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CONTENTS

1. Introduction 1

2. Industry Profile 6

2.1 Life Insurance 10

2.2 Insurance Market – Present 12

2.3 Present structure of Insurance Industry in India 15

2.4 Related Acts 17

2.5 Life Insurance Products 19

3. Unit-Linked Insurance Plans (ULIP) 20

3.1 Structure of ULIPs 23

3.2 Advantages of ULIPs 25

3.3 Factors influencing the buying of ULIPs 27

3.4 Types of funds under ULIPs 28

4. Company Profile 29

4.1 Business objectives 32

4.2 Mission/Vision of LIC 33

4.3 Product Segments Of LIC 34

4.4 Performance Of ULIP Funds Of LIC 40

5. Objective & Scope of Project/Study 41

6. Research Methodology 44

7. Limitations 48

8. Analysis and Interpretation 50

9. Conclusions/Recommendations 62

10. Annexure 65

Questionnaire

Bibliography



INTRODUCTION

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INTRODUCTION

In the commercial arena, the choice of an effective strategy is perhaps the

most important and the toughest decision to take. The decision to select

among the grand strategies and deciding upon which strategy will best

meet the enterprises objectives is rendered complex by multiple

considerations. The same is also true with the insurance companies in

India who are constantly revamping their strategies and coming out with

innovative options to stay in the competition. There were days when Life

Insurance Corporation of India (LIC) was the only insurance company

available to people in India and where people synonymed Insurance to

LIC. Also since it was a Public Sector Undertaking (PSU) it has a great

support from people. But now times have changed a lot of private players

have entered into the fray. There have been a lot of Indian companies

collaborating with foreign insurance giants like ICICI Prudential, Bajaj

Allianz etc who have already made their presence felt in the Indian

Insurance industry.

Even though LIC is still the market leader with more than over 60% of

the market share, the private players are giving it a tough time. Since thelast decade the market share of LIC had fallen down by about more than

20%.

The new private players have started offering a variety of unlimited

schemes right from insurance plans for a 30 day old baby to that of a 70

year old senior citizen. Also the private companies have started creating

the importance and need of insurance in today’s life They have started

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positioning their brand sand are marketing their products in such a way

the people have started feeling the need of security in their lives.

Taking into account the huge population and growing per capita income

besides several other driving factors, a huge opportunity is in store for the

insurance companies in India. According to the latest research findings,

nearly 80% of Indian population are without life insurance cover while

health insurance and non-life insurance continues to be below

international standards. And this part of the population is also subjected

to weak social security and pension systems with hardly any old age

income security. As per independent surveys, insurance in India is

primarily used as a means to improve personal finances and for income

tax planning; Indians have a tendency to invest in properties and gold

followed by bank deposits. They selectively invest in shares also but the

percentage is very small (4-5%). This in itself is an indicator that growth

potential for the insurance sector is immense. It's a business growing at

the rate of 15-20% per annum and presently is of the order of around

more than $55 billion.

India is a vast market for life insurance that is directly proportional to the

growth in premiums and an increase in life density. With the entry of

private sector players backed by foreign expertise, Indian insurance

market has become more vibrant.

Competition in this market is increasing with companies’ continuous

effort to lure the customers with new product offerings. However, the

market share of private insurance companies remains low in the 25-35%

range. Even to this day, Life Insurance Corporation (LIC) of India

dominates Indian insurance sector. The heavy hand of government still

dominates the market, with price controls, limits on ownership, and other

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restraints. They private players are still in their initial days and would

take some more time to capture a good market share. At present they are

coming up with new and innovative ideas.

Since the last decade the life insurance industry in India has been

growing very fast and many new companies have entered this business

insurance. The Indian life insurance industry has recorded a robust

growth of more than 16 per cent for the nine-month period which ended

on December 31, 2008.It is expected to grow at an amazing rate of 20 per

cent this year. Also in the present scenario the most sought after

insurance plans are the Unit Linked insurance Plans (ULIPs).

A ULIP is a life insurance policy which provides a combination of risk

cover and investment. ULIPs have gained high acceptance due to

attractive features they offer like flexibility, transparency, liquidity and a

vast variety of fund option. Unit linked plans are suitable for all customer

profiles; however as a general belief the risk averse investors tend to

choose traditional plans and an informed customer prefers a ULIP. ULIPs

offer the kind of flexibility that no insurance product can. ULIPs

essentially combine the benefits of an insurance policy and a market-

linked investment. Investors can select a ULIP with an equity-debt

combination that is in line with their risk profile. A risk-taking investor would typically select one with a high equity component, while a risk-

averse investor would opt for a debt-heavy one. Simply put, ULIPs are

structured in such a way that the protection element and the savings

element are distinguishable, and hence managed according to your

specific needs. In this way, the ULIP plan offers unprecedented flexibility

and transparency.

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So with many players around for a company to really be successful it has

to really be very efficient on all fronts. It has to constantly adapt to the

changing consumer preferences with a lot of new innovations and

implementing new technology try to different from the lot. Especially if it

is a new player in the market the company has to really work very hard to

get into the completion and stay afloat.

