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Project Management in the Cloud or in SpaceNet Tuesday
October 18, 2011Aerin Guy
Tuesday, 18 October, 11
PM
• editorial planning
• content planning
• responsibilities
• timelining
Tuesday, 18 October, 11
Basecamp
• best tool we’ve found so far
• affordable points of access
• easy to use
• suits editorial/content planning
Tuesday, 18 October, 11
Juggle much?
Tuesday, 18 October, 11
Engagement
• implement online programming with content worth talking about
• make great stuff
• use your team
Tuesday, 18 October, 11
“engagement is hollow without romance”
TextTextTextText
- a wise friend
Tuesday, 18 October, 11
• no digital or traditional communications plan can exist without a comprehensive content plan and editorial calendar
• if you can plan it, you can track it
• theming
Tuesday, 18 October, 11
Basecamp as editorial content planner
• Milestones
• Calendar
• ToDo’s
• WriteBoard
• File Sharing
• Chat (remote)
Tuesday, 18 October, 11
• idea board
• test content
• assign responsibilities
• quality control
• post mortem
• budget
Tuesday, 18 October, 11
Content categories• video/audio
• blogs
• white paper/research
• social media
• website
• photography
Tuesday, 18 October, 11
Accountability
• notification by RSS
• email notifications
• “tick” boxes
• assignments
Tuesday, 18 October, 11
Happy, engaged audience
•
Tuesday, 18 October, 11
Thanks, eh!
• www.gospacerace.com
• www.basecamphq.com
Tuesday, 18 October, 11