The chromosome ismade up of genes

The genes consist of DNA

Chromosome - 23 pairs

Welcome to the incredibly fascinating world of genetics. If you truly believe prevention is better than cure, we invite you to explore the world of Nutrigenomics - the latest scientific breakthrough in predictive healthcare. You will be amazed to know that understanding your genetic make-up holds the key in solving the root causes of many of your health problems. The secret of your healthy life truly lies in discovering the power of your DNA.

Human body is made up of systems, organs, tissues and trillions of cells. Each cell has a nucleus, 23 pairs of Chromosomes and over 25000 genes. Whatever food we consume or the so-called lifestyle we adopt, it has either a positive, negative or a neutral effect on our gene expression. The key is to understand this impact with clarity and make smart lifestyle changes based on the cutting-edge nutrigenomics research and take control of your health.

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INSIDE TRILLIONS OF HUMAN CELLS

KNOW YOUR DNA - DISCOVER YOURSELF

INTRODUCING FOR THE FIRST TIME IN INDIA

DNA is a long, complex and self-replicating molecule that is found in all living organisms and is the main constituent of chromosomes.

These instructions are found inside every cell and are passed down from one generation to the other. The entire human genome contains approximately 3 billion base pairs, which reside in the 23 pairs of chromosomes within the nucleus of all our cells. Each chromosome contains hundreds to thousands of genes, which carry the instructions for making proteins. 99% of the base pairs are same in all people. However, the balance 1% is unique, which causes all the difference.

DNA is made up of molecules called nucleotides. The information inside the DNA is stored as a code made up of four chemical bases i.e. adenine (A), guanine (G), cytosine (C) and thymine (T). These DNA bases pair up with each other, A with T and C with G, to form units called base pairs. Each base is also attached to a sugar molecule and a phosphate molecule.

Together, a base, sugar and phosphate are called a nucleotide.

The most important property of DNA is that it can replicate or make copies of itself. Each strand of DNA in the double helix can serve as a pattern for duplicating the sequence of bases. This is critical when cells divide because each new cell needs to have an exact copy of the DNA present in the old cell. Sometimes when cells in the body replicate to make new cells, mistakes are made.

Hence a gene that was supposed to code for a specific word now reads it differently by changing just one letter or just one base. Understandably, that specific gene now has a totally new meaning and function. These variations are called Single Nucleotide Polymorphisms (SNPs). These changes or mutations in bases that code for a protein in the body can be very profound.

Just imagine hypothetically that if CAT coded for a cat and then a mutation in your sequence changed the C to an R you would get RAT which would code for a completely different animal. That's how impactful these changes can be. These small variations in DNA are expressed in many ways. They can influence how we metabolize the food we consume and which type of exercise is best suited for our body. By identifying our own unique gene variations, we can customize lifestyle approaches and nutritional needs to maximize our genetic potential promoting optimal health like never before.

DNA is the

universal blueprintfor life on earth.

EVERY CELLin a person's body has exactly the same DNA

Nutritional Genomics is a new scientific discipline that uses modern genomics technology to study the interrelationship between genes, nutrition and health. It has long been apparent that some people respond differently from others, to foods. And we all know that the right foods can be therapeutic in nature, especially if they are consumed in accordance with your genetic profile. Nutritional Genomics allows us to understand how our genes affect our behaviour and response to the foods, beverages and the supplements we consume. It also affects how our foods have an impact on gene expression.

GENETIC BASED PERSONALIZED PREVENTIVE HEALTHCARE PROGRAM

What is Nutrigenomics?

Inspired by the Technological Breakthrough of the Human Genome

Project of USA (1990-2003)

DNAcontains instructionsan organism needs to develop,

live and reproduce.

WHAT IS YOUR GENETIC CODE?

“The laws of genetics applyeven if you refuse to learn them.”

― Allison Plowden

UNLOCKUNLOCKUNLOCKYOUR YOUR YOUR GENETIC GENETIC GENETIC

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68 DNA PHENOTYPEGENETICS PROGRAMLIFETIME

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LGP - A COMPREHENSIVE GENETIC PROGRAM

ü Blood Pressure & Heart Attack Response to

Caffeine

ü Gluten Intolerance

ü Anxiety Management

ü Adverse Pregnancy Outcomes with Prenatal

Caffeine Intake

ü Lactose Intolerance

ü Calcium Deficiency

ü DNA Damage & Toxicity Risk from Eating Meat

Cooked in Tandoor (Chargrill or from Very High

Temperature)

Food Intolerances

ü Lifetime Risk for Vitamin B12 Deficiency

ü Lifetime Risk for vitamin D Deficiency

ü Waist Circumference Reduction & Vitamin E

Requirement

Nutrient Deficiency Risks

ü Lifetime Risk for Vitamin B6 Deficiency

ü Lifetime Risk for Vitamin A Deficiency &

Hypothyroidism

ü Risk of Brain Damage (Brain Atrophy) in Old Age

Diabetes Management

ü Insulin Sensitivity (Diabetes Risk)

ü HBA1C Response to Fiber

ü Insulin Resistance Response to Wholegrain

ü Metformin Response

ü Efficacy for Type 2 Diabetes Medication

(Pioglitazone - 66 brands)

Cardiovascular Health

ü Hypertension Reversal

ü Cholesterol & Lipid Profile

ü Triglyceride and HDL Cholesterol Response to

ü Saturated Fats

ü 9 Triglyceride Response to EPA

ü 10 VLDL Trigyceride Response to Calorie

Restriction

Homocysteine Levels

ü Homocysteine Risk (Folate metabolism pathway)

ü Risk for Spot Baldness (Alopecia Areata)

ü Migraine

Weight Management

ü Obesity Risk

ü Resting Metabolic Rate

ü Ideal Weight loss Diet

ü Weight Regain Risk

ü Language Learning Ability

ü Ideal Weight Loss Exercise Strategy

ü Ideal Weight Maintenance Diet Type

ü Appetite Response to Ginger Supplementation

ü Anthropometric Measurement Response to

Ginger Supplementation

ü BMI Response to PUFA

ü BMI Reponse to MUFA

ü BMI Response to Saturated Fat

ü Adiponectin Levels (Fat Burning Hormone)

ü BMI Response to Dieting (600 K Calorie Deficit)

ü Testosterone Hormone Regulation

ü Satiety

ü Food Desire & Emotional Eating

Fitness and Injury Risks

ü ACTN3 Profile (Power Vs Endurance)

ü Motivation to train

ü Ankle Injury (Achilles Tendinopathy)

ü Knee Injury (Anterior Cruciate Ligament)

ü Muscle Damage & Exercise Recovery Time

ü Susceptibility to Exercise Associated Muscle

Cramping

ü Inflammation & IL6 Expression

ü Aerobic Capacity Enhancement

Addiction Risks

ü Alcohol Dependency

ü Nicotine Dependence

ü Risk of Smoking-Related Cancer among Family

(First-Degree Relatives)

ü Liklihood to Quit Smoking (Smoking Cessation)

ü Nicotine Withdrawal Syndrome (Anxiety,

Cravings, Irritability)

ü Efficacy of Smoking Cessation Medication

(Bupropion - 14 Brands)

ü Cocaine Addiction

ü Opioid Dependence

ü Heroin Dependence

ü Anti-Social Personality Disorder

ü Pathological Gambling Tendency

ü Anorexia Nervosa

ü Bulimia

ü Binge Eating Disorder

Psychological Traits

ü ADHD (Attention Deficit Hyperactivity Disorder)

ü Novelty Seeking Behavior (Impulsivity)

ü Ability to Learn from Mistakes

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