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INDUSTRY PROFILE

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INDUSTRY PROFILE

INSURANCE

Insurance may be described as a social device to reduce or eliminate risk

of loss to life and property. Under the plan of insurance, a large number

of people associate themselves by sharing risks attached to individuals.

The risks which can be insured against include fire, the perils of sea,

death and accidents and burglary. Any risk contingent upon these, may be

insured against at a premium commensurate with the risk involved. Thus

collective bearing of risk is insurance.

CHARACTERISTICS OF INSURANCE

1. Sharing of risks

2. Cooperative device

3. Evaluation of risk

4. Payment on happening of a special event

5. The amount of payment depends on the nature of losses incurred .

HISTORY OF INDIAN INSURANCE:

History of Insurance in India can be broadly classified into three eras:

a. P r e Nationalization

b. Nationalization and

c. Post Nationalization

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The story of insurance is probably as old as the story of mankind. The

same instinct that prompts modern businessmen today to secure

themselves against loss and disaster existed in primitive men also. They

too sought to avert the evil consequences of fire and flood and loss of life

and were willing to make some sort of sacrifice in order to achieve

security. Though the concept of insurance is largely a development of the

recent past, particularly after the industrial era – past few centuries – yet

its beginnings date back almost 6000 years.

Life Insurance in its modern form came to India from England in the year

1818. Oriental Life Insurance Company started by Europeans in Calcutta

was the first life insurance company on Indian Soil. All the insurance

companies established during that period were brought up with the

purpose of looking after the needs of European community and these

companies were not insuring Indian natives. However, later with the

efforts of eminent people like Babu Muttylal Seal, the foreign life

insurance companies started insuring Indian lives. But Indian lives were

being treated as sub-standard lives and heavy extra premiums were being

charged on them. Bombay Mutual Life Assurance Society heralded the

birth of first Indian life insurance company in the year 1870, and covered

Indian lives at normal rates. Starting as Indian enterprise with highly patriotic motives, insurance companies came into existence to carry the

message of insurance and social security through insurance to various

sectors of society. Prior to 1912 India had no legislation to regulate

insurance business. In the year 1912, the Life Insurance Companies Act,

and the Provident Fund Act were passed. The Life Insurance Companies

Act, 1912 made it necessary that the premium rate tables and periodical

valuations of companies should be certified by an actuary. But the Act

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discriminated between foreign and Indian companies on many accounts,

putting the Indian companies at a disadvantage.

The first two decades of the twentieth century saw lot of growth in

insurance business. From 44 companies with total business-in-force as

Rs.22.44 crore, it rose to 176 companies with total business-in-force as

Rs.298 crore in 1938. The Insurance Act 1938 was the first legislation

governing not only life insurance but also non-life insurance to provide

strict state control over insurance business. The demand for

nationalization of life insurance industry was made repeatedly in the past

but it gathered momentum in 1944 when a bill to amend the Life

Insurance Act 1938 was introduced in the Legislative Assembly.

However, it was much later on the 19th of January, 1956, that life

insurance in India was nationalized. About 154 Indian insurance

companies, 16 non-Indian companies and 75 provident were operating in

India at the time of nationalization. The Parliament of India passed the

Life Insurance Corporation Act on the 19th of June 1956, and the Life

Insurance Corporation of India was created on 1st September, 1956, with

the objective of spreading life insurance much more widely and in

particular to the rural areas with a view to reach all insurable persons in

the country, providing them adequate financial cover at a reasonable cost.

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It is evident from its very name it deals with insurance of human life. Life

Insurance Corporation of India a public sector undertaking has the

monopoly in this sector since its nationalization.

In our wordily life, whenever there is uncertainty, there is an involvement

of risk. The instinct for security against such risk is one of the basic

motivating forces determining human attitudes. As a squeal to this quest

for Security, the concept of insurance must have been born. The urge to

provide insurance or protection against the loss of life & property must

have prompted people to make some sort of sacrifice willingly in order to

achieve security through COLLECTIVE CO-OPERTION in this sense

story of insurance is probably as old as the story of mankind.

All life insurance companies in India have to comply with the strict

regulations laid out by Insurance Regulatory and Development Authority

of India (IRDA). Therefore there is no risk in going in for private

insurance players. In terms of being rated for financial strength like

international players, only ICICI Prudential is rated by Fitch India at

National Insurer Financial Strength Rating of AAA (Ind) with stable

outlook indicating the highest claims paying ability rating.

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Life Insurance Corporation of India (LIC), the state owned behemoth,

remains by far the largest player in the market. Among the private sector

players, ICICI Prudential Life Insurance (JV between ICICI Bank and

Prudential PLC)is the largest followed by Bajaj Allianz Life Insurance

Company Limited (JV between Bajaj Group and Allianz).

