Project Nadeem

8/9/2019 Project Nadeem

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We visited Coca Cola Beverages Pakistan limited

Gujranwala and got an opportunity to observe and analyze all the departments

specially HR Department of Gujranwala Plant.

The Coca Cola Company is a soft drink company, which is believed to be the

worlds first non-alcoholic drink introduced in the market. It is the world largest

revenue earning company. This Company operates in the 46 states in the United

States, all 10 provinces in Canada, and portions of Europe including Belgium,

continental France, Great Britain, Luxembourg, Monaco, and the Netherlands & also

in Asia. Coca Cola Enterprises employs approximately 67,000 people who operate

436 facilities, 52,000 vehicles, and 2.3 million vending machines, beverage

dispensers, and coolers. Coca Cola Enterprises initially offered its stock to the public

on November 21, 1986, and is listed on the New York Stock Exchange under the

symbol "CCE". The one of the main offices of this company is in USA, but the main

head office is in Atlanta. By contract with the Coca-Cola Company or its local

subsidiaries, local businesses are authorized to bottle and sell Company soft drinks

within certain territorial boundaries and under conditions that ensure the highest

standards of quality and uniformity.

The report clearly narrates the history of Coca Cola, history of bottling,

Corporate Responsibility of the company, Arrival in Asia and Pakistan. The report

contains complete information about the history of CCBPL Gujranwala Plant, major

changes that took place in it, Management Philosophy, Mission of the Company,

Vision, working of different departments and their hierarchy.

Human Resource Management 6
http://www.thecoca-colacompany.com/index.html


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Following are the departments In CCBPL Gujranwala Plant

Purchase Department

Production Department

Logistic Department

Quality Control Department

Human Resource and Industrial Relation Department

MIS

Sales and Marketing Department

Accounts Department

This report includes the history, information about all departments especially HR

department and also FUNCTIONING ofHR department in detail.

In the end SWOT Analysis is conducted which shows that unique strengths of the

company, Weaknesses, Opportunities and Threats faced in the external market.



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INTRODUCTION OF COCA-COLA:

The Coca Cola Company is a soft drink company, which is

believed to be the worlds first non-alcoholic drink introduced in the market. It is one

of the worlds largest revenue earning company. The Company manufactures and

sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-

carbonated beverages. Coca-Cola also manufactures and distributes juices and juice

drinks and certain water products, such as Aquafinia. The Company and its

subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and

beverage bases for Coca-Cola, the Company's flagship brand, and over 240 other

Company soft-drink brands are manufactured and sold by The Coca-Cola Company

and its subsidiaries in nearly 200 countries around the world.

By contract with The Coca-Cola Company or its local subsidiaries, local businesses

are authorized to bottle and sell Company soft drinks within certain territorial

boundaries and under conditions that ensure the highest standards of quality and

uniformity

The Coca-Cola Company


Founded: 1892 by Asa Griggs Candler

Location: Atlanta, Georgia, USA

Industry Beverage

Products Beverages

Revenue $43.1 billion USD (2008)

Employees 50,000 (2008)

Website http://www.cocacola.com/


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soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and

popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola"

appeared on store awnings, with the suggestion "Drink" added to inform passersby

that the new beverage was for soda fountain refreshment. During the first year, salesaveraged a modest nine drinks per day.

Dr. Pemberton never realized the potential of the beverage he created. He gradually

sold portions of his business to various partners and, just prior to his death in 1888,

sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great

business acumen, Mr. Candler proceeded to buy additional rights and acquire

complete control.

The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded

in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and

distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly

400 beverage brands. Its corporate headquarters are in Atlanta, with local operations

in over 200 countries around the world.

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the

best-known product in the world. Created in Atlanta, Georgia by Dr. John S.

Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola

syrup with carbonated water.



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Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola was being

sold in every state and territory in the United States. In 1899, the company began

franchised bottling operations in the United States. Today, you can find Coca-Cola in

virtually every part of the world. The Coca-Cola Company has nearly 400 beveragesin its portfolio.



