Project Invitation

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    November XX, 20xx

    Dear Sir or Madam:

    Sheridan College is proud of its many unique applied learning programs. Our 1year International

    Business Graduate Certificate program provides University and College graduates new knowledge and

    skills so they can quickly contribute to international businesses. Graduates are employed in international

    sales, marketing, customer service, logistics, trade finance and as trade specialists in consulates and

    embassies.

    Our program includes a major capstone project where teams work with businesses to address international

    opportunities. Students perform the role of consultants and work with corporate clients to research and

    assess international business opportunities, then prepare a business plan on how to best seize the

    opportunity! Students are expected to:

    evaluate the market, industry dynamics and competitors, and determine buyers decision makingand purchasing behaviour;

    evaluate risks and opportunities; explore regulatory requirements ranging from import/export issues, work permits, product

    modifications and regulatory approvals needed;

    explore distribution channel opportunities; develop a plan and budget to implement the proposal including product modifications and

    approvals, business registrations, product promotions, distribution costs, etc.;

    These projects are a win-win as students gain valuable real world experience and clients obtain data froma new point-of-view. There is no cost to this service other than the time a client would take to direct any

    consulting team. Clients are experts in their business so can steer students in productive directions.

    Faculty will advise teams throughout the semester.

    For more information on the Sheridan International Business Program and the project opportunities please

    contact the undersigned at: [email protected] 905-845-9430 X 5203

    Phil Adams - Coordinator, International Business

    Links of interest:

    Program Information:http://www.sheridancollege.ca/Programs%20and%20Courses/Full-

    Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspx

    Business Plan Course:

    http://ulysses.sheridanc.on.ca/coutline/coutlineview.jsp?appver=ps&subjectCode=BUSM&courseCode=5

    5213&version=6.0&sec=0&reload=true

    mailto:[email protected]:[email protected]://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspxhttp://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspxhttp://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspxhttp://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspxhttp://ulysses.sheridanc.on.ca/coutline/coutlineview.jsp?appver=ps&subjectCode=BUSM&courseCode=55213&version=6.0&sec=0&reload=truehttp://ulysses.sheridanc.on.ca/coutline/coutlineview.jsp?appver=ps&subjectCode=BUSM&courseCode=55213&version=6.0&sec=0&reload=truehttp://ulysses.sheridanc.on.ca/coutline/coutlineview.jsp?appver=ps&subjectCode=BUSM&courseCode=55213&version=6.0&sec=0&reload=truehttp://ulysses.sheridanc.on.ca/coutline/coutlineview.jsp?appver=ps&subjectCode=BUSM&courseCode=55213&version=6.0&sec=0&reload=truehttp://ulysses.sheridanc.on.ca/coutline/coutlineview.jsp?appver=ps&subjectCode=BUSM&courseCode=55213&version=6.0&sec=0&reload=truehttp://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspxhttp://www.sheridancollege.ca/Programs%20and%20Courses/Full-Time%20Programs/Programs%20A-Z%20Index/International%20Business.aspxmailto:[email protected]
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    The overall project schedule:

    1. Accumulate potential projects - December 142. Notify Students of possible projectsDec 193. Faculty to assess student applicationsprogressively to January 34. Forward best applications to companiesno more than 2 applications per project - January 45. Assign student teams to company projectsJanuary 9th6. Students meet with companies to formulate their Statement of Work January 10 to 217. Students prepare a market diagnostic document defining the opportunity, obstacles, competitors, etc..

    They will present to clients either at Sheridan or client offices. March 8-15

    8. Based upon feedback and directions given at this presentation, students will prepare an InternationalStrategic Business plan with financial projections and action plans. Delivery April 8-13

    If you have a project you could assign to Sheridan International Business Students please let me know.

    All that is needed is the following:

    a. Company:b. Contact Name:c. Key contact information: telephone, e-mail, otherd. The product or product family you are considering forexport: we can considerimport projects

    but then students cannot research and use export support programs from DFAIT, EDC, Chamber

    of Commerce, etc.

    e. The country or region(s) you wish to have analysed:f. Any product information or web links for students to reference:g. Any specific requests as to team make up, e.g. minimum and maximum size, ability to travel to

    the USA to meet customers or attend trade shows, etc.. We have many International students for

    whom visitor permits to other countries may be difficult.

    Your involvement can be as intense or as arms-length as you like. Some companies have in the past

    asked for brief weekly conference calls. Others have held monthly meetings in person, or have held a

    small number of meetings but have asked for formal written updates. The minimum are probably 4 1-hour

    meetings.

    The format of reports can be customised to your companys expectations, with Sheridan templates being

    available if as suggestions to students for content required.

    This is a unique opportunity for businesses in the overall GTA, as well as Hamilton Wentworth region.

    Based on our location in Mississauga we are ideally located to serve Peel and Halton regions.