of Sharekhan Ltd. with Angel Broking is

given below :-


Supported

Exchange

BSE, NSE, MCX,NCDEX, NSEL

BSE, NSE, MCX

Account Type Classic Account Angel Diet
http://www.chittorgarh.com/stockbroker/angel-broking/14/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/angel-broking/14/http://www.chittorgarh.com/stockbroker/sharekhan/2/


48/66

pg. 48


Sharekhan Angel Trade

Trading Account

Opening Fees

NIL Rs 0

Trading Account

AMCNIL Rs 347

Demat Account

Opening FeesRs 750 Rs 0

Demat Account

AMCRs 400 Rs 0



CM Segment - Cash

Delivery0.50% 0.40% to 0.10%

CM Segment - Cash

Intraday0.10% 0.04% to 0.01%

F&O Segment -

Futures 0.10% 0.04% to 0.01%

F&O Segment -

Options


0.04% to 0.01%

Minimum

Brokerage Charges10 paise per share

Share Broker

Features


Mobile Trading

Charting


49/66

pg. 49

After Trading

Hour Orders

SMS Alerts

Online DemoOnline Portfolio



Stock / Equity

Commodity

Currency


(IPO)

Mutual Funds

Bond / NCD

Customer Service OfferedSharekhan Angel Trade

Email Support

Online Live Chat

Phone Support

Toll Free Number

Through Branches


Published


DailyMarketReport


50/66

pg. 50

Free Tips

Quarterly Result

Analysis

News Alerts


Pros

It has a strongnetwork of over

1950 branchesacross India.


The share transferfrom and to the DP

account is freewhen trading fromSharekhan tradingaccount.

The 'Trade Tiger' isthe most populartrading terminal inIndia.

User friendlybrowser-based /application based

online tradingplatform.

Investors havedifferent investmentoptions like EquityTrading, F&O,Commodities, PMS,Mutual Funds, LifeInsurance, PersonalLoans, IPO andDepository Servicesavailable under oneroof.

The auto squareoff time is at 3:15and an investor can

buy up to 4 times thevalue in his account.


51/66

pg. 51

Cons

Sharekhandoesnt offer 3-

in-1 account asit doesnt offer

bankingservices.

Sharekhanbrokerage ishigh incomparison tothe discountbrokers.

Sharekhancharges Rs 400as AMC forDemat accountfrom 2

ndyear.

Useless Online ChatSupport. They can'tanswer any of thequestions you ask. Thestandard answer is 'Sir asper our policy we cannotprovide you details onchat however can arrange

call back for you'.

Online money transferfrom trading account tobank account is notavailable.

INTRODUCTION TO RELIGARE

Religare is an emerging markets financial services group with a presenceacross Asia, Africa, Middle East, Europe, and the Americas. In India,Religares largest market, the group offers a wide array of products andservices including broking, insurance, asset management, lending

solutions, investment banking and wealth management. With 10,000-plus employees across multiple geographies, Religare serves over amillion clients, including corporate and institutions, high net worthfamilies and individuals, and retail investors.


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pg. 52

Religare Securities Ltd. (RSL), a wholly owned subsidiary of ReligareEnterprises Limited (REL), an emerging markets financial servicesgroup is a market leading securities firm in India. The company offersequity & currency broking services to more than 7,50,000 clients using

both, offline and online platforms and also offers depository participantservices.

RSL employs more than 4800 employees and has a wide distributionreach that spans across more than 1500 locations in India.

People who wonder where Religare word came from, it's a Latin wordmeaning 'to bind together'.

Comparison of Sharekhan with Religare Broking

The side-by-side comparison of Sharekhan Ltd. with Religare Broking

is given below:-


Supported

Exchange

BSE, NSE, MCX, NCDEX,NSEL

BSE, NSE, MCX

Account Type Classic Account Excel Account
http://www.chittorgarh.com/stockbroker/religare-securities/9/http://www.chittorgarh.com/stockbroker/sharekhan/2/http://www.chittorgarh.com/stockbroker/religare-securities/9/http://www.chittorgarh.com/stockbroker/sharekhan/2/


53/66

pg. 53


Sharekhan Religare

Trading Account

Opening Fees NIL Rs 500

Trading Account

AMCNIL NIL

Demat Account


Demat Account

AMCRs 400 Rs 300


Sharekhan Religare

CM Segment - Cash

Delivery0.50% 0.25%

CM Segment - Cash

Intraday0.10% 0.025%

F&O Segment -Futures

0.10% 0.05%

F&O Segment -

Options2.5% or Rs 100 per lot

whichever is higher

1% on premium orRs 50 per lotwhichever is higher.

Minimum

Brokerage Charges10 paise per share 1p per share

Share Broker

Features

Sharekhan Religare

Mobile Trading


54/66

pg. 54

Charting

After Trading

Hour Orders

SMS AlertsOnline Demo


Sharekhan Religare

Stock / Equity

Commodity

Currency


(IPO)

Mutual Funds

Bond / NCD


Sharekhan Religare

Email Support

Online Live Chat

Phone Support

Toll Free NumberThrough Branches


55/66

pg. 55


Published

Sharekhan Religare

Daily MarketReport

Free Tips

Quarterly Result

Analysis

News Alerts

Pros, Cons and Other Review CommentsSharekhan Religare

Pros


The fund transferfrom and to the

trading account isfree.

The share transferfrom and to the DPaccount is freewhen trading fromSharekhan tradingaccount.

