Project Management and Project Management and Production of Digital ContentProduction of Digital Content

PDI E2005PDI E2005Room 4A.16Room 4A.16

Session 711 October 2005Peter Olaf Looms

Tine Sørensen

- 2 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Today’s programme - Agreements & ContractsToday’s programme - Agreements & Contracts

17:00-18:00

18:00-18:10

18:10-19:00

19:00 -19:10

19:10-20:50

20:50 -21:00

Risk - lecture (part 1)

Break

Risk Management - lecture (part 2)

Break

Case 1; group work (planning; risk)

Evaluation of session 5; introduction to session 6

- 3 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Contents of the lectureContents of the lecture

We will take a closer look at:•Risk and threats

• Risk as a culturally determined phenomenon• Risk thresholds• Risk categories

•The SWOT method•Risc analysis

• Identifying risks• Uvisheder• Nyheder• Dependencies

• Quantifying risk • Risc management (planning, supervision og monitoring)

•The relationship between risk, organisational culture and project size

We will address the following questions:•How does one proactively manage risk in small and large projects?•Damage control when risks make themselves felt - strategies and metods?

- 4 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

ReadingReading

Giddens, Anthony. Runway World: How globalisation is Reshaping Our Lives (New Edition) Chapter 2. Pages 20-35

- 5 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Materialet er stillet til rådighed af:Materialet er stillet til rådighed af:

Oskar KovacsCand.merc. (jur.)Konsulent i DR

- 6 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

What you need to know for this sessionWhat you need to know for this session

You don’t need any special legal knowledge!You don’t have to be a legal!The focus is highly practical !

- 7 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

How to measure the success of today’s workHow to measure the success of today’s work

We’re going to focus on how you use agreements to protect

• the interests of your project• the interests of your organisation• yourself

This requires a basic understanding of the function and signifcance of agreements when doing business:

• What do I have to know and do myself?

• When do I have to leave well alone and use a lawyer?

- 8 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

ScopingScoping

The law as regards • agreements and contracts• IT and media regulation• Other legal instruments Other

legalinstruments

Agreementsand

Contracts

IT and Media

Regulation

- 9 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Basic principles governing agreementsBasic principles governing agreements

1. The function of the agreements

2. The agreement and the parties to it

3. Freedom of agreeement4. Formal requirement

- 10 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

What is an agreement and What is an agreement and how does one enter into one?how does one enter into one?

• Purchase ?• Loan ?• Rent ?• Quotation ?• Gift/Donation ?• Can an agreement be null

and void?• Tvang og vold (§28), • Svig (§ 30), • Fejlskrift (§ 32), • Urimelige aftaler (§§ 31, 33, 36).

- 11 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Agreements: a typologyAgreements: a typology

4 basic categories:

Gensidigt bebyrdende aftalerQuotations which are subsequently acceptedFramework agreements”Letters of Intent”

Haltende retsforholdOptions

Ensidigt bebyrdende aftalerSponsorship and gift agremeents

Ikke bebyrdende aftalerExpressions of Interest

- 12 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Agreements specific to IT and digital contentAgreements specific to IT and digital content

•Shrink Wrap•Click Wrap•How can agreements be entered into digitally and what are the challenges?Example: Digital Rights and Creative Commons

- 13 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

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- 17 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

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- 20 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

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- 24 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

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- 26 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

The basic elements of a commercial The basic elements of a commercial agreementagreement

•Introduction / Preamble•Terms, definitions, assumptions•Division of responsibility•The body of the agreement •Miscellaneous chapters•End (signatures, dates)•Appendices, eg. Payment plan and work plan

- 27 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

What you should do yourself and what needs What you should do yourself and what needs to be left to the experts (part 1) to be left to the experts (part 1)

• It all depends on• Financial aspects• The subject of the agreement• The parties to the agreement• The strategic elements of the

contract• Lawyers cannot contribute to the

substance of an agreement about new media

• Use an agreement specialist (also can merc. jur.) to pre-empt problems

• The new media producer can do a lot him/herself to deal with problems (only use lawyers as a last resort)

- 28 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

What you should do yourself and what needs What you should do yourself and what needs to be left to the experts (part 2)to be left to the experts (part 2)

A new media producer needs:• To know the economic basis and

consequences of an agreement covering his project

• To be able to take part in business negotiations

• To know the area covered by the agreement intimately

• To supply factual information about potential options and risks

• To understand the nature and granularity of management requirements (framework versus micromanagement).

