CMR INSTITUTE OF TECHNOLOGY(Department of Management Studies)

MBA INTERNSHIPAND PROJECT DETAILED GUIDELINES

HAND-BOOKCompiled by Dr Colonel(Retd) V Mukesh Kumar M.B.A.,M.C.A.,Ph.D., Director PG studies

CMR INSTITUTE OF TECHNOLOGY #132, AECS Layout, IT Park Road, BANGALORE - 560 037 2008-10

PART-I-INTERNSHIPAIM: To study Organizational activities in all functional area and relate this to theoretical knowledge acquired.1. INDUSTRY PROFILE Details about the industry like profitability, growth, future scope, challenges, contribution to our GDP, role in the economic development of the nation, competitive position with respect to other industry. If you do a project in an IT company then you need to do a detailed study on IT Industry as a whole. 2. COMPANY PROFILE a. Background and inception of the company: How and when the business started and who are the people behind it. b. Nature of the business carried: Whether product or service company. What the company does (Manufacturing/Selling/Logistic/Aviation/Hospital/Service etc) c. Vision, Mission Objectives and Quality Policy: These are the well-defined documents kept in the company or available in their website/secondary sources. d. Products/service profile: The detailed about the products and services company deal with. e. Area of operation Global / National / Regional: The geographical coverage of the company. f. Ownership pattern: Sole trader/ Partnership/Joint Stock/Co-operatives/Family Business g. Competitors information: Who are the other players operating in the same domain? h. Infrastructural facilities: Physical infrastructure (manufacturing/production facilities, area coverage, canteen, health centre, Children Park, parking, sports facilities etc.) i. j. Achievement / Award if any: ISO 9000-2001 Certification or any other types of award. Work flow model (End to End): This is the INPUT-PROCESS-OUTPUT Model. How the business is carried out in the company. Diagram/pictorial presentation is advisable. k. Future growth and prospects: The Companys growth plan and the coming years. 3. FUNCTIONAL ANALYSIS For making functional analysis, the students are required to work

in each of the functional departments like production, marketing, human sources, finance etc. The functional analysis should include People, Policies, Systems and Procedures, and Problems if any. The analysis comprises two parts. The first part is common for all departments and the second part applies for each of the department specifically. a. The students should know specifically function/activities performed by the each of the department. The functions could be listed. For example marketing department may be involved in Packaging, Advertisement, Transportation, and Sales Promotion but not involved in pricing. b. The Students are required to study organization structure of the each of the department which should include role of each level of employees in the hierarchy.

c. Number of employees working in the department in different categories. d. The Category-wise general and technical qualification required. e. The classification of employees according to their age, qualification and experience. PRODUCTION DEPARTMENT The students are required to study plant facilities, type of manufacturing system, age and type of equipments degree and role of automation, plant capacities and utilizations, Productivity rating availability and type of transportation. Try to record: a. Product/Products produced b. Raw material used & product mix c. Cost per unit of labour, material and overheads d. Inventory management system e. Quality control ( TQM tools implemented) f. Safely Program g. Process involved in manufacturing of product h. Types of logistics used i. Vendor management j. Challenges faced by production managers due to recession in the economy The Student should give Photographs/drawing / sketch/flow chart of the product/process layout. Make a SWOT analysis of Production department in terms raw material, machineries, men and technology & process involve, input output ratio etc. MARKETING DEPARTMENT The students are required to make an in-depth study of the marketing department covering the following areas1. Objectives of the Department. 2. The sub division of the departmentSales Department: Should study about the no. of personnel, territory covered, sales target, and collection of payment. b. Marketing Research Department: Make a study regarding the customer database, how it is collected, which territory generally chosen for marketing research. c. Promotion Department: Namely T.V., Radio, Magazines, Newspaper, Hoardings etc, media used for promotion. The media vehicle, media frequency and reach. Also the sales promotion like discounts, price-offs, melas, sweep stakes carried by the organization. d. Distribution: Should study how the end products are distributed to the customers across the country. Should specify the mod of transportation, the no. of intermediaries used to distribute, the commission given to intermediaries, the inventory level maintained by the intermediaries. e. Product Design Department: The Students should study about the personnel involved, the frequency of coming out with innovative product. f. Marketing Strategies: Should study what strategies ( low cost focus, differentiation etc.,)the organizations is adopting to increase its customer base end market share. Base on the above students should make a SWOT analysis of the marketing department. a.