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Coca Cola Head Quarter In

Atlanta



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In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from

Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged

brass kettle in his backyard. The name was a suggestion given by John Pemberton's

bookkeeper Frank Robinson.

Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a

glass. Early growth was impressive, but it was only when a strong bottling system

developed that Coca-Cola became the world-famous brand it is today.

The world has changed in many ways since pharmacist, John Styth Pemberton

first introduced the refreshing taste ofCoca-Cola in Atlanta, Georgia. However, the

pure and simple magic of one thing remains the same - Coca-Cola. The name and the

product mean so many things to hundreds of millions of consumers around the globe.

Coca-Colaproducts are served more than 705 million times every day, quenching the

thirsts of consumers in more than 195 countries in every climate. That's a long way to

come after such a modest beginning...



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The first two countries outside the United States to bottle Coca-

Cola were Cuba and Panama.

The Root Glass company created the Coca-Cola contour glass

bottle.

3 Million Coke's sold per day. " " is the worlds most

recognized trademark.

coca cola company sold to a group of investors for $25 million.

The Coca-Cola Company was sold after the Prohibition Era to

Ernest Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert

Woodruff, who would be president for six decades.

Woodruff introduced the six bottle carton

6 Million Coke's sold per day.

he first coca cola advertisement.

Sales of bottled Coca-Cola surpassed fountain sales for the first

time.

Coca-Cola was made available through vending machine

The Coca-Cola bell glass was made available



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The Coke Santa was introduced as a Christmas promotion

Johnny Weissmuller, and Olympic champion swimmer, andMaureen O'Sullivan, a motion-picture star, appeared on a metal serving tray

forCoca-Cola.

Coke is bottled in over 40 countries.

On June 29, an urgent cablegram arrived from General Dwight

Eisenhower's Allied Headquarters in North Africa, requesting 10 Coca-Cola

bottling plants to serve American servicemen overseas. Eventually, 64 plants

were set up during WWII.

Advertising on on the television began. Currently Coca-Cola is

advertised on over five hundred TV channels around the world.

The Big Beverage", the first novel about Coca-Cola, was written

by William T. Campbell.

The twelve ounce Coke can was introduced.

prite was introduced.

The song "I'd like to Buy the World a Coke"was released.

The Coca-Cola contour bottle was patented



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The two liter bottle was introduced, and during that same year the

company also introduced plastic bottles

Fifteen hundred employees moved to the new corporate

headquarters in Atlanta located on North Avenue. The new corporate

headquarters came to be known as "The Tower."

Diet Coke was introduced in July.

The Coca-Cola Company made what has been known as one of

the biggest marketing blunder. They stumbled onto a new formula in efforts to

produce diet Coke. They put forth 4 million dollars of research to come up

with the new formula.

July 10, eighty-seven days after the new Coke was introduced, the

old Coke was brought backin addition to the new one. This was greatly due

to dropping market share and consumer protest. The market share fell from a

high of 15 percent to a low of 1.4 percent. This was said to be a classic

marketing retreat. Coca-Cola executives admitted that they had goofed by

taking the old Coke off the market. The Coca-Cola company's eight hundred

number received eighteen thousand calls of gratitude. One caller said they felt

like a lost friend had returned home. The comeback of old Coke drove stock

prices to the highest level in twelve years. This was said to be the only way to

regain the lead on the cola wars.



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Coca-Cola was the first independent operator in the Soviet Union.

Coca-Cola exceeds 10 Billion cases sold worldwide.

Advertising slogan -"Always Coca-Cola".

Coke was consumed aboard the Space Shuttle Discovery --

marking the third trip into space forCoca-Cola and the first for Diet Coke.

The Summer Olympics will be held in Atlanta, Georgia,

For more than 65 years, Coca-Cola has been a sponsor of the Olympics.



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An organizations vision and major goals

spell out formally what the organization is trying to achieve; they give direction to the

corporate mission statement and help guide the formulation of strategy.

Some of the mission statements of coca cola are as follows

The Coca-Cola Company exists to benefit and refresh everyone who is touched by

our business.

Coca Cola is in the refreshment business and not the soft drink business.