• To use and/or adapt standard contracts in a given field.

- 29 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

What you should be left to the experts (part 3) What you should be left to the experts (part 3)

The advisor needs:• To know the economic basis and

consequences of an agreement covering his project

• To understand the difference between business and legal negotiations

• To ”translate” the results of business negotiations into an intelligible yet legally binding text

• To know the area covered by the agreement intimately

• To supply factual information about potential options and risks

• To understand the nature and granularity of management requirements (framework versus micromanagement).

• To have a thorough understanding of the law applicable to the project

- 30 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Checklist for a new media agreementChecklist for a new media agreement

• What type of contract is it• Parties to the contract• Definitions, assumptions• Aim• Scope of the contract• Rights• Consultancy services • Maintenance rights• Further development, etc.• Payment• Licences• Third-Party Licences• Confidentiality• The duration of the contract• Cancellation terms• Breach of contract• Torts and legal jurisdiction

- 31 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

A few rules of thumbA few rules of thumb

• Watch out for ”standard” terms of business• Make sure you have an unambiguous distribution of

responsibility:• Who has to deliver what, when and how to a given quality

standard?• What are the terms ”on time, on budget, at the right place and

in the right way” defined?• Specify the deliverables in as precise a way as

possible• Keep in mind ”good practice” in the field in question• Finish the contract before you start delivering

services and deliverables.• Draft a contract while everyone is still on good

terms.• If something is not specified explicitly

then it should be covered by ”background art” • Make sure that you write down everything that

might apply.• Finish the contract before you accept the quotation.• Makes sure you don’t let the contract get

sidetracked into blue smoke and mirrors.• Stick with Danish law and Danish courts!

- 32 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

What determines whether the contract is good What determines whether the contract is good or bad?or bad?

• A management instrument that consists of a set of unambiguous rules of the game

• A document that pre-empts conflict

• A result that is of mutual benefit to all parties involved

• A result that confirms that the negotiated substance is legally binding and moves from the informal to the formal domain

- 33 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Tell me moreTell me more

Main sourcesRetsinfor:

• www.retsinfo.dk

Virksomheds Karnov, • Karnovs forlag A/S

Handelshøjskolen juridisk institut:• http://www.cbs.dk/departments/law/jur_sources_uk.

shtml• [PDF] DI aktuelt_VFile Format: PDF/Adobe Acrobat - View

as HTML... Kontakter,. kontrakter og kodeks. Forskningssamarbejde mellem. universiteter og virksomheder. September 2004. Page 3. FORORD www.rks.dk/sider/publikationer/danske/coc.pd.pdf

Secondary sourcesVejledning - Kontrakter om komplekse IT-ydelser

• http://www.ks.dk/publikationer/1999/it-ydelser/index.htm

Praktisk aftaleret, • Mads Bryde Andersen, • Christian Ejlers Forlag > Anbefales

Dansk privat ret• Poul Kuüger Andersen mfl.• Jurist- og økonomforbundets forlag

IT kontrakter, • Nicolai Dragsted,

• Forlaget Thomsen

- 34 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Group workGroup work

Analysis of an EU R&D consortium agreement:

Use the checklist on slide 30

1. Does the agreement cover all the points on the list?

2. If no, what is missing?3. Where are there problems in

the suggested amendments?

4. Is this the agreement for a small, medium sized or large project?

- 35 -Project Management and Production of Digital Content PDI E2005Project Management and Production of Digital Content PDI E2005 • Session 7 • Peter Looms & Tine Sørensen

Case 2Case 2

We will be starting the second case about localising the Simpsons for use on mobile phones.