The private companies are coming out with better products which are

more beneficial to the customer. Among such products are the ULIPs or

the Unit Linked Insurance Plans which offer both life cover as well as

scope for savings or investment options as the customer desires. Further,

these types of plans are subject to a minimum lock-in period of three

years to prevent misuse of the significant tax benefits offered to such

plans under the Income Tax Act. Unlike the mutual fund product that has

a very simple cost structure, ULIPs carry a greater number of costs

(administration and mortality), in addition to the others. So comparing

ULIPs with mutual funds is erroneous.

12



INSURANCE MARKET - PRESENT

The insurance sector was opened up for private participation a decade

back. For years now, the private players are active in the liberalized

environment. The insurance market has witnessed dynamic changes,

which include presence of a fairly number of insurers both life, and non-

life segment. Most of the private insurance companies have formed joint

venture partnering well-recognized foreign players across the globe.

The Indian life insurance market generated total revenues of $41.36

billion in 2007, thus representing a compound annual growth rate

(CAGR) of 11.84% for the period spanning 2000-2007. Life insurance

market had a growth of $22.46 billion within a period of 7 years with a

growth rate of 118.24%. Estimated life premiums rose to INR 1,470,800

million ($36.77 billion) in 2006 from INR 1,301,540 million

($32.54billion) in 2005. We envisage that life premiums in 2011 will be

$65.96 billion, a growth larger than they were in 2007. The performance

of the market is forecast to accelerate, with an anticipated CAGR of

9.78% for the four-year period 2007-2011 expected to drive the market to

a value of $65.96 billion by the end of 2011. There would be a growth of $24.6 billion i.e. 59.48% in the next 4 years.

Non-life premiums in India were $6.53 billion in 2007. Gross written

premium (GWP) in the Indian non-life insurance market reached a value

of $5.75 billion in 2006, this representing an annual growth of 13.55%

for the period spanning 2006-2007. Estimated non-life premiums rose

from INR230 billion ($5.75 billion) in 2006 to INR261 billion ($6.53

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billion) in 2007.

We anticipate that non-life premiums will grow by a CAGR of 9.40%

between 2007-2011. We are looking for non-life premiums to rise by

$405 million over the five years to the end of 2011 with a growth rate of

62.02%.

With a huge population base and large untapped market, insurance

industry is a big opportunity area in India for national as well as foreign

investors. India is the fifth largest life insurance market in the emerging

insurance economies globally and is growing at 32-34% annually. This

impressive growth in the market has been driven by liberalization, with

new players significantly enhancing product awareness and promoting

consumer education and information. The strong growth potential of the

country has also made international players to look at the Indian

insurance market.

Moreover, saturation of insurance markets in many developed economies

has made the Indian market more attractive for international insurance

players, according to "Booming Insurance Market in India (2008-

2011):

•

Total life insurance premium in India is projected to grow Rs1,230,000 crore by 2010-11.

• Total non-life insurance premium is expected to increase at a

CAGR of 25% for the period spanning from 2008-09 to 2010-11.

• With the entry of several low-cost airlines, along with fleet

expansion by existing ones and increasing corporate aircraft

ownership, the Indian aviation insurance market is all set to boom in a big way in coming years.

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• Home insurance segment is set to achieve a 100% growth as

financial institutions have made home insurance obligatory for

housing loan approvals.

• Health insurance is poised to become the second largest business

for non-life insurers after motor insurance in next three years.

• A booming life insurance market has propelled the Indian life

insurance agents into the top 10 country list in terms of membership to

the Million Dollar Round Table (MDRT)

CAPITAL REQUIREMENTS AND FOREIGN PARTICIPATION:

Minimum capital requirement for direct life and Non-life Insurance

Company is INR1000 million and that for Reinsurance Company is

INR2000 million. A maximum 26% foreign equity stake is allowed in

direct insurance and reinsurance companies. In the 2004-05 budget, the

Government proposed for increasing the foreign equity stake to 49%.

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PRESENT STRUCTURE OF INSURANCE INDUSTRY IN

INDIA

• Life Insurance Corporation of India – Fully owned by government.

• Postal Life Insurance

Private players:

1. Bajaj Allianz Life Insurance Co. Ltd.

2. Birla Sun Life Insurance Co. Ltd. (BSIL)

3. HDFC Prudential Life Insurance Co. Ltd. (HDFC STANDARD LIFE)

4. ICICI Prudential Life Insurance Co. Ltd. (ICICI PRU)

5. ING Vyasa Life Insurance Co. Ltd. (ING VYASA)

6. Max New York Life Insurance Co. Ltd. (MNYL)

7. Met Life India Insurance Co. Ltd. (METLIFE)

8. Kotak Mahindra Old Mutual Life Insurance Co. Ltd.

9. SBI Life Insurance Co. Ltd. (SBI Life)

10. TATA AIG Life Insurance Co. Ltd. (TATA AIG)

11. AMP Sanmar Assurance Co. Ltd. (AMP SANMAR)

12. Aviva Life Insurance Co. Ltd. (AVIVA)

13. Sahara India Life Insurance Co. Ltd. (SAHARA LIFE)

14. PNB Life Insurance15. Reliance Life Insurance

16. Bharati Axa Life Insurance

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17



RELATED ACTS

The insurance sector went through a full circle of phases from being

unregulated to be completely regulated and now being partially

deregulated. It is governed by number of acts, with the first one being the

Insurance Act, 1938.