The 'Trade Tiger' isthe most populartrading terminal inIndia.

- 3 to 4 times exposure isgiven in cash as well asF&O segment.


56/66

pg. 56

Cons

Sharekhan doesnt

offer 3-in-1

account as itdoesnt offer

banking services.

Sharekhanbrokerage is highin comparison tothe discountbrokers.

Sharekhan chargesRs 400 as AMC forDemat accountfrom 2

ndyear.

- There are no standard

rates, fees or brokeragepublished on website.You should be verycareful with hiddencharges.

SWOT ANALYSIS

STRENGHTS

Cost advantage Effective communication High R & D Innovation Online growth Loyal customers


57/66

pg. 57

WEAKNESS

Lengthy process in opening Demat account Tight documentation process Bad marketing procedure Less corporate office

OPPORTUNITIES

Increase in wealth Positive market sentiments Growth of technology and awareness Increased internet usage

THREATS

Price wars Product substitution Competition Cheaper technology Market fall Other national, international, social, political factors.


58/66

pg. 58

RESEARCH METHODOLOGY

My research is based on Delhi NCR region. I did market survey of three

locations which are given below:-

1.Noida Sector 182.Noida Sector 163.Jhandewalan

My research is based on descriptive, qualitative, quantitative research.

Descriptive Research : It includes surveys and fact finding enquiries of

different kinds. The major purpose of descriptive research is description

of the state of affairs as it exists at present. Researcher has no control

over the variables of this type of research.

Qualitative Research : In my research I needed comparison of different

stock brokers. So it was on the basis of qualitative data. In short

qualitative research aims to discover the underline motives of human

behavior.

Quantitative Research: It is based on the measurement of quantity or

amount. It is applicable to phenomena that can be expressed in terms of

quantity. Hence it was used in my project for collection of all the

numerical data.


59/66

pg. 59

ANALYSIS OF THE QUESTIONNAIRE

Do you invest in Share market?RESPONSE NUMBER OF RESPONDENT

YES 40

NO 60

0

10

20

30

40

50

60

YES NO

NUMBEROFRESPO

NDENT

RESPONSE


60/66

pg. 60

Have you heard of Sharekhan?

RESPONSE NUMBER OF RESPONDENT

YES 70

NO 30

0

10

20

30

40

50

60

70

YES NO

NUMBEROFRESPONDENT

RESPONSE


61/66

pg. 61

WITH WHOM ARE YOU REGISTERED WITH?COMPANY NUMBER OF RESPONDENT

SHAREKHAN LTD. 28

ICICI DIRECT 20

INDIA BULLS 13

INDIAINFOLINE 17

ANGEL BROKING 10

OTHERS 12

28%

20%

13%

17%

10%

12%

Sharekhan

ICICI Direct

India Bulls

Indiainfoline

Angel Broking

Others


62/66

pg. 62

How frequently do you trade?Response Number of Respondent

Daily 8

2 to 3 times a week 15

Once in a week 18

2 to 3 times in a month 25

No set pattern 34

8%

15%

18%

25%

34%

Daily

2-3 times a week

Once a week

2-3 times a month

No set pattern


63/66

pg. 63

In case you dont invest in Sharekhan, what is your perceivedproblem?

Response Number of Respondent

Risk Factor 25

Previous Bad Experience 10

Brokerage 18

No knowledge 20

Others 27

25%

10%

18%

20%

27%

Risk Factor

Previous Bad Experience

Brokerage

No Knowledge

Others


64/66

pg. 64

FINDINGS

According to the survey most of the customers of Sharekhan Ltd.say that it is pocket friendly and better than other stock brokers due

to customer satisfaction.

Lack of promotional activities undertaken by Sharekhan Ltd. inDelhi NCR region.

Investors take risk as well as returns into their mind while makinginvestment.

People pay more emphasis on brokerage than service provided bybrokerage houses.

LIMITATIONS

As only Delhi NCR region was surveyed so it does not representthe view of the total Indian market.

Size of the research may not be substantial. There was lack of time on the part of respondents. The survey was carried through questionnaire and the questions

were based on perception.

There may be biasness in the information provided by the marketparticipants.

Complete data was not available due to company privacy andsecurity reasons.


65/66

pg. 65

CONCLUSION

On the basis of the study it is found that Sharekhan Ltd. is better

service provider than other stockbrokers because of their timely

research and personalized advice on what stocks to buy and sell.

Sharekhan Ltd. provides the facility of relationship manager for

encouraging and protecting the interest of the investors. It also

provides the information through internet and mobile alerts. Further

it also provides its research on the future prospect of IPOs.

Further it was observed that most of the people are not interested in

share market. Most of the people are not aware about share market,

they believe investing their money in bank, buying gold and property

will give them better returns. Many of the people who knew about

share market didnt want to take the risk of investing the money in it.

Sharekhan and other broking firms should organize seminars and

other similar activities to enhance the knowledge of prospective and

existing customers so they feel more comfortable and risk free while

investing in the stock market.


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BIBLIOGRAPHY

Books :-

Financial Management I.M Pandey

Research Methodology C.R Kothari

Internet:-

Wikipedia

www.sharekhan .com

www.moneycontol.com

Others:-

Magazines

Assistant Manager Mr. Anil Sharma (Sharekhan Ltd.)

Team Leader Mr. Sachin Kumar (Sharekhan Ltd.)

Documents

project on comparison between different broking firms