Project of IFB 01

7/31/2019 Project of IFB 01

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[1]

Project Title

To understand pre purchase decision making process for

IFB products

(WM and MWO)

Prepared by:

Ranbir Kumar Singh

Roll No:-111309

PGDM (2011-2013)


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[2]

Declaration Certificate

I Ranbir Kumar Singh, hereby declare that this project titledTo understand pre purchase decision making process forIFB products (WM, and MWO) with special reference to IFBindustries Ltd, Patna. It is based on original project studyconducted by me under the guidance of head of department,Mr. Deepak Prakash (Branch Manager, IFB Industries Ltd,Patna), Miss Tripti Jha (Business Manager, Domestic homeappliances, IFB Industries Ltd, Patna) and Mr. Ashish Mishra

(Business Manager, Commercial appliances and Institutionalsales, State of Bihar, IFB Industries Ltd, Patna I further declarethat this project has not previously formed the basis of theaward of any degree or Diploma or similar title of recognition.

Place: PatnaDate: (Ranbir Kumar Singh)


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[3]

Certificate of approval

It is certified that this dissertation titled To understand pre

purchase decision making process for IFB products (WM,and MWO) (with reference IFB Industries Ltd, Patna) isbased on an original project study conducted by Ranbir KumarSingh of 3rd Trimester of PGDM under my guidance. He hasattended the required sessions held.This project report has not formed the basis of the award of anydegree / diploma by University or Institutions.

Place: Patna

DATE:-


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Acknowledgment

I would like to express my profound gratitude to all those whohave being instrumental in preparation of my project report.This project would not have been possible without the supportof many people. I would like to thanks head of department, Mr.Deepak Prakash (Branch Manager, IFB Industries Ltd, Patnafor his support and help. I would like to say thanks to my guide,Miss Tripti Jha (Business Manager, Domestic homeappliances, IFB Industries Ltd, Patna), Mr. Ashish Mishra

(Business Manager, Commercial appliances and Institutionalsales, State of Bihar, IFB Industries Ltd, Patna) for her silentand meaningful guidance towards the career development.Who impressed me with his dedication and sincerity to thesubject of Marketing Management?

Last but not the least my special thanks to my Parents and

family members who supported me and my dear friends whoencouraged me.


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Content Page

Serial No. 1 Project Title Page No 1Serial No. 2 Declaration Certificate Page No 2Serial No. 3 Certificate Approval Page No 3

Serial No. 4 Acknowledgment Page No 4Serial No. 5 Content Page Page No 5Serial No. 6 Objective of study Page No 6Serial No. 7 Introduction Page No 7 to

8Serial No. 8 Company Profile Page No 9 to

10Serial No. 9 Project Description Page No 11

to 12Serial No. 10 Research Methodology Page No 13

to 14Serial No. 11 Response of 50 customer Page No 15

to 20Serial No. 12 Data analysis & Interpretation Page No 21

to 54Serial No. 13 Finding Page No 55

to 56Serial No. 14 Conclusion and methodology Page No 57

to 58Serial No. 15 SWOT Analysis of IFB Home

appliancesPage No 59to 61

Serial No. 16 Limitation Page No 62Serial No. 17 Questionnaires Page No 63

to 68

Serial No. 18 Bibliography Page No 69


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Objective of study

To identify buying pattern of fully automatic washing

machine & microwave oven

To evaluate the alternative preferences of the customer.

To identify how price, feature, service affect sales of

Washing Machine

To study responsible factor to increase sales of Washing

Machine and Microwave Oven in Bihar market

To identify the scope of the Washing Machine and

Microwave Oven


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Introduction

IFB Industries Limitedis Indias leading home appliances andfine blanks producer. The company was known as Indian FineBlanks Ltd. It started operations in 1974 in collaboration withHienrich Schmid AG of Switzerland. The company got listed onthe BSE in 2000. Today, the company manufactures fine Blank

components such as straighteners, Decoilers and strip loadersas well as other engineering components, and homeappliances such as washing machines, dishwashers,microwaves, hobs, Chimneys and other cooking appliances. Itsmanufacturing plants are located at Kolkata andGangarampur (West Bengal), Selcete and IIhas (Goa),Bhopal (Madhya Pradesh) and Bangalore. Its registered andcorporate office is located at Kolkata.

Established player in home appliances segment

IFB Industries Limited has an established market position inthe home appliance segment. The company manufactureshome and kitchen appliances such as washing machines,washer dryer, laundry dryer, Dishwasher, Microwave oven,hobs, chimneys and other cooking appliances. In FY10, the

home appliances segment contributed almost 82% of revenues.The company also manufactures engineering products like fineblanked components, cushion plate for seat recliners, K12tongue for seat belt assembly, door latches, gear shift selectorfor transmission, gear shifter for transmission, rotor segment foraircrafts, plate valve for compressors, gears, etc for two-wheelers. Clients for its engineering products include MarutiSuzuki, Ford India, Fiat India, Toyota Kirloskar Motors, Lucas


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TVS, Brakes India, Rane TRW, Bosch Chasis, TVS Motor Co,Yamaha Motorcycles, Honda Motorcycles & Scooters India,Royal Enfield, Hero Honda, L&T, SKF, etc. In FY10, fine blanksand engineering operations contributed 18% to total revenue inFY10.

Strengthening its reach in tier 2 and tier 3 towns

IFB Industries Limited is strengthening its distribution networkin tier 2 and tier 3 towns and focusing on marketingprogrammes for semi-urban and rural markets.

The company has a 24-hour tele-helpline service for queries. Itdelivers to over 1,600 locations in India.


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[9]

Company Profile

Company Name

Indian Fine Blanking Industries Limited

Head Office Address

IFB Industries Head Office Address:

Flat No.IND-5 Sector-1East Kolkata Township

Kolkata: 700088

West Bengal, India.