The Insurance Act, 1938

The Insurance Act, 1938 was the first legislation governing all insurance

titles to provide strict state over insurance business.

Life Insurance Corporation Act, 1956

Even though the first legislation was enacted in 1938, it was only on 19th

January, 1956, that life insurance in India was completely nationalized

through the Life Insurance Corporation Act, 1956. There were 245

insurance companies of both Indian and foreign origin companies in

1956. The government acquiring the companies accomplished

nationalization. The Life Insurance Corporation of India was then formed

on 1st September, 1956.

General Insurance Business (Nationalization) ACT, 1972

The general insurance business (nationalization) Act, 1972 was enacted

to nationalize the 100 odd general insurance companies by merging them

to form four different companies named National Insurance, New India

Assurance, Oriental Insurance and United India Insurance headquartered

in each of the four metropolitan cities of India.

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Insurance Regulatory and Development Authority (IRDA) Act, 1999

Reforms in the Insurance sector were initiated with the passage of the

IRDA Bill in Parliament in December 1999. The IRDA since its

incorporation as a statutory body in April 2000 has fastidiously stuck to

its schedule of framing regulations and registering the private sector

insurance companies.

The other decision taken simultaneously to provide the supporting

systems to the insurance sector and in particular the life insurance

companies was the launch of the IRDA's online service for issue and

renewal of licenses to agents.

The approval of institutions for imparting training to agents has also

ensured that the insurance companies would have a trained workforce of

insurance agents in place to sell their products, which are expected to be

introduced by early next year. Since being set up as an independent

statutory body the IRDA has put in a framework of globally compatible

regulations. In the private sector 12 life insurance and 6 general insurance

companies have been registered.

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LIFE INSURANCE PRODUCTS

Life insurance products are broadly classified into two categories:

A) Traditional products which includes:

1. Term loan: It provides death risk cover for a specified term only.

Every policy does not result into a claim.

2. Whole life insurance: Here the sum assured is paid on death

whenever it occurs. The premium in this will be higher compared to

term plan.

3. Endowment plan: It provides for the payment of the sum assured at

the end of the specified term or on early death. A money back plan,

where survival benefits become payable at definite interval, is also the

variant of endowment plan.4. Annuities: They are the series of periodic payments to the annuities

for life or for a specified period. Annuities can be immediate (where

the payment of annuity is immediate) or deferred (where the payment

of annuity commences after a specific period).

B) Non- traditional products:

Due to inflexibility of life insurance products, which results into high

liquation, inconvenience in sticking to premium payment regimen, lack

of transparency, etc. insurance company have come out with non-

traditional products mainly in the form of unit linked products, which

have borrowed several beneficial features of mutual funds.

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UNIT-LINKED INSURANCE

PLAN (ULIP)

21



UNIT-LINKED INSURANCE PLANS (ULIP)

Unit linked insurance plan (ULIP) is a life insurance solution that

provides the client with the benefits of protection and flexibility in

investment. It is a solution which provides for life insurance where the

policy value at any time varies according to the value of the underlying

assets at the time. The investment is denoted as unit and is represented by

the value that it has attained called as Net Asset Value (NAV).

ULIPs are a category of goal-based financial solutions that combine the

safety of insurance protection with wealth creation opportunities. In

ULIPs, a part of the investment goes towards providing a life cover. The

residual portion of the ULIP is invested in a fund which in turn investing

stocks or bonds; the value of investments alters with the performance of

the underlying fund opted by the customer.

Simply put, ULIPs are structured in such that the protection element and

the savings element are distinguishable, and hence managed according to

your specific needs. In this way, the ULIP plan offers unprecedented

flexibility and transparency.

22



ULIPs came into play in 1960s and became very popular in Western

Europe and America. The reason that is attributed to the wide spread

popularity of ULIP is because of the transparency and the flexibility

which it offers to the clients.

As time progressed the plans were also successfully mapped along with

life insurance needs to retirement planning in today’s times ULIP

provides solution for all the needs of a client like insurance planning

financial needs financial planning for children’s future and retirement

planning

The number of units represents the policyholder’s share in the fund. The

value of the unit is determined by the total value of all the investments

made by the fund divided by the number of units.

If the insurance company offers a range of funds, the insured can direct

the company to invest in the fund of his choice. Insurers usually offer

three choices — an equity (growth) fund, balanced fund and a fund,

which invests in bonds.

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STRUCTURE OF ULIPs

ULIPs offered by different insurers have varying charge structures.

Broadly the different types of fees and charges are given below. However

the insurers have the right to revise or cancel the fees and charges over a

period of time.

Charges, Fees and Deductions in ULIP

Premium Allocation Charge

This is a premium-based charge. After deducting this charge from

premiums, the remainder is invested to buy units. The Allocation charges

are guaranteed for the entire duration of policy term.

