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PROJECT MANAGEMENT PLAN
Rural Lands Strategy
Strategic Services
E12.6191
Date: March 2013
Version Number: 3.0
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Project Data
Title: Rural Lands Strategy Project Director: Director, Planning and Sustainability Services
Project Manager: Divisional Manager, Strategic Services
Department / Unit: Strategic Services Objective(s): 1. To identify and examine the strategic and legislative
context, key trends and the social, economic and environmental issues affecting rural lands in the Eurobodalla Shire.
2. To plan and enhance the rural economy through the application of a suite of appropriate land use planning policies which address the relevant issues.
3. To work with the community in the development of the Strategy in order to gain broad acceptance of its findings and recommendations.
Output(s): 1. A Rural Lands Strategy that provides a strategic framework
to guide the zoning, land use, protection and development of:
agricultural and resource lands;
rural lifestyle living opportunities;
landscape and environmental values. 2. Mapping to support the Strategy. 3. Directions for the preparation of appropriate planning
instruments, including LEPs and DCPs and the application of appropriate zoning to deliver upon the findings and recommendations of the Strategy.
Outcomes: 1. Facilitate the ongoing rural use of agricultural and
resource lands. 2. Provide for appropriate economic and development
opportunities. 3. Identify and manage landscape and environmental
qualities, sites of Aboriginal, natural and cultural heritage, land use conflicts and environmental hazards.
Background / Reason: Council is under increasing pressure to identify and promote
appropriate land-uses in our rural areas. Developing a Rural Lands Strategy will avoid speculation and uncertainty in the community, and minimise conflicts that arise between rural and residential activities and environmental values. In order
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to preserve the distinctive character, values and economic capacity of Eurobodalla’s rural areas for future communities, careful management of these areas is essential.
Scope: The Strategy will cover all rural land in the Eurobodalla. Related Projects: The Strategy will inform a future review of relevant planning
instruments, including LEPs and DCPs, and a review of the Eurobodalla Settlement Strategy.
Assumptions: 1. Availability of required data and other inputs. 2. Capacity to deliver mapping requirements. Critical Success Factors: 1. Engagement with relevant stakeholders and the broader
community. 2. Stakeholder and community ‘buy in’ of the Strategy
findings and recommendations.
Project Milestones
Measures to indicate success: 1. A comprehensive Strategy supported by key
stakeholders and the broader community. 2. A Strategy that contains relevant findings and
deliverable recommendations. 3. An action plan to deliver the Strategy
recommendations. Estimated Project Timeframe: To be completed (adopted) by September 2014. Key Milestones: 1. Background Research 2. Establish a Steering Committee 3. Develop Terms of Reference for Rural Lands Strategy 4. Develop Community Engagement Strategy 5. Develop Rural Lands Issues Paper 6. Develop Social Analysis of Eurobodalla Report 7. Develop Rural Opportunities and Constraints Study 8. Develop Policy Directions Paper 9. Develop Rural Lands Strategy See the flow chart on the following page and Appendix 1 for a Detailed Project Timeline.
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Project Flow Chart
Background Research
Steering Committee
Terms of Reference for Strategy
Rural Lands Issues Paper
- based on existing data
Community Engagement Strategy
Social Analysis Report
- in depth analysis of social issues
Rural Opportunties and Constraints Study
- in depth analysis of economic and environmental issues, with associated
mapping
Policy Directions Paper
Rural Lands Strategy
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Project Resources
Human Resources Department / Units Strategic Services
GIS Services External HR Specialist Consultant input Other Resources: Councillor, land owner, industry and community
representatives.
Governance and Legislation
Governance Arrangement
Project Director Director, Planning and Sustainability Services
Project Manager Divisional Manager, Strategic Services
Project Team
Council Staff Mark Hitchenson Paula Pollock Matt Rawson Lee Wade Nardi Arnold
Consultants:
Research, Analysis, Policy and Strategy Development Environmental Analysis and Mapping Research, Analysis, Policy and Strategy Support Mapping Administration Support
Community Engagement Consultants Agro-Economic and Environmental Consultants Facilitator for community engagement
Steering Committee Independent chairperson, Mayor (or nominee), General Manager, Staff representatives, Agency representatives, Community representatives.