HUMAN RESOURCE DEPARTMENT The students are required to collect following information for HR department. HR Strategy of the company] Recruitment & selection process adopted Training & Development program Promotion Policies Transfer Policies Compensation Policies Empowerment Reward Punishment System Performance Appraisal System Retrenchment No.of employees working at present in the organization Classification of employees based on Age Sex Experience Qualification Ascertain from HR manager whether his department provides the company with a competitive advantage. Check-up whether the companys skill, experience, education and knowledge provide the company with competitive advantage.FINANCE DEPARTMENT

a. b. c. d. e. f. g. h. i. j. k. l.

The Students are required to study the functioning of the finance department under following heads. Financing Resources of the organization a. b. c. d. e. f. g. h. i. j. k. Equity contribution Total borrowing Net fixes assets Current assets Current assets Current liabilities Information regarding imports & exports Net Sales Profit before tax Profit after tad Net cash flows

4. Mckensys 7S frame work with special reference to organization under study

Structure: a. b. Skill: a. Classification of skill / or study of skill matrix. Detail the steps taken to impart necessary skills on the job / off the job training. Style: a. b. c. Strategy: Any one strategy adopted by the company should be considered to explain, How it is implemented e.g. pricing / waste elimination etc. System: System followed in any one department in the organization should be detailed. E.g Inventory control system / order execution system / Merit rating system etc. Staff: Classification / Duties and responsibility of various groups of staff. Supervisory / Clerical. Shared value: Study of implementing shared value in the company by an illustration, where the company has implemented its stated objective. 5. SWOT analysis A scan of the internal and external environment is an important part E.g Technical / Top down / Bottom up. Authoritarian / Participative. Any one decision making parameter should be studied pertaining to day-to-day operation, to conclude the style of functioning. Overall organizational structural details Board of Directors / Functional heads etc. Sub structure detailing with each functional discipline. Detailed study of various departments and their functions.

of the strategic planning process. Environmental factors internal to the firm usually can be classified as Strengths (S) or Weaknesses (W), and that external to the firm can be classified as Opportunities (O) or Threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operate. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:SWOT Analysis Framework

6. Analysis of financial statement The recent P and L a/c, Fund flow statement, Balance Sheets of the company and analysis of each statement 7. Learning experience The kind of experienced one gained during studying about the industry and company in detail and interacting with the executives in the company needs to be mentioned. Students are expected to indicate their learning experience under the following heads: a. b. c. d. e. Regarding getting permission from the companies about working in the organization about co-operation extended by management and employees about what they learnt in their internship training about their plan for future

PART B

Aim

Student to learn independently and to identify, define and analyse problems and issues related to management and integrate knowledge in a business context.General introduction 1. Need for study/Significance of the project 2. Statement of the problem: The problem area needs to be identified on which you want to conduct your study. (Reasons why you have chosen this business problem) 3. Objectives of the study: Once the problem area is finalized then objectives to be derived from that. Generally 4-6 objectives based on the problem area are good enough. ObjectiveNo1 ObjectiveNo2 To study the Industry/Field/Area/sector-Banking/Four followed in that Wheeler Industry/Coy/Business problem background Product/Procedure organization-Grievance redressal/performance appraisal/Motivation/area/field related to the business problem ObjectiveNo3 Compare/ analyse the business problem in detail-Employees/ Customers knowledge/opinion/perception/satisfaction towards the business ObjectiveNo4 Additional points/study related to the business problem ObjectiveNo5 (Mandatory) To suggest/recommend measures to improve- towards the business probem 4. Review of previous studies/hypothesis/operational definition of concepts. 5. Scope of the study: It encompasses the area where you are conducting your study and the parameters and factors (Variables) you are considering for the same. 6. Methodology: A research design is the specification of methods and procedures for acquiring the information needs to structure or to solve the problems, the type of research used are given as under:-