To create values for our share owner on a long term basis by building a business that

enhances the coca-cola company trade marks.

To have a strong, dominant and profitable business in Pakistan.

Coca-Cola has almost limitless Growth opportunities around the world. Currently,

every human being on the face of this planet has a minimal need for 64 liquid ounces

to stay alive. Coke consumption represents only 2 of the ounces per day. Coke in

1995 accounted for 80% of the soft drink industrys growth in the United States.

Why, because their mission is that of providing refreshment and not just a beverage.

As a result of this mission statement, Coke sees unlimited growth opportunities.

"Everything we do is inspired by our enduring mission:

To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage."



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A vision statement is a concise word picture of the

organization at some future time; this sets the overall direction of the organization. It

is what the organization strives to be.

They are determined not only to make great drinks, but also to contribute to

communities around the world through our commitments to education, health,

wellness, and diversity.

Coca-Cola family wake up each morning knowing that Every single one of theworlds 5.6 billion people will get thirsty that Day... and those we are the ones with

the best opportunity to refresh them.

Make Coca-Cola and our other products available, Affordable, and acceptable to

them, quenching their thirst and providing them a perfect moment of relaxation.

Graphical representation of vision of Coca Cola beverages Pakistan limited is..

Profit: Maximizing return to shareowners while being mindful ofour overall responsibilities.

People: Being a great place to work where people are inspired to be

the best they can be.

Portfolio: Bringing to the world a portfolio of beverage brands that

anticipate and satisfy peoples desires and needs.

Partners:Nurturing a winning network of partners and building

mutual loyalty

Planet: Being a responsible global citizen that makes a difference.



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Theme Of Coca Cola:



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We value and respect our people

Working together as a team, accepting differences among the people and

sharing the same values

Recognizing and awarding our people to raise performance and loyalty

Treating everyone fairly with trust and respect

Developing people to their maximum potential

We communicate openly

Asking Questions, listing attentively and giving feedback to one another



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FORWARD LOOKINGSTATEMENTS:

Forward-looking statements are subject to certain risks and

uncertainties that could cause actual results to differ materially

from The Coca-Cola Company's historical experience and Coca-Cola

present expectations or projections.



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These risks include, but are not limited to, changes in economic and political

conditions; changes in the nonalcoholic beverages business environment,

including actions of competitors and changes in consumer preferences;

product boycotts; foreign currency and interest rate fluctuations; adverseweather conditions; the effectiveness of our advertising and marketing

programs; fluctuations in the cost and availability of raw materials; Cocks

ability to achieve earnings forecasts; regulatory and legal changes; Cocks

ability to penetrate developing and emerging markets; litigation uncertainties;

and other risks discussed in our Company's filings with the Securities and

Exchange Commission (the "SEC"), The Coca-Cola Company undertakes no

obligation to publicly update or revise any forward-looking statements.

We are guided by shared values that we will live by as a company and as individuals

A 20 years veteran of the Company, Coca-Cola

Asia president and chief operating officer Mary Minnick oversees operations in 38

countries throughout Asia, from the critically important Japan market, and developing

giants India and China, to tiny Pacific nations in a Group that accounts for 33 percent

of The Coca-Cola Company's operating income, refreshes over half the world'spopulation and provides total system employment to over 100,000 people. For the

second year, Fortune magazine voted Mary the twelfth most powerful woman in the

business world.

From a career that started in sales with Coca-Cola USA, Mary gained experience in

sales, marketing and new products and rose rapidly through management ranks. She

spent eight years outside the US, the past seven living and working in Asia, including



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assignments as president of Coca-Cola Japan and before that president of the South

Pacific division, based in Australia.

Mary was appointed to her current role in 2001 and, while based in Atlanta, spends

the majority of her time in Asia. As an Executive Vice President, Mary is also a keyplayer in developing strategy for The Company.

Mary holds a Masters in Business Administration from Duke University. She is also a

member of the Dean's Council of the John F. Kennedy School of Government,

Harvard University, and the Board of Visitors of the Fuqua School of Business.