Reporting Requirements
The deadlines for key milestones are outlined in Appendix 1. The responsible officer will forward completed tasks to the project manager at least two weeks prior to the deadline outlined in the Appendix to allow sufficient time for internal discussion and review.
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Stakeholder Management and Engagement
This is a high profile Strategic Plan which is expected to attract interest from stakeholders and the general community. As such a specialist external consultant has been engaged to prepare a Community Engagement Strategy to outline the methods to be used to engage the community in the development of the Strategy.
For objectives, key stakeholders, target audiences, key messages and a communications action plan, see Community Engagement Strategy.
Risk Management
For an analysis of the potential risks and mitigation measures, see Appendix 2.
Endorsement
I endorse this project plan and have included the following appendices
Project milestones / timeline
Communications Plan
Risk Analysis …………………………………………………………… …………………………………………………………… Project Manager: Project Director:
Shannon Burt, Divisional Manager, Strategic
Services
Lindsay Usher, Director, Planning and
Sustainability Services
Date: ___ / ___ / ___ Date: ___ / ___ / ___
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Post Project Review Report
The Post Project Review Report must be completed at the end of the project and endorsed by the Project Director. I, Lindsay Usher (Project Director), endorse the end of project and the post project review
report (Appendix 3).
………………………………………………….. …………………………………………………… Project Manager: Project Director:
Date: ___ /___ /___ Date: ___ /___ /___
Shannon Burt, Divisional Manager, Strategic
Services
Lindsay Usher, Director, Planning and
Sustainability Services
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Appendix 1 Project Milestones / timeline
Task Date
1. Background Research January -April 2012
2. Establish a Steering Committee April - July 2012
Council briefing RLS 3/04/2012
Develop Terms of Reference for Committee 16/04/2012
Council to adopt Terms of Reference 24/04/2012
Council to select Independent Chairperson 22/05/2012
Seek expressions of interest 23/05/2012 - 13/7/2012
Chairperson to select community representatives 16/07/2012
Council to endorse Chairperson’s selection. 24/07/2012
3. Develop Terms of Reference for Rural Lands Strategy August - October 2012
Develop Terms of Reference 6-17/08/2012
Meet with Steering Committee 23/08/2012
Council to adopt Terms of Reference for Strategy 2/10/2012
4. Develop Community Engagement Strategy July 2012 - March 2013
Draft brief for consultant 17/07/2012
Review proposals 13-17/8/12
Meet with Steering Committee 23/08/2012
Engage consultant (draft to be completed by October) 24/08/2012 – 17/10/2012
Meet with Steering Committee 18/10/2012
Final Strategy to be completed by November 19/10/2012 – 05/11/2012
Deadline for Council report 16/11/2012
Report to Council 27/11/2012
Note: Council adopted Strategy on 27/11/12 however a rescission motion was lodged. At 18 December Council meeting, the rescission motion was carried and Council resolved to refer the strategy back to Steering Committee for further review.
Meet with Steering Committee 25/02/2013
Finalise Strategy 08/03/2013
Deadline for Council report 15/03/2013
Council to adopt Strategy 26/03/2013
5. Develop Rural Lands Issues Paper Sept 2012 – July 2013
Draft Report Structure 10/09/2012 – 03/10/2012
Report structure to Steering Committee 18/10/2012
Draft Rural Lands Issues Paper 18/10/2012- 1/11/2012
Meet with Steering Committee 14/11/2012
Amend Rural Lands Issues Paper 15/11/2012 – 30/11/2012
Meet with Steering Committee 25/02/2013
Deadline for Council report 12/04/2013
Council to endorse exhibition 23/04/2013
Draft Report to be exhibited 01/05/2013 – 12/06/2013
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Meet with Steering Committee 06/05/2013
Produce ‘Your Thoughts’ summary paper 13/06/2013 – 21/06/2013
Update Rural Lands Issues Paper 24/06/2013 – 05/07/2013
Meet with Steering Committee 08/07/2013
Deadline for Council report 12/07/2013
Council to adopt Report 23/07/2013