IFB Industries Phone Number: (33) 39849524 39849475IFB Industries Website:www.ifbbangalore.com

Company Status

IFB Industries Limited is a US$ 250 million diversified

business house having interests in appliances, automotivecomponents, alcohol and marine foods. Our businesses enjoy

leadership status and in most product categories have a

dominant market share. The businesses are built on the ethos

of quality, technology and customer focus as well as financial

prudence. The IFB brand enjoys very strong equity in the

minds of the customers and is amongst the most desired

brands in India.
http://www.ifbbangalore.com/http://www.ifbbangalore.com/http://www.ifbbangalore.com/http://www.ifbbangalore.com/


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The businesses are growing at an average of about 30% and

are on an expansion spree leading to requirement of

knowledgeable people in the following areas:

Appliances

Front loading washing machines

R&D

Quality

Purchase

Manufacturing

Auto Components

Fine Blanking

Tooling

Design

Process Engineering

Quality & Manufacturing

Seat Mechanisms Manufacturing & Quality

Window Lifter

Manufacturing & Quality

Automotive Motors Window Lifter motors

R&D

Manufacturing & Quality


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[11]

Project Description

Consumer Decision Making Processes

By Ken Matsuno

Traditionally, consumer researchers have approached decision

making process from a rational perspective. This dominantschool of thought views customers as being cognitive (i.e.,

problem-solving) and, to some but a lesser degree, emotional. i

Such a view is reflected in the stage model of a typical buying

process (often called the consumer information processing

model) depicted in Figure.

Problem Recognition

Information Search

Evaluation and Selection of Alternatives

Decision Implementation

Post-purchase Evaluation


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Figure 1 the Consumer Information Processing Model

Source: Adopted from Kotler (1997), Schiffman and Kanuk

(1997), and Solomon (1996)

In this model, the consumer passes through five stages:problem recognition, information search, evaluation and

selection of alternatives, decision implementation, and post-

purchase evaluation.


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[13]

Research Methodology

Meaning

Research is an intensive and purposeful search for knowledge

and understanding of social and physical phenomenon.

Research is scientific activity undertaken to establish

something, a fact, a theory a principle or an application. One

can also define research as a scientific and systematic search

for pertinent information on a specific topic. Infect research is

art of scientific investigation. According to John W.Best

Research is the systematic and objective analysis and

recording of controlled observation that may lead to

development of generalization, principles or theories resulting

prediction and possibly ultimate control of events

Source of Data Collection

1. Primary Data

In primary data collection, you collect the data yourself usingmethods such as interviews and questionnaires. The key point

here is that the data you collect is unique to you and yourresearch and, until you publish, no one else has access to it.

There are many methods of collecting primary data and themain methods include:

questionnaires

interviews

focus group interviews


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observation

case-studies

diaries

critical incidents

Portfolios

2. Secondary Data

In secondary data collection, the company uses informationfrom other sources that has already been researched bysomebody else. Instead of carrying out research yourself like inprimary research, you simply use somebody else's results thathave already been collected which have been carried out insimilar ways to how you would have carried it out.

There are many methods of collecting secondary data and themain methods include:

Websites Other companies reports Websites etc.

I have collected both type of data, primary data andsecondary data (provided by company). I relied on the datagiven by respondents through questionnaire designed by me.


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Response of 50 Customers through personal interviews

Noofrespondent

How didyou knowabout IFB?

Are yousatisfied withservices andproduct?

Do you knowabout fullyautomaticIFB washingmachine?

Why didyou buyFront/TopLoadingmachine?

Do youuse anyother IFBproduct?

Which othercompany'sproduct haveyou seen in thedealer's shop?

Whichcompany'sof MWO doyou use?

1 TV Add Yes NotInterested

No Samsung Non user

2 Dealer Yes No NotInterested

No Samsung, LG Non user

3 News Paper Yes BestFeature

No Not Remember Non user

4 Brand Loyal(All familyuse IFB)

Yes (fuse)vibration

Yes Brand Loyal No Samsung Non user

5 Existingcustomer ofWM

YES Want(TROLLY +cover)

Yes BestFeature

WM Godrej Non user

6 Exchangeoffer

(Internet)

Not Satisfy(after many

call noResponsefrom serviceside)

Yes No option(he has to

exchangehismachine)

No Did not see (Hegot home

delivery)

Non user

7 Existingcustomer ofWM(since1999)

Yes Yes BestFeature

No Not interested Non user

8 Dealer Cant say No BestFeature

Evening Non user

9 Friend Yes Yes Brand Name No Not Remember Non user


Not Satisfied(serviceperson shouldvisit in everytwo month)

Yes BestFeature

Yes LG, Samsung IFB

11 Dealer Yes No Best feature(Suggestedby Brother )

No Not interested Non user


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12

Existingcustomer ofWM

Yes Yes

BestFeature, lesswaterConsumption

No Whirlpool Non user

13 Dealer Yes No Brand Name Yes LG, Samsung(Dealer try to sellother company's

product)

IFB


Yes Yes Best Feature No Not interested Non user

15 HisDaughter(Hisall familymembers areuser of IFBProduct)

Yes Yes Best feature(Suggestedby Daughter,Son, )

No Samsung Non user

16 Suggestedby Dealer

Yes No Best feature Yes LG, Samsung IFB(25SC3)

17 Dealer Yes No MicrowaveUser

No Bajaj, Kenstar,LG

IFB

18 Dealer Can't say (tillnow, I didn'tneed anyservices)

No Best featureknown byfriend

No I see only IFB Non user

19 Dealer (litecorner)

Yes No MicrowaveUser

Yes Not Remember IFB


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20 Suggestedby Friend

Yes Yes Best feature,latesttechnology

No LG Non user

21 Smartcustomer

Yes Yes Best feature No Not interested NotInterested

22 Internet Yes No MicrowaveUser

Yes Home delivery IFB

23 Suggestedby Relative

Not satisfied(serviceperson toldthat I willprovide youtrolley, coverafter one weekand till now hedid not come )

Yes Yes Yes (Argo6512R)

Not interested IFB

24 suggestedby Relative(Want to buyMicrowave

Oven)

Yes Yes Best feature No LG, Samsung Non user

25 ExistingCustomer (Hesuggestedso manyfriend to buyIFB Product)

Yes Yes Best quality, No Not Interested(only IFB)

Non User

26 Internet Yes Yes Best quality, Microwaveoven

Whirlpool IFB

27 Suggestedby Relative(they areusing for 20Year)

Yes Yes Brand loyalBest quality,(In relationthey areusing for 20year withgoodperformance)

No Samsung, LG Non user

28 Suggestedby dealer(Elite)

Yes Yes Best quality No Kenstar, LG,Samsung

Non user


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29 Suggestedby friend

Yes Yes Best feature No Only IFB Non user

30 Existingcustomer ofIFB WM(4thIFB washingmachine)

Yes Yes Best quality No Buy throughexchange offer

LG,Samsung

31 Existingcustomer ofIFB WM(Forten year)

Yes Yes Best quality No Videocon,Samsung, LG,whirlpool

Non user

32 Friend Yes Yes MicrowaveUser

Washingmachine

LG IFB

33 Suggestedby brother

No (Duringinstallationbehaviour of

service personis not good)

