In the name of Allah, the most beneficent andthe most merciful

Presented By:MALIK KHALIL

www.iiu.edu.pk

PROJECT

ON

THE COCA COLA COMPANY

Contents Introduction History Origin Hierarchy Products and brands Mission, Vision and

Values Revenues Social Responsibility Issues Solutions Conclusion Special Thanks

INTRODUCTION

The CocaCola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages

CocaCola was invented in 1886

The CocaCola Company offers nearly 400 brands in over 312 countries

HISTORY

Coca-Cola syrup was created by

pharmacist Dr. John Styth Pemberton

on May 8, 1886

It was sold for five cents a glass at the

largest drug store in Atlanta,

Jacob's Pharmacy.

Coca-Cola created the unique logo that has been

the trademark ever since.

By May 29, 1886 the first

Coca-Cola ad appeared in the Atlanta Journal

on the patent medicine page

By June of 1887, the Coca-Cola

trademark had been patented through

the U. S. Patent Office and the product

was gaining wider distribution.

In 1891, G. Candler, an Atlanta businessman, purchased the rights to the product and formed the corporation "The Coca-Cola Company."

In the 1910s Coca-Cola ran an ad of a modest but an attractive woman

drinking a Coke. The copy read:

"Nothing is as suggestive of

Coca-Cola's own pure

deliciousness as the picture of a

beautiful and sweet woman."

ORIGINS 1886 : Atlanta pharmacist John Pemberton invents

the Coca-Cola formula. 1891 : Atlanta businessman Asa G. Chandler buys the company for

$2,300. 1915 : The distinctly shaped Coca-Cola bottle was introduced. 1919 : Coca-Cola was sold to a group of investors for $25 million. 1923 : Robert W. Woodruff becomes

Company’s President. 1961 : Sprite was introduced. 1963 : Company introduces diet cola. 1981 : Roberto Goizueta becomes

CEO of Coca Cola 1982 : Diet Coke was introduced.

1985 : New Coke replaces original Coca-Cola formula

1988 : Coca-Cola opens a plant in the Soviet Union (now Russia).

2000 : Mr. Doug Daft becomes CEO. 2001 : Diet Lemon Coke is introduced. 2002 : Company launches Vanilla Coke. 2004 : Coca-Cola C2. 2005 : Coca-Cola Zero 2006 : Coca-Cola Black Cherry Vanilla (2006) 2006 : Diet Coca-Cola Black Cherry Vanilla (2006) 2007 : Diet Coke Plus (2007) 2007 : Coca-Cola Orange (2007)

When COCA COLA came in Pakistan?

In 1950s Coca cola started its operations in Pakistan

In 1996, the coca cola itself took over business operations in Pakistan & setup its 1st production plant in Karachi.

Now there are 6 production units and 11 distribution units working in Pakistan providing employment to

more than 6000 people.

HierarchyHierarchyManaging Director

Chief operating Officer(sales)

Director Operations Director Operations

Quality Control Manager Sale And Marketing Manager HR Manager Distribution and logisticsManager

Accounts Manager

ProductionManager

Regional Sales ManagerAssistantManager

ExecutiveManager

Senior Officer

Senior Officer

Sales Manager

Marketing Development Officer

Sales and Marketing Officer

Driver

Products & Brands

Soft Drinks Juices

Energy Drinks Sports Drinks

Mineral Water

Other Drinks

Mission, Vision and Values

Mission:Everything they do is inspired by theirlong-lasting Mission To Refresh the World To Inspire Moments of Optimism To Create Value and Make a Difference

Vision:To achieve sustainable growth, they have established a Vision with

clear goals: People Planet Portfolio Profit:

Values: They are guided by shared Values that they will live by

as a company and as individuals:

Leadership:

Passion

Integrity

Accountability

Collaboration

Innovation

Quality

Revenues Chart (%)

Throughout the world

20%

From Mexico, Brazil,Japan and China

43%

From the United States

of America 37%

Revenues

Revenue 28,857 million USD (2007)

Gross profit 18,451 million USD (2007)

Operating Expenses 11,199 million USD (2007)

Operating income 7,252 million USD (2007)

Other Income & Expenses 1,271 million USD (2007)

Net income before Tax 5,981 million USD (2007)

Income taxes 1,892 million USD (2007)

Net Income after Tax 3,999 million USD (2007)

Promoting Diversity

Charitable Donations

The Valued Youth Program

Movement Against HIV / AIDS

Social Responsibilities

ISSUES

Inadequate training of lower staff

Lack of interaction between lower employees and management

Poor Advertising Policy regarding other products

High Production Cost

Solutions

Training Programs for lower staff as well

Upper management should have interaction with lower management

Equal advertisement of all products

Centralization of their production and distribution units

Conclusion

The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world.

The Coca Cola has the world’s biggest brand equity approximately 48 to 50 billions US dollars

Sources Personal visits www.thecocacolacompany.com

Special Thanks Special thanks to our teacher, my group members, who

worked whole heartedly to complete this Project Special thanks to Mr. Sheryaar Mr. Umar Ramzan Mr. Mian Riaz who gave us the relevant information to complete the

Project And in the end I would like to thanks you people for

supporting us.