a. Types of Research (Methodology- Exploratory (Finance)/Descriptive(HR and Marketing)/Causal) b. Description of population c. Sampling method ( Universe, sample frame, sampling technique) d. Sample size (HR and Marketing min 100, Finance- Min 50.) e. Sources of data collection (Primary data collection- through questionnaire, interview, observation, email etc. Secondary data collection Magazine, journal, syndicate services, other published work etc.)7 8 For Survey/Descriptive research- hypothesis testing is not required. Limitations of the study: Period of study/time restriction/ place/bias/ non response/

assumed to be correct9 Analysis / Design, Interpretation of results, findings, observations and suggestions which may be divided into chapters

-

Analysis type ( simple average/weighted average/statistical method) Analysis technique used to be explained and how it is used. Data collected to be analyzed, tabulated, and interpreted. Based on the interpretation you are required go put forward the findings and suggestion. Analysis, findings, observation and suggestion make different chapters.

10 Chapter Scheme How /what each chapter laid out/contents 11 Suggestion, Recommendations and Conclusion: You need to conclude and give your recommendation based on the findings to the company. From interferences the findings are made. From findings suitable suggestions and recommendations are made for each objective. In conclusion mention whether the business problem is solved/achieved. 12 Appendix: Relevant to the project, such as balance sheets, chairman statement, audit report, , gazette notification etc. 13 Annexure: Documents referred in appendix/part of appendix e.g. allotment of shares/dividend declared etc. 14 Bibliography: List of books/ magazines/journals/news paper/ websites referred. Author/Title/Publishing company/year of publication/edition.

PART- III: GENERAL GUIDELINESS1. The project work shall be for a period of 10 weeks immediately after III SEM Examinations. 2. The subject code of the project work report shall be 08MBA48 and shall be compulsory for all students opting for all specialization.

3. The university shall receive 3 copies of project reports two months before the commencement of the fourth semester examination. Copies will be sent to the regional office with intimation to the Registrar (Eval.) No two students of an institute shall work on the same problem in the same organization. 4. The student shall seek the guidance of the internal guide on a continuous basis, and the guide shall give a certificate to the effect that the candidate has worked satisfactorily under his/her guidance. Certificate to the effect will be attached at the end of the project. 5. On completion of the project work, student shall prepare a report with the following format. a) b) c) d) e) The project report shall be prepared using word processor Viz, MS Word. All the reports shall be printed in the A4 size 1 margin on all sides. The report shall be hard bound facing sheet (only white colour) indicating the title of the college and month and year of admission (spiral binding not permitted) A certificate by the guide, HOD and head of the institution indicating the bonafide performance of project by the student to be enclosed. An undertaking by the student to the effect that the work is independently carried out by

him. f) g) h) The certificate from the organization. Acknowledgement. Executive Summary.

6. Page number at bottom centre. 7. No border, header and footer. 8. No symbol like *, &, % 31st to be used throughout the text/project. 9. Foot notes/reference to text at end of every chapter. 10. Page number for prelim pages: italics ( i) at bottom centre. Chapter- I onwards: Arabic (1,2,3.). Chapter heading in roman (I VIII). 11. Spacing 1.5 12. Font size 12. 13. Style: Times New Roman. 14. Color of binding: (will be intimated later). 15. Different bullet marks can be used instead of Sub Para and Sub Sub Para. 16. Para, Sub para, Headings to be in running letter with each word in capital letter ( except the, to , and)