Yes Best feature No Whirlpool, LG Non user


Yes Yes Services,Best feature

Washingmachine

LG, Samsung IFB

35 Suggestedby daughter

Yes No Best feature Yes LG IFB

36 Dealer Can't say (Tillnow, I didn'tneed anyservice)

Yes MicrowaveUser

Yes Whirlpool,Samsung

IFB


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37 SuggestedBy Otherfamilymember

Yes No Best feature No LG Non user

38 Internet No (Duringinstallationbehaviour ofservice personwas not good,

they were notinstalling inproper way)

Yes Best feature(Willing tobuy for 20Year)

No Whirlpool, LG LG

39 Suggestedby Son (he isuser of IFBWM)

Yes Yes Best feature(Suggestedby Son)

No LG Non user

40 Suggestedby Friend (He is user ofIFB WM)

Yes Yes Best Brand No Not interested inother Product(Only I Had tobuy IFB washingmachine)

Non user

41 Suggestedby relative(they areuser of IFBWM)

Yes Yes Best feature No Whirlpool Non user

42 Suggestedby Friend (He is user ofIFB WM)

Can't Yes Best Brand No Not interested inother Product(Only I Had tobuy IFB washingmachine)

Non user

43 Internet Yes Yes Best product,Brand name

No Home Delivery Non user


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Can't say (Tillnow, I didn'tneed anyservice)

No (I saw IFBwashing atdealer shop)

Best product(Suggestedby Dealer)

No LG, Samsung,Whirlpool

Non user

45 Dealer Can't say (Tillnow, I didn'tneed anyservice)

No (I saw IFBwashing atdealer shop)

Best product(Suggestedby Dealer)

No Not remember Non user


Yes Yes Best quality No LG, Samsung Non user

47 Friend Yes Yes Best product No LG Non user

47 Existingcustomer ofIFB WM(4thIFB washingmachine)

Yes Yes Best quality No Whirlpool, LG,Samsung

48 Dealer Cant say No Best Feature Yes Evening Non user

49 Dealer Yes No Best Feature No Bajaj, Kenstar,LG

IFB


Yes Yes Services,Best feature

Yes LG, Samsung IFB


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Data Analysis & Interpretation

Consumer Pre purchase Behaviour Survey

How people take purchase decision while purchasing

Washing Machine?

Graph and Analysis

Sample size =50

How customers know about IFB Washing Machine?

Out of 50 sample size 23 were aware about the product

through Friend & Relative, 13 through dealer, 9 are existingcustomer, 5 through internet.

Inference

Word of mouth plays significant role in advertisement, largenumber of Customers trusts on dealers word, Existingcustomers spread the name of the company and Internet also

makes people known about the brand.

Relative &Friend(existing

customers of

IFB)

46%

Internet

10%

Dealer

26%

Existing

Customer

18%

Customers Response


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Pie-Chart and Analysis

Sample size =50

How many customers are satisfied with services?

Out of 50 sample size 80% people are satisfy with services,

10% cant say because till now they didnt need any services

and rest 10% people are not satisfied with the services due to

irrelevant behaviour of services person during installation.

Inference

IFB provide best services to their customers after sales, we

should also provide soft skill and technical training to our

service persons; so that we can reduce complain against

services related to their soft skill and technical knowledge.

Can't Say

10%

No

10%

Yes

80%

How many % of Customers are satisfy

with services


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Sample size =50

Awareness of IFB product among consumer

Out of 50 samples size 42 customers are aware about the

product from different source like friend, relative, Internet, and 8

customers first see at the dealer shop.

Inference

Before purchasing 42 customers were aware about IFB product

and word of mouth play important role for IFB products

promotion.

No

16%

Yes

84%

Awerness of IFB Washing Machine


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[24]


Sample size =50

Attributes of buying IFB Washing Machine

Out of 50 samples size 25 Customers buy due to Best Feature,

18 Customers due to Best Quality, and 5 Customers is Brandloyal and 2 Customers cant say.

Inference

Most of the customers take decision on the basis of feature,

also customers believes on quality and some are brand loyal.

Best Feature

52%

Best Quality

36%

Brand Loyal

4%

Can't Say

8% Customers Response


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Sample size =50

What percent consumer use only washing and washing

machine + Microwave oven

Out of 50 samples size 72% Customers use single product and

28% Customers use two products (In 28% customers 24%

customers use IFB washing machine, microwave oven and 4%

IFB washing machine, other microwave oven).

Inference

Due to best quality 24% consumer use IFB washing machine

and microwave oven.

Only washing

machine

72%

Washing

machine + IFB

Microwave

oven

24%

Washing

machine +

Other

Microwave

oven

4%

Customers Response


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Sample size =50

Other companys products available at dealer place

Out of 50 samples size LG available at 50% dealer, Samsung

at 26% dealer, whirlpool at 16%dealer, Videocon at 8% dealer.

Inference

Demand of LG is very good in market so dealers want to keep

more LG product other than Samsung, whirlpool, Videocon.

LG

50%

Samsung

26%

whirlpool

16%

Videocon

8%

Customers Response


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Sample size =50

Mode of purchasing while buying new washing machine

Out of 50 samples size 90% customer purchase through dealer

10% customer through internet.

Inference

45 Customers purchase through dealers so IFB shouldincrease their number of dealer to increase availability of IFBproduct.

Internet

10%

Dealer

90%

Customers Response


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[28]

Response of 30 Customers through personal interviews

(for Washing machine)

Cust

ome

r

Phone

No.

Which

brand

(washi

ng

machi

ne) do

youwant

to

use?

Which

attribu

tes do

you

look

for

purchasing

washi

ng

machi

ne?

Which

colour

s of

washi

ng

machi

ne doyou

prefer

most?

Which

type

of

Washi

ng

Machi

ne doyou

like to

use?

Which

attribu

tes

Influe

nce

your

purchasing

decisi

on for

washi

ng

machi

ne?

Are you

aware

about

Fully

Automati

c Top

Loader/Front

Loader

IFB

washing

machine?

How do

you

take

purchas

e

decision

whilepurchasi

ng

washing

machin

e?

To

what

extent

warrant

y period

and

othersales

services

effect

your

purchas

e

decision

?

Which

mode of

purchasin

g would

you like

to adopt

to buynew

washing

machine?