Mortality Charge

The Mortality Charge will apply on the Sum at Risk (SAR = Sum

Assured less the Fund Value pertaining to regular premiums). It will be

deducted by monthly cancellation of units from the accumulation unit

account. The Mortality Charge shall remain guaranteed throughout the

policy term.

Fund Management Charge

1% p.a. on With Profits Fund, 1% p.a. on Debt Fund, 1.25% p.a. on

Balanced Fund and 1.50% p.a. on Growth Fund. FMC will be applied on

the fund while calculating NAV on a daily basis. The maximum FMC on

any fund is 2% p.a. subject to prior approval by the IRDA.

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Policy Administration Charge

Rs. 60 per month, which will increase by 5% p.a. on the 1st of January

each year. PAC will be deducted monthly by cancellation of units from

the accumulation unit account. If premiums are discontinued, this charge

would reduce to 60% of the charge applicable for the premium paying

policies

Surrender Charge

This is the charge that applies when the policy is surrendered. It is equal

to 50% of the difference between regular premiums expected and those

paid in the first year of the contract.

Service Tax Deductions

12.36% service tax is applicable on the first premium of life insurance

policy.

Tax Benefits

Tax benefits will be as per Section 80C & Section 10(10D) of the Income

Tax Act, 1961. Insurance is tax free up to Rs. 100000 per annum and the

returns on investment on maturity of the policy are also tax free.

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ADVANTAGES OF ULIPS

ULIP distinguishes itself through the multiple benefits that it provides to

the consumer. The plan is a one stop solution for everything the

customers want. Unit Linked Insurance Plans (ULIPs)are different from

traditional plans purely because, they are much more transparent, various

charges are shared with the customer before the sale of the product, so as

to enable the customer to make an informed decision.

Customers have the flexibility to choose their life cover. Also the

customers have the choice of multiple fund options based on their risk

appetite, thereby enabling an investor to make the desired returns from

the investment.

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The following are some of the advantages of Unit linked plans:

A. Life protection

B. Investment and Savings

• Market linked fund based on risk profile

• Switch option

• Premium redirection

• Automatic Transfer Plan(ATP)

C. Tax Planning

D. Flexibility of cover continuance

E. Transparency

F. Extra protection with riders

• Death due to accident

• Disability

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• Critical illness

G. Liquidity

• Partial withdrawals during the term

• At maturity

H. Variable investment options

I. Premium holiday

J. Allow Top-ups

FACTORS INFLUENCING THE BUYING OF UNIT

LINKED INSURANCE PLAN (ULIPs)

The degree of buying of ULIPs insurance varies from person to person. It

depends upon many factors. The factors can be classified into personal,

social, economic, psychological and company related variables.

Social FactorAge and experience of policyholder are personal factors, while the co-

education is a social factor.

Economic Factor

Economic factors include occupation, income and wealth.

Psychological Factor

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The psychological factors consist of perception, satisfaction about the

services rendered by insurance companies, the impact of advertisement

and personal selling made by insurance companies on policyholders.

Company Related Variable

The company related variables are the promotional efforts to sell the

policies to prospective buyers. These include advertisement and personal

selling too.

TYPES OF FUNDS UNDER ULIPs

Most insurers offer a wide range of funds to suit one is investment

objectives risk profile and time horizons. Different funds have different

risk profiles. The potential for returns also varies from fund to fund. The

following are some of the common types of funds available along with an

indication of their risk characteristics.

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30



COMPANY PROFILE

COMPANY PROFILE

The Parliament of India passed the Life Insurance Corporation Act on the

19th of June 1956, and the Life Insurance Corporation of India was

created on 1st September, 1956, with the objective of spreading life

insurance much more widely and in particular to the rural areas with a

view to reach all insurable persons in the country, providing them

adequate financial cover at a reasonable cost.

31



LIC had 5 zonal offices, 33 divisional offices and 212 branch offices,

apart from its corporate office in the year 1956. Since life insurance

contracts are long-term contracts and during the currency of the policy it

requires a variety of services need was felt in the later years to expand the

operations and place a branch office at each district headquarter. Re-

organization of LIC took place and large numbers of new branch offices

were opened. As a result of re-organization servicing functions were

transferred to the branches, and branches were made accounting units. It

worked wonders with the performance of the corporation. It may be seen

that from about 200.00 crores of New Business in 1957 the corporation

crossed 1000.00 crores only in the year 1969-70, and it took another 10

years for LIC to cross 2000.00 crore mark of new business. But with re-

organization happening in the early eighties, by 1985-86 LIC had already

crossed 7000.00 crore Sum Assured on new policies.

Today LIC functions with 2048 fully computerized branch offices, 100

divisional offices, 7 zonal offices and the corporate office. LIC’s Wide

Area Network covers 100 divisional offices and connects all the branches

through a Metro Area Network.