PART- IV

1. Title Page 2. College Certificate 3. Student Declaration 4. Guide Declaration 5. Acknowledgement 6. Company/Organisation Certificate 7. Contents 8. List of Tables 9. List of chart 10. List of abbreviations used 11. Executive summary 12. Chapter I-VIII 13. Questionnaire 14. Appendix 15. Annexure 16. Bibliography

A PROJECT REPORT ON

A STUDY ON XXXXXXXXXXXXXXX IN COMPANY NAME

XXXXXXXXXXXXXX

AT (PLACE) XXXXXXXXXXXXXXXXX

A project report submitted to the Visvesvaraya technological university in partial fulfillment of the requirements for the award of the degree ofMASTER OF BUSINESS ADMINISTRATION

Submitted byStudent Name (Font: Capital) REG. NO.: XXXXXXX ( Font: Capital)

EXTERNAL GUIDE Name: XXXXXXXXDesignation: XXXX

Under the guidance of INTERNAL GUIDEXXXXXXXXXXXXXX

Professor/Asst Prof/Lecturer

Company: XXXX Bangalore

CMR Institute of Technology Bangalore

SUBMITTED TO VISVESVARAYA TECHNOLOGICAL UNIVERSITY BELGAUM

CMR INSTITUTE OF TECHNOLOGY #132, AECS Layout, IT Park Road, BANGALORE - 560 037

Mar 2010/2008-10

C.M.R. INSTITUTE OF TECHNOLOGY 132, AECS Layout, IT Park Road

Bangalore 560037

Department of Management Studies

Certificate

Certified that the project work entitled .. is a bonafide work carried out by ..in partial fulfillment for the award of degree of Master of Business Administration of the Visvesvaraya Technological University, Belgaum in the year 2010. It is certified that all corrections/suggestions indicated for internal assessment have been incorporated in the report deposited in the department library. The project report has been approved as it satisfies the academic requirements in respect of project work prescribed for the award of Master of Business Administration Degree.

Signature of the Guide

Signature of the HOD

Signature of the Director

Name of Student University Seat Number: External Viva Name of Examiners 1. 2.

:xxxxxxxxxxx : xxxxxxxxxxx

Signature with Date

(i)

DECLARATION

I, xxxxxxxxxxxxxx, third semester, student of the MBA Dept. in C.M.R. Institute Of Technology, do hereby declare that this project report entitled xxxxxxxxxxxxxxxxxxxxx, at xxxxxxxxxxxxxx , has been submitted by me in partial fulfillment of the requirement, for the award of the degree of MASTER OF BUSINESS ADMINISTRATION by the Visvesvaraya Technology University, Belgum, Karnataka.

The project is an independent work and has not been submitted to any other university for the award of any degree or diploma.

Date:

Signature:

Place: Bangalore. Date: xxxxxxx

Name: xxxxxxxx Reg.No: xxxxx

ACKNOWLEDGEMENT

I wish to pledge and reward my deep sense of gratitude for all those who have made this project come alive. I am gratefully indebted to my internal faculty guide xxxxxxxxxxxxxxxx at CMR Institute of Technology, for encouraging me and for her constant support throughout the course of the project and helping me complete it successfully. A special note of gratitude goes to my external guide Mr/Ms for providing me an opportunity to work in this corporate exposure and for his support and guidance in this endeavor. I would like to express my heart-felt gratitude to thank xxxxxxxxxxxxxxxDirector at CMRIT for his valuable suggestions and moral support throughout the course of my project. I wish to thank xxxxxxxxxxxxxxxxx all that he has done, to help me work on my project. I finally thank my family and friends for their constant support and guidance.

Date Place

Students Name

Company Certificate: (on company letter head) Date: TO WHOM IT MAY CONCERNThis is to certify that (Name of the students).. USN No .. a final year MBA student of CMR Institute of Technology (Affiliated to Visvesvaraya Technological Univeristy, Belgaum) has undergone a project titled from (date) to (date). in our organisation.

During his/her project work, we found him sincere, very attentive towards assignment. We wish him/her a bright and successful career in all his/her future endeavour)

Date Place

Name Designation

Table of IndexSerial No. 1 PART-A Chapter I Contents Page No.