Wh

o is

the

dec

isio

n

ma

ker

to

buy

wa

shi

ng

ma

chi

ne?

W

h

o

is

us

er

ofw

as

hi

n

g

m

ac

hi

n

e

iny

o

ur

fa

m

il

y?

1 Md

Firoz

98358894

66

IFB Qualit

y

Silver Top

Loadin

g

Steam

Wash

Yes Own

Decision

Very

Much

From

Dealer

Self W

if

e

2 Santos

Kum

ar

9304455705

LG Feature

Silver TopLoadin

g

SteamWash

Yes OwnDecision

VeryMuch

FromDealer

Wife

Wif

e

3 Md

Jawe

d

94723689

48

Whirlp

ool

Qualit

y

Red Top

Loadin

g

Steam

Wash

No Peer

Suggesti

on

Very

Much

Exclusive

Showroo

m

Wif

e

W

if

e

4 Ram

esh

NA LG Brand White Top

Loadin

g

Steam

Wash

No Own

Decision

Very

Much

Exclusive

Showroo

m

Self W

if

e

5 Rajn

eshKum

97988970

80

LG Featur

e

White Front

Loading

Steam

Wash

No Peer

Suggestion

Doesn't

Matter

Exclusive

Showroom

Wif

e

Al

lfa


29/69

[29]

ar m

ily

6 Neer

aj

98356999

79

Whirlp

ool

Qualit

y

White Semi

Autom

atic

3D

wash

Syste

m

No Brand

Awaren

ess

Doesn't

Matter

From

Dealer

Self S

el

f

7 Vino

d

Kum

ar

94312130

77

Videoc

on

Featur

e

Silver Top

Loadin

g

Air

Bubble

Wash

No Own

Decision

Doesn't

Matter

Exclusive

Showroo

m

Wif

e

W

if

e

8 P

Sinh

a

95348538

96

Samsu

ng

Qualit

y

White Top

Loadin

g

Steam

Wash

No Brand

Awaren

ess

Till

Some

Extent

Exclusive

Showroo

m

Self W

if

e

9 Jiten

dra

93083340

68

Whirlp

ool

Featur

e

White Semi

Autom

atic

Steam

Wash

Yes Own

Decision

Very

Much

Exclusive

Showroo

m

Self W

if

e

11 Sujata

9771729860

LG Quality

White FrontLoadin

g

FoamContro

l

Yes OwnDecision

TillSome

Extent

FromDealer

Self Sel

f

12 Miss

Ver

ma

93862805

20

IFB Featur

e

White Front

Loadin

g

Steam

Wash

Yes Peer

Suggesti

on

Till

Some

Extent

From

Dealer

Self S

el

f

13 Raje

ew

Ranj

an

98352683

41

IFB Qualit

y

Silver Front

Loadin

g

Air

Bubble

Wash

No Peer

Suggesti

on

Very

Much

Exclusive

Showroo

m

Wif

e

W

if

e

14 Rajes

h

Ranj

an

99058008

98

IFB Brand Silver Front

Loadin

g

Air

Bubble

Wash

Yes Own

Decision

Very

Much

Exclusive

Showroo

m

Self W

if

e

15 Smit

Kum

ar

NA Samsu

ng

Brand Red Top

Loadin

g

Air

Bubble

Wash

No Own

Decision

Very

Much

From

Dealer

Self W

if

e

16 Ravi 0612-

2267007

LG Qualit

y

White Front

Loadin

g

Steam

Wash

Yes Peer

Suggesti

on

Till

Some

Extent

Exclusive

Showroo

m

Wif

e

W

if

e

17 Amit 99875478

76

Samsu

ng

Featur

e

Silver Front

Loadin

g

Air

Bubble

Wash

Yes Brand

Loyalty

Doesn't

Matter

Exclusive

Showroo

m

Self W

if

e

18 Bhup

endr

a

Kum

ar

99053622

89

LG Qualit

y

Red Top

Loadin

g

Steam

Wash

No Own

Decision

Very

Much

Internet Wif

e

W

if

e

19 Nitin

Kum

ar

93046939

59

Whirlp

ool

Brand Red Semi

Autom

atic

Steam

Wash

No Own

Decision

Very

Much

Exclusive

Showroo

m

Wif

e

W

if

e

20 Jinat 92347910

92

LG Brand Silver Top

Loading

3D

washSyste

No Own

Decision

Very

Much

Exclusive

Showroom

Self D

au


30/69

[30]

m g

ht

er

21 Sarit

a

96084788

75

Samsu

ng

Qualit

y

White Front

Loadin

g

Steam

Wash

Yes Brand

Awaren

ess

Till

Some

Extent

Internet Mo

the

r

S

el

f22 Rohit

Kum

ar

93084572

14

LG Featur

e

White Top

Loadin

g

Air

Bubble

Wash

Yes Own

Decision

Till

Some

Extent

Exclusive

Showroo

m

Self S

el

f

23 Shuv

am

Kum

ari

93085138

79

IFB Featur

e

Silver Front

Loadin

g

3D

wash

Syste

m

No Own

Decision

Very

Much

Exclusive

Showroo

m

Mo

the

r

S

el

f

24 Sure

sh

Kum

ar

93043057

58

Whirlp

ool

Qualit

y

Silver Top

Loadin

g

Steam

Wash

No Peer

Suggesti

on

Very

Much

Exclusive

Showroo

m

Self S

el

f

25 Shel

endr

a

Kum

ar

93344889

95

Whirlp

ool

Featur

e

Silver Front

Loadin

g

Steam

Wash

Yes Brand

Loyalty

Very

Much

Exclusive

Showroo

m

Wif

e

W

if

e

26 Anita

Devi

85440664

06

LG Qualit

y

White Top

Loadin

g

Steam

Wash

No Peer

Suggesti

on

Very

Much

From

Dealer

Wif

e

W

if

e

27 Arvin

d

Kum

ar

98354052

87

Samsu

ng

Brand Silver Top

Loadin

g

Steam

Wash

No Own

Decision

Till

Some

Extent

From

Dealer

Self S

el

f

28 Fath

er

LG Brand Silver Top

Loadin

g

Air

Bubble

Wash

Yes Own

Decision

Very

Much

Exclusive

Showroo

m

Wif

e

D

a

u

g

ht

er

29 Ajay

Kum

ar

98356676

11

LG Qualit

y

Silver Top

Loadin

g

Air

Bubble

Wash

Yes Peer

Suggesti

on

Till

Some

Extent

From

Dealer

Self W

if

e

30 Dene

sh

Kum

ar

93348159

09

Samsu

ng

Brand White Top

Loadin

g

Steam

Wash

No Peer

Suggesti

on

Till

Some

Extent

Exclusive

Showroo

m

Self W

if

e


31/69

[31]


Consumer pre purchase Behaviour Survey

How people take decision to purchase Washing Machine?