6. Develop Social Analysis of Rural Eurobodalla Report Feb 2013 – May 2013
Draft Social Analysis Report 04/02/2013 – 05/04/2013
Meet with Steering Committee 06/05/2013
Finalise Report 07/05/2013 – 24/05/2013
7. Develop Rural Opportunities and Constraints Study Nov 2012 – Sept 2013
Draft brief for consultant 05/11/2012 – 09/11/2012
Meet with Steering Committee 14/11/2012
Issue brief 23/11/2012
Review proposals 24/01/2013 – 07/02/2013
Council to endorse appointment 23/04/2013
Engage consultant 26/04/2013
Meet with Steering Committee 06/05/2013
Draft Issues Paper 27/05/2013
Review of Issues Paper 28/05/2013 – 31/05/2013
Review Social Analysis Report 28/05/2013 – 31/05/2013
Meet with Steering Committee 03/06/2013
Final Issues Paper 14/06/2013
Draft Mapping 17/06/2013 – 28/06/2013
Review of community feedback to Our Rural Outlook Paper 24/06/2013 – 05/07/2013
Review of Mapping 01/07/2013 – 12/07/2013
Meet with Steering Committee 15/07/2013
Draft Rural Opportunities and Constraints Study 12/08/2013
Review of Draft Study 13/08/2013 – 30/08/2013
Meet with Steering Committee 19/08/2013
Draft Final Study 20/08/2013 - 26/08/2013
Review of Draft Final Study 27/08/2013 – 06/09/2013
Submission of Final Study 20/09/2013
8. Develop Policy Directions Paper Sept 2013 – Jun 2014
Develop Policy Options 02/09/2013 – 27/09/2013
Meet with Steering Committee 07/10/2013
Develop Draft Policy Directions Paper and any relevant mapping 08/10/2013 - 25/10/2013
Meet with Steering Committee 11/11/2013
Finalise Draft Policy Position Paper 12/11/2013 – 29/11/2013
Meet with Steering Committee 09/12/2013
Council Workshop 10/12/2013
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Deadline for Council Report 24/01/2014
Council to endorse exhibition 04/02/2014
Draft Policy Directions Paper to be exhibited 12/02/2014 – 25/03/2014
Review feedback on Draft Policy Directions Paper 01/04/2014 - 18/04/2014
Meet with Steering Committee 28/04/2014
Amend Draft Policy Directions Paper 05/05/2014 - 23/05/2014
Deadline for Council report 13/06/2014
Council to adopt Policy Directions Paper 24/06/2014
9. Develop Rural Lands Strategy Jul – Dec 2014
Prepare Draft Strategy 01/07/2014 -01/08/2014
Meet with Steering Committee 04/08/2014
Council Workshop 12/08/2014
Deadline for Council Report 15/08/2014
Council to endorse exhibition 26/08/2014
Draft Strategy to be exhibited 29/08/2014 – 09/10/2014
Meet with Steering Committee 20/10/2014
Amend Draft Strategy 21/10/2014 - 11/11/2014
Meet with Steering Committee 17/11/2014
Deadline for Council Report 05/12/2014
Council to adopt Rural Lands Strategy 16/12/2014
Appendix 2 – Project Risk Assessment
Likelihood Consequences
Insignificant Minor Moderate Major Catastrophic
Almost Certain H H E E E
Likely M H H E E
Moderate L M H E E
Unlikely L L M H E
Rare L L M H H
L = Low M = Moderate H = High E = Extreme.
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ITEM Expand risk items as needed by your project
RISK RISK MITIGATION MEASURES/COMMENTS
L M H E
Political
Change of Council during project.
Council elections recently held. No new general election due until 2015
Failure to achieve consensus on final Strategy
Regular briefings to and feedback from Councillors in development of Strategy
Community groups lobby against the Strategy
Inform and involve relevant groups in development of Strategy
Social
Conflicting values within the community
Ensure the community’s needs are understood to achieve balanced outcomes which are justified in a transparent decision making process.
Community expectations are not met
Ensure there is genuine community engagement throughout process
Different community groups over/under represented
Consult with all community groups and stakeholders
Key stakeholders not participating in process.
Provide a variety of opportunities for stakeholders to participate. Ensure engagement activities facilitate participation (eg. by undertaking engagement in rural communities)
Economic
Strategy results in negative impact on the Eurobodalla economy.
Ensure economic issues are addressed in studies undertaken to support the Strategy
Cost and fees for project are excessive.
Ensure value for money is achieved in all consultant studies and other costs
External Consultants deliver products below expectations.