LIC continues to be the dominant life insurer even in the liberalizedscenario of Indian insurance and is moving fast on a new growth

trajectory surpassing its own past records. LIC has issued over one crore

policies during the current year. It has crossed the milestone of issuing

1,01,32,955 new policies by 15th Oct, 2005, posting a healthy growth

rate of 16.67% over the corresponding period of the previous year.

From then to now, LIC has crossed many milestones and has set

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unprecedented performance records in various aspects of life insurance

business.

BUSINESS OBJECTIVES

OBJECTIVES OF LIC

• Spread Life Insurance widely and in particular to the rural areas

and to the socially and economically backward classes with a view

to reaching all insurable persons in the country and providing them

adequate financial cover against death at a reasonable cost.

• Maximize mobilization of people's savings by making insurance-

linked savings adequately attractive.

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• Bear in mind, in the investment of funds, the primary obligation to

its policyholders, whose money it holds in trust, without losing

sight of the interest of the community as a whole; the funds to be

deployed to the best advantage of the investors as well as the

community as a whole, keeping in view national priorities and

obligations of attractive return.

• Conduct business with utmost economy and with the full

realization that the moneys belong to the policyholders.

• Act as trustees of the insured public in their individual and

collective capacities.

• Meet the various life insurance needs of the community that would

arise in the changing social and economic environment.

• Involve all people working in the Corporation to the best of their

capability in furthering the interests of the insured public by

providing efficient service with courtesy.

• Promote amongst all agents and employees of the Corporation a

sense of participation, pride and job satisfaction through discharge

of their duties with dedication towards achievement of Corporate

Objective.

MISSION/VISION OF LIC

Mission:

"Explore and enhance the quality of life of people through financial

security by providing products and services of aspired attributes with

competitive returns, and by rendering resources for economic

development."

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Vision:

"A trans-nationally competitive financial conglomerate of significance to

societies and Pride of India."

PRODUCT SEGMENTS OF LIC

Individual Products

Life Insurance Corporation realizes that not everyone has the same kind

of needs. Keeping this in mind, it has a varied range of products that you

can choose from to suit all your needs. These will help secure your future

as well as the future of your family. These are:

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1. Profit Plus:

In this policy, the investment risk in investment portfolio is borne by the

policy holder.

It is a unit linked Endowment plan where the premium payment term

(PPT) is limited to single lump sum, or uniformly over 3, 4 or 5 years.

You can choose the level of cover within the limits, which will depend on

whether the policy is a Single premium or Limited premium contract,

term chosen and on the level of premium you agree to pay.

Four types of investment Funds are offered. Premiums paid after

allocation charge will purchase units of the Fund type chosen. The Unit

Fund is subject to various charges and value of units may increase or

decrease, depending on the Net Asset Value (NAV).

Features:-

36



2. Market Plus –I:

37




policy holder.

This is a unit linked pension plan wherein the pension is payable after a

specified period. Four types of investment Funds namely Bond, Secured,

Balanced and Growth Fund are offered. Though primarily a Pension

product, the plan has many attractive features and options, which make it

an ideal Retirement solution for the future.

Features:-

38



3. Fortune Plus

It is a unit linked assurance plan where premium payment term (PPT) is 5

years and the premium payable in the first year will be 50% of total

premium payable under the policy. The level of cover will depend on the

level of premium you agree to pay.

Four types of investment funds are offered. Premiums paid after


Fund is subject to various charges and value of the units may increase or

decrease, depending on the Net Asset Value (NAV). The plan therefore

serves the purpose of insurance-cum-investment.

Features:-

39



4. Money Plus-I

This is a unit linked Endowment plan with regular premium paying term,

which offers investment cum insurance during the term of the policy.

You can choose the level of cover within the limits, which will depend on

the level of premium you agree to pay.

Four types of investment Funds are offered. Premiums paid after


Fund is subject to various charges and value of units may increase or

decrease, depending on the Net Asset Value (NAV).

Features:-

40



5. Child Fortune Plus


policy holder.

All of us wish to ensure the best possible future for our children. With the

cost of education sky rocketing, it is all the more important that an early

provision is made to ensure that your loved ones get a good head start in

life. LICs Child Fortune Plus is a total solution to their education and

other needs. The plan is a unit linked one offering the prospects of long

term capital appreciation.

Features:-

41



PERFORMANCE OF ULIP FUNDS OF LIC

42



OBJECTIVE & SCOPE OF

PROJECT

43



OBJECTIVES OF THE PROJECT

• To understand the insurance products at length.

• To understand Unit Linked Insurance Plans (ULIPs) of LIC.

• To analyse the performance selective Unit Linked Insurance Plans

(ULIPs) of LIC.

• To study the consumer perception towards various insurance

products.

• To identify the insurance needs of the Indian population with

respect to their emotional, physical and financial conditions.

• Comparative study of various insurance players in the market.

• To study the varied reasons of availing life insurance plans.

• To clearly understand the rationale behind the investment in

policies of LIC and private sector insurance companies.