Sample size =30

Customers preference of brand

Out of 30 respondents 36% have shown interest in purchasing

Washing machine of LG, 20% of Samsung, 20% of Whirlpool,

17% of IFB and rest 7% of Videocon.

Inference

Most of the people are aware about LG, Samsung, and

Whirlpool and Customers are less aware about IFB and others.

36%

20%

20%

17%

7%

Customers Response

LG

Samsung

Whirlpool

IFB

Videocon


32/69

[32]


Sample size =30

Desired attributes while buying washing machine

While buying a washing machine 10 customers go for Quality,

8 customers go for Feature, 7 Customer go for Brand, and rest

5 go for price.

Inference

While purchasing washing machine most of customers look for

Quality then they think about feature, brand and price.

23%

27%33%

17%

Customers Response

Brand

Feature

Quality

Price


33/69

[33]


Sample size =30

Customers preference of colour

Out of 30 respondents 12 customers prefer white colour, 11

prefer silver colour, 4 white and rest prefer gray colour.

Inference

White and Silver colours are most preferable colour among

customers. Red and gray is liked by less no of customers.

40%

37%

13%

10%

Customers Response

White

Siver

Red

Gray


34/69

[34]


Sample size =30

Type of washing machine prefer to use

Inference

Top loader washing machine is liked by most of the customers

because it is more convenient in use and less no of customers

liked front loader and semi automatic.

53%

10%

37%

Customers Response

Top Loader

Semi Autometic

Front Loader


35/69

[35]


Sample size =30

Attributes which influence purchase decision

Here stem wash is most preferable attributes which influence

18 customers purchase decision then air bubble wash influence

8 customer decisions after that 3D wash and foam control

influence purchase decision.

Inference

Most of customers want to have steam wash feature because

Baby cloths, kitchen cloths and stub dirt carrying cloths can be

easily washed by steam wash feature, Customers also liked air

bubble wash but 3D wash is liked by very less customers.

60%

27%

10%

3%

Customers Presponse

Steam Wash

Air Bubble

3D Wash

Foam Control


36/69

[36]


Sample size =30

Awareness about fully automatic top loader/front loader IFB

washing machine

Out of 30 respondents 16 customers are aware about IFB fullyautomatic washing machine and 14 customers are not aware.

Inference

More than 50% customers are aware about IFB washing

machine, large numbers of customers who want to buy washing

machine, they dont know about IFB, so IFB needs to increase

product awareness.

53%

47%

Customers Response

Yes

No


37/69

[37]


Sample size =30

Buying decision while purchasing washing machine

Out of 30 respondents 15 customers Purchase through own

decision, 9 through peer suggestion, 3 due to brand awareness

and rest 3 due to brand loyalty.

Inference

More than 50% customers take self decision, large number of

customer believes on word of mouth and some believes in the

brand name.

Own Decision

52%

Peer Suggestion

31%

Brand

Awarnees

10%

Brand Lotalty

7%

Customer Response


38/69

[38]


Sample size =30

Place of purchasing

Here 15 customers wants to purchase to washing machine

through exclusive showroom, 10 customer through dealer and

3 through internet and rest 2 customers want through retailer

Inference

50% customers wanted to purchase from exclusive showroom

because there is more options for selecting a product, some

wanted to purchase from dealers point because Dealers might

provide in less price, and some liked to buy from retailer and on

net.

50%

33%

10%

7%Customers Response

Exclucive Showroom

From Dealer

Internet

Retailer


39/69

[39]


Sample size =30

How warranty period affect sales of washing machine

While purchasing washing machine 17 customer says warranty

period affect very much, 9 customer says till some extant and 4

customer says warranty period doesnt matter for me.

Inference

Most of customers believes in warranty because maintenance

cost is very costly, some believe in warranty for some extent

and some think it does not matter.

57%

30%

13%

Customers Response

Very Much

Till Some Extent

Doesn't Matter


40/69

[40]


Sample size =30

Decision maker to buy washing machine

While purchasing washing machine 16 customers take decisionthrough self, 12 customers take decision through wife and 3

customers take purchase decision through mother.

Inference

At the time of purchasing more than 50% customers take self

decision, 40% customers decision is affected by wife and in

some cases mother takes decision.

53%40%

7%

Customers Response

Self

Wife

Mother


41/69

[41]


Sample size =30

User of washing machine

Inference

It has observed that in 60% cases wife is user, 27% ofcustomers liked to use it by self, in some cases it is used by

daughter and other family members.

60%

27%

6%

7%

Customers Response

Wife

Self

Daughter

All Family


42/69

[42]

Response of 30 Customers through personal interviews(Microwave Oven)

S.N

o

Cust

omer

Phon

e No. Whic

h

bran

d

(Micr

owa

ve

oven

) do

you

want

to

use?

Which

ttribut

s do

ou look

or

urchasi

g

ashing

achine

Which

colour

s of

washi

ng

machi

ne do

you

prefer

most?

Whic

h

type

of

Was

hing

Mac

hinedo

you

like

to

use?

Which

attribu

tes

Influe

nce

your

purcha

sing

decisi

on for

washi

ng

machi

ne?

Are you

aware

about

Fully

Automa

tic Top

Loader/

Front

Loader

IFB

washing

machin

e?

How do

you take

purchase

decision

while

purchasin

g washing

machine?

To what

extent

warranty

period

and other

sales

services

effect

your

purchase

decision?

Which

mode of

purchasi

ng

would

you like

to

adopt

to buy

new

washing

machin

e?

Who is

the

decision

maker to

buy

washing

machine?

Wh

use

wa

ng

ma

ne

yo

fa

?