Ensure the consultants are assessed against robust performance criteria and are effectively managed.
Environment
Strategy results in negative impact on the Eurobodalla’s environment
Ensure environmental issues are addressed in studies undertaken to support the Strategy
Legal
Non-compliance with statutory requirements (such as WHS, Code of Conduct, State Policy and Strategy)
Consideration of WHS issues during community consultation and fieldwork. Ensure all staff and members of Council committees are aware of and comply with Council’s Code of Conduct. Ensure State Agency involvement throughout Strategy development.
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Achievements
A] Outcomes and outputs achieved:
What outcomes and outputs have been achieved?
B] Outcomes and outputs not achieved:
What outcomes and outputs have not been achieved?
C] Incorrect assumptions and common factors affecting outcomes and outputs realisation:
Give an explanation here of anything that impacted on the realisation, or otherwise, of outcomes and outputs. Were there issues that arose during the project that were not anticipated and planned for and therefore affected the result? Were assumptions made during the planning stages that in reality proved to be incorrect?
Communication
A] Components of the Community Engagement Strategy achieved:
What components of the Community Engagement Strategy have been achieved?
B] Components of the Community Engagement Strategy not achieved:
What components of the Community Engagement Strategy were not achieved?
C] Incorrect assumptions and factors affecting the Community Engagement Stratgy:
Give an explanation here of anything that impacted on the realisation, or otherwise, of Community Engagement Strategy. Were there issues that arose during the project that were not anticipated and planned for and therefore affected the communication with stakeholders? Were assumptions made during the planning stages that in reality proved to be incorrect?
Appendix 3 – Post Project Review
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Timing
A] Tasks taking less than estimated time:
What tasks were finished earlier than originally planned?
B] Tasks exceeding time estimates:
What tasks took longer than originally planned?
C] Incorrect assumptions and common factors affecting time estimates:
What were the reasons behind inaccurate time estimates? Were there issues that arose during the project that were not anticipated and planned for – e.g. delays in receiving supplies, staff resource, etc. Were assumptions made during the planning stages that in reality proved to be incorrect – e.g. in estimating how long an activity was likely to take.
Costs
A] Costs lower than estimates:
What project costs came in lower than anticipated?
B] Cost components exceeding estimates:
What project cost component exceeded the original estimates?
C] Incorrect assumptions and common factors affecting cost estimates:
Why were project costs different to originally estimated? Factors impacting on this could include things like changes in exchange rates if supplies coming from abroad, increases or decreases in fuel costs – with knock-on transportation and supply costs. You may have experienced economies of scale that were not apparent from the outset, etc.
Quality
A] Outputs that met or exceeded targets:
Quality outputs are important as is meeting or, hopefully, exceeding targets – list here the areas where this has happened during the project.
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B] Outputs that did not meet targets:
List here those outputs that were not of appropriate quality or were unfit for purpose.
C] Incorrect assumptions and common factors affecting quality:
What issues affected quality? Were your original targets appropriate? What assumptions did you make that turned out to be incorrect during the lifespan of the project? Examples might include assumptions being made incorrectly on the compatibility of new software with systems already in place in the organisation.
Lessons Learned
A] Give details of any unexpected outcomes of the project (positive or negative):
List the unexpected outcomes and include details on whether they’ve had a good or bad impact on the project and, perhaps, beyond the planned project results.
B] Give details of any lessons learned as a result of the project:
What have you learned as a result of embarking on this project? You may have learned that there are some things that you did that you would not do again if you were to work on another project. You may have learned new ways of approaching activities within a project that you would replicate in other projects. Any lessons learned are valuable – whether they are based on good or bad experiences they are very useful for future reference and other projects.
Recommendations
A] Give details of any recommendations for action in relation to this project:
What would you like to happen as a result of this project – what recommendations would you make as a result of undertaking this project? Can you suggest new ways of approaching activities within the organisation as a result of the outcomes of the project?
B] Give details of any recommendations for action in relation to future projects:
You may, as a result of experience on this project, have a number of recommendations to be taken forward in future projects. These recommendations may, for example, relate to the whole project approach, or the way in which project teams are established and trained. The recommendations can be made as a result of both positive and negative experiences within the project journey but, again, whatever the experience the recommendations for future projects are likely to be valuable.