44



SCOPE OF THE STUDY

This study aims to make a performance analysis of the Unit Linked

Insurance Plans (ULIPs) of LIFE INSURANCE CORPORATION OF

INDIA in the Indian context, insurance market and study the consumer

perception towards various insurance products.

The performance analysis is based on the empirical data collected from

the Delhi city.

I think this will impact sales and also change the way in which Indian life

insurers continue to sell ULIP policies. They may need to have a more

sizeable agency force with additional training to explain the true nature of

the benefits.

ULIPs are also profitable faster, as you get future premium at the outset

(front-loaded premia), which is an immediate capitalization of profit for

life insurers and also helps them pay for new business. However, now,with charges being spread over 5 years, there is lower incentive to sell

ULIP policies and they have become comparable to selling traditional

policies.

45



RESEARCH

METHODOLOGY

46



RESEARCH METHODOLOGY

The techniques used for data collection are:

a. Internet surveys and

b. Questionnaire method

The following methodology has been followed to achieve the objectives

of the project.

Step: 1

Developing a right research design and timeline for the project.

Step: 2

Collecting Secondary data of the insurance Industry

Step: 3

Designing of the QuestionnaireStep: 4

Analysis of secondary data

Step: 5

Collection of primary data-Questionnaires and internet surveys

Step: 6

Analysis of primary data

Step: 7

Interpretation of the results

Step: 8

Preparation of the final report

47



SOURCES OF DATA

There are two types of data used. They are primary and secondary data.

Primary data is defined as data that is collected from original sources for

a specific purpose. Secondary data is data collected from indirect sources.

(Source: Research Methodology, By C. R. Kothari)

Primary Data:

The primary data was collected by a survey based on the questionnaire. It

was formulated on the basis of information carefully gathered by me

about the various mindsets of the people. This questionnaire was mainly

formulated to target the common man to see his perception and

awareness of various investment options available.

Sample Size:

The sample size for the survey conducted was 50 respondents.

Sampling Technique:

Random sampling technique was used in the survey conducted.

Study Area:

The samples referred to were residing in Delhi City.

Secondary Data:

The secondary data was collected directly from the companies and their

websites and internet surveys. Also a lot of similar research studies and

journals have been referred to.

48



LITERATURE STUDY

Till today a lot of research has been done on the Indian insurance

industry especially the life insurance sector. The material for this study

was collected from various internet sites, journal sand books by various

authors.

49



LIMITATIONS

50



LIMITATIONS OF THE STUDY

• The study is confined only to a small segment of the entire

population due to monetary and time constraints and hence the results

are applicable only to the Delhi city.

• The scope of the project is limited to conceptual aspects of Life

Insurance Companies and does not include all the ULIP as well as

insurance products of LIC part of the operations which are equally

important aspect of learning.

• It is not always possible to evaluate companies under similar

parameters since many aspects affect the company performance,

companies deal with various businesses thus clubbing all parameters

is not always possible.

• As there is no stipend which is provided by the company, it does not

lead to any motivation. This study is totally about meeting people, which

involves moving within the city, which certainly requires money.

• There are always some chances of errors creeping in such as non

response errors, biased response errors etc. Some errors might also creep

in during interpretation.

51



DATA ANALYSIS

&

INTERPRETATION

52



DATA ANALYSIS AND INTERPRETATION

PRIMARY DATA ANALYSIS

We have done a detailed survey in Delhi city to understand and study the

consumers’ responses. The primary data was collected through

questionnaires. This questionnaire was mainly formulated to target the

common man to see his perception and awareness of various investmentoptions available. The sample size of the survey was 50. Out of these 34

were male and 16 were female. The sample of respondents was carefully

selected covering people in all age groups and with different backgrounds

and occupations. The analysis of these questionnaires gives us an insight

about the mindset of people regarding various investments. Customer

preferences as to where they would like to invest have been studied. Also

we come to know about the preferences given by customers towards

various top life insurance companies and their reasons for it.

Following is the analysis of the primary data collected through

questionnaires. (Please refer to annexure I)

53



1. Break-up of respondents between different age groups.

Age No of Respondents Percentage

18-30 19 38%

30-50 26 52%

>50 5 10%

Total 50 100%

Interpretation:

The sample included respondents from all the age groups out of which

people in the age group 18-40 constituted around 70%.

54



2. Break-up of respondents by their Qualification.

Interpretation:

Around 50% respondents has post graduate, 30% respondents has

graduate, 15% has 12th pass.

55



3. Break-up of respondents by their occupations.

Interpretation:

The sample of respondents was heterogeneous with people of various

occupations right from government service to ones who were self

employed. Out of these people who were working in private companiesconstituted round 65%.

56



4. Break-up of respondents by their income range (per annum).

Interpretation:

Around 5% respondents has their income range below 150000 (per

annum), 10% respondents has income range between 150000 to 250000

and 40% respondents has their income range between 250000 to 350000.

57



5. Break-up of respondents based on their preferences for

various savings instruments.