1 Jinat 9234

7910

92

Godr

ej

Brand Silver Conv

ectio

n

Health

y

Cooking

No Brand

Awarenes

s

Very

Much

Exclusiv

e

Showroom

Self Wif

2 Sarit

a

9608

4788

75

Sams

ung

Qualit

y

Black Conv

ectio

n

Cooke

ry

classes

No Own

Decision

Very

Much

Exclusiv

e

Showro

om

Mother Wif

3 Rohit

Kum

ar

9308

4572

14

LG Featur

e

Black Grill Health

y

Cookin

g

Yes Peer

Suggestio

n

Very

Much

Internet Self Sel

4 Arvin

dKum

ar

9835

405287

Sams

ung

Brand Silver Conv

ection

Cooke

ryclasses

No Own

Decision

Doesn't

Matter

From

Dealer

Self Sel

5 Ram

Kisho

r

9128

2617

80

IFB featur

e

Silver Conv

ectio

n

Start-

Up Kit

No Own

Decision

Very

Much

Exclusiv

e

Showro

om

Self Sel

6 Ume

sh

Shar

ma

9839

7769

66

IFB Qualit

y

Black Conv

ectio

n

Start-

Up Kit

No Own

Decision

Very

Much

Exclusiv

e

Showro

om

Self Sel

7 Kumar

96312164

Samsung

Quality

Black Convectio

Healthy

Yes BrandAwarenes

Till SomeExtent

Exclusive

Wife Sel


43/69

[43]

Vivek 94 n Cookin

g

s Showro

om

8 Pram

od

Kum

ar

9334

2017

02

Whirl

pool

Featur

e

Black Grill More

Auto

Cook

Menu

Yes Peer

Suggestio

n

Very

Much

Exclusiv

e

Showro

om

Wife Wif

9 Arch

na

9430

9548

14

LG Qualit

y

Red Grill Health

y

Cookin

g

No Own

Decision

Very

Much

From

Dealer

Self Sel

10 Hrish 9128

2617

80

Godr

ej

Featur

e

Black Solo Start-

Up Kit

No Own

Decision

Doesn't

Matter

From

Dealer

Wife Wif

11 Shuv

am

Kum

ari

9308

5138

79

IFB Qualit

y

Silver Grill Cooke

ry

classes

No Own

Decision

Very

Much

Exclusiv

e

Showro

om

Self Wif

12 Sures

h

Kum

ar

9304

3057

58

Godr

ej

Brand Silver Conv

ectio

n

Cooke

ry

classes

No Peer

Suggestio

n

Very

Much

Exclusiv

e

Showro

om

Wife Sel

13 Shele

ndra

Kum

ar

9334

4889

95

Sams

ung

Brand Red Solo Health

y

Cookin

g

Yes Own

Decision

Very

Much

From

Dealer

Self Wif

14 Miss

Verm

a

9386

2805

20

LG Qualit

y

Black Conv

ectio

n

Start-

Up Kit

Yes Own

Decision

Till Some

Extent

Exclusiv

e

Showro

om

Self Wif

15 Raje

ew

Ranj

an

9835

2683

41

Sams

ung

Featur

e

Silver Conv

ectio

n

More

Auto

Cook

Menu

Yes Brand

Loyalty

Till Some

Extent

Exclusiv

e

Showro

om

Wife Sel

16 Rajes

h

Ranj

an

9905

8008

98

LG Qualit

y

Red Grill Start-

Up Kit

No Own

Decision

Very

Much

Internet Wife Sel

17 Smit

Kum

ar

9128

2617

81

Whirl

pool

Brand Red Conv

ectio

n

Cooke

ry

classes

Yes Peer

Suggestio

n

Very

Much

Exclusiv

e

Showro

om

Self Wif

18 Ravi 0612

-

2267

007

LG Brand Silver Conv

ectio

n

Health

y

Cookin

g

No Peer

Suggestio

n

Very

Much

Exclusiv

e

Showro

om

Wife Sel

19 Amit 9987

5478

76

Sams

ung

Qualit

y

Black Grill Cooke

ry

classes

No Brand

Awarenes

s

Till Some

Extent

Internet Self Sel

20 Bhup 9905 Godr Featur Black Conv Start- Yes Brand Till Some Exclusiv Mother Da


44/69

[44]

endr

a

Kum

ar

3622

89

ej e ectio

n

Up Kit Loyalty Extent e

Showro

om

ter

21 Nitin

Kumar

9304

693959

IFB Featur

e

Silver Grill Start-

Up Kit

No Own

Decision

Very

Much

Exclusiv

eShowro

om

Wife Sel

22 Saroj 8002

9505

09

Whirl

pool

Qualit

y

Black Grill Cooke

ry

classes

No Own

Decision

Very

Much

Exclusiv

e

Showro

om

Self Sel

23 Navi

n

Kum

ar

9931

0744

58

Godr

ej

Featur

e

Black Conv

ectio

n

More

Auto

Cook

Menu

No Peer

Suggestio

n

Very

Much

Exclusiv

e

Showro

om

Self Da

ter

24 BipinKum

ar

96939533

97

LG Quality

Black Convectio

n

MoreAuto

Cook

Menu

No OwnDecision

Till SomeExtent

FromDealer

Wife Wif

25 Dr.

Afroj

Ahm

ad

9304

0357

26

Sams

ung

Brand Silver Grill Start-

Up Kit

Yes Peer

Suggestio

n

Till Some

Extent

From

Dealer

Wife Sel

26 Rajes

h

9334

1356

00

LG Brand Red Conv

ectio

n

Health

y

Cookin

g

No Peer

Suggestio

n

Very

Much

Exclusiv

e

Showro

om

Wife Da

ter

27 Sanja

y

Kum

ar

9304

9910

07

LG Qualit

y

Silver Solo Start-

Up Kit

Yes Own

Decision

Very

Much

From

Dealer

Self Wif

28 Rake

sh

kisho

r

Shar

ma

9234

2299

72

Godr

ej

Brand Black Grill Cooke

ry

classes

No Brand

Loyalty

Very

Much

Exclusiv

e

Showro

om

Self Sel

29 Om

Prak

esh

Shar

ma

9431

0117

04

Sams

ung

Qualit

y

Black Conv

ectio

n

Start-

Up Kit

Yes Peer

Suggestio

n

Till Some

Extent

From

Dealer

Wife Sel

30 J.P

Agrw

al

9304

0877

31

LG Brand Silver Conv

ectio

n

More

Auto

Cook

Menu

No Own

Decision

Very

Much

From

Dealer

Wife Wif


45/69

[45]


Consumer pre purchase Behaviour Survey

How people take decision to purchase Microwave Oven?


Sample size =30

Customers preference of brand

Out of 30 respondents 9 have shown interest in purchasing

Washing machine of LG, 6 of Samsung, 6 of Whirlpool, 7 of IFBand rest 2 of Videocon.