Introduction1.1 .Industry Profile 1.2. Company Profile 1.2.1. Background and inception of the company 1.2.2. Nature of the business carried. 1.2.3. 1.2.4 1.2.5. 1.2.6. 1.2.7. 1.2.8. 1.2.9. Vision, Mission Objectives and Quality Policy. Products/service profile Area of operation Global / National / Regional. Advantage to locationNear to Road/Rail/Air Port Ownership pattern sole trader/joint stock/cooperative/family venture. Competitors Information Infrastructural Facilities Achievement / Award if any

1.2.10. Work flow model (End to End) 1.2.11. Future growth and prospects

2

Chapter IIMckensys 7S frame work with special reference to organization under study.

3

Chapter IIISWOT analysis

4

Chapter IV Analysis of Financial Statement Chapter VLearning Experience

5

PART-B 7 Chapter VI Introduction6.1. Statement of the problem 6.2. Objectives 6.3.Scope 6.4. Methodology

40

6.4.1. 6.4.2. 6.4.3. 6.4.4. 6.4.5. 6.4.6.

Research Method Sample size Sampling technique Data collection Technique (Primary and Secondary) Data Analysis Technique Arrangement of chapters/Chapter scheme/Layout.

7. Limitations of the study

(Period of study, Time, area, respondents biasness, organization/industry related)

8

Chapter VIIAnalysis, Observations and Inferences

64

9

Chapter VIIIFindings, Suggestion, Recommendations and Conclusion

66

11. 12 13.

Appendices Annexures Bibliography

LIST OF TABLES

SL No/Table No 1. 2.1 2. 2.2 3. 2.3 4. 4.1 5. 4.2 6. 4.3 7. 4.4 8. 7.1. 9. 7.2 10. 7.3

CONTENTS Source 1-Body Fabric Source 2-interlining Fabric Source 3-Accessories Source 4-Lables Dimensional Stability Colour Fastness to washing Flammability-Length wise Flammability-Width wise Pilling On-Line Inspection

PAGE NO 41 43 45 47 51 54 56 57 59 62

LIST OF GRAPHS

SL No/Graph No 1. 2.1 2. 2.2 3. 2.3 4. 2.4 5. 4.1 6. 4.2 7. 4.3 8. 7.1 9. 7.2 10. 7.3

CONTENTS Source 1-Body Fabric Source 2-interlining Fabric Source 3-Accessories Source 4-Lables Dimensional Stability Colour Fastness to washing Flammability-Length wise Flammability-Width wise Pilling On-Line Inspection

PAGE NO 42 44 46 48 52 55 57 58 59 62

List of AbbreviationsSl No 1. ISO Abbreviation Description/Expansion International Standard Organisation

EXECUTIVE SUMMARY After the industrial revolution, as the size of the business enterprise grew, it was no longer possible for proprietor or even partnerships to raise large amounts of money required for

undertaking large entrepreneurial ventures. Such huge requirement of capital could only be met by the mechanism of issue of shares. The breaking up of the total ownership of a business into small units, each unit represented by share certificate, enables them to be easily bought and sold. The institution where this buying and selling of shares takes place is called the Stock Exchange. The first online share broking firm in India - Geojit Financial Services Limited was established in 1987, which is now growing as a financial super market, and it provides all modern financial capital market services under one roof. The project title is A study of the settlement process and its impact on the business volume (a case study of Geojit). The objective is to study the changes in the business volume due to the change in the settlement process from T+5 to T+2 and also to find the shortcoming if any in the system and to provide suggestions to improve the same. Research method used is descriptive and sample size is 100. The sources of data collected are from two sources primary data was collected through observation, discussion with the executive and unstructured interviews. The secondary data was collected through the internet, materials provided by the company, annual reports and brochures of the company. From the analysis it can be observed that due to the decrease in the settlement process time from T+5 to T+2 days, there is an increase in the average number of clients trading daily, increase in the average daily trading of the company, increase in the number of branches opened by Geojit thereby a decrease the number of clients handled per branch. Hence it can be concluded that the organization should maintain T+2 days settlement process time as it is advantageous to the company.