The Coca Cola company is operating in Pakistan under the name

CCBPL (Coca Cola Beverages Pakistan Limited) at seven locations:

Karachi

Rahim Yar Khan

Multan

Lahore Gujranwala / Sialkot

Faisal Abad

Islamabad / Peshawar

Out of these seven locations, six are production plants excluding Islamabad. The

biggest production plant ofCoca Cola is in Gujranwala and most of the export ofCoca Cola

products are exported from this plant.

The Head Office ofCoca Cola is located in Lahore, whereas the registered office is

in Karachi.



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The sales centers ofCoca Cola Company are located in almost all big cities of

Pakistan through which they control the sale ofCoca Cola products all over the country.

Sialkot

GujranwalaLahore

Faisalabad

Multan

Rahim Yar Khan

History of in Pakistan

The world's most recognized trademark in the

World!

It is recognized by 94% of the world's

population.



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In Gujranwala, the franchise unit was established in 1998, with the wish or struggle to

make it easy to distribute Coke in different areas and to make it No. 1 in the market,

and with the hope that it will play a great role in increasing the production and to

make it popular in all over the country.

AREA COVEREDBYCCBPL GUJRANWALA

Gujranwala Beverages covers the areas of:



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Gujranwala City

Sialkot

Daska

Wazirabad

Hafizabad

Gujrat

It covers certain other urban and rural areas in Punjab

Gujranwala Beverages wants to achieve the following goals:

To maintain the quality of product. Product should be supplied in the market

in such a way that it must fulfill the consumer desires.

To fulfill their sales projection

To maintain their relations with distributors whose network is spread all over

the area.



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Slogans from the 1900's

1904 - Delicious and Refreshing

1905 - Wherever you go ... you will find

1905 - Revives and Sustains

1906 - The drink of quality. The Great National

Temperance

1907 - is full of vim, vigor and go

1908 - Get the genuine

1909 - Whenever you see an arrow, think of

1911 - Enjoy a glass of liquid laughter

1917 - Three Million A Day


1920 - Drink with soda, The hit

that saves the day

1922 - Thirst knows no season

1923 - Refresh yourself, There's nothing like it when you're thirsty

1924 - Pause and refresh yourself

1925 - Six Million A Day

1926 - Stop at the red sign

1927 - Around the corner from anywhere, at the little red sign

1928 - A pure drink of natural flavors 1929 - The pause that refreshes


1930 - Meet me at the soda fountain

1932 - The drink that makes the pause



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FINANCE DEPARTMENT:

Finance Department is responsible for proper flow of cash and for

the controlling of financial assets of the organization. The budget is

allocated by TCCEC (The Coca-Cola Export Corporation) for the

period of month or two and finance manager of TCCEC of and on

came there to check the financial activities.

On the whole Finance Department consists of 16 (Sixteen

Employees).

They all are hard working and loyal to the organization.

Functional Structure -----Finance Department


Manager Accounts

Assistant Manager(Sales Accounting)

Sr.AccountsExecutives

Sr. Executive Networking &

Communications

AssistantManager

ManagerPurchase

AccountsExecutive

SeniorOfficer

OfficersRoute

Settlement &Cashiers

Accounts ExecutiveAR. Sales

Accounting

AssistantOfficer

AccountsOfficerAccounts

OfficerIT

SupportSR. OfficerIT Support

GeneralStoresIn-Charge

PurchaseOfficer

Officer SalesTax & Excise

AssistantOfficer SalesTax & Excise


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Distribution & Logistic

Manager

Distribution & Logistic Department

Distribution Manager

Shipping Executive

Shipping Officer

Empty CheckerMechanicechanic

Fleet Officer

Fleet Supervisor

Fleet Manager

Distribution & Logistic

Manager

Distribution & Logistic Department

Distribution Manager

Shipping Executive

Shipping Officer

Empty CheckerMechanicechanic

Fleet Officer

Fleet Supervisor

Fleet Manager



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LOGISTIC DEPARTMENT:

Logistic department is basically the combination of two departments these are logistic

and shipping department. The whole transports and vehicles are arranged and

maintained by logistic department. And shipping department is responsible for the

maintenance of inventory of empty bottles.