Inference

Most of the people liked LG, Samsung is liked by less number

of customers, IFB and Whirlpool has same awareness and

Godrej is least preferred brand.

30%

23%17%

17%

13%

Customers Response

LG

Samsung

Whirlpool

IFB

Godraj


46/69

[46]


Sample size =30

Desired attributes while buying microwave oven

While buying a washing machine 10 customers go for Quality,

9 customers go for Feature, 7 Customers go for Brand, and rest

4 go for price.

Inference

At the time of buying MWO, brand and quality are important

factors to influence purchase decision and after that customers

think about feature and price.

34%

20%

33%

13%

Customers Response

Brand

Feature

Quality

Price


47/69

[47]


Sample size =30

Customers preference of colour

Out of 30 respondents 12 customers prefer white colour, 11prefer silver colour, 7 white and rest prefer gray colour.

Inference

Black and Silver colours are most preferable among customers.

47%

33%

13%

7%

Customers Response

Black

Siver

Red

Gray


48/69

[48]


Sample size =30

Type of Microwave Oven prefer to use

From this pie chart we can interpret that 16 customers want to

purchase Convection Microwave Oven, 9 want Grill, 4 want

solo and only 1 customers like solar Dum.

Inference

Most of the customers want to use convection microwave oven

because convection model carries all three functions (solo, grill,

convection) Many customers dont know about solar Dum,

Customers second choice is grill and Solo model is liked by

fewer customers.

53%

31%

13%

3%

Customers Response

Covection

Grill

Solo

Solar Dum


49/69

[49]


Sample size =30

Attributes which influence your purchasing decision

Here 9 customers want start-Up Kit, 8 customers want cookery

classes, 7 customers wants healthy cooking, And rest 6

customers wants more Autocook menu in microwave Oven.

Inference

Most of the customers wanted to have more accessories with

starter Kit because it helps in cooking of different menu, some

needed cookery classes and some needed healthy cooking

feature and some needed more auto cook menu.

28%

24%17%

31%

Customers Response

Cookery Classes

Healthy cooking

More Autocook Menu

Start-Up Kit


50/69

[50]


Sample size =30

Awareness about IFB Microwave Oven

Out of 30 respondents 10 customers are aware about IFB

microwave Oven and 20 customers are not aware.

Inference

Awareness of IFB MWO is less so we need to spread the

brand awareness of MWO.

33%

67%

Customers Response

Yes

No


51/69

[51]


Sample size =30

How customer take purchase decision while purchasing

Microwave Oven

Out of 30 respondents 15 customers Purchase through own

decision, 9 through peer suggestion, 3 due to brand awareness

and rest 3 due to brand loyalty.

Inference

While purchasing MWO, most of customers trusts on self

decision and some cosumers believe on peers suggestion.

48%

31%

11%


Own Decision

Peer Suggestion

Brand Awarnees

Brand Lotalty


52/69

[52]


Sample size =30

Mode of purchasing Microwave Oven

Out of 30 respondents 15 customers wants to purchase

microwave Oven through exclusive showroom, 8 customers

through dealer, and 2 through internet and rest 5 customers

want through retailerInference

Most of customers wanted to purchase from exclusive

showroom because there is more options for selecting a

product also Customers trust more on showroom, some wanted

to purchase from dealers point because dealers might provide

in less price and some liked to buy from retailer and on net.

52%

31%

10%


Exclucive Showroom

From Dealer

Internet

Retailer


53/69

[53]


Sample size =30

How warranty period affect sales of microwave Oven

While purchasing microwave Oven 19 customers says warranty

period affect very much, 8 customers say till some extant and 3

customers says warranty period doesnt matter for me.

Inference

Warranty period too much affects the buying decision; this is

perception of most of the people, some think it affect for some

extent and some think it does not matter.

63%

27%


Very Much

Till Some Extent

Doesn't Matter


54/69

[54]

Existing Customer

1 PRODUCT 90% customer is satisfied with

product and 10% are not

satisfied.

2 FEATURE 50% Customers buy due to Best

Feature, 35% Customers due to

Best Quality and rest dont

know.

3 BRAND

4 Price 80% customer says price of IFBproduct according to product

quality and they are satisfied

with IFB pricing strategy.

5 After Sales Service 80% customer is satisfied with

services, 10% cant say and rest

10% are not satisfied.


55/69

[55]

SUMMARY OF FINDINGS

Our survey was confined within Patna only so theoutcomes and conclusions are not applicable for the entirestate or country.

Our sample size was 50 general customers and, sosampling error might occur or may not be accurate.

Many customers did not entertain us and did not want todisclose their internal information to us.

We had limited time for doing the survey, preparing thereports and completing our projects.

IFB washing machines have not strong presence atdealers have IFB washing machines in their stores.

IFB had wide range of washing machines in both thesection to loading as well as front loading washingmachines.


56/69

[56]

IFB had a very strong market share in terms of sales offront loading washing machines as compare to toploading.

The major competitors of IFB washing machines areSamsung & LG but whirlpool & Videocon are future threatfor IFB market share.


57/69

[57]

Conclusion

IFB need to create public awareness in market & incurredheavily on promotional activities.

Need to increase number of dealers at Patna, search fornew dealers in this region.

IFB try to come up with special customize shop only forIFB products.

Give much concern to exhibition on different location in

Patna, where IFB can reach maximum and potentialcustomers.

Need to capture as much display as it can in the stores forbatter sales.

Dealers discounts and schemes should be maintained to

satisfy dealers.


58/69

[58]

The brand promotional techniques like canopies, activities,free service camps, stage shows etc. should be donemore regularly to improve brand awareness.

Brand promotional initiatives like personal relation, directcontact with customers using distribution channel shouldbe done.

Improve the ambience and POP in the stores having IFBSproduct so that the customers mind can captured andsales can be promoted.


59/69

[59]

SWOT Analysis of IFB Home appliances

Strength

Brand image in Home Appliances DivisionIFB has a brand image in home appliances division and it

is leading market in this segment with the major numberof customers of washing machine and microwave oven.

Innovative productThe products are actually innovative and new in Indianmarket so they have a near monopoly in dishwasher aclothes dryer with maximum market share. So it attractsthe customers of higher class for mere luxurious life style.

Compatible workforceThe company has a compatible work force which works inteam to give a new height to the company.

Strong after sales serviceThe company is also providing best after sales service toits customers by the schemes like warranty, annualmaintenance contract and extended warranty.