Interpretation:

The customers’ preferences for different forms of savings have been

carefully studied the main savings instruments generally preferred by

customers are bank deposits, fixed deposits, investments and post office

schemes. Out of these Investments has been preferred by around 43%

respondents and fixed deposits by around 27%.

58



6. Break-up of respondents based on preferences for various

opinion about investment.

Interpretation:

Around 20% respondents has opinion about investment is tax savings

and 40% respondents has opinion about investment for better future post

retirement.

59



7. Break-up of respondents based on preferences for various

forms of investment.

Interpretation:

The various forms of investments generally preferred by customers have

been identified as mutual funds, stocks and shares, insurance products

and government bonds. Out of these around 35% preferred stocks and

shares and around 20% preferred insurance products.

60





9. Break-down of respondents who rated risk involved in

ULIPs.

Interpretation:

Around 62% respondents felt that there was an amount of moderate to

high risk involved with ULIPS.

62



10. Break-down of respondents who own insurance policies in

various life insurance companies.

Interpretation:

Around 63% of the respondents owned an insurance policy in LIC which

clearly shows that LIC still continues to be the market leader in as it has

been since the last 50 years or so in spite of the presence various

powerful private players which are still finding hard to capture a major

market share. Around 13%b respondents chose ICICI Prudential.

63



CONCLUSION

&

RECOMMENDATIONS

64



CONCLUSION

Through the study of the topic “Performance Analysis of ULIP Funds

with Special Reference to LIC”, I came to following conclusion:

1. The ULIP Plans of LIC of India are flexible for investor’s

point of view.

2. LIC’s ULIP Plans like Fortune Plus, Profit Plus, Money Plus

– I and Market Plus – I have Diversified Portfolio as far as investment

is concerned.

3. LIC of India invests all the money of the investors through

ULIP Plans through different funds in the blue chip companies mostly.

4. LIC of India manages to give consistent rate of return to the

investor who invest their money in LIC.

5. LIC of India invest investors money mostly in stocks like

Reliance Industries Ltd., ITC Ltd., Tata Consultancy Services Ltd.,

Hindustan Lever Ltd., Tata Motors Ltd., Mahindra and Mahindra Ltd.,

Tata Steel Ltd., ACC Ltd. through the ULIP Plans Growth Fund

mostly.

6. LIC of India also invest investors money in Government

Guaranteed Securities, Corporate Debt., Short Term Investments like,

65



Money Market Instruments.

7. The NAV of the LIC of India ULIP Plans are increasing

consistently as compared to the Private Insurance Companies.

8. That’s why LIC of India promises to give the Maximum

return to the investment made by the investors.

9. The Portfolio of every customer has been determinated by

the LIC of India and also the risk profile of every investors also

determined.

10. LIC of India also invest their money in Infrastructural, Water

Supply Projects which helps to Economic Development of Country.

RECOMMENDATIONS

• Insurance and investments must be treated differently.

•Consumer awareness must be created for ULIP’s.

• Should not be mis-sold as investment products but ‘risk cover’

products.

•Relationship building must be focused at, rather than pitching in

the wrong product. This will create customer loyalty.

•A person already having a ULIP, can lower costs and increase

returns by the following:

a. Try topups

b. Reduce life cover

c. Stay away from riders105

66



ANNEXURE

67



QUESTIONNAIRE

(This questionnaire is only for the sake of some research work being done oninsurance companies. Confidentiality would be maintained.)

Q1. Name (Optional):

Q2. Gender:

Male Female Contact no (Optional):

Q3. Age Group:

18-30 31-40 41-50 >50

Q4. Qualification:

Post Graduate Graduate 12th

< 12th

68



Q5. Occupation:

Government Service Businessman Private Company

Self Employed Any Other (Please specify)

Q6. Your income range (per annum):

Below 150000 150000-250000 250000-350000

350000-450000 More than 450000

Q7. Your savings per year:

Below 10000 10000-25000 25000-50000

50000-100000 More than 100000

Q8. You would prefer savings in which form?

Bank deposits Fixed deposits Investments

Post Office schemes Any other (please specify)

Q9. Your opinion about investment:

Tax Saving Good returns Better future post retirement

Wealth creation Any other (please specify)

Q10. Preferably you would like to invest in:

Mutual funds Stocks and shares Insurance products

Govt. Bonds & securities Any other (please specify)

69



Q11. Do you agree that Insurance products are susceptible to very low risk whencompared to the other options for investment?

Yes No Don’t know

Q12.

Q13.

70



BIBLIOGRAPHY

BROCHURES / INFORMATION BOOKLETS

• Product List L.I.C.

• Malhotra Committee Report on Reforms in the Insurance Sector,1993.

• The Insurance Regulatory and Development Authority Bill, 1999.

NEWSPAPERS / MAGAZINES

• The Economic Times• The Insurance Times• Insurance Post

BOOKS

• Dr. Gupta S.P& Dr. Gupta M.P., Business Statistics by Addition 2004, New Delhi,

WEB SITES

• www.liclndia.com• www.lrdaindia.org.com

• http://www.mylicindia.com/ulip-plans/

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