On the whole logistic department is consists of 35 permanent employees. And rest of

the employees work on daily wages.

RESPONSIBILITIESOF LOGISTICS DEPARTMENT:As I mentioned earlier logistic department is basically for the purchase and

maintenance of new vehicles. For that purpose they have a workshop for heavy-duty

vehicles and for cars in the factory. And for the motor cycles they made arrangement



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with a workshop from where employees get work done and payment will be made by

the factory at the end of the month.

TYPES

OF

VEHICLES

IN

THE

FACTORY

:There are basically four major types of vehicles in the factory. These are

Motor Cycles for Market Development Officers (Sales Staff)

Cars for Management

Vans for Loading (Shehzore)

Loader Machine

Coca-Cola offers a motorbike and 60 liters of petrol per month to each Market

Development officer (MDO). And the maintenance of the motorbike is also the

responsibility of company. The issuance and maintenance of these motorbikes is also

the responsibility of logistic department. If a new employee is employed in the sales

department as MDO then marketing or sales department send a request for motorbike

to the logistic department and if logistic department has any extra motorbike then

they issue that one to that employee otherwise they purchase a new motorbike for that

employee.

QUALITY CONTROL DEPARTMENT



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Q.C Manager

Q.A Officer

Light Inspectors

Waste Water

Treatment Operators

Syrup

Operators

Water Treatmentoperators

HelpersHelpers

HelpersHelpers

Q.C Manager

Q.A Officer

Light Inspectors

Waste Water

Treatment Operators

Syrup

Operators

Water Treatmentoperators

HelpersHelpers

HelpersHelpers

QUALITY CONTROL DEPARTMENT:

In Quality control department, there are almost 10 employees in

permanent management and remaining are daily wages employees.

Coca Cola Pakistan

beverages in ISO certified, so high quality is the main focused

element in Quality control department.

Coca-Cola is striving for to minimize the gap between desired and

actual performance. In Coca-Cola, all levels of management are

actively engaged in process management and continuous

improvement.

Employees have access to leaders and managers. There is a free

flow of information among managers, supervisors and workers. The

quality goal of Coca-cola simply stated,

Zero defects in every thing we do



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Purchase Department

The responsibility of Purchase Department is to purchase every sort of requirements

of different departments but they are not responsible for some technical requirement

like empty is managed by shipping department itself. The work procedure of purchase

department is like that if a department wants to purchase any thing he will prepare a

purchase requisition on this requisition the signature of departmental head, BOM and

of Financial Manager are required if necessary. Then this requisition will sent to the

Purchase department where they prepare a work order and give one copy of this work

order to the shopkeeper who is producing the product and one copy will sent to

concerned department and one will remain in the purchase department to receive the

amount of that work vendor should contact to the finance department for the payment

or for the check with the slip of work order.

Purchase department consists of only two employees one is Purchase Manager and

other is his Assistant.

Purchase Manager of Coca-Cola Beverages Pakistan Limited Gujranwala Plant is Mr.

Muhammad Ateeq and Mr. Muhammad Hanif is his Assistant.



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Before going to explain the working of human resource department we must come to

know what is human resource management,

HRM is the management of people working in the organization, it is a subject

related to human. In other words we can say that HRM is the management of human

or people. HRM is the managerial function that tries to match an organizational needs

to the skills and ability of employees .HRM is responsible how people are managed in

the organization .it is responsible for bringing people in organization helping them

perform their work, compensate tem for their work and solve their problems

Role of Human Resource Management:

It is interesting time for human resource mangers. Globalize sales and production

mean, more competition and more competition means more pressure to improve i.e.

to lower cost, to make workers more productive, to do things better and less

expensively. For employers around the world, the human resource function is key

players in helping companies achieve these strategic aims. for example every third

firm rely on computerized HR technology to more efficiently track ,test, and select

job applicants.41%of large firms have internet based processes that let employees to

know their own needs like changes in benefits at least 25% firms provide theiremployees with computer basedtraining.