Durability/performance

4 year 100% warranty & 10 year spears part support


60/69

[60]

Weakness

Less brand awareness

Less number of dealers so eventually less availability ofIFBs products.

Less range of products in consumer durablesIt has less range of products which is not sufficient tocapture the whole market. Through some new productsare ready to be launch in coming year but also somesmall consumer durables like iron, water heater, cameraetc, Can be added.

Products are for winter season but no product is speciallyfor summer seasonThe product like cloth dryer can be used in winter seasonmainly which comes just for 2 months in entire year. Suchproducts can only be purchased by north people due tohaving very less temperature in winter season. Thereshould be some summer products like refrigerator, AC,cooler, water cooler etc. So that it can be purchased inentire year and can capture the whole Indian market.

Less promotional activitiesThere are no promotional activities for the promotion ofthe products. Even there is not any advertisement whichcan show the features and variety of products. This is thereason that there are very less sales of hobs andchimneys because people are not aware of its newproducts.


61/69

[61]

Opportunity

Scope for growth in the rural marketIFB still have not covered the rural market of country. As

India has its major population in rural areas, the company

should focus towards the rural market.

Scope in semi-automatic washing machine segment

Trust by valued and existing customers

IFB has opportunities because expense on white goods isincreasing day to day by common people.

The trust in companys product by valued customers

Threats

Aggressive and effective promotional marketing initiativesused by competitors like TV ads, hoardings etc.

Preference of customers and dealers of other brands likeLG, SAMSUNG etc. over IFB machine etc.


62/69

[62]

LIMITATION OF THE STUDY

Since nobody is perfect in this world, everyone has somelimitation. So is the case with this study also. These are thefollowing limitations;

a) Due to shortage of time, study was confined to specifiedareas of Patna.

b) Some respondents were hesitant to disclose someinformation or have given incomplete information.

c) There might have been some biased responses, and

because of which findings may not be 100 % accurate.

d) The information presented may not be accurate due to thelead-time between the time of collection and time ofpresentation of data.


63/69

[63]

Questionnaire

Name.

Location...

Phone No.................................................................................

Age- (1) 18-28 ( ) (2) 29-39 ( ) (3) 40-50 ( )

(4) Above 50 ( )

Gender - (1) Male ( ) (2) Female ( )

Income- 15000-25000( ) 25000-35000( ) Above

35000( )

Washing Machine

1. Which brand (washing machine) do you want to use?

(a) LG

(b) IFB

(c) Whirlpool

(d) Any other......................................................2. Which attributes do you look for purchasing washing

machine?

(a) Quality

(b) Feature

(c) Brand

(d) Any other........................................


64/69

[64]

3. Which colours of washing machine do you prefer most?

(a) Red

(b) Silver

(c) White

(d) Any other Please Specify.....................................

4. Which type of Washing Machine do you like to use?

(a) Front Loading

(b) Top Loading

(c) Semi Automatic

5. Which attributes Influence your purchasing decision for

washing machine?

(a) Steam wash

(b) Air bubble wash

(c) Foam Control

(d) 3D Wash system

6. Are you aware about Fully Automatic Top Loader/ Front

Loader IFB washing machine?

(a) Yes

(b) No

7. How do you take purchase decision while purchasing

washing machine?

(a) Own Decision

(b) Brand Loyalty

(c) Peer suggestion

(d) Brand awareness


65/69

[65]

8. To what extent warranty period and other sales services

effect your purchase decision?

(a) Very much

(b) Till some extent

(c) Doesnt matter

9. Which mode of purchasing would you like to adopt to buy

new washing machine?

(a) Retailer

(b) Online

(c) Exclusive showroom

(d) Other

10. Who is the decision maker to buy washing machine?

(a) Self

(b) Husband

(c) Wife

(d) Any other Please specify.............................................

11. Who is user of washing machine in your family?

(a) Wife

(b) Maid

(c) Other Please

Specify.......................................................


66/69

[66]

Questionnaire

Name.

Location...

Phone No.................................................................................

Age- (1) 18-28 ( ) (2) 29-39 ( ) (3) 40-50 ( )

(4) Above 50 ( )

Gender - (1) Male ( ) (2) Female ( )

Income- 15000-25000( ) 25000-35000( ) Above

35000( )

Microwave Oven

1. Which brand do you choose while buying microwave

oven?

(a) LG

(b) IFB

(c) Samsung

(d) Any other Please specify..........................

2. Which attributes do you look for purchasing microwave

oven?

(a) Quality

(b) Price

(c) Brand

(d) Any other........................................


67/69

[67]

3. Which colours of microwave oven do you prefer most?

(a) Red

(b) Silver

(c) White

(d) Any other Please Specify.....................................4. Which type of microwave oven do you like to use?

(a) Solo

(b) Grill

(c) Convection

(d) Solar Dom

5. Which attributes Influence your purchasing decision for

microwave oven?(a) Healthy cooking

(b) Start-Up Kit

(c) More auto cook menu

(d) Cookery Classes

6. Are you aware about microwave oven of IFB?

(a) Yes

(b) No7. How do you take purchase decision while purchasing

microwave oven?

(a) Own Decision

(b) Brand Loyalty

(c) Peer suggestion

(d) Brand awareness


68/69

[68]

8. To what extent warranty period and other after sales

services effect your purchase decision?

(a) Very much

(b) Till some extent

(c) Doesnt matter9. What mode of purchasing would you like to adopt to buy

new microwave oven?

(a) Retailer

(b) Online

(c) Exclusive Showrooms

(d) Other

10. Who is the decision maker to buy microwave oven?(a) Self

(b) Wife

(c) Husband

(d) Any other Please specify.............................................

11. Who is user of microwave oven in your family?

(a) Wife

(b) Maid(c) Mother

(d) Other Please Specify......................


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BIBLIOGRAPHY

www.ifbindustries.com

www.ifbsappliances.com

www.monycontrol.com

www.topcompaniesinindia.com

www.company.monsterindia.com
http://www.ifbindustries.com/http://www.ifbindustries.com/http://www.ifbsappliances.com/http://www.ifbsappliances.com/http://www.monycontrol.com/http://www.monycontrol.com/http://www.topcompaniesinindia.com/http://www.topcompaniesinindia.com/http://www.company.monsterindia.com/http://www.company.monsterindia.com/http://www.company.monsterindia.com/http://www.topcompaniesinindia.com/http://www.monycontrol.com/http://www.ifbsappliances.com/http://www.ifbindustries.com/

Documents

Project of IFB 01