BibliographyThe books, journals, reports and other sources of secondary data according to alphabetical order of

last name (surname) of the author are listed in the format given below: Books James A T Stoner et.al. Management, (6th ed; New Delhi: Prentice Hall of India Pvt. Ltd, 1997) Ch.II, p.584. Kothari C R, Research Methodology: Methods and Techniques, ( 2nd ed; New Delhi:Viswa Prakasham, 1996) Ch.I, pp.30-38. Articles Nirmala Banerjee, Trends in Womens Employment, Economic and Political Weekly, Vol. 4(2):1989, pp. 1022. Ramu S Deora, Child Labour in India, The Hindu, June 14, 1998, p.6. Magazine/Journal

1) Aidis, R., and M. van Praag (2004). Illegal Entrepreneurship Experience. Journal of Business Venturing, 22 (2): 283-310. 2) Beiley, John E.. "Learning Styles of Successful Entrepreneurs" Frontiers of Entrepreneurship Research, 1986, pp. 199. 3) Drucker.P. Entrepreneurship in Business Enterprise, Journal of Business Policy, Vol 1, 1970. Website 1) http://exim.indiamart.com/sisi-network/sisi-hubli.html 2) http://www.awake-india.org/Aboutus.htm3) http://en.wikipedia.org/wiki/Training

4) http://www.be.wvu.edu/ec/quotes.htm 5) http://planningcommission.nic.in/plans

Note:For Guidelines on preparing questionnaires, selection of sampling methods and other details are advised to carry their class notes and text book of marketing research courses for ready references. Pretest the questionnaires before use.

IMPORTANT ASPECTS IN RESEARCH METHODS

1

.

Steps Involved in Hypothesis TestingFormulate H 0 and H1 Select Appropriate Test Choose Level of Significance Collect Data and Calculate Test Statistic

Determine Probability Associated with Test Statistic

Determine Critical Value of Test Statistic TSCR

Compare with Level of Significance,

Determine if TSCR falls into (Non) Rejection Region Reject or Do not Reject H0

Draw Marketing Research Conclusion

2. A Classification of Univariate Techniques 3.Univariate Techniques

Metric Data

Non-numeric Data

One Sample* t test * Z test

Two or More Samples

One Sample Frequency Chi-Square K-S Runs Binomial

Two or More Samples

Independent* Two- Group test * Z test * One-Way ANOVA

Related* Paired t test

Independent* Chi-Square * Mann-Whitney * Median * K-S * K-W ANOVA

Related* Sign * Wilcoxon * McNemar * Chi-Square

3. A Classification of Multivariate Techniques

Multivariate TechniquesDependence Technique

Interdependence Technique

One Dependent Variable

More Than One Dependent Variable* Multivariate Analysis of Variance and Covariance * Canonical Correlation * Multiple Discriminant Analysis

Variable Interdependence

Inter object Similarity

* Cross- Tabulation * Analysis of Variance and Covariance * Multiple Regression * Conjoint Analysis

* Factor Analysis

* Cluster Analysis * Multidimensional Scaling

STATISTICAL TESTS SUBGROUPS OR SAMPLES One LEVEL SCALING Nominal TEST SPECIAL EXAMPLE REQUIREMENT Random sample Are observed differences in the numbers responding to three different promotions likely/not likely due tochance? Random sample, Are differences in the Independent number of men and sample women responding to a promotion likely/not likely due to chance Random sample Is the observed in natural order in distribution of women data preferring an ordered set of make-up colors(light to dark) likely/not likely due to chance? Random sample Is the observed difference between a n 30 sample estimate of the mean and some set standard or expected value of the mean likely/ not likely due to chance? Random sample Small sample n