Human resource department of any organization plays an important role in

achievement of organizational goals. The company as stated above is working for

more than 30years and has proper department of human resources. We will discuss

about different issues of human resources management one by one.



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Evaluation of Human Resource Department:

In the beginning the overall network of the company was very small. With the

passage of time as the company expanded its operational network more and more

people were hired now as the company was a multinational firm, therefore employees

started thinking that who will take care of there major issues like;

Recruiting and selection

Compensation packages

Traveling facilities

Retirement funds

Social security

Appraisals

Security services

Health and safety etc.

Environment protection

To take care of these issues and to meet the changes in the world economies and

business scenario, that looked the labor force as the most vital asset of the

organization, it is very necessary to establish a unit who can serve this purpose.

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Basic activities of HR department:


Activity of HRM

Selection

CompensationTraining &

development

RecruitmentPerformance

Appraisal

Conducting jobanalysis

Incentives andbenefits
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Flow chart for the new hiring:


Requisition fornew employee

Planning Requisitionnot accepted

Approved

Advertise News paperColleges &universities

Request for applicationwith CV

RejectedScreening

Preliminary writtentest

Interview call withdate and time

Interview by HRmanager

Short listing

Issuance of callletters

Interview by GM plantmanger

And HR manager

Interviewby HR, GM and plant manager

Final short listing
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Job Specification:It basically involves having skills to perform activities, which

are specified in job description. In coca cola company HR manger

get requisition from the departmental head of the concerned

department and then select persons who is capable of doing that

job more effectively and efficiently.

Typed of information collect by HR Manager:

In job analysis by HR manger in coca cola for the recruitment of employees, collects

the following information

First he collects information form each head of department about the job

actual work activities like selling distributing etc.

Then he takes information about the knowledge with which he has to deal

such as finance or repairing etc

Then he gets information about the jobs performance standards in terms of

quality and quantity

Then he also collects information like working schedule and the no of worker

with whom he has to work.

Then he collects information about human requirement like job-related

knowledge or skills (education training work experience) and also physical

characteristics.

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RECRUITMENT & SELECTION PROCESS:

The employees recruitment and selection process of Coca-Cola

Company is as follows;

After every part of the selection process the candidate will receive

notification to inform the candidate if she/he been successful or

unsuccessful.



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Every candidate will be given the opportunity to receive feedback

over the phone by the assessing manager.



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SSOURCESOURCESOFOF RRECRUITMENTECRUITMENT:-:-

The Coca Cola Company carries out the recruitment process on the basis of

type of vacancy, its availability and the cost incurred on a new hire. Mostly internal

sources are preferred for recruitment. External sources are used in the cases where

internal sources are not of much help. Internal sources are considered when the

outsourcing is expensive or the new vacancy or post is generated in the organization.

IINTERNALNTERNAL RRECRUITMENTECRUITMENT:-:-

When employees are recruited internally there is generally a positive influence

on the morale of the employees. For recruitment, the H.R.I.R department of Coca

Cola Company fills up the personnel

Requisition from (PRF) to specify the need for a new position. In this form,

proposed salary, position for which the employee is required, the reason that why do

you need this person and details of job are mentioned. It is forwarded by the

concerned department recommended by the H.R.I.R manager and approved by the

Plant General Manager.

EEXTERNALXTERNAL RRECRUITMENTECRUITMENT:-:-

With the growing business of Coca Cola Company day by day a lot of job

opportunities are generated for external candidates. At the same time the new

opportunities also arise for exiting employees in other units.



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To attract external candidates the medium generally used by the organization

are advertisements in national newspaper such as Dawn and The News, employee

references, walk-in application, and Coca Cola website.



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SSELECTIONELECTIONOFOFAA WWORKERORKER::

Selection at the Worker level is done on interview basis only.

Interview is taken comprehensively by the H.R.I.R Department, and generally the

interviews are Panel Interviews in nature.

