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CONSUMERS BEHAVIOUR WITH RESPECT

TO SMARTPHONES:

A STUDY OF SHIMLA TOWN

PROJECT REPORT

BY

GIRISH THAKUR(H-2011-MBA-13)

Submitted in parti al ful f i lment of the requi rements for the degree of

MASTER OF BUSINESS ADMINISTRATION

(2011-2013)

DEPARTMENT OF BUSINESS MANAGEMENT

COLLEGE OF HORTICULTURE

Dr. Yashwant Singh Parmar University of Horticulture and Forestry

Nauni, Solan (Himachal Pradesh)173230

(2013)


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Dr. Kapil Kathuria

Assistant Professor

Project Advisor

Department of Business Management

College of Horticulture

Dr. Y. S. Parmar University ofHorticulture & Forestry,

Nauni, Solan (H.P.) - 173230

CERTIFICATE-I

This is to certify that the project entitled,Consumers Behaviour with respect to

Smarphones: A study of Shimla town has been submitted to Department of Business

Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and

Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the

requirements for the degree of Master of Business Administration of this University. To the

best of my knowledge no part of this project has been submitted for any degree or diploma

elsewhere and the assistance received during the course of investigation and source of

literature have been fully acknowledged.

Place: Nauni, Solan (HP)

Date:

Project Advisor


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CERTIFICATE -II

This is to certify that the project entitled, Consumers Behaviour with respect to

Smarphones: A study of Shimla town has been submitted to Department of Business



requirements for the degree of Master of Business Administration of this University. The

project has been approved by the Examination Committee after conducting an oral

examination in collaboration with the external examiner.

.

(Dr. Kapil Kathuria)Project Advisor

.

(.)

External Examiner

(Dr. Y.S. Negi)

Head of the Department

......................

(Dr. J.P. Sharma)

Dean, College of Horticulture


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CERTIFICATE-III

This is to certify that all the corrections/modifications as pointed out by the external examiner

have been incorporated in the project report entitled, Consumers Behaviour with respect

to Smarphones: A study of Shimla town submitted to Department of Business



requirements for the degree of Master of Business Administration of this University.

(Dr. Kapil Kathuria)Project Advisor

..................................

(Dr. Y.S. Negi)Head of the Department


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ACKNOWLEDGEMENT

I would like to offer my prime heartfelt salutations at the lotus feet of the SupremeBeing for bestowing me with everything especially with health and courage to gothrough this venture.I feel privileged to express my deep sense of gratitude of appreciation and heartfeltthank to my advisor Dr. Kapil Kathuria for his encouragement, constructive criticismand ever w illing help to achieve my destination successfully.With an over whelming sense of gratitude, pride and genuine obligation, I express myloyal and venerable thanks to Dr. Y.S. Negi, Professor and Head, Department ofBusiness Management & faculty members Dr. Krishan Sharma, Dr. Piyush Mehta, Dr.Rashmi Chaudhary,Dr .Yasmin Janjhua for their enthusiastic encouragement, moralsupport, suggestions and help during my study along with whole staff of thedepartment.My vocabulary falls short of towards to express my reverence and gratitude towards myparents for their divine blessings, encouragement and support at the cost of their owncomfort, which always strived to bestow quality education to their son. I amoverwhelmed to express my love towards my sister Archana Thakur for her love,affection and whole-hearted support.Time would make us to forget some persons but there would be some persons who wouldmake us to forget the time. From the deepest core of my heart I thank all my friendsnamely Nakul Sharma, Deepak Sharma, Khajan Singh and Pankaj Sani for theirmem orable help, invaluable co-operation and fruitful suggestions.Needless to say errors and omissions are solely mine.

Place: (Girish Thakur)Dated:

CONTENTS


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Chapter Title Page No.

1. INTRODUCTION

1.1 Need of study

1.2 Objectives of the study

1-3

2. REVIEW OF LITERATURE 4-9

3. RESEARCH METHODOLOGY

3.1 Sampling

3.2 Questionnaire

3.3 Data Analysis

10-12

4. DATA ANALYSIS AND INTERPRETATION 13-30

5. CONCLUSIONS & SUGGESTIONS

5.1 Conclusions

5.2 Suggestions

31-33

References 34-35

Appendices

LIST OF TABLES


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Sr.

No.

Title of the table Page

No.

4.1 Gender 13

4.2 Age 13

4.3 Qualification 14

4.4 Occupation 14

4.5 Family Income 15

4.6 Mobile Phone Brand Name 15

4.7 Phone Model 16

4.8 Time of Purchase 16

4.9 Current Phone Type 17

4.10 Reason for Purchase 17

4.11 Operating System of Smart Phone 18

4.12 Physical QWERTY Keypad 18

4.13 Touch Screen 19

4.14 Camera Primary 19

4.15 Camera Secondary 20

4.16 Dual SIM 20

4.17 Wi-Fi 21

4.18 Radio 21

4.19 Bluetooth 22

4.20 Social Networking 22


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4.21 Internet Browsing 23

4.22 Factor considered while selecting the phone 24

4.23

Smart phone usage 25

4.24 Gender and decision criteria 26

4.25 Age and decision criteria 27-28

4.26 Qualification and decision criteria 29-30


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CHAPTER1

INTRODUCTION


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CHAPTER2

REVIEW OF LI TERATURE


11/15

CHAPTER3

RESEARCH

METHODOLOGY


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CHAPTER4

DATA ANALYSIS ANDINTERPRETATION


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CHAPTER5

CONCLUSIONS & SUGGESTIONS


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REFERENCES


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APPENDICES

Documents

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