SSELECTIONELECTIONOFOFAA MMANAGERANAGER::

For the upper level jobs, the Written Aptitude Test is conducted first, and thecandidates who score well in the test, are called for an interview. This interview,

again, is a Panel Interview. After evaluating a candidate's performance in written test

and interview, the person with highest ranking is chosen for a management job.

EEMPLOYEEMPLOYEE OORIENTATIONRIENTATION::

After the selection of the employees the job orientation is the next step in the

Coca Cola Company because it is the duty of the management to inform him the

rules, regulation, norms and values of the organization and the job description of the

newly incumbents. For this purpose the company uses the following socialization

tactics.

Collective

Formal



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Sequential

Fixed



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For the training purpose the, Coca Cola Company uses the following methods;

OONNTHETHE JJOBOB TTRAININGRAINING::

The Coca Cola uses this method because it is very useful in every

organization due to cost effectiveness and the employee easily learns his job

responsibilities. His productivity is shown from the training method. The employee is

transferred from one department to another after some time. The purpose of this

practice is that the employee understands the culture and norms of the organization

and gets familiar with the overall activities of the company. In future, nothing

remains new to him.

OOFFFFTHETHE JJOBOB TTRAININGRAINING::

The company also provides off the job training schedules for the employees to

enhance their knowledge and skills that will benefit the organization in future. The

company has six institutes on its panel for conducting training programs.

Job Rotation:

Job rotation means moving employees from department to department to broaden his

experience and identify strong and weak points to prepare a person for an enhance

role in the company .

In coca coal company job rotation is done at specific level but not in a specific job it

is only done when the fob is general.



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For example engineers cannot work in finance department it is done only in case of

generaljobs.

Coaching:Coaching is the guidance provided by the senior workers to the new selected

candidates so that they can perform their day to day duties in an efficient manner.

Similarly guidance is provided to the new recruiting workers so that they know what

they have to do in the firm.

Apprenticeship:

A structured process by which people become skilled workers through a combination

of classrooms instructions and on the job training.

In coca cola company apprentice ship training is also provided to the high level

employees so that they understand the nature of work and procedures of the company.

This training period is normally from 3 to 6 months.



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TTHEHE CCOMPENSATIONOMPENSATION MMANAGEMENTANAGEMENT

Company provides:

OPD to all Management Employees.

Health & Group Life Insurance

Entertainment Allowance

Off Day Allowance

Over time. Company pays to employees on double rates as per law.

Leaves for all employees.

Monthly free sampling as per grade

WWAGESAGESANDAND SSALARIESALARIES::

Salary administration is one of the most important subjects in the field of

personnel management and a source of motivation for employees to perform. Every

organization has its own method of paying to the employees.



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Coca Cola Company is offering salary packages to its non_ managerial staff

means workers from 6000 to 12000 and to managerial staffon the basis of their

grade, experience, and performance, etc.

PPROBATIONROBATION PPERIODERIOD::

Probation period means the initial period of an employees job in which his

performance is checked by the immediate supervisor or the management.

At Coca Cola Company, the probation period is three months for all the new

employees hired at any job.

RRENTENTOROR RRESIDENCEESIDENCE FFACILITYACILITY::

The Coca Cola Company does not provide residence facility to any of its

employees or managers. This is because the company pays enough salary to its

employees in which they can manage their residential requirements with ease.

MMEDICALEDICAL CCAREARE::

Social security

Out patient facility

Hospitalization

The Coca Cola Company does not pay the medical allowance along with pay. Rather,

it sanctions a particular sum of money to all its employees which they can draw for

any medical treatment for them and their families.


Non-managerialstaff

Managerial staff


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The company has one hospital in each city in which they are operating, for the

medical treatments for the employees and their families.

TTRANSPORTATIONRANSPORTATION::

Coca Cola Company provides transportation facility to its employees locally.

The buses are arranged for the employees and other vehicles are provided to the

managers for traveling. Pick n drop facility is specially provided to female

employees.

PPROMOTIONROMOTION CCRITERIARITERIA::

Promotions traditionally refer to the advancements to positions of increased

responsibility. It may be on the seniority or competency basis.

At Cola Cola, promotion is always carried out on the basis of competency or some

combination of the two. But mostly they prefer those employees for promotion who

have more knowledge about the job and have the capacity to learn more and more.

Employees are mostly promoted after one year.

Promotion is majorly depend upon the

Efficiency

Quality

PPENSIONENSION::

The Coca Cola Company offers its employees to deduct their Provident Fund

@10% from their salary, and the company also contributes the same amount to their

fund. Moreover, the company also deposits the Gratuity @10% in the employee's old

age benefit account.

So, at the time of retirement, the employees have a handsome amount of

money that they can utilize for fulfilling their requirements after retirement.



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VVACATIONACATION CCRITERIARITERIA::

Vacations are provided on the basis of following schedule:

Managerial Employees Non Managerial Employees

10 casual 10 casual

10 sick 8 sick

26 annual 14 annual

TTRANSFERRANSFER::

The company gets the willing forms filled by the employees at the time of

joining that they can be transferred anywhere in Pakistan as per requirement of the

company.

The company have 7 territories in which:

6 plants

1 sales unit in Islamabad

But, in practice, the employees are retained at their home towns or nearest

possible workplaces so that they may work without any burden.

Most of the transfers are made on the employee requests keeping in view the

company's requirements at first stage.

CCAREERAREER MMANAGEMENTANAGEMENT::

In order to enable the employees to better understand and develop their

career, skills and interests and to use these skills and interests more efficiently, Coca

Cola Company's management provides compensation of fee as well as of time to

efficient and competent employees. Now a days, Coca Cola starts the trining program

ofPLS in order to train their technical staff.



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EEDUCATIONDUCATIONOFOF CCHILDRENHILDREN:-:-

The Coca Cola Company does not provide any facility regarding education of

children. But they make contribution in GOVT SCHOOL Worker Welfare Board

IINSURANCENSURANCE::

Coca Cola is also providing insurance facility to all its employees. For this

purpose, AMERICAN LIFE INSURANCE Corporation is on their panel. The

company may provide insurance facility for many purposes like Health insurance,

Group life insurance, Insurance to meet the education expenses of children etc. group

insurance is made up to the amount of300000 to 4-5 million.

HHEALTHEALTH & S& SAFETYAFETY PPROGRAMROGRAM::

It is the duty of employer to furnish to each of his employees, employment and the

place of employment which is free from recognized hazards that are causing or are

likely to cause death or serious physical harm to his employees.

At Coca Cola, there are good working conditions regarding environment.

Each and every employee has to go through a complete medical test for the clearance

of his fitness before entering the company as an employee.

For avoiding any malicious diseases, the company arranges vaccination

schedules for the employees for ensuring heath of employees.

AANNUALNNUAL BBONUSONUS::



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Rewards given on annual basis play major role in increasing the motivational

level at managerial positions. These rewards can be at the beginning of each year, or

may be at the end of the year based on their achievement of targets.

The Coca Cola Company gives bonuses to their employees on achieving theparticular goals which are assigned to them on annual basis.

Performance appraisal:

The appraisal form is made once in a year but it is suggested that it must made twice

in a year or quarterly. The appraisal form is made on the basis of Performance

Review System which is consist on two parts

What

How

It also depend in Grades System Like EP, SP, DP, NP Grade.

WHAT WE FOUND?And with the help of questions, we asked from them, we easily knew the plus

and negative points in the recruitment and selection process of the org.



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Cultural aspects of the country also come in the way of implementation of rules

and regulations of company.

For example:

Some rules we can implement in USA but we cannot implement the same inPakistan, local laws are also do not allow all the things to implement.

Because coca coal company follow 95 percent of policies & procedures which are

made in Canada and Atlanta.

Healthy working environment is provided to the employees

Air conditioned rooms are provided to the management level employees

Computer and fax facility is provided to the executives

Every thing is according to the international standard .they follow total

coca cola quality control system.

Equal employment opportunity:

No discrimination on the base of age, sex, religion etc.

No quota system

Well-organized test system

Good training programmed.

No recruitment on Internet.

No diploma is given after completing the training.

Documents